Confessions with Jess and Cindy

"I think that people who maybe have the best intentions of being an affiliate and then don't end up doing it well is because they don't treat it like a launch the way they would launch their own product."Looking for insider knowledge on affiliate marketing? In this episode, we’re giving you the inside scoop on the art and business of affiliate marketing. We're debunking myths, sharing insights, and guiding you through every step to make the most out of your affiliate relationships. Whether you're considering becoming an affiliate or looking to incorporate affiliates into your marketing strategy, this episode is a must-listen!Highlights:Understanding affiliate relationshipsThe importance of audience alignment Commission structuresLeveraging affiliate marketing for product launchesHow to keep affiliates engaged for successFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

 “Nobody's ever gonna do it the way that you would do it, and that's okay. So you just have to find people who know 60% of what you know, you teach them 20% to 30% and  you have to be okay with 80% to 90%. And it won't be 100% the way you would define 100%, but it'll be 80%, 90%. And for most people that you're gonna help, for most clients, that is already 200% better than they would do on their own. So don't get hung up on it.” - Mike DuerksenIn this episode of The Confessions we sit down with Mike Duerksen, the mastermind behind the fundraising agency BuildGood. Mike takes us along his journey of going from solopreneur to head of a growing agency. With his in-depth insights and real-life experiences, Mike provides a glimpse into the challenges and rewards of transitioning into the role of an agency leader.Highlights:From solopreneur to agency owner An inside look into the operation and pricing model of an agencyInsight to managing a team How Mike uses a demand generation approach in marketing The significance of a positive mindset towards investment and risk. Creating a family mission and aligning it with your business goalsFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Mike Duerksen: Linkedin: https://ca.linkedin.com/in/mikeduerksenWebsite: http://mikeduerksen.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

 "I think one of the first triggers to where you need to turn your mind to, maybe you need some legal advice or legal help or a system, and this isn't necessarily something you need to go to a lawyer for but it's something that you should turn your mind to because there are legal ramifications, and it's the idea of contracts."Do you wonder if you're overlooking vital legal aspects of your business? Is the thought of hiring a lawyer daunting to you, especially if you're in the early stages of your entrepreneurial journey? In this episode, we sit down with Adrienne, a seasoned lawyer and the founder of Open LLP, a boutique law firm specializing in helping startups, and entrepreneurs. Adrienne shares her wealth of knowledge to provide some guidance on navigating the legal landscape of your business.Highlights:Identifying the legal questions every small business owner should be askingUnderstanding the importance and role of contracts in your business.Distinguishing between templated contracts and custom-made ones, and knowing when to use each.Why it's crucial to have Intellectual Property assignment clauses in your contractsThe concept of 'Common Law Trademark Rights' and how it affects your businessWhen it's time to consider formally applying for a trademark registrationFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Adrienne Ng:Open LLP : https://www.openllp.com/Instagram: https://www.instagram.com/open.llp/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

 "Don't network to network, network to learn, network to meet, network to engage because one thing I have learned is everyone in this sector is so open and so willing and wants to share and encourage and love and support and talk like there's no reason.” - Clay BuckSelf-discovery and alignment in your business with Clay BuckIn this episode of the Confessions Podcast, we have a heart-to-heart with Clay Buck, the brain behind TCB Fundraising. With over three decades of experience in fundraising, communications, and marketing, Clay has helped countless organizations build sustainable relationships and revenue. We dive deep into the essence of the consulting business, emphasizing the importance of community. Our conversation ranges from the dynamics of sharing knowledge and resources to fostering mutual respect and collaboration. Clay, underlines the vital role everyone plays in the sector, with an emphasis on promoting generosity and kindness.Highlights:Lay’s journey of self-discovery through transitionsCreating community in consultingNurturing genuine connectionsRipple effect of generosity and gratitude in businessRole of mentors and fellow consultantsFind Us Online: https://www.confessionswithjessandcindy.com/Connect with Clay Buck: TCB Fundraising: https://tcbfundraising.com/Instagram: https://www.instagram.com/TClayBuck/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

"Having an intention behind what it is you're putting any effort, energy and money towards is critical."In this episode of the Confessions Podcast, we will spill the beans of our experience at the Association of Fundraising Professionals International Conference (AFP ICON) in New Orleans. We went there with a mission: to create space for consultants! We dive into all of our reflections and learnings. But the real gem of this episode is our reflection on the importance of having clear intentions when attending conferences. It's not just about collecting business cards and free swag (which honestly isn’t all that good). It's about seizing opportunities to connect with people and build relationships. So, next time you attend a conference, don't just wing it. Have a game plan and make the most out of it. You never know who you might meet or what you might learn.Highlights:Having a clear intention when attending professional development opportunities.The value of going big and standing out when creating a conference booth, as it can attract the right audience and lead to meaningful conversations.Attending conferences is not just about networking and standing out. It's also an opportunity to connect with people and build relationships.Find Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

“ I could have stopped and walked away and said, you know what, it didn't work. And I had  this support and it didn't happen. And that's about me. And only sold four class, all of the  things, right? But I kept going. It was like, no, I still believe in this. And I had to get myself to that energy to then get to where I am now. “- Holly RustickAre you curious to know how to grow your business with diversified income streams and turn your services into passive income? Then you should listen to this episode featuring Holly Rustick, who runs a grant writing and funding business with a multi-pronged model. Holly explains how she transitioned from an agency doing grant writing services for nonprofits to a business owner who makes passive income.Highlights:Holly's experience with diversifying her streams of incomeTips on how to grow your email list, gain social media followers, and show up as a thought leader in your field.How to let go of what no longer serves your business and focus on what truly mattersHow to reframe pain points and focus on problem-solving in your sales processThe value of tracking your time, money, and joy to make informed decisions for your business growthConnect with Holly Rustick: Linkedin: https://gu.linkedin.com/in/holly-rustick-0765b817Grant Writing & Funding: https://grantwritingandfunding.com/Instagram: https://www.instagram.com/hollyrustick/Linktree: https://linktr.ee/grantwritingFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching: https://cindywagman.com/ The Good Partnership: https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

“You just have to decide how long am I going to be a hamster on this wheel and when am I going to stop the wheel and say I want to do meaningful work that really means something to somebody that people are learning and they're growing and they're changed because of the work that you're doing.” - Christal CherryDo you ever feel trapped in a never-ending grind in your business and wonder how you can break the cycle?  Christal Cherry, founder of The Board Pro, joins us today to share her journey from being a burned-out fundraiser to a thriving and empowered consultant. Christal shares how you could break free from the hamster wheel and do meaningful work in your business. Highlights:Christal's fundraising journey and how she discovered her passion for board consultingThe process and pricing of Christal's board recruitment servicesHow to manage client flow in a consultancy businessStanding your ground and staying true to your values in your workGrowing your email list with intention Making profit and creating impact with consulting Connect with Christal Cherry: The Board Pro: https://www.theboardpro.com/Facebook: https://www.facebook.com/profile.php?id=100063945049056Linkedin: https://www.linkedin.com/in/christal-m-cherry/Find Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching: https://cindywagman.com/ The Good Partnership: https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

“One of my big things is that I hate lazy money. And so giving your money a job, knowing exactly what it's for is really beneficial.” - Jayne DykstraAre you struggling with cash flow in your business? Do you have trouble making your money work for you and paying yourself and your bills? In this episode of Confessions with Jess and Cindy Podcast, we speak with Jayne Dykstra, the founder and CEO of Zetique, about the value of keeping track of your financial situation in a meaningful way.Highlights:The value of keeping track of your financial situation The simple and effective system based on Profit FirstHow this system works for businesses with variable incomeTips for overcoming the initial hurdle of setting up the systemOutsourcing your bookkeepingThe difference between working with bookkeeper and accountantConnect with Jayne Dykstra: Linkedin: https://www.linkedin.com/in/jayne-dykstra-1965a3123Zetique: https://zetique.com/Find Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching: https://cindywagman.com/ The Good Partnership: https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.

“So just allow the process to be the process. Take it easy on yourself and don't overthink it. Just do what you do best. As long as you do good and you have pure intentions, like the revenue, the clients, the good things, the opportunities will find you. I don't have to stress out on trying to find it. “ - Sheleia PhillipsOur guest for today's episode is Sheleia Phillips, the brains behind SMP Nonprofit Consulting and a former biologist turned grant writing coach. Since its inception, she has expanded from a part-time to a full-time endeavor, and now she runs group coaching programs. Get the inspiration and knowledge you need to learn about and succeed in the competitive world of grant writing.Highlights:Sheleia’s journey from being a biologist to a grant writer and eventually a full-time grant writing coachThe importance of finding your community, networking, and learning from mentorsHow she started her side hustle and took the leap to go full timeHer savvy use of social media to expand her networkFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Sheleia Philips: Website: https://www.smpnpc.com/Linkedin: https://www.linkedin.com/in/sheleia-phillips-mph-ches-a9901a108Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me Hosted on Acast. See acast.com/privacy for more information.

“I find that fluidity is where I find joy and where I am my most productive. And by fluidity, I mean some days, I might be at my desk from eight till six. And other days, I might be at my desk from 10 till noon. “ - Katy Pedersen Behind the scenes of the Fractional Fundraiser Academy with Maria and Katy In this episode, we're taking you behind the scenes with Maria and Katy, members of the Fractional Fundraiser Academy. Listen in as they share their journeys, reveal how they've overcome entrepreneurial challenges, achieved freedom and flexibility, and discuss the invaluable support they've found within the Academy. Get ready to be inspired and learn how you, too, can thrive in the world of fractional fundraising!Highlights:1. What fractional fundraising is and how it benefits nonprofits and fundraisers 2. How fractional fundraising has transformed Maria and Katy's lives personally and professionally3. Challenges of being your own boss and how to overcome them 4. The value of fractional fundraising community5. Advice for those who want to become fractional fundraisersFind Us Online: https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/ Hosted on Acast. See acast.com/privacy for more information.