
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Jun 17, 2019 • 42min
#153: Ken Coleman—The 5 Types of People Who Can Skyrocket Your Success
What’s the biggest factor in our success? It’s not what we do. It’s who we’re in proximity to. Today on the podcast, Ken Coleman tells us how to surround ourselves with influential people and put ourselves in intentional places. Listen now, and you just might discover how to change careers, land your next big client, or finally launch that side hustle.

Jun 10, 2019 • 35min
#152: Dr. Wanda Wallace—Do You Have to “Know It All” to Be a Good Leader?
If you’re a leader, you probably got your role by being an expert in your field. So what happens when you need to broaden your leadership role and oversee people whose field you aren’t an expert in? Today’s guest, Dr. Wanda Wallace, shows us three practical ways we can “span” our leadership into new areas by adding unexpected value. It’s a paradigm shift you don’t want to miss -- listen now!

Jun 3, 2019 • 44min
#151: Kevin Kruse—7 Old-School Leadership Principles You Need to Ditch ASAP
You may not even realize it, but a lot of our “traditional” principles of leadership don’t fit today’s modern world. In this episode, Kevin Kruse will help you ditch outdated leadership ideas so you can strengthen your team and improve your company.

May 27, 2019 • 51min
#150: Les McKeown—5 Practical Ways to Scale Your Business for Maximum Profit
If you’re a visionary leader, you know how to inspire your company with big ideas. But you may not know how to scale your company with the right processes and hires -- and over time, your bottom line will suffer. Listen to today’s episode with Les McKeown, and learn the 5 practical steps to clean up and scale your company -- so you’re free to pursue the big-picture stuff you love.

May 20, 2019 • 53min
#149: Mike Michalowicz—7 Steps to Follow So Your Business Runs Itself
Could you take a month-long vacation from your business without things falling apart? One of our favorite guests, Mike Michalowicz, returns with seven steps you can follow to build a more efficient organization that runs on its own, without relying on you every step of the way. And hey, maybe that dream vacation is closer than you think!

May 13, 2019 • 38min
#148: Joshua DuBois—Here’s Why Genuine Empathy is a Game Changer for Your Business
Great leadership starts with understanding your customers and your staff. But it doesn’t end there. To truly succeed, you need to be able to make genuine human connections with those around you. Today on the podcast, Donald Miller welcomes Joshua DuBois. After working with President Obama and Oprah, he now runs a cutting-edge focus group firm. He shares how we can become better marketers and leaders by truly connecting with people’s struggles and motivations.

May 6, 2019 • 43min
#147: Susan David—How to Harness Your Emotions to Make Wiser Business Decisions
Do you want a team that’s collaborative and innovative? That means you’ll also have conflict and failure -- and all the messy emotions that come with them. On today’s podcast, Dr. Susan David shares how we can welcome emotions at work while also using them to grow in powerful ways outside of the office. It’s practical and rich stuff -- listen now!

Apr 29, 2019 • 60min
#146: Josh Robbins—Is the Financial System Ripping You Off?
How much do financial markets actually impact your small business? More than you probably realize. And in this case, what you don’t know really can hurt you -- and your employees. Today on the podcast, fiduciary analyst Josh Robbins will arm you with the information you need to make smart decisions about your financial advisors, investments and 401k plans -- without getting taken advantage of.

Apr 22, 2019 • 34min
#145: How to “Recession Proof” Your Business
Nobody wants to talk about it, but a potential recession is looming. And that’s a scary thought for most business leaders. But what if it was possible to make a a few changes in your business now so that you would be ready to survive a recession? Or better yet — what if your business could actually THRIVE during a recession? This week on the podcast, Don and J.J. lay out a plan for “recession proofing” your business. This could be the episode that keeps your business running at full speed while your competition is hitting the panic button. Don’t miss it!

Apr 15, 2019 • 1h 2min
#144: Willie Robertson—The Inspiring Story of Entrepreneurship Behind “Duck Dynasty”
Behind Willie Robertson’s success in the reality show “Duck Dynasty” is a powerful story of American entrepreneurship. Today on the podcast, he and Don share an honest (and hilarious) conversation about Willie’s journey as an unlikely CEO. How can we process well through failure? What’s the key to staying true to yourself in success? How do our family and faith impact us as leaders? There’s lots of wisdom here for any business leader -- listen now!