
The Hard Part with Evan McCann
The Hard Part with Evan McCann shares the stories, tactics and playbooks of Canada's top founders, investors and leaders. Canadians are undercover compared to their American counterparts. The Hard Part is changing that.
Latest episodes

Nov 29, 2024 • 46min
Jonathan Bronfman from Monsters Aliens Robots Zombies (MARZ)
Jonathan Bronfman is the CEO of Monsters Aliens Robots Zombies (MARZ).
MARZ is an AI-enabled VFX company dedicated to democratizing the world of visual effects. They are the creators of Vanity AI and LipDub AI.
Some notable collaborations include The Umbrella Academy S3 on Netflix, Moon Knight and WandaVision from Marvel, Ms. Marvel, The Flight Attendant on HBO Max, Invasion on Apple TV+, Wednesday on Netflix, Carnival Row on Amazon Prime Video, Spiderman: No Way Home from Marvel and many more.
Takeaways
Where the name MARZ came from.
The film industry faces a gap between perceived market value and production costs.
AI should be seen as a tool to enable filmmakers rather than replace them.
The future of content creation and the Streaming Wars.
Movie industry insights and breakdown.
The impacts of LipDub AI on foreign and multi-language content.
Independent creators now have access to tools that allow for more creative storytelling.
AI can enhance the efficiency of content creation across various industries.
How MARZ's service business fuels the software side.
Mr Beast and creators impact on content.
Why YouTube is Hollywood's biggest competitor.
Balancing quality and timeliness in production.
Chapters
00:00 Jonathan Bronfman's Journey in Film Production
02:12 Identifying Challenges in Film Production
04:41 The Birth of MARZ and Visual Effects Innovation
07:38 The Impact of AI on the Film Industry
09:10 The Future of Content Creation and Streaming Wars
12:14 Localization and Language in Film
17:47 The Evolution of Content Creation with AI
21:56 MARZ's Positioning in the Film Industry
24:14 The Synergy of Service and Software
25:52 Building a Diverse Team for Innovation
29:17 Quality as a North Star in Content Creation
32:30 Balancing Quality and Timeliness in Production
36:19 Navigating Funding and Market Dynamics
44:00 Looking Ahead: Excitement and Challenges in Hollywood
Keywords
film production, visual effects, AI in film, content creation, streaming wars, localization, Hollywood, technology in film, service business, software, team composition, quality, content creation, funding, Hollywood, AI technology, production timelines, market dynamics

Nov 27, 2024 • 24min
Gaurav Jain from Afore Capital
Gaurav Jain, Co-founder and Managing Partner of Afore Capital, shares his inspiring journey from immigrant to venture capitalist. He discusses the pivotal moments in his career, especially founding Polar Mobile. Gaurav emphasizes the critical need for pre-seed funding and the traits that define successful founders. He dives into Afore's unique investment process, highlighting the shift towards identifying winning teams over mere ideas. Finally, he explores the exciting potential of AI in shaping the future of investing.

Nov 25, 2024 • 46min
Raymond Chik from Hepzibah
Raymond Chik is the Co-Founder and Board Chair of Hepzibah.
Hepzibah is a 'full-stack' AI compute architecture startup; full-stack as in "From Models to Metals".
Raymond's other work includes:
Co-Founder and Board Chair of Kapik Integration which has spun out Star IC , Hepzibah, Untether AI and other companies
Co-Founder of Untether AI which has raised $150M+ from Intel Capital, Radical Ventures and Tracker Capital
Active angel and advisor
Champion and supporter of Canadian hardware/hardtech
Takeaways
Genesis of Kapik and spinout companies.
Seismic shift towards AI computing in the semiconductor industry.
Should we build a semiconductor fab in Canada? What is the best option.
Canada's under-recognized semiconductor industry includes ATI (acquired by AMD), Untether AI, Star IC, Tenstorrent, Taalas, Astrus and many more.
Geopolitical trends in the chip space.
Fostering homegrown talent and keeping it in Canada.
Energy efficiency is becoming a key focus in AI chip development.
Emerging trends beyond AI in chips.
Edge computing is an emerging area with significant potential.
Lack of investment in hardware in Canada.
Investment landscape for chip companies.
Raymond's new venture.
Chapters
00:00 The Genesis of Kapik Integration
03:33 The Shift to AI Computing
07:45 Spinning Off New Ventures
12:08 Lessons in Entrepreneurship
15:06 The Debate on Semiconductor Fabs in Canada
20:11 The Semiconductor Landscape in Canada
25:21 Fostering Homegrown Talent and Companies
29:21 The Influence of Borders on the Semiconductor Industry
32:17 Emerging Trends Beyond AI
38:55 Investment Landscape in Semiconductor
42:08 Introducing Habsaba: A New Venture
Keywords
Kapik, AI computing, semiconductor industry, Canada, entrepreneurship, investment, edge computing, energy efficiency, technology trends, innovation

Nov 22, 2024 • 49min
Daniel Saks from Landbase
Daniel Saks is the CEO and the Co-Founder of Landbase.
Landbase is the world's first AI action model for GTM. Intelligently automate your go-to-market, powered by GTM-1 Omni. Join the movement to reclaim your day.
Takeaways
How Daniel co-founded AppDirect
Why the wave of cloud was a driving force for AppDirect
Scaling to 1000+ people and maintaining the culture
Why Agentic AI is the next exciting wave
Why the focus on the GTM function
Half of marketing campaigns fail to generate leads that convert.
AI agents will likely be specialized for specific use cases.
Building the right founding team
AI can enhance human performance in sales.
Building trust scores to improve outbound.
The future of software will prioritize human experience.
Co-Pilot vs. Auto-Pilot
AI should prompt human decisions for efficiency.
Angel investing
Chapters
00:00 The Journey Begins: From Family Business to Silicon Valley
07:49 Building a Values-Based Culture at AppDirect
15:52 The Evolution of AI Agents: Specialized vs. Generalized
22:54 Co-Founder Dynamics: Building the Right Team
29:17 Understanding Target Profiles and Pain Points
35:27 The Role of Landbase in Different Business Stages
43:35 Innovative User Experience Beyond Screens
Keywords
entrepreneurship, Silicon Valley, AppDirect, AI, agentic AI, go-to-market strategies, startup culture, values-based leadership, co-founder relationships, technology trends, entrepreneurship, credibility, AI, sales, machine intelligence, user experience, angel investing, business strategy, trust, go-to-market

Nov 18, 2024 • 47min
David Gaylord from Bushbalm
David Gaylord is the Co-Founder and CEO of Bushbalm.
Takeaways
Growing up in a family business and jumping into e-commerce early
Working at Shopify and learnings there
Genesis story behind Bushbalm
Going full-time with Bushbalm after a few years and over $4M in revenue
Why salons/professional channel has been so powerful for the brand
Advantages of wholesale from distribution and beyond
Effectively using 3PLs
How to do retail partnerships well
Doing great product launches
Limited Edition products
Product launches around seasonal demand
Black Friday strategies
Bootstrapping
Cash flow dynamics and how to use them as an advantage
Chapters
00:00 The Evolution of a Family Business
05:20 The Birth of Bushbalm
10:44 Navigating Distribution Channels
16:16 Wholesale vs. Direct-to-Consumer
22:30 Leveraging Social Media for Growth
29:45 Timing and Strategy for Seasonal Product Launches
36:05 Cash Flow Management: Lessons from Gymshark
41:30 Looking Ahead: Goals for the Upcoming Year
Keywords
e-commerce, Shopify, Bushbomb, product-market fit, family business, direct-to-consumer, retail, distribution channels, trade shows, 3PL, retail partnerships, product launches, Black Friday strategies, pricing strategies, bootstrapping, cash flow management, supplier relationships, company culture, business growth, consumer engagement

Nov 15, 2024 • 48min
Mike Gozzo from Ada
Mike Gozzo is the Chief Product and Technology Officer (CPTO) at Ada.
Mike is also an Operating Advisor at Bessemer Venture Partners. Previously Mike founded Smooch.io which Zendesk acquired. He then worked as SVP of Product at Zendesk.
Takeaways
Smooch.io was born from a unique incubation experience.
The story behind the acquisition by Zendesk for $80M.
Cultural alignment was a key factor in choosing Zendesk.
Why he left his role at Zendesk to join Ada.
After joining Ada why he cut the number of products and narrowed the company's focus.
AI is reshaping product development and customer interactions.
Flexibility in software design.
The importance of delivering high-quality automated resolutions.
Product teams should be structured around key metrics.
How Ada structures their product and technical teams.
Inference and intelligence in AI will become commoditized.
Early-stage founders should focus on customer feedback.
His work with Bessemer, angel investing and advice for founders.
Chapters
00:00 The Genesis of Smooch.io
12:45 Navigating the Acquisition by Zendesk
13:01 Cultural Integration and Reflections Post-Acquisition
18:02 The Decision to Leave Zendesk for Ada
20:27 Impactful Decisions at Ada
22:58 AI's Influence on Product Development
25:45 The Evolution of AI in Customer Service
30:14 Building Effective Product Teams
36:27 The Future of AI Applications
39:49 Insights from Venture Capital and Angel Investing
42:13 Advice for Early-Stage Founders
44:41 Personal Growth and Professional Excitement
47:02 Navigating Challenges as a Founder
Keywords
Smooch.io, Zendesk, acquisition, startup culture, product management, AI, customer experience, entrepreneurship, Canadian startups, innovation, AI, customer service, product management, venture capital, early-stage startups, founder advice, machine learning, automated resolutions, product teams, investment strategies

Nov 13, 2024 • 43min
Gregory Macdonald from Bathorium
Gregory Macdonald is the Founder and CEO of Bathorium.
Bathorium was founded on the concept of benefits based on bathing; bath soaks that invigorate, restore and rejuvenate the end user. From day one this Canadian company's mandate is to create a truly memorable bath experience focusing on the bathers' well-being.
Takeaways
Bathorium was inspired by a transformative bath experience in Italy
The company started in local markets
Sourcing quality ingredients
A feature on Good Morning America propelled their growth
Channels, DTC, wholesale and more
Thinking behind product offerings
Pricing strategies and positioning
The importance of brand
Buying out his co-founder
The second decade of the brand
Chapters
00:00 The Genesis of Bathorium
05:01 Sourcing Ingredients and Building a Supply Chain
10:14 Pivotal Moments in Bathorium's Journey
15:26 Navigating Channels and Market Strategies
22:07 The Impact of Pricing and Brand Positioning
28:06 Looking Ahead: The Second Decade of Bathorium
34:38 The Role of Mentorship in Business
Keywords
Bathorium, entrepreneurship, clean beauty, wellness, product sourcing, market strategy, co-founder dynamics, brand positioning, mentorship, retail partnerships

Nov 12, 2024 • 40min
Xavier Hébert-Couturier from Picketa Systems
Xavier Hébert-Couturier is the CEO and Co-Founder of Picketa Systems.
Picketa Systems offers real-time plant tissue sampling for growers and agri-businesses to conduct nutrient analyses rapidly and independently.
An online platform informs farmers instantly of nutrient deficiencies, enables agronomists to tailor nutrient critical levels and delivers a comprehensive overview of crop needs at the glimpse of a dashboard"
Takeaways
Genesis story of Picketa
How the business model has evolved
How real-time nutrient analysis is a gamechanger
Building their prototype
How Picketa fits into a farmer's typical process
Creating a seamless user experience
Grassroots marketing and getting in front of farmers
The focus on agronomists as their super users
Hardware + software integration and how to make it a great product
Selecting what crops to focus on early on
Industry trends show consolidation and a focus on precision agriculture
Platform integrations
Chapters
00:00 The Genesis of Picketa Systems
06:27 Business Model Evolution
11:52 Adapting Technology for Diverse Environments
17:23 Hardware and Software Integration
23:23 Navigating Industry Trends
33:06 Ecosystem and Platform Integration
Keywords
Picketa Systems, agriculture technology, crop analysis, tissue sampling, agronomy, business model, user experience, data utilization, marketing strategies, hardware integration

Nov 4, 2024 • 46min
Paige Cey from Benny
Paige Cey is the Co-Founder and Co-CEO of Benny.
Benny is a new take on energy drinks.
Takeaways
The idea for Benny emerged from a shared love for adaptogens.
The adaptogen trend and tailwind.
Where the name Benny came from.
The brand targets a millennial and Gen Z audience.
In-person events.
Building community for Benny.
Social media strategy.
Wholesale distribution.
Flavor decisions.
Relationships with co-packers.
US expansion plans.
Co-founder relationships.
Thoughts on pricing.
Hints at future products.
Chapters
00:00 The Genesis of Benny: A Startup Journey
02:54 Crafting the Product: From Idea to Reality
06:11 Branding and Community: Building Friends with Benny
09:06 Navigating Production: The Co-Packer Experience
12:06 Marketing Strategies: In-Person Events and Community Engagement
15:11 Wholesale vs. E-Commerce: Balancing Distribution Channels
18:10 Flavor Decisions: Crafting Unique Taste Experiences
20:46 Customer Relationships: Engaging with Benny Drinkers
24:19 Innovative Beverage Launch and Consumer Engagement
26:46 Understanding Adaptogens and Their Benefits
30:04 Social Media Strategy and Community Building
32:12 The Importance of Authenticity in Brand Storytelling
36:09 Plans for U.S. Expansion
39:16 Co-Founder Dynamics and Relationship Building
41:42 Personal and Professional Growth
44:07 Mindset and Resilience in Entrepreneurship
Keywords
Benny, startup, adaptogens, yerba mate, branding, community, e-commerce, wholesale, flavors, marketing, Beverage industry, energy drinks, pricing strategy, adaptogens, retail strategy, social media marketing, community building, U.S. expansion, funding, co-founder relationships, entrepreneurship

Oct 30, 2024 • 50min
Yuri Sagalov from Wayfinder Ventures
Yuri Sagalov, Managing Partner of Wayfinder Ventures, shares his journey from Russia to the U.S. and how it shaped his entrepreneurial spirit. He discusses the evolution of Y Combinator and the glamour of being a founder compared to an investor. Yuri reflects on his angel investing successes and highlights 'velocity' as a crucial predictor of startup success. He also explains Wayfinder's unique approach to supporting founders and the growing accessibility of angel investing, revealing his contrarian views in the venture capital landscape.