EyeCode Media

"In this episode, Aaron sits down with Bryan and Bradford Manning, co-founders of Two Blind Brothers, for a powerful and heartfelt conversation recorded live at the 2025 Vision Source Exchange in Denver, CO. The brothers share their journey of building a purpose-driven brand rooted in empathy, innovation, and the mission to cure blindness. We talk about the launch of the 2BB eyewear collection in collaboration with L’Amy America, designed to “feel the difference” through quality, comfort, and a tactile experience. The 2BB line is now part of Vision Source’s Frame Dream program, an initiative aimed at optimizing board management, improving capture rate, and streamlining optical operations for independent practices. Aaron shares how his own practice is seeing real benefits from the program. If you’re interested in the intersection of philanthropy, design, and independent optometry—this one’s for you. Two Blind Brothers: https://twoblindbrothers.com/pages/reveal 2BB Frame Line: https://www.lamyamerica.com/catalog/2bb Interested in Vision Source: https://visionsourcenext.com/ Vision Source's Frame Dream program for members: https://insight.visionsource.com/Programs/Frame-Dream ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

www.integratedpwm.com   -------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth 

In this episode of Book Nerds: A Book Club for Doctor Entrepreneurs, Drs. Kyle Klute, Brianna Rhue, and Aaron Werner unpack Jim Collins’ Beyond Entrepreneurship 2.0. From taking “irreversible leaps” to confronting comfort and indecision, they reflect on what it really takes to build an enduring, values-driven business. The discussion explores leadership identity, culture, decision-making frameworks like the RICE method, and why great strategy is often stunningly simple. Whether you’re leading a team, scaling a practice, or making your next bold move—this conversation will challenge and inspire you to think beyond what’s next. Join our next LIVE episode of BookNerds on June 25 @ 1pm CST when we'll be discussing Essentialism by Greg McKeown (https://www.practiceperformancepartners.com/pages/booknerds) ________________________ questions@eyecode-education.com   Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris discusses the complexities of managing comprehensive care in optometry, particularly for patients with multiple conditions. He emphasizes the challenges of relying on optical sales to sustain practice revenue and advocates for a shift towards more focused, problem-specific visits to improve patient care and practice sustainability. Check it out the Comprehensive Optometry Simplified course here: https://urldefense.proofpoint.com/v2/url?u=https-3A__www.practiceperformancepartners.com_bundles_comprehensive-2Doptometry-2Dsimplified&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=h4wH0-GR1tdzQ3THfRp6ysT90e-w7mlAA22h0LD-HnU9rnxsS3cqq-FQnjl1L-c7&m=ZUFHidDNcq2l2rmuMOkEfOvHXclLqNL_e5OPgtgmdc-Ha9beveAivQkOHb5lXyfK&s=htqtYjsOKL27N9SsG2g4R3xSVFHN5IqXsWDi7_EnUW0&e=   This conversation explores the integration of ERG technology in eye care practices, the role of telehealth in providing comprehensive care, and the challenges faced by practitioners in remote locations. The discussion highlights the importance of data-driven decisions in implementing new technologies and the need for innovative business models to ensure quality patient care. The speakers share insights on their experiences with ERG technology, telehealth, and the evolving landscape of ocular disease management. In this conversation, Dr. Chris and Dr. Bradley Grant discuss the integration of clinical data and technology into patient care, focusing on diabetic retinopathy and the importance of automatic protocols. They explore how to influence patient compliance through metrics, optimize clinic workflow with testing protocols, and empower staff to enhance patient care. The discussion emphasizes the need for practices to adapt technology to their unique workflows and the significance of involving staff in the process. Check out the Practical Implementation of ERG in a Comprehensive Practice course here: https://www.practiceperformancepartners.com/courses/ERG --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth 

Rachel Crawford is an award-winning Encinitas-based interior designer known for blending modern-contemporary and eclectic aesthetics with holistic, energy-driven practices. Certified in Feng Shui, Energetic Space Clearing, and a Reiki Master, Rachel creates harmonious spaces across residential, hospitality, and retail environments. She is also the host of the Hospitality Interior Design Podcast, where she explores the intersection of design, energy, and conscious living, and The Holistic Interior Design Podcast, which supports and uplifts young designers. Believing that our surroundings deeply impact our well-being, Rachel designs spaces that foster community, inspiration, and well-being for all. Her work is inspired by a love of art, fashion, travel, and nature, weaving soul and story into every project. Since starting her design journey in 1999, Rachel’s work has been featured in San Diego Home and Garden, Modern Luxury, San Diego Magazine, and Style & Decor Magazine. Links: Website: tigerveil.com Email: rachel@tigerveil.com Phone: 619-277-2721 Hospitality Interior Design Podcast: Listen here (https://holistic-hospitality-design.captivate.fm/listen) Holistic Interior Design Podcast: Listen here (https://holistic-interior-design.captivate.fm/listen) ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this engaging discussion, Sarah Jardine, CEO of Epipole and an expert in manufacturing, shares her innovative journey from the lab to production. She reveals how simple changes, like adding wheels to workstations, transformed output without expanding space. The conversation highlights the power of 'Kaizen Time'—just two hours a week yielding significant productivity boosts. Sarah also explores valuable lessons from industries like fast food and Disney that can invigorate eye care practices, emphasizing adaptability and team collaboration for rapid growth.

This conversation explores the integration of ERG technology in eye care practices, the role of telehealth in providing comprehensive care, and the challenges faced by practitioners in remote locations. The discussion highlights the importance of data-driven decisions in implementing new technologies and the need for innovative business models to ensure quality patient care. The speakers share insights on their experiences with ERG technology, telehealth, and the evolving landscape of ocular disease management. In this conversation, Dr. Chris and Dr. Bradley Grant discuss the integration of clinical data and technology into patient care, focusing on diabetic retinopathy and the importance of automatic protocols. They explore how to influence patient compliance through metrics, optimize clinic workflow with testing protocols, and empower staff to enhance patient care. The discussion emphasizes the need for practices to adapt technology to their unique workflows and the significance of involving staff in the process. Check out the Practical Implementation of ERG in a Comprehensive Practice course here: https://www.practiceperformancepartners.com/courses/ERG --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth     

In this thought-provoking clinical roundtable, Dr. Chris Wolfe is joined by Dr. Shane Kannarr and Dr. Aaron Werner to unpack the real-world implications of Lacrifill, a novel hyaluronic acid-based punctal occlusion device that’s changing the conversation around dry eye management. What starts as a lighthearted discussion about plumbing and practice life quickly turns into a deep dive into how Lacrifill may reshape our protocols, especially in a landscape where traditional plugs have fallen out of favor. From staining outcomes and HA elution to procedural technique and patient selection strategies, this episode is packed with critical thinking, clinical transparency, and honest questions. Topics Covered: How Lacrifill differs from traditional punctal plugs Why inflammation changed the game—and may be causing underuse of occlusion The value of fluorescein and lissamine staining, lid wiper epitheliopathy, and neurotrophic keratopathy Real-world feedback: injection technique, cannula size, managing patient discomfort Strategic use in seasonal dry eye, post-cataract care, and diagnostic dry eye pathways How to build consistent, team-based dry eye protocols that evolve with innovation Whether you’re just beginning to explore dry eye treatment or looking to refine your advanced protocol, this episode provides a candid, collaborative look at how Lacrifill might become more than just the “new plug”—and instead, a pillar in your dry eye strategy. Plus: Tips for integrating procedures more confidently and systematizing care so your entire team delivers better outcomes. Resources: Lacrifill clinical trial and product data (https://lacrifill.com/clinical-trial-and-product-data/) Disposable Blunt Tip Dispensing Needle (https://a.co/d/63bXrPS)   --------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth

"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode:  • What it really means to make your patient the hero  • The seven parts of the StoryBrand framework and how to apply them in optometry  • Why clarity beats complexity—and how jargon drives patients away  • How to craft simple, 3-step plans that increase patient engagement  • Why most practices “OD-splain” (yep, it’s a thing) and how to fix it  • Using empathy and storytelling to drive better treatment acceptance  • How to reframe your team communication and leadership using the same framework  • BONUS: How Aaron tested the framework during story time at the bar Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned:  • StoryBrand One-Liner Formula  • Donald Miller’s Business Made Simple AI Tool  • The “8 Second Rule” to close the sale"   ________________________ questions@eyecode-education.com   Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing barriers to contact lens fitting, and fostering family engagement in eye care. Chris highlights the significance of data-driven insights and intentional communication to enhance practice growth and patient retention. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts  Show Sponsors: CooperVision MacuHealth