
What I Know
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Latest episodes

Jul 13, 2023 • 42min
Computer Freaks - Chapter Five: The Protocol Wars
It is the late 1970s and early 1980s and the Arpanet is in decline. NSFnet is on the rise in its place. Why did the Arpanet get eclipsed by other networks, and is that OK?

Jul 10, 2023 • 18min
Flashback: Exceed Your Own Abilities: Nina Vaca of Pinnacle Group
Nina Vaca is the chairperson and CEO of Pinnacle Group, an IT and staffing firm based in Dallas, which has grown so fast it has made the Inc. 5000 list of fastest-growing companies thirteen times. It was named the fastest-growing woman-owned business in the United States by the Women Presidents Organization in 2015–when her company crossed a billion dollars in revenue, and again in 2018. Nina founded it 25 years ago, when she was just out of college, with just $300. In part, it seemed natural: he’d been schooled in entrepreneurship by her family, which emigrated from Ecuador when she was little. She tells host Christine Lagorio-Chafkin what she’s learned about entrepreneurship along the way–and takes a bird’s eye view on what’s changed, and what hasn’t.

Jul 6, 2023 • 42min
Computer Freaks - Chapter Four: The French Connection
Louis Pouzin is a French academic who some experts say really invented the Arpanet. But is that true, and should any one person be given all the credit?

Jul 3, 2023 • 44min
Flashback: Breaking Beauty’s Gender Binary with Matthew Herman of Boy Smells
It started as a side-hustle, pouring wax for candles at his dining-room table in the evenings. But what Matthew Herman began selling was soon attracting the attention of major fragrance houses…and customers around the world. In building his brand, Herman burned through his savings in 18 months…and that was before the pandemic hit. But during it, direct-to-consumer sales took off. But so much interest all of a sudden almost broke the business. Host Christine Lagorio-Chafkin spoke with Matthew about his innovative approach to branding, naming candles, and designing concepts that embrace complex dualities–and add up to a brand that’s helping to blur the gender binary in retail.

Jun 29, 2023 • 37min
Computer Freaks - Chapter Three: Let's Have a Ball
It’s the 1970s and both the government and academia are doing everything they can to spread the word of the Arpanet. But as the Arpanet gains popularity everywhere after its 1972 coming-out ball in Washington, D.C., through its new phone book, it also faces detractors who don’t want it to be available to all.

Jun 26, 2023 • 39min
Flashback: Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire
Christine Lagorio-Chafkin talks with Evan Horowitz and Geoffrey Goldberg, founders of the Los Angeles-based brand-marketing firm Movers+Shakers. Movers+Shakers is #78 on the 2021 Inc. 5000 list.

Jun 22, 2023 • 44min
Computer Freaks - Chapter Two: In the Air
Many historians say the Arpanet (and ultimately the internet) was born on October 29, 1969. But is that really when the Arpanet began, and who should be given credit for this key moment in internet history?

Jun 19, 2023 • 42min
Flashback: Fawn Weaver: Build a Culture of Confidence
Christine Lagorio-Chafkin interviews Fawn Weaver, the CEO and founder of Uncle Nearest Premium Whiskey, bestselling author, and serial entrepreneur, about how she built her brand and company after setting out to tell the remarkable story of Nearest Green, the first known African-American master distiller and man who taught Jack Daniel how to make whiskey.

Jun 15, 2023 • 38min
Introducing 'Computer Freaks' - Chapter One: The Dollhouse
After World War II, the U.S. had to change the way it communicated if it was going to keep up with the Soviets in the Cold War, especially once Sputnik was launched. It was the vision of a Missouri boy called Lick that would solve those communication issues and spark the creation of the internet.

Jun 12, 2023 • 55min
Flashback: Sarah LaFleur: Be The Whole Person
In the summer of 2021, Christine Lagorio-Chafkin interviews Sarah LaFleur, founder and CEO of womenswear brand M.M. LeFleur. Sarah discussed how she started, the lessons she learned from her mother, how she grew her business, and guided it through Covid-19's most turbulent period.
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