

Sound Connections
Amplitude Ventures
This is the intricate world of music entrepreneurship.Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the ever-evolving world of music. Listen and connect with the sounds and stories that shape the industry.
Episodes
Mentioned books

Oct 2, 2023 • 32min
#009: EXPERT: Turo Pekari: Mastering the Art of Networking in Music
In this Sound Connections episode, Turo Pekari, a familiar face in the Nordic music world, talks about the value of strong connections in the music business. Celebrated for his networking skills, Turo shares his story and offers valuable insights into networking in the music business. Learn about building meaningful relationships, the impact of innovation, and the role of entrepreneurship in today's music world.Highlights:Discovering Turo Pekari's journey as a networker in the music industry.The importance of human connections and personal relationships in business.Turo's path from a passionate music lover to an influential figure in the industry.Insights into the intersection of music and technology.Techniques and strategies for effective networking and collaboration.

Sep 25, 2023 • 53min
#008 Failure: The Story of Timbre with Jonas Krossli and Kristian Wredstrøm
This is the ambitious story of Timbre with co-founders Jonas Krossli and Kristian Wredstrøm. This candid conversation dives into their bold idea of democratizing music IP investments, the tough realities they encountered, and the hard-earned lessons of resilience. Uncover the vision behind Timbre’s quest to reshape the music business—and learn why even the most innovative efforts can face an uphill battle against industry constraints.Highlights:Handling the intricacies of music investmentThe emotional highs and lows of startup lifeInsights into the music industry's response to innovationPersonal development through entrepreneurial challenges

Sep 19, 2023 • 31min
#007 Nurturing Talent and Community
Discover the inspiring journey of Capella Entertainment’s co-founders, Jonah Bjerga and Moi Sultan, as they share how they built a forward-thinking hub for Scandinavian music. Gain insights into their talent-nurturing philosophy, the importance of supportive workspaces, and the steps they took to redefine industry norms. They also reveal strategies for launching a music venture studio, tackling local obstacles, and empowering artists and entrepreneurs to push their creative limits.

Sep 12, 2023 • 50min
#006: EXPERT: Vickie Nauman: Decoding Web3's Role in the Future of Music
How is Web3 reshaping the music industry? In this Sound Connections episode, Vickie Nauman—founder of Cross Border Works—explains how decentralized technologies are opening new doors for artists, fans, and businesses. Explore the shift from NFTs to next-generation fan engagement strategies, discover the power of token-based communities, and see how virtual worlds are transforming musical experiences. Drawing on her background from radio to pioneering music tech, Vickie reveals the challenges and opportunities at the intersection of innovation and creativity, offering a glimpse into new models that redefine artist-fan relationships.Highlights:Understanding Web3's influence on the music industry's future.The transition from NFTs to dynamic fan communities.Adopting decentralized tech for innovative music experiences.Insights into the complex web of music rights and licensing.

Sep 6, 2023 • 29min
#005: EXPERT: Rasmus Rex: Unpacking the User-Centric Distribution Model in Music Streaming
Rasmus Rex unpacks the contrasting user-centric and pro-rata streaming models, shedding light on how these frameworks shape the careers of artists and the broader music ecosystem. Discover the influence of digitalization on streaming platforms, the power of devoted fans, and the economic underpinnings that drive the industry forward.Highlights:Understanding the user-centric vs. pro-rata models.How digital platforms are changing music culture.The economic implications for artists in different streaming models.Insights into potential shifts in royalty distribution.

Sep 4, 2023 • 24min
#004 The Accidental Founder: Journey of Sondre Pedersen and Mintix
Explore the unexpected journey of Sondre Pedersen, the accidental founder behind Mintix, a blockchain-based ticketing platform reshaping live events. Hear how a simple idea evolved into a tech breakthrough for the music scene, and learn about the challenges and breakthroughs of launching a startup in an ever-changing industry.Highlights:The beginning and growth of Mintix, a blockchain ticketing startup. Sondre Pedersen's surprising journey to becoming a founder. The impact of blockchain on ticketing and event management.Insights into overcoming challenges within the startup culture.

Aug 28, 2023 • 33min
#003: EXPERT: Stein Bjelland: At the Crossroads of Arts and Business
Stein Bjelland, a global music industry leader and creative expert, shares how to blend artistry with smart business strategies. Drawing from his days as a musician in New York to shaping Norway’s export scene, he reveals proven methods to grow your career on an international stage. Get practical advice for artists, entrepreneurs, and pros who want to excel where creativity and commerce meet. Highlights:● Turning creativity into a business.● Lessons from the global music industry.● Building a sustainable, scalable career in the arts

Aug 19, 2023 • 44min
#002: EXPERT: Josh Greenberg: Merging Music and Technology
Musical innovator Josh Greenberg discusses how technology and creativity blend to drive the music industry forward. Drawing on his work with global brands like Red Bull and Spotify, he shares the lessons he's learned from life in the studio to influencing corporate music culture. Get ready for a firsthand look at how artistry and tech intersect to shape today's evolving soundscape.Highlights:Crossing the paths of music and technology Insights into Josh’s unique career path and influences The evolution of music business strategies with brands like Red Bull

Aug 17, 2023 • 22min
#001 The Journey of Capella Entertainment
In this first episode, co-founders Jonah Bjerga and Moi Sultan return to share the growth of Capella Entertainment. They discuss how their passion for music led them from bartending to creating a leading Scandinavian music venture studio. Discover how they built a supportive network in a city with limited opportunities and fueled a thriving culture of creativity and entrepreneurship.Highlights:Turning dreams into reality with Capella Entertainment. Establishing a flourishing music venture studio in Scandinavia. Overcoming challenges in a growing music industry. Supporting artists and entrepreneurs through teamwork.


