

Design Your Life with Vince Frost
Vince Frost
Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?
Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?
Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.
Episodes
Mentioned books

Apr 7, 2020 • 1h 10min
(Re)Designing your creative superpowers with Sarah Wilson
This is the second episode of the (Re)Design Your Life series which will explore how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us. In this episode, Vince chats with Sarah Wilson the author of I Quit Sugar about how her career as a journalist, best selling author and social activist, prepared her for the COVID-19 experience. Sarah began her extremely successful career with News Corp where she quickly became the magazines youngest opinion columnist at the age of 24. By 29, she was appointed as Editor of Cosmopolitan magazine, before moving onto to host the first season of MasterChef in 2009. To this day it is the most watched show in Australian history. Sarah touches on the current worldwide situation saying “for anyone who is out there, working at home and is used to working in an office environment where you are guided by meetings and various things which tell you what to do next, accept and acknowledge that is a real adjustment. It is not a bad adjustment thought. I say, game one. Let’s see what the hell comes out of this”. Along with her expert advice, Sarah also shares her tips and inner thoughts as how to repurpose your anxiety to unlock and channel creativity, finding your purpose and navigating the uncertain. Sarah Wilson Design Your Life See omnystudio.com/listener for privacy information.

Apr 2, 2020 • 1h 1min
Designing sound equality with Kristen Bell & Corinne Feight
DYL X D&AD Impact series with Wood Pencil Winners – See Sound 'We want to get you guys on the biggest global stage we want to get you out there with the likes of your competitors. No one knows who you are and thats a shame and I think thats what we did its been an incredible for us as a whole collective internally but also for Wavio to be finally able to get the recognition they deserve for the incredible work they are doing' In the third episode of our exclusive series with D&AD, Vince chats with Kristen Bell & Corinne Feight. The pair work for world renowned healthcare advertising agency, Area 23. A business which aims to dismantle the barriers that stand in the way of true innovation. Their project See Sound has the goal of providing sound equality for the 466 million people world-wide who are currently deaf or hard of hearing. Their smart home hearing system aims to provide users with much needed situational awareness in the home. When a sound occurs, See Sound uses its database collated from YouTube clips to make a prediction which then alerts the user on their device with a vibration and a message. Listen in as Kristen & Corinne explain the dramatic event that lead to the See Sound's inception a long with an open minded business move which partnered them up with then competitor Wavio. Enjoy! D&AD - See Sound See Sound | Wavio Design Your LifeSee omnystudio.com/listener for privacy information.

Mar 30, 2020 • 1h 6min
(Re)Designing happiness with Penny Locaso
Certainly the world will be a different place after COVID-19, but there are ways we can design positive outcomes for the future, not just for ourselves but for future generations to come. This is the first episode of the (Re)Design Your Life series which will explore how the lives of individuals across the globe are getting on, how their lives have changed, what their coping mechanisms are and insights into what the future holds for us. In this episode, Vince chats with Penny Locaso about how her role as a ‘Happiness Hacker’ has prepared her for the COVID-19 experience. Penny left a successful 16-year corporate career, relocated her family from Perth to Melbourne, left an 18-year relationship and started her own purpose-driven company with the sole intent of positively impacting the lives of others. She’s quite used to drastic life changes. “Focus on what you can control, not what you can’t”, she says. “You can’t control the situation, but you can always control how you respond to a situation”, she says, “which will impact your mindset. Accept the things you can’t change and ask yourself, ‘how am I going to make sure each day is the best day it can be?’” A well of sound advice and positive guidance, Penny also shares how she’s adapted her business, BKindred, to virtual working, and how the current need for human connection is actually helping to level the professional playing field. BKindred Design Your LifeSee omnystudio.com/listener for privacy information.

Mar 17, 2020 • 1h 11min
Designing gun violence awareness with Oriel Davis-Lyons
DYL X D&AD Impact series with White Pencil Winners – Don’t Look Away ‘We need to move beyond thinking of gun violence as a gun control problem and more of a behavioural change issue.’ – Oriel Davis-Lyons In the second episode of our exclusive series with D&AD, Vince chats with Oriel Davis-Lyons, Creative Director of Droga 5 in New York and creator of Don’t Look Away. The initiative asks the question – if you think of gun violence as an epidemic rather than a second amendment right, are there different ways to tackle it? While current legislation focuses on gun restriction and regulation for short-term gain, Don’t Look Away looks at influencing real behavioural change, for long-term impact. In a society that’s experiencing statistic fatigue when it comes to gun violence, the campaign places graphic picture warnings on ammunition packets, similar to those found on tobacco packets, in an attempt to educate and confront gun owners with the risks of owning a gun. Listen in as Oriel shares how the experience of his six-year-old practising school lockdown drills led him to embark on the long-road to get his solo initiative into the public realm. Don't Look Away Design Your Life Oriel Davis-Lyons See omnystudio.com/listener for privacy information.

Mar 2, 2020 • 1h 18min
Designing hope for animals with Rob Galluzzo
DYL X D&AD Impact series with White Pencil Winners - The Lion's Share Fund ‘The future is not something which is coming towards us, it’s whatever we do next.’ - Rob Galluzzo In the first episode of our exclusive series with D&AD Vince chats with Rob Galluzzo the Executive Producer of Sydney-based production company FINCH and the co-founder of animal conservation initiative The Lion’s Share. The charity aims to direct half-a-percent of a participating company’s media buy towards wildlife conservation when they use an animal in their advertising. With US$120 billion spent on advertising, that included animals last year globally, what seems like a small fee can go a long way to making a big difference. The initiative is co-founded by the United Nations, fully supported by David Attenborough and has been highly awarded, winning a D&AD White Pencil and a Grand Prix at the Cannes Lion. Listen in as Vince and Rob discuss the process behind getting such an ambitious operation off the ground, how $50,000 stopped 200 elephants a year being poached and what’s next for the growing charity. https://www.thelionssharefund.com/content/thelionssharefund/en/home/ https://designyourlife.com.au/ https://www.frostcollective.com.au/ https://www.finchcompany.com/ https://www.dandad.org/See omnystudio.com/listener for privacy information.

Feb 3, 2020 • 58min
Designing big hairy audacious goals with Paul Frasca
In episode 28 of the Design Your Life Podcast Vince chats with Paul Frasca, a passionate hairdresser and determined environmentalist who alongside his partner Ewelina Soroko have created the innovative and hugely successful recycling business, Sustainable Salons Australia. The program collects up to 95% of the salon’s waste bin and repurposes it in various ways such as using hair for the making of wigs, utilising pet hair to help clean oil spills or turning old salon bottles into fashionable sunglasses. What started out in the garage of his parent’s house has now grown into a nationally focused venture which to date has collected more than 90,000 ponytails that have then been repurposed for cancer and alopecia sufferer. Additionally, over 125,000 kg of metals have been diverted from landfill and in excess of 100,000 meals have been provided to homeless people through recycling proceeds. Paul shares how it all began, what’s been achieved and where they’re heading. He also touches on some key business tips in championing a new age of consumer decision making and even throws in a few tips on hair! Enjoy! Next episode we will begin our exclusive 6-part collaborative series with some of the D&AD Impact and Future Impact award winners. Each episode will deep dive into a winning projects process, drivers and process behind creating positive change for the world and its inhabitants. See omnystudio.com/listener for privacy information.

Jan 20, 2020 • 1h 9min
Designing for Paul Smith with Alan Aboud
For the first Design Your Life episode of 2020 Vince speaks to Alan Aboud, one of the most well-known creative directors in the fashion industry. Alan worked alongside designer Paul Smith for over 25 years constructing the unique look and feel of the iconic brand, including the world-renowned use of the multi-stripe design. Alan unravels the story behind his early years as a design student and how he first started working with Paul Smith. Through-out the chat he touches on multiple life experiences which shaped his understanding of design whilst also casting some light onto how his mind set has changed over time. Vince and Alan also trade their thoughts on why it’s integral for creative minds to remain financially savvy in the industry. Enjoy! On the next episode of Design Your Life we will be joined by Sydney based hair guru and sustainability entrepreneur Paul Frasca. https://sustainablesalons.org/ http://designyourlife.com.au/ See omnystudio.com/listener for privacy information.

Dec 17, 2019 • 1h 10min
Designing a balanced business with Bruce Duckworth
In episode 26 of the Design Your Life podcast Vince chats to highly revered designer Bruce Duckworth the, co-founder / co-chairman of multinational design agency Turner Duckworth. From humble beginnings Bruce explains how he and his friend Dave Turner built the company, the learnings they made as they grew and took on clients such Amazon and Coca Cola and life after its acquisition by Publicis. The pair also discuss some of the do’s and don’ts of starting a design company, what it takes to make it into something which can stand the test of time and finding the right balance between being design led but also money focused. Enjoy!See omnystudio.com/listener for privacy information.

Nov 27, 2019 • 1h 8min
Designing sustainable tourism with Dave Budge
In episode 25 of the Design Your Life Podcast Vince speaks to Dave Budge, co-founder and CEO of Jaunt Motors. A car share business which up-cycles iconic 4WDs into electric vehicles allowing people to explore the beautiful and remote corners of Australia without costing the environment. The compelling discussion unravels Dave’s much needed departure from the corporate world and how he came to establish the Jaunt brand which combines his love for land rovers, with his concern for the environment and his innate ability to ‘hype people up about a product’. Vince and Dave explore the importance of electric vehicles being design focused, the value of creating relationships with the individuals and community which support you and ultimately what the future holds for Jaunt and the electric car share industry. Enjoy! Be sure to listen to our next episode featuring London based branding guru Bruce Duckworth! https://jauntmotors.com/ http://designyourlife.com.au/See omnystudio.com/listener for privacy information.

Nov 3, 2019 • 1h 9min
Designing cities of the future with Usman Haque
In episode 24 of the podcast we speak to Usman Haque, founding partner of Umbrellium – an architecture and design company that builds urban technologies that support citizen empowerment and engagement. This insightful conversation unpacks how Usman began his career, how he ended up where he is today and his experiences along the way. Vince and Usman touch on the future of our cities, how they should be designed and why ultimately, they need to go beyond being smart and be engaging. For over 20 years Usman has used the skills he developed through formal architecture training to engineer and design not only physical spaces but the software and systems that bring them to life. Before creating Umbrellium, he launched Thingful.net, a search engine for the Internet of Things, as well as the IoT data infrastructure and community platform Pachube.com, which was acquired by LogMeIn and subsequently Google. Usman has received a number of exemplary accolades such as the 2008 Design of the Year Award (interactive) from the Design Museum, UK, 2009 World Technology Award (art), Japan Media Arts Festival Excellence prize and the Asia Digital Art Award Grand Prize.Enjoy! Stay tuned for the next episode of Design Your Life featuring Juant Motors co-founder and CEO, Dave Budge. https://www.umbrellium.comhttp://designyourlife.com.au/https://www.frostcollective.com.auSee omnystudio.com/listener for privacy information.


