Why That Worked – Presented by StoryBrand.ai

Being successful isn’t always what it’s cracked up to be. I mean, look at the headlines. We can all name a few celebrities who crumbled under the pressure of fame and fortune. While well-known artists may deal with the problems of success on an amplified level, most successful leaders have similar struggles and are in danger of the same downfalls. That’s why I’m so excited about this week’s episode on the Building a StoryBrand podcast. I sit down with Al Andrews, the founder and executive director of Porter’s Call, a service that counsels and supports recording artists. Al has a client list with names you’d certainly recognize so he’s very familiar with the problems fortune brings. As he shares his wisdom about how he helps his clients stay healthy and grounded, you’ll find help as a leader too. After listening to this episode, you’ll learn 10 paradigm shifts you need to make as a leader on the road to success. http://buildingastorybrand.com/64

If you’ve ever tried to write sales copy for your product, then you’ve probably felt the intimidation of the blank page. Worse, when you’ve finally beat the blank page blues, your copy doesn’t deliver the results you wanted. Your words fail to persuade your customers. That’s why I’m thrilled to sit down with Ray Edwards on the Building a StoryBrand podcast. As the author of How to Write Copy That Sells, Ray’s going to reveal some magic phrases that will help you write great copy. After listening to this podcast, you’ll no longer be intimidated by the blank page and you’ll find your sales copy is finally doing its job — reaching the people who need your product and making you money. http://buildingastorybrand.com/63

Ever thought about quitting your job to start a business of your own? Not everyone is ready to risk a secure job to launch a new enterprise. Some people really like their day job. And for many, a regular paycheck is a blessing. That’s why I’m honored to have Chris Guillebeau joining us on the Building a StoryBrand podcast. He’s the author of Side Hustle: From Idea to Income in 27 Days and he’s going to show us how to quickly and easily create an additional stream of income without giving up the security of a full-time job. Whatever your reason for starting a side hustle, listen to this podcast to learn the simple process it takes to make it happen. Chris blazes a clear path to help you earn extra income fast.

If you had a chance to sit down with a world-renowned businessman, what would you ask? As an entrepreneur, you’d likely want him to go back to the point where you are and find out what crucial decisions he made to help his business go big. Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, is one of the top young businessmen in the world and perhaps the most visionary entrepreneur in forming social-minded businesses and consumers. On the podcast this week, I sit down with Blake to talk about his entrepreneurial journey. Blake shares a fascinating story of how he became a fashion mogul by giving shoes away through his One for One model, and he gives some powerful advice regarding you as an entrepreneur. During the interview, I hone in on the three critical hires he made to scale up his business during the embryonic stage of TOMS. http://buildingastorybrand.com/61

Do you feel like your job isn’t what you should be doing? Perhaps you have a side hustle that you wish could be your main hustle? Or you have an entrepreneurial itch that just won’t go away? If so, you’d probably like some help in making your business dreams a reality. Someone who can guide your through the journey from beginning to end. That’s why I’m happy to have Chase Reeves joining us on the Building a StoryBrand podcast. He’s a co-founder of Fizzle and their mission is to help you earn a living independently doing something you care about. In this episode, he outlines four steps to start you down the right path. Follow these simple steps and you’ll discover there’s wonderful wisdom in them. They will spark your business dreams to life and make your entrepreneurial journey a success. http://buildingastorybrand.com/60

Many of our favorite movies and TV shows portray jerks at work. From droning Lumbergh in Office Space, clueless Michael in The Office, to sleazy Mr. Hart in 9 to 5, we find these characters so funny because they’re true. It isn’t funny, however, actually working with these jerks. According to a recent study, 75% of workers deal with bullies in the workplace. This has a huge effect on the economy, your workplace, and your health. So, what can you do? Robert Sutton sets out to answer that question in his new book, The A--hole Survival Guide (his book just says the word). His strategies will provide relief to anyone who feels pushed around by a jerk. You can avoid them, outwit them, disarm them, send them packing, and develop protective psychological armor. Finally, at the end of this post, you can see if you might be adding to the jerk population. Nobody wants to lose life hours to a bully. Listen to this episode of the Building a StoryBrand podcast. You’ll preserve your sanity and have a plan of action to deal with that jerk at the office. http://buildingastorybrand.com/59

Do you and your team members suffer from DSD — Distracted, Stressed, and Disconnected?  Sure, you believe in what your team is doing. And you believe in the people on your team. But it feels like no matter how hard you all work, the results keep eluding you. Worse, you go home exhausted and give your family the only thing you’ve got … leftovers. You’d love to find a way to turn your team around, but how? On the podcast this week, Donald Miller interviews Craig Ross, one of the authors of Do Big Things: The Simple Steps Teams Can Take to Mobilize Hearts and Minds, and Make an Epic Impact.   Craig is wanting teams to get big results without losing their souls. He’ll take you through 7 essential steps teams must execute to do extraordinary things while making DSD a thing of the past. When your team has heart, you’ll not only get the job done, you’ll become legendary within your company and your family. http://buildingastorybrand.com/58

Are you in a sales slump? What if I told you the reason for your lagging sales isn’t the fluctuating market. Neither is it your product or company. It’s not even the competition. Top sellers across various industries and companies prove that sales performance isn’t situational. The key to sales success is you. This is good news because you can start making money right away with some key adjustments to how you sell. By learning the behaviors, attitudes and a few vital skills of the aces in the industry, your revenue stream will skyrocket. Sales expert Anthony Iannarino joins Donald Miller this week on the Building a StoryBrand podcast. As author of The Only Sales Guide You’ll Ever Need, Anthony is going to reveal the secrets of star salespeople who consistently outperform their peers. If you’re tired of wasting time at the office and are ready to become a true sales pro, listen to this episode and take your sales abilities to the next level. http://buildingastorybrand.com/57

Running a company can sometimes feel like a treacherous journey. A bad financial decision will cost you a ton of money. If you don’t give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time. It’d be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out. That’s why I’m thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them. Listen now so you can avoid these common pitfalls and save time, money and your relationships. http://buildingastorybrand.com/56

This week, we’re honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world. And in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out. It’s deep and it’s well-reasoned. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. In this conversation, Donald Miller and Seth Godin cover a lot of ground, including: *How to ship your projects quickly without sacrificing quality *Why the old models of marketing are failing and what it takes to succeed today *The psychology behind why people buy (most of us miss it) *The perils of not understanding the world we’re marketing in *Why now is an ideal time to be a creative person At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now! http://buildingastorybrand.com/55