Help Wanted

What if your greatest strength is also your biggest roadblock? In this episode, Jason digs into how overusing the very thing you’re best at can quietly sabotage your success. With a dose of self-awareness, you can turn that liability back into a true superpower and unlock the next level of growth.

Julia Cabral, LinkedIn’s Senior Director of Product Marketing and content creator, joins Nicole and Jason to demystify how the platform really works. You’ll learn what the LinkedIn algorithm rewards (and what it ignores), why your views might suddenly drop, and how to create posts that get noticed. Plus, Jason shares his go-to formula for writing the perfect hook.

Someone’s upset, maybe a colleague, a client, or your partner,  and you have no idea why. Here’s the simple, 10-word phrase that can calm the room, cut through confusion, and get to the real problem. It works at home, at work, and anywhere else clarity beats conflict.

Where’s the line between being nice and flirting? A little charm can make interactions brighter and even boost business, but push it too far, and you risk confusion or misleading someone. Nicole and Jason dig into when flirting can be good for sales, and when it can turn into bad business.

When the pressure’s on, it’s easy to believe that everything hinges on this one moment. But what if the stakes aren’t as high as you think? In this episode, Jason shares a personal story about how reframing the situation can reduce stress, improve your decision-making, and lead to better results.

 Sometimes even the hosts need a little help. Nicole gets a boost from Andrew Cates, founder of Rayzyn, the superfood raisin company. After surviving the Napa fire, Andrew and his community were left with a field of grapes too smoke-damaged for wine. So, he got creative. He turned them into raisins. In the process, he rebuilt his business and helped his neighbors do the same. He joins the show to talk about resilience, reinvention, and finding opportunity in the ashes.

Three questions. Three personal dilemmas. Jason digs into how to take (or ignore) advice from your spouse, how to start over when everything changes, and why you don’t need to dance on TikTok to build a business.

Jason got three emails and a phone call on his personal line from a stranger trying to get him to change a story. It worked, but it earned the guy a sassy reply. In this episode, Jason and Nicole unpack when persistence crosses the line into annoyance  and how to build a drip campaign that actually gets people to say yes.

You’re working on something. You’d like feedback. But let’s be honest: Feedback can be hard to hear. And it can make you defensive. So now you’re wondering things like: Who should I ask? And when? And what if I don’t like what they say? In Jason’s experience, the best feedback comes from completing this formula: Right people + right time + right perspective Today, Jason will break it down for you.

There are some bizarre headlines making the rounds in business news... but, beyond the headlines, there are some important lessons on building a brand, having tough conversations at work, and building trust. Today, Jason and Nicole mine those lessons from the weirdo headlines.