

The Elite Financial Advisor Podcast With Sten Morgan
Sten Morgan
A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.
Episodes
Mentioned books

Apr 19, 2024 • 24min
117 Secrets to Crafting Compelling Financial Proposals
In this episode, Sten and Andy explore the importance of creating a great planning proposal. It serves a critical role in setting and managing expectations in business by what you put into your financial planning proposal. They discuss:Setting Expectations: The Heart of Client SatisfactionClear expectations are the cornerstone of a happy client relationship. Ever had a misunderstanding with a client? We've all been there, and it's usually down to unclear expectations. They’re talking about avoiding that pitfall and ensuring your clients are on the same page from day one.Crafting the Perfect ProposalWhat goes into a proposal that not only informs but also impresses? It's not about bombarding clients with data but about crafting a document that's as clear as it is compelling. Sten has some practical tips straight from the conversation that will help you revamp your proposals to make every page count.Look and Feel MatterNever underestimate the power of a well-designed proposal. Sten shares his insights on creating a visually appealing document that aligns with your brand and sets the stage for a great client experience.Focus Without the FluffThey also touch on the art of being thorough without overwhelming your clients. Sten's approach? A robust deep dive into each category without letting clients get bogged down in the minutiae. It's about guiding them, not giving them a menu to order from.Realistic TimelinesSetting realistic timelines is crucial, and they discuss how to communicate the intensity and duration of the engagement right off the bat. It's about managing expectations and creating a process-driven experience that clients can trust.Balancing Compliance and CommunicationLastly, they tackle the tricky balance between meeting compliance requirements and maintaining clear communication. The goal? To separate the onboarding paperwork from the expectation-setting process to ensure clients know exactly what they're signing up for.Get six free training videos and a dozen free planning resources at GoBeElite.com.

Apr 12, 2024 • 26min
116 What did you expect? Why expectations are important
Sten and Andy dive into the critical role of setting and managing expectations in business, particularly in client relationships.They discuss the consequences of unmet expectations, such as negative client feedback and job dissatisfaction, and the common issue of failing to verbalize expectations, which can lead to misunderstandings. Through practical examples, they advise on asking open-ended questions to uncover unspoken expectations and stress the importance of clear communication to align with clients.They also touch on the financial advisory industry, suggesting visual tools to clarify service models and the necessity for advisors to proactively manage expectations to avoid resentment and ensure business success.They wrap up with a call for an "expectation audit" within businesses and teams to enhance client satisfaction and relationship outcomes.Get six free training videos and a dozen free planning resources at GoBeElite.com.

Apr 10, 2024 • 35min
115 Advisor Stories: Lifestyle practice with Chloe Moore
Host Andy Traub talks with financial advisor and founder of Financial Staples, Chloe Moore. She shares her insights on connecting with clients, particularly those from minority groups, and her expertise in equity compensation. She discusses her approach to asking reflective questions to guide clients towards better financial decisions and the importance of building a network of professionals, including CPAs and estate planning attorneys, to support clients' diverse needs. The conversation explores the concept of a lifestyle practice, where Chloe aims to balance her business with her ideal life, emphasizing work satisfaction over maximizing income. She advocates for aligning one's core values with career decisions and the possibility of making changes for personal happiness and fulfillment.Connect with Chloe:Website: financialstaples.comLinkedin: linkedin.com/in/chloemoore/Twitter: twitter.com/finstaples Instagram: instagram.com/financialstaples/Get six free training videos and a dozen free planning resources at GoBeElite.com.

Apr 5, 2024 • 34min
114 Dr. Josh Axe - Lessons from his deathbed - How to come back better
Sten talks with good friend Dr. Josh Axe, a functional medicine practitioner, author, and entrepreneur. Josh shares his personal journey with functional medicine, the expansion of his clinic and online platform, and offers insights on business growth, team dynamics, and the power of communication. Journey into Healing: Josh opens up about his personal voyage into the world of functional medicine. It's a tale of transformation sparked by a family health crisis that reshaped his career and life's mission. Business Growth Unpacked: Ever wonder what it takes to scale a health clinic and launch an online health platform successfully? Josh spills on the strategies that propelled his business forward. Mastering Communication: Whether you're leading a team or just starting out, Josh's experiences in the health and wellness industry reveal the undeniable power of effective communication. Mindset Makeover: Josh shares his wisdom on how to identify and overcome the mental blocks that hold us back. The Why, Who, What, and How: Understanding these four pillars is crucial in any business. Josh emphasizes their significance and how they've shaped his approach to success.Order a copy of his new book, Think This Not That. Follow Dr. Josh Axe:YouTubeInstagramTwitterFacebookTikTokGet six free training videos and a dozen free planning resources at GoBeElite.com.

Mar 29, 2024 • 34min
113. Referrals: Practical strategies with Bill Cates
Referral expert Bill Cates discusses strategies for financial advisors to obtain referrals and manage client relationships effectively. They emphasize the importance of:Setting clear expectationsBeing responsive to client communicationsUnderstanding the lifetime value of a clientBill introduces the concept of "referability" and shares insights from his latest book, "The Language of Referrals," covering topics such as promoting introductions, asking for referrals, and addressing concerns.They highlight the need for authentic, direct communication and the pitfalls of formulaic referral methods. Bill also shares practical advice for advisors to enhance their referral processes and client interactions.Bill Cates is widely recognized as one of the foremost experts in the art and science of acquiring new clients through referrals and personal introductions. He is president of Referral Coach International, founder of The Cates Academy for Relationship Marketing™, and the host of the podcast TopAdvisorPodcast.com. Bill was recently rated as the #1 Financial Advisor Influencer by Indigo Marketing.Bill is also a bestselling author. His books are, Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, Radical Relevance, and his latest book is The Language of Referrals.Free resources for listeners:1. Guides, Checklists, Videos: www.ReferralCoach.com/resources2. New Advisor Relationship Marketing & Prospecting: www.KickStartProspecting.com3. 4 Infographic Guides: www.FearlessReferrals.com4. How I Handle Referrals: www.HowIHandleReferrals.com5. Link to the Book: www.LanguageofReferrals.comGet six free training videos and a dozen free planning resources at GoBeElite.com.

Mar 27, 2024 • 31min
112. Advisor Stories: The superpower of making things simple with Nate Leo
Financial advisor Nate Leo shares his superpower of simplifying financial planning, discussing his journey into the industry, challenges faced, mentorship benefits, and the importance of connecting with clients. They also explore serving diverse demographics, building strategic partnerships, and the value of comprehensive financial planning.

Mar 22, 2024 • 46min
111. Advisor Marketing: Conversions, free wins and your marketing flywheel
Marketing expert Dave Touhill joins Sten to discuss the importance of targeted marketing for financial advisors. They emphasize building local trust, avoiding generic tactics, and mastering one strategy at a time. Dave criticizes outsourcing without a clear strategy and advises seeking guidance from successful advisors. They stress the value of continuously refining marketing efforts to establish credibility within the community.

Mar 15, 2024 • 28min
110. Sten Q&A
Get six free training videos and a dozen free planning resources at GoBeElite.com.In this episode, Sten tackles questions from listeners, offering advice on various aspects of financial advising. He discusses the importance of clear communication, especially when explaining one's role as an advisor. He emphasizes the shift from selling products to providing true advisory services and the value of collaborating with professionals like CPAs and tax attorneys for tax strategies. He also talks about revenue tracking and suggests a performance-based compensation model for W-2 advisors. Additionally, Sten touches on the personal side of business, talking about managing relationships and the benefits of networking with like-minded individuals for professional growth.This episode is a blend of practical tips and Sten's personal experiences, aimed at helping financial advisors navigate their careers.Get six free training videos and a dozen free planning resources at GoBeElite.com.

Mar 13, 2024 • 20min
109. Advisor Stories: 400% growth in one year - How Gavin Filasek guided his team to massive growth
Get six free training videos and a dozen free planning resources at GoBeElite.com.Gavin Filasek has become a better leader and it has paid off BIG TIME for his team. They grew their planning revenue over 400% in one year. In this episode, he and Sten discuss his journey from traditional advising to fee-based planning.Transitioning to Transparency: Gavin’s move to fee-based planning has brought clarity to their services and the clients they serve.Leadership Evolution: They discuss Gavin's leadership growth and how it's shaped the firm's success. His dedication to communication and team development has paid off in multiple ways.Continuous Learning: Gavin and Sten outline specific ways to improve their communication and leadership skills.Think Like an Owner: Gavin emphasizes the shift in mindset from salesperson to business owner. It's a crucial step for advisors ready to redefine their role in the industry.Get six free training videos and a dozen free planning resources at GoBeElite.com.

Mar 8, 2024 • 29min
108. How Derrick Kinney overcame his own beliefs to find success
Learn to be an Elite Advisor with our free training at GoBeElite.com.In this episode, Sten talks with financial advisor and entrepreneur Derrick Kinney about the importance of self-reflection and strategic thinking in personal and professional growth. Derrick shares his experience of leaving a successful financial advisory practice after a sabbatical made him realize his lack of enjoyment in the role. He discusses the significance of addressing clients' problems through marketing and the power of storytelling to connect with prospects. Derrick explores the detrimental effects of limiting beliefs on success and the necessity of authenticity in business. This episode includes personal stories from both Sten and Derrick, offering insights into overcoming challenges and achieving success as financial advisors and entrepreneurs.Want to learn about the 10 Fatal Mistakes Financial Advisors Make and How to Avoid Them? Download your FREE PDF HERE.Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution HERE.Connect with Derrick HERE.For daily tips to help you make and save money, follow him on Instagram @DerrickTKinneyLearn to be an Elite Advisor with our free training at GoBeElite.com.


