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Confessions with Jess and Cindy

Latest episodes

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13 snips
Feb 6, 2025 • 40min

Stop Being Nice at Events (And Start Being Strategic) with Chris McMartin

In this engaging discussion, Chris McMartin, an expert in building authentic business connections, shares her captivating journey from public speaking dread to networking mastery. She emphasizes the necessity of setting clear goals before attending events and finding energizing environments to foster genuine relationships. Chris also discusses the power of personal branding through unique styles and the transition from traditional networking to modern digital interactions. Her actionable insights will transform your approach to making unforgettable connections!
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14 snips
Jan 30, 2025 • 48min

Charging $500/Hour (And Only Work With Values-Aligned Clients) with Rachel D’Souza

Ever wonder what it really takes to build a consulting business that aligns with your values AND makes great money? This week's guest, Rachel D'Souza, founder of Gladiator Consulting, reveals how a Netflix binge and a supportive brother helped her build a consulting business that now hovers between $750-900K in annual revenue.But here's what makes this story interesting - Rachel doesn't chase RFPs, doesn't compromise on her values, and actually turns down clients who don't align with her vision for transforming the nonprofit sector. And the surprising result? More success, not less.Rachel opens up about how she went from charging "nonprofit sector rates" to confidently pricing at $500/hour, thanks to some tough love from her business coach. She shares the mindset shifts required to charge premium rates while still ensuring her services remain accessible to grassroots organizations.We dive deep into how she structures her team (hint: it's a mix of core staff and carefully selected contractors), her approach to equitable compensation, and why she's not afraid to have hard conversations about money with potential clients.But perhaps most compelling is Rachel's candid discussion about showing up with courage in the sector, even when it means potentially losing business. She shares how being vocal about equity and justice has actually attracted more of the right clients, not fewer.Key Takeaways:1. Your pricing structure can reflect both your values and your worth. Rachel breaks down how she prices differently for different organizations while ensuring everyone on her team gets paid equitably.2. Business development doesn't have to mean constant hustling. Building authentic relationships and being selective about clients can actually lead to more sustainable growth.3. Success often means redefining what "enough" looks like. Rachel found her sweet spot isn't about maximizing revenue but about maintaining the right balance of impact and income.4. Getting comfortable with premium pricing takes practice. Start by understanding what you and your team need to thrive, then work backwards from there.Find Us Online:  https://www.confessionswithjessandcindy.comConnect with Rachel:Gladiator Consulting Website: http://www.gladiatorrds.com/ LinkedIn: https://www.linkedin.com/in/gladiatorrds/ Instagram: https://www.instagram.com/gladiatorconsulting/?hl=en Connect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/Resources:Rachel’s Website: www.gladiatorrds.comPurpose First Advisors :https://www.purposefirstadvisors.com
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Jan 23, 2025 • 26min

Inside Jess’s Black Friday Bundle: A Play-by-Play Breakdown

Why Was Jess’s Black Friday Bundle Such a Hit?How do you turn a seemingly overwhelming launch into a profit-packed success story? In this behind-the-scenes episode, Cindy and Jess spill the tea on Jess’s wildly successful Black Friday Bundle launch. With 35 contributors, 408 sales, and over $24,000 in profit, Jess breaks down what worked (spoiler: waitlists are game changers!) and what she'd tweak for next time. But it’s not just about the money—Jess shares how this strategy helps nonprofit consultants build email lists and collaborate effectively. From the tech challenges (opt-in overload!) to discovering sales unicorns on her list, you’ll get a transparent look at what it takes to pull off a project like this. Ready to up your marketing game? Tune in for all the juicy details, and don’t miss this blueprint for bundling success.🎧 Listen to the full episode now and take notes—you’ll want to steal these ideas!5 Key Takeaways:A Waitlist Strategy Pays Off Building anticipation with a waitlist led to double the day-one sales compared to the previous year, with a 75% conversion rate.The Power of Collaboration By partnering with 35 consultants, Jess leveraged collective networks to drive sales and list growth for everyone involved.Email Frequency is Key Sending 12 emails in 8 days helped maintain momentum and boosted conversions, proving reminders are a kindness.Opt-In Flexibility Matters Allowing customers to choose which items to opt into gave them control, balancing convenience with quality engagement.Swipe Copy Simplifies Selling Providing ready-to-use marketing materials made it easy for contributors to promote the bundle effectively.Find Us Online:  https://www.confessionswithjessandcindy.comConnect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/Resources:Brooke Richie Babbage: https://www.linkedin.com/in/bjrichiebabbage Fractional Shift Summit: https://www.nonprofitfractionals.com/ 
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Jan 16, 2025 • 42min

The Power of Pause: How Strategic Reflection Days Can Transform Your Consulting Practice with Tes Cohen

Ever feel like you're so busy serving clients that you never have time to work ON your business? In this episode, gathering expert Tes Cohen reveals her systematic approach to building reflection into her consulting practice. From annual "personal offsites" to monthly reset days, learn how intentional pauses can lead to better business decisions and sustainable growth. Plus, Tes shares her "confession" about finally updating her unwieldy client tracking system during one of these reflection periods—proof that sometimes we need to slow down to speed up.If you've been running your consulting business on autopilot, this conversation offers a practical roadmap for incorporating strategic reflection into your routine. Discover why taking time away from client work isn't just self-indulgent—it's essential for business growth. Learn how to structure your reflection time, what questions to ask yourself, and how to turn insights into action. Tes shares candid examples of how these practices have shaped her business evolution, from revamping basic systems to making major strategic pivots.👉 Ready to build more intentional reflection into your consulting practice? Listen now and connect with Tes at gatherbetter.co!5 Key Takeaways:Schedule Deep Work Time Block off regular time for business strategy and improvement, whether it's monthly, quarterly, or annuallyCreate Clear Structures Use consistent frameworks and questions to guide your reflection processBalance Review & Planning Look back at what's working (and what isn't) before planning future movesImplement Simple Systems Focus on manageable improvements that you'll actually maintainConnect Personal & Professional Include both business metrics and personal wellbeing in your reflection practiceFind Us Online:  https://www.confessionswithjessandcindy.comConnect with Tes:  Transformative Gatherings: http://transformativegatherings.co/ LinkedIn: https://www.linkedin.com/in/tescohen/ Connect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/Resources:The Art of Gathering by Priya ParkerHustle and Play PlannerCanva Google Workspace Building Better Together Community
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Jan 9, 2025 • 43min

Stop Doing Work You Hate: A Real Talk About Boundaries, Reputation, and Growing Your Consulting Practice with Naomi Hattaway

Ever find yourself in the middle of a client project thinking "How did I end up here?" In this candid conversation, nonprofit transition specialist Naomi Hattaway shares how she learned to stop taking on work that drained her energy and started building a practice true to her expertise. From setting "riverbank boundaries" that protect your time while maintaining flexibility, to transforming her communication style with 20-minute meetings and voice messages, Naomi offers practical strategies for consultants ready to level up their business boundaries. Plus, she opens up about her journey to finally paying herself formally after 10 years in business, driven by a powerful personal mission.If you've ever struggled with saying no to work outside your zone of genius or worried about damaging relationships by setting limits, this episode is your permission slip to reshape your consulting practice. Learn why your reputation isn't built on saying yes to everything, but rather on being known for specific, high-value work that energizes you. Naomi shares actionable examples of how to communicate boundaries professionally, refer work strategically, and build a business that serves both you and your clients better.5 Key Takeaways:Define Your Lane Clearly Your reputation grows stronger when you're known for specific, focused work rather than trying to be everything to everyoneSet "Riverbank" Boundaries Think of boundaries like riverbanks—firm enough to keep things flowing but flexible enough to adapt naturallyCommunicate Limits Upfront From 20-minute meetings to asynchronous communication, set expectations early about how you work bestMake Strategic Referrals Build relationships with other consultants who can handle work outside your zone of geniusProtect Your Reputation Be intentional about which projects you take on—they shape how others talk about your workFind Us Online:  https://www.confessionswithjessandcindy.comConnect with Naomi:  Naomi’s Website:https://www.naomihattaway.com/ LinkedIn: https://linkedin.com/in/naomihattaway Podcast: https://www.naomihattaway.com/podcast Connect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/Resources:Hood Wellness by Tamela J. GordonHeal Your Way Forward by Prentis HemphillDiary of a CEO PodcastBuilding Better TogetherAlison Davis’ Monthly Sales Roundtables
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Jan 2, 2025 • 18min

Beyond Coffee Chats: Rethinking Consultant Networking

Are you tired of superficial networking that feels more like a chore than a game-changer? In this episode, Cindy and Jess challenge the traditional "coffee chat" approach to building professional relationships, revealing how to create connections that naturally lead to business growth. They dive deep into the often-overlooked distinction between how men and women approach networking, and why combining both strategies might be the secret sauce to your success. If you've ever wondered how some consultants seem to effortlessly build thriving networks that lead to tons of business while others struggle to get beyond small talk, this episode is your roadmap to transformation. From handwritten notes that leave lasting impressions to the art of being memorable when you're not in the room, Jess and Cindy share the strategies that have helped them build six-figure consulting businesses. They also reveal why chasing "big names" might be holding you back, and how to find your true business besties who will champion your success.5 Key Takeaways:Relationship First, Business Second The most profitable networking happens when you focus on building genuine relationships rather than immediate transactions.Be Memorable Between Meetings Success isn't about how many coffee chats you schedule—it's about being the person people think of when you're not in the room.Strategic Gratitude Matters Taking time to acknowledge and appreciate your connections during "lull seasons" can lead to unexpected opportunities when you least expect them.Community Drives Revenue Building Better Together shows how combining authentic community with strategic business mindset creates powerful financial results.Find Us Online:  https://www.confessionswithjessandcindy.comConnect with Cindy:Fractional Shift Summit registration: https://www.nonprofitfractionals.com/ Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutntiheboons/Resources:Fractional Shift Summit Registration: nonprofitfractionals.comBuilding Better Together Community: https://buildingbettertogether.co/ 
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Dec 26, 2024 • 46min

Attraction-based marketing with Racheli Edelkopf (Re-published)

In this episode of the Confessions Podcast, we sat down with Racheli Edelkopf, the mastermind behind Pedal Marketing - a consulting biz that helps nonprofits up their marketing game. Racheli talked about her journey as a program director and how that led her to start her own business. Racheli has valuable insights into the realm of marketing and specifically attraction-based  marketing, which is the approach she has taken to build her business.Highlights:Racheli's transition from the nonprofit sector into marketing consultancyAttraction-based marketing strategiesThe balance of working on your business vs. in your businessHow to leverage your strengths and find a marketing strategy that suits your abilities and business style.Connect with Racheli Edelkopf:Pedal Marketing:  https://www.thepedal.co/Instagram: https://www.instagram.com/thepedal.co/?hl=enLinkedIn:  linkedin.com/in/racheli-edelkopf-0484a81a3Find Us Online:  https://www.confessionswithjessandcindy.com/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me
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Dec 19, 2024 • 43min

Redefining Success and Growth with Meena Das (Re-Published)

Building a thriving consulting business can be a challenge, but what if the key to success lies in embracing joy and redefining growth? Meena Das, CEO of Namaste Data, shares her refreshing "anti-capitalistic" approach to building a thriving consulting practice. She emphasizes the importance of finding joy in your work, redefining growth on your own terms, and utilizing AI tools strategically. If you're ready to break free from the traditional consulting mold and create a business that truly lights you up, tune in to this episode. Get ready to redefine success, embrace joy, and build a business that aligns with your values.Key Highlights:Embrace joy as a driving force in your business, infusing your offerings with authentic passion to connect meaningfully with your audience.Redefine "growth" through an anti-capitalist lens, measuring success by your ability to sustain your desired lifestyle while centering fulfillment.Strategically leverage AI as a supportive tool for content ideation, social media planning, and as a logical "thought partner" voice.Nurture an abundance mindset by reflecting on past successes and tracking personal wins, cultivating self-trust during entrepreneurial ebbs and flows.Find Us Online:  https://www.confessionswithjessandcindy.comConnect with Meena:LinkedIn: https://ca.linkedin.com/in/meenadas Website: https://www.namastedata.org/ Connect with Cindy:Cindy Wagman Coaching: cindywagman.comFractional Fundraising Network: fractionalfundraising.co/LinkedIn: ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jesscampbelloutintheboons/
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Dec 12, 2024 • 39min

Becoming the go-to for Philanthrotainment with Layne, the Auctionista (Re-published)

In this episode of we're rolling out the red carpet for 'Layne, the Auctionista.'' Layne is a master of the gala stage. They shared serious confessions about the thrilling yet demanding live fundraising world. Or should we say, philanthrotaining. Yes, you read that right!Now - think for a minute - if you’re business was centered around taking the stage at live fundraising events, the last few years probably have been pretty brutal. But Layne has navigated that and found success in this changing world.Entertainment Meets Philanthropy: Layne, the auctionista, underscores the substantial role entertainment plays in galvanizing gala guests and maximizing fundraising efforts. They shed light on how other nonprofit service providers might integrate entertainment into their work to form deeper, more authentic connections without resorting to pressured sales pitches.Valuing Authenticity Over Desperation: We all agree—connection beats a sales pitch any day. Layne talks authenticity and building relationships in fundraising, capturing the essence of how we too believe in connecting with our clients for success in nonprofit consulting.Self-Care Isn't Optional: Layne shared the essential role of self-care, especially after the heightened stimulation of event fundraising. They've mastered the art of working hard, then unwinding equally hard. As consultants, it's crucial we follow suit, remembering that recovery is just as important as the grind.Scaling with Stories: Layne candidly discusses how embracing personal storytelling, especially their experiences as a non-binary person, has enhanced their keynote speaking engagements. Their upcoming Impact Workshop focuses on gender identity and creating inclusive workspaces, which is already garnering uplifting responses and inspiring the younger generation.Layne's episode is a masterclass in personal branding, storytelling, and authentic engagement. These are essential tools for anyone consulting!Find Us Online:  https://www.confessionswithjessandcindy.comConnect with Layne: Layne (Linkedin): linkedin.com/in/laynetheauctionistaLayne (Facebook): https://www.facebook.com/TheAuctionistaLayne Layne (Instagram): https://www.instagram.com/TheAuctionista Layne (Twitter): https://twitter.com/The_Auctionista Layne Talent Inc. o/a The Auctionista (Website): auctionista.ca Connect with Cindy:Cindy Wagman Coaching: cindywagman.com Fractional Fundraising Network: fractionalfundraising.co/ LinkedIn:  ca.linkedin.com/in/cindywagmanConnect with Jess:Out In the Boons: outintheboons.meLinkedIn: linkedin.com/in/jess-campbell-outintheboons
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Dec 5, 2024 • 44min

Legal Tips for Nonprofit Coaching and Consulting with Adrienne Ng (Re-published)

Do you wonder if you're overlooking vital legal aspects of your business? Is the thought of hiring a lawyer daunting to you, especially if you're in the early stages of your entrepreneurial journey? In this episode, we sit down with Adrienne, a seasoned lawyer and the founder of Open LLP, a boutique law firm specializing in helping startups, and entrepreneurs. Adrienne shares her wealth of knowledge to provide some guidance on navigating the legal landscape of your business.Highlights:Identifying the legal questions every small business owner should be askingUnderstanding the importance and role of contracts in your business.Distinguishing between templated contracts and custom-made ones, and knowing when to use each.Why it's crucial to have Intellectual Property assignment clauses in your contractsThe concept of 'Common Law Trademark Rights' and how it affects your businessWhen it's time to consider formally applying for a trademark registrationFind Us Online:  https://www.confessionswithjessandcindy.com/Connect with Adrienne Ng:Open LLP : https://www.openllp.com/Instagram: https://www.instagram.com/open.llp/Connect with Cindy:Cindy Wagman Coaching https://cindywagman.com/ The Good Partnership https://www.thegoodpartnership.com/Connect with Jess: Out In the Boons: https://www.outintheboons.me/

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