

The Elite Financial Advisor Podcast With Sten Morgan
Sten Morgan
A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.
Episodes
Mentioned books

Dec 2, 2022 • 26min
40. How Appreciation Fuels Staff Performance
You will never become the Elite Advisor that you can become without a team. In past episodes, we discussed identifying your superpowers (20, 25, and 26) so that you can build a team around them, but once you have a team, you need to care for and develop them. In today's episode, we dive deep into how appreciation helps your business and your team reach their potential. Ways to show appreciation: 1. Salary - Your team wants to be paid well, and many of them want to be incentivized to make more. 2. Words of affirmation - Be specific in your affirmation, and remember it doesn't have to be because they did something amazing. Regular affirmation for smaller things is better than rare affirmation for great things. 3. Gifts - Try to give gifts that create a recurring reminder of how much you care about your staff. The more often they use a gift, the better. Seasonally, it's important to take time to celebrate what you've achieved in the past year. We only have a dozen spots left for our How To Charge LIVE event. Go to http://www.StenMorgan.com/HowToLive to get your seat so you can learn how to start charging for your advice or how to level up your current financial planning business.

Nov 17, 2022 • 30min
39. 7 Ways To Increase Your Planning & Consulting Revenue
Progress happens when you apply proven systems and habits. That's what today's episode is all about. We discuss seven different ways you can increase your planning and consulting revenue. 11/22/22 - Free Training - How To Add 50K In Planning Revenue Click here to register January 2023 - How To Charge LIVE - Our live event where you'll learn our system for financial planning and consulting. Click here to register Click here to meet with Andy to ask a question about the event. 1. Find free ideas - Be relentless about learning from your COIs and other advisors. Be systematic about knowing the ideas they use to help their clients so you can suggest them to yours. It's like becoming a tax ninja without having to go to tax ninja school. 2. Quantify value of ideas - Always total the value of ideas you provide 5k + 8K + 20K etc. Some ideas are 10X ideas while others are soft results - Taking action when the client wouldn't have is a soft result that creates a measurable outcome. 3. Name your price - Don't undercut yourself - Borrow the confidence 4. Do what you do best - Optimize your situation with the right people or systems. Coaches show up and put on a headset and coach 5. Take smaller clients - Have a Jr. advisor take smaller planning clients so you don't have to turn down a 3K plan if it's profitable. This will accelerate the growth of advisors on your team and pick up additional revenue for the firm. 6. Joint work - Doing joint work can open you up to working with clients you couldn't have handled otherwise. 50% of a planning fee is better than 0%. 7. Don’t give prospect all or nothing scenario – Give 2-3 price points for the prospect to engage with you. But make sure your service model aligns with that fee.

Nov 11, 2022 • 27min
38. How Elite Advisors Develop COIs + Free Training
Free training - StenMorgan.com/50k January event - StenMorgan.com/HowToLive $400 discount coupon code if you register before Thanksgiving: freehotel We want you to be the first to know about a free training that Sten and I are offering twice on November 22nd called How To Add 50K In Planning Revenue. To register, go to StenMorgan.com/50k. Sten has generated over 1.7M in planning fees and will generate over $600,000 in planning fees in 2022 alone. So, whether you've never charged for advice or you've got a thriving planning business, you will learn how to add revenue to your business. That registration link is StenMorgan.com/50k. If you're ready to invest in your personal development and the growth of your business then you should come to Nashville in January to take part in our first How To Charge LIVE event. You'll work with Sten and his team to make sure you're ready to start charging for advice or improve your current planning business so you can reach your true potential. You can get your seat for the event at StenMorgan.com/HowToLive. If you register before Thanksgiving then we'll cover your hotel costs for the two days you're in town. Just use coupon code freehotel to receive $400 off your registration and put that towards one of the quality hotels within minutes of our event. We'll see you at our live training on the 22nd and in January at our event!

Nov 4, 2022 • 29min
37. Confidence Part 2 - Busters and builders
What's the recipe for more confidence? In this episode, we give specific examples of things you can do to grow your confidence and things you have to avoid if you want to protect your confidence. If you want to grow in your confidence in charging for your advice then you need to attend our How To Charge LIVE event in January at our offices outside Nashville, Tennessee. You can learn more at StenMorgan.com/HowToLive

Oct 28, 2022 • 26min
36. Confidence Part 1 - The secret ingredient you can grow yourself
How important is confidence if you want to be successful in this industry? Why do some people have more than others? Can you be too confident? How do you measure your confidence level? Check out our YouTube channel for the bonus video where we answer the five questions posed at the end of today's episode. StenMorgan.com/YouTube If you want to grow in your confidence in getting paid for your advice then you should attend our How To Charge LIVE event. Find out more at StenMorgan.com/HowToLive

Oct 21, 2022 • 34min
35. The Elite Path to Health
80% of 2022 is over, so it makes sense that we would look forward to things we want to be different in 2023. One area we have a tremendous amount of control over is our health. But there’s more to health than carrots and running shoes. Health is spiritual. Health is who we spend our time with, and health is how we see the world. In this episode, we get practical and discuss what we can do today to improve our health and the impact that has on our business and personal life. Lastly, here's the song Andy mentions in the episode. Be Kind To Yourself by Andrew Peterson StenMorgan.com/35 Watch on YouTube

Oct 14, 2022 • 25min
34. Why smart advisors want to be wrong + HTC LIVE 2023
How do you accelerate your learning and take actions that grow your business instead of wandering from podcast to podcast or online program to online program? In this episode, Sten and I discuss the elite path of learning and why we believe it includes you attending our live event, How To Charge For Your Advice LIVE, in January of 2023. If you’d like to be the first to know when we open registration for the event, go to the URL below. StenMorgan.com/HowToLive Watch on YouTube

Oct 7, 2022 • 18min
33. Why are his planning prospects saying No?
In this special episode, Sten and Andy share a conversation they had with one of the members of the Elite Advisor Network about his struggles getting clients to accept planning proposals. This member has been doing paid planning, and his team is growing as a result. What’s wrong with his process? Is he not showing the value of his advice? Is he taking too long to give value during meetings? Is he overcomplicating the ideas he’s presenting? Or is he simply getting the wrong leads? Listen as they work through his situation and, in the process, help you get more planning clients. StenMorgan.com/33 StenMorgan.com/Revenue Watch on YouTube

Sep 30, 2022 • 30min
32. 7 Tips When Answering "What do you do?"
In this episode, Sten and Andy will give you seven practical things you can do to improve how you answer the question, "What do you do?". You can also create several answers to use in different situations by visiting this link or StenMorgan.com/WhatDoYouDo Watch on YouTube

Sep 23, 2022 • 23min
31. The State of Sten's Company: Legacy Investment Planning
In this episode, we'll hear from Sten about the state of Sten's company, Legacy Investment Planning. If you’re an advisor who has a team or aspires to grow your team, this conversation will be helpful to you. www.stenmorgan.com/31 Watch on YouTube