EyeCode Media

I bet you feel like you already have enough to do. A lot of what you do (many tasks you shouldn’t be doing), should be done by someone else in the business. And it will be done at least 80% as well as, if not better than, if you do it. It will also cost you less for others to do it. Here’s the real secret; they love doing the stuff you hate to do. That frees you up to do the things that only you can do. But if you want your tasks to persevere, you must make your instructions clear. Today we are going to demystify delegation by discussing a lesson I got from my time with Michael Hyatt’s Business Accelerator program. I’ll also share the tools to support you in becoming a better leader by better delegation https://docs.google.com/document/d/1ZUAWtMc9s4V4uENXxSLjpmfHDh68TgTv/edit?usp=sharing&ouid=117287118297096999307&rtpof=true&sd=true

David Edler recently retired from a successful career working in optometry, starting at Wesley Jessen and then spending most of his time with Vision Source helping independent optometrists achieve their full potential. Over the past 40 years, he worked in sales, customer service, project management, marketing, training, stand-up comedy, storytelling, klezmer musician, neighborhood rock band keyboards, back vocals, recovering trumpet player, marching band enthusiast and youth athletics coach. David, along with his wife Abby, a hand-writing analyst, and their energetic black lab live in the Midwest suburbs. To connect and see how they can help your company or organization visit Edler Communications (https://edlercommunications.weebly.com/) or email: dedlerspeaks@gmail.com Show Sponsors: CooperVision, MacuHealth ------------------------ Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Dr. Aaron Werner discusses the importance of tracking business metrics in a practice and shares his approach to monitoring key performance indicators (KPIs). He emphasizes the value of regularly reviewing metrics to identify areas of improvement and make informed decisions. Some of the key metrics he tracks include revenue per exam, revenue per doctor hour, revenue per staff hour, capture rates, and material revenue sales per contact lens. He also highlights the significance of tracking metrics related to specific goals or areas of focus, such as the percentage of comprehensive exams referred for a dry eye workup. Dr. Werner believes that actively engaging with the data and maintaining a separate spreadsheet helps to foster a deeper understanding of the practice's performance.   -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts   Show Sponsors: CooperVision MacuHealth EssilorLuxottica

9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified   In this episode, Dr. Kyle Klute and Dr. Chris Wolfe discuss the cognitive anchor of the annual eye exam and the internal struggle that comes with it. They explore how optometrists are often anchored to the belief that the yearly comprehensive exam is the most important aspect of their profession, which limits their ability to schedule patients for more frequent visits. They also discuss how patient expectations and vision insurance reinforce this cognitive anchor. The solution lies in refining protocols, following clinical practice guidelines, and using key phrases to communicate concerns and the need for more frequent visits. Breaking the cognitive anchor allows optometrists to provide better care to their patients. Takeaways Optometrists often struggle with the cognitive anchor of the annual eye exam, which limits their ability to schedule patients for more frequent visits. Patient expectations and vision insurance reinforce the belief that the annual exam is sufficient. Refining protocols and following clinical practice guidelines can help optometrists provide more comprehensive care. Using key phrases to communicate concerns and the need for more frequent visits can help break the cognitive anchor and improve patient care.

In this conversation, Laurie Sorrenson and Chris discuss the importance of seeking help and building a team in both personal and professional aspects of life. They touch on Laurie's experience with her husband's resistance to getting hearing aids and how it relates to the challenges of asking for help in business. They explore the roles of CEO, CFO, and COO in a practice and the value of hiring consultants and advisors. Laurie emphasizes the need for a strong team and the importance of implementing strategies to achieve the vision of the practice. In this conversation, Laurie Sorrenson and Chris discuss the importance of hiring the right people for leadership positions within a practice. They explore the challenges of promoting from within and the potential pitfalls of the Peter's principle. Laurie shares her experience with her own chief operating officer (COO) and emphasizes the importance of finding someone who is a good fit for the role, even if they don't fit the traditional mold. They also discuss the need for clear communication and belief in the practice's mission and values.   -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica

Entrepreneurship and practice ownership are not always rainbows and unicorns. Sometimes it rains, sometimes it pours. How do you handle situations when things don’t go as planned? Aaron shares his experience over the last weeks and shares how he and his team addressed their challenges. Would you do anything different? How do you handle “terrible, horrible, no good, very bad days”? ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this conversation, Chris and Prof John Nolan discuss the measurement and correlation of carotenoid levels, specifically macular pigment optical density (MPOD). They explore the challenges of measuring MPOD directly and the limitations of current clinical devices. They also discuss the correlation between skin carotenoid levels and MPOD, debunking the claim that there is an 8% correlation. Prof Nolan explains that there is a 30-40% correlation between skin carotenoid levels and MPOD, making it a valuable tool for assessing carotenoid status in patients. They also touch on the importance of accurate and validated measurements for making informed clinical decisions. In this conversation, Prof John Nolan discusses the importance of accurate information and scientific evidence in the field of eye care and supplementation. He emphasizes the reproducibility of measurements of macular pigment optical density (MPOD) and the ability to make informed decisions based on these measurements. Prof Nolan also highlights the need for honesty and transparency in the supplement industry, particularly regarding the formulation and certification of products. He calls for a commitment to quality and the use of evidence-based science to benefit patients. -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this bonus episode, Chris and Eric discuss the importance of building a financial dream team for practice owners. They emphasize the need for clarity and certainty in a time of uncertainty, and the impact of external noise on financial decisions. They highlight the value of understanding the financial aspects of the practice and the potential for wealth generation. They also mention the upcoming panel discussion on building a financial dream team and provide information on how to register for the event.   Register for the Event: https://www.wealthforoptometrists.com/   Takeaways Building a financial dream team is crucial for practice owners to navigate financial uncertainties. External noise can impact financial decisions, so it's important to have advisors who can provide clarity. Understanding the financial aspects of the practice and leveraging it as a wealth generator is essential. The upcoming panel discussion will provide insights on building a financial dream team. To register for the event, visit https://www.wealthforoptometrists.com/

On July 1, 2024 California SB-553 "Preventing Workplace Violence" went into effect and enforcemnt begins January 1, 2025. Joe DeLoach of Practice Compliance Solutions (PCS) joins to help us navigate what this means for practice owners, what compliance looks like and we discuss how this is *should* be positive for office culture. We also discuss the word *should* and how that can lead to unmet expectations. You can watch this episode on our YouTube channel here: https://youtu.be/1POuzT7gK9Y?si=4jEiBRXarjaxh4tQ To contact PCS: info@practicecompliancesolutions.com To contact Joe DeLoach: joe@pcscomply.com   ------------------------- Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The conversation explores the topics of profitability and revenue in the context of an optometry practice. The hosts discuss the difference between cashflow and profit and loss, the importance of understanding customer value, and the significance of upselling additional products and services. They also touch on the challenge of competing with big box retailers and the value of expertise in making recommendations to patients. The conversation explores the importance of patient compliance and the profitability of providing comprehensive dry eye care. It emphasizes the need to change the perception of dry eye from a chronic issue to a fixable problem that requires immediate attention. The discussion highlights the impact of visual appearance on patient behavior and the potential for behavioral change through case studies and visual evidence. It also suggests incorporating profitable services and products, such as annual subscriptions for vitamins, to increase profitability while improving patient care. The conversation concludes by emphasizing the importance of effective communication and the role it plays in driving patient compliance and practice profitability . -------------------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth EssilorLuxottica