

Sound Connections
Amplitude Ventures
This is the intricate world of music entrepreneurship.Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music. Listen and connect with the sounds and stories that shape the industry.
Episodes
Mentioned books

Mar 25, 2025 • 1h 2min
#101: FOUNDER: Creating Music with TUNEY || Antony Demekhin
Experience the possibilities of ethical AI in music creation as Antony Demekhin, CEO and co-founder of TUNEY, explains how his platform helps aspiring musicians craft tracks without compromising sound quality or copyright. In this episode, he recounts a lifelong passion for percussion and hip hop, revealing how it shaped TUNEY’s focus on genuine creativity and accessible workflows. It is a practical look at what happens when technology and artistry evolve hand in hand.Explore here: https://tuney.io/Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Mar 18, 2025 • 48min
#100: EXPERT: "Scott" Yusuke Sugino: Insights From Yamaha
President & CEO of Yamaha Music Innovations, Yusuke Sugino details his 17-year journey from semiconductor sales to European market leadership, and why he was chosen to spearhead this bold initiative. We dive into the challenges of financing music tech startups, the long-term vision for Yamaha’s fund, and how the company plans to support founders beyond capital—leveraging their global brand, customer base, and deep industry expertise.Visit their website: https://www.yamaha.com/en/Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Mar 11, 2025 • 49min
#099: EXPERT: Jody McKinley: How To Scale A Music Tech Business - Insights From Eleven75
Kickstart your journey into the evolving music startup scene with an in-depth conversation featuring Jody McKinley, a leading voice in music tech. Know the industry’s most pressing challenges, from managing fragmented talent to navigating complex licensing and gain insights on building a winning team and learn how technological advancements are shaping the future for aspiring entrepreneurs. Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Mar 4, 2025 • 56min
#098: EXPERT: Daniel Nordgård; The Truth About Music Streaming, AI, and Artists' Future
Legal and financial hurdles stand at the forefront of the modern music industry. In this conversation, music management professor, Daniel Nordgård, shares insights on how technology, academia, and sustainable artist careers converge to shape the sector’s future. He examines the influence of AI on music creation and discusses the shifting values behind music consumption. By spotlighting forward-thinking strategies, Daniel showcases how innovation can help overcome industry challenges and drive positive change.Highlights:A positive perspective on the future of music.Tackling challenges from AI and digital growth.Examining the worldwide growth of music markets.The role of professional intermediaries in the music business.Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Feb 26, 2025 • 57min
#097: FOUNDER: Ciarán O'Toole & Michael Coll; The Story Behind Songbox; A MusicTech Startup
Ciarán and Michael share how their music-sharing platform began as a solution for artists who need to send tracks securely, privately, and with clear insights on who has listened. Drawing from real-life music industry frustrations and professional tech expertise, they explain how Songbox evolved through user feedback, personal experience, and the practical know-how gained from successful and challenging business ventures. Also, find out why major artists like Bryan Adams embraced Songbox early on, and hear how strong focus, bootstrapping, and smart growth strategies guided their journey. Whether you’re a musician seeking the right tool for sharing music or simply curious about a unique startup approach, this episode offers an honest look at building a service that supports creators at every stage.Visit the platform: https://songbox.com/Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Feb 20, 2025 • 59min
#096: MTEA: Thais Ruiz de Alda: Why Female Artists Are Missing From Your Playlists ft. Music Tech Europe Academy
Thais Ruiz de Alda, founder of Digital Femmes, delves into the barriers women face in tech and music while highlighting the opportunities for change. She shares her journey and the mission of Digital Femmes to create a more inclusive and diverse digital landscape.This episode is produced in partnership with Music Tech Europe Academy: https://www.musictecheuropeacademy.eu/Highlights: Understanding the effects of gender imbalance in tech Approaches to boost female involvement and leadership The importance of diversity in tech innovation and product creation Establishing a supportive network for women in tech and musicSponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Feb 17, 2025 • 56min
#095: EXPERT: Dan Fowler: Music Industry in Crisis? Challenges and Opportunities
Streaming, technology, and economic shifts are transforming the music industry. In this episode, music expert Dan breaks down the biggest challenges and innovations shaping the business today. From the impact of streaming on artists and labels to the role of creators and new monetization strategies, this discussion explores how macroeconomic trends and digital advancements are redefining the industry. Learn how artists and professionals can adapt to these changes and thrive in a rapidly evolving landscape.Highlights: Understanding economic trends and their impact on the music industry. The role of streaming and its future viability. Innovative ways creators are connecting and growing their fanbase. Lessons the music industry can learn from the gaming sector.Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Feb 13, 2025 • 56min
#094: EXPERT: Christine Osazuwa: The Reality of Music Careers on Breaking In & Moving Up
This episode delves into the changing landscape of music and data. Christine Osazuwa, founder of Measure of Music and a seasoned expert in data-driven strategies for artists and labels, describes her journey from the US to key positions in London and Stockholm. She explains how she uses data to promote diversity and inclusion, and reveals the forward-thinking methods reshaping the industry.Highlights: Christine's unique career path and global impact on the music scene. The inception and growth of the "Measure of Music" conference. Challenges and successes in connecting data with creative music strategies. Insights into fostering a more inclusive and equitable music industry.Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Feb 6, 2025 • 54min
#093: FOUNDER: Michael Jacob: Building Ethical AI For Musicians
MJ, CEO of Lemonaide Music, shares his inspiring journey from aspiring rapper to tech entrepreneur. He dives into the challenges and successes of integrating AI into music production, emphasizing ethical AI practices and artist empowerment. Learn how Lemonaide Music is revolutionizing the industry by providing innovative AI-driven tools that support musicians in their creative process.Highlights: MJ's transformation from artist to entrepreneur. The ethical implications of AI in music. How Lemonade Music supports and protects artists' income. Building a sustainable music technology company. Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

Jan 30, 2025 • 54min
#092: FOUNDER: Ola Sars: Transforming Music for Business
Beats and Spotify were early steps for Ola Sars in shaping how businesses use music, leading him to start Soundtrack Your Brand. This episode explains how his work with consumer streaming platforms guided him toward a B2B model that changes how companies engage audiences through music, focusing on fairer licensing, increasing value for artists, and overcoming the hurdles of a global music service.Highlights:Building a blockchain-based solution for secure music metadata.Overcoming industry challenges through partnership and innovation.Empowering independent artists with transparent royalty management.Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures


