
What I Know
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Latest episodes

Jul 20, 2020 • 48min
Neil Blumenthal: Research Your Way out of Risk
Christine Lagorio-Chafkin talks to Neil Blumenthal, co-founder and co-CEO of Warby Parker, about mitigating risk, preparing for business after COVID-19 and a food dehydrator informercial that sparked Neil's entrepreneurial spirit as a child.

Jun 29, 2020 • 39min
Sandra Oh Lin: Be a Transparent Leader During Times of Uncertainty
Christine Lagorio-Chafkin talks to Sandra Oh Lin, founder and CEO of KiwiCo, and leadership during COVID-19,

Jun 22, 2020 • 46min
Tariq Farid: Find a Mentor Who Challenges Your Ideas
Christine Lagorio-Chafkin talks to Tariq Farid, founder and CEO of Edible Arrangements, about mentorship, growing a business with a franchise model and how his company has handled the economic crisis brought on by COVID-19.

Jun 15, 2020 • 39min
Eileen Fisher: Find the Voice Behind Your Vision
The founder of the iconic clothing brand Eileen Fisher built a company rooted in creative values and radical simplicity of design. Over the years, the vision frayed--especially when she became less involved in maintaining it. She explains to Christine Lagorio-Chafkin how she found her voice and is using it to bring her brand back to its roots while calling on the industry to adopt sustainability

Jun 8, 2020 • 37min
Shan-Lyn Ma: Take the Time To Build a Rock-Solid Foundation
Zola CEO and co-founder Shan-Lyn Ma speaks with Christine Lagorio-Chafkin about why building and fortifying her vision for a wedding-registry company took four years. Only then was it time to branch out into new products and services.

Jun 1, 2020 • 45min
Julia Cheek: Don't Try to Fit Someone Else's Model
Julia Cheek, founder and CEO of Everlywell, talks to Christine Lagorio-Chafkin about being a first time entrepreneur, facing uncertainty and believing in your ideas even when no one else does.

May 25, 2020 • 42min
Deirdre Quinn: Making the Perfect Partner
On this episode, Deirdre Quinn talks about her partship with Shun Yen and Ida Siu, Lafayette 148's founding and how they are making it through the current economic crisis

May 18, 2020 • 47min
Nir Eyal: Eliminate Distractions
Nir Eyal, author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, talks to Christine Lagorio-Chafkin about distraction.Subscribe to What I Know on Apple Podcasts, Spotify or wherever you listen.

May 11, 2020 • 49min
Scott Harrison: How to Use the Power of Storytelling
Scott Harrison is the founder and, therefore, chief fundraiser for Charity:Water. Charity: Water is a non-profit that has raised money for and executed more than 50,000 projects that have provided safe and clean drinking water to more than 11 million people. Christine Lagorio-Chafkin talks to Scott about how he uses storytelling, including his own compelling personal history, to grow his company.Subscribe to What I Know on Apple Podcasts, Spotify or wherever you listen.

May 4, 2020 • 39min
Rebecca Minkoff: Don't Wait to Change
In 2001, Rebecca’s career as a fashion designer and founder started, in some ways, by chance. She had been designing her own clothes on the side and one piece she had made was an altered version of the iconic “I Love NY” t-shirt. She sent that shirt to actress Jenna Elfman on September 9th, 2001. Elfman wore that shirt on The Tonight Show with Jay Leno two days after 9/11. Rebecca’s t-shirt would end up in the pages of magazines like Glamour, In Touch and Us Weekly. That was the catalyst for nearly two-decades of success in the world of fashion. Rebecca Minkoff's continued success is due, in large part, to her embracing change.Subscribe to What I Know on Apple Podcasts, Spotify or wherever you listen.
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