
Wealth Formula by Buck Joffrey
Financial Education and Entrepreneurship for Professionals
Latest episodes

Aug 30, 2024 • 8min
Gratitudes from a Retinal Tear
Buck shares his experience with a retinal tear and detachment and how it reinforced the importance of gratitude and perspective. He discusses the psychological benefits of gratitude, including improved mental health, enhanced resilience, and stronger relationships. Buck suggests practices such as gratitude journaling, mindful appreciation, expressing thanks, and reframing challenges to cultivate gratitude. He emphasizes the power of gratitude in shaping our mental and emotional well-being and overall life satisfaction.

Aug 28, 2024 • 23min
457: News of the Week 08/28/24
Buck and Zulfe Ali discuss various topics including the shift from a W-2 mindset to an entrepreneurial mindset, the current state of the economy, and the performance of different asset classes. They also touch on the upcoming Fed rate cuts, the revision of jobs data, and the rise of gold and Bitcoin.

Aug 25, 2024 • 39min
456: The Illusion of Job Security and the Power of Financial Diversification
Most people think that having a job is the safest way to secure their financial future. They wake up every day, punch the clock, and assume that as long as they keep doing their job, they’re safe. But let me tell you something to wake you up a bit: A job isn’t as safe as it seems. In fact, it can be one of the most dangerous financial positions you can be in.
When you work for someone else, you’re living in a bubble. You get your paycheck every two weeks, you have your benefits, and you think, “I’m set.” But what you don’t see is what’s happening behind the scenes—the financial health of the company, the decision-making process in the boardroom, the market pressures that might be squeezing your employer’s margins. You don’t see the icebergs until it’s too late.
Your employer’s financial struggles are hidden from you. The first time you might realize your company is in trouble is when you’re handed a pink slip. And then what? You’re left scrambling, wondering what went wrong, and suddenly that “safe” job doesn’t seem so safe anymore.
This isn’t about quitting your job tomorrow. This is about realizing that your job should be just one part of your financial portfolio. You see, the truly wealthy don’t rely on just one source of income. They understand the power of diversification. They understand that putting all your eggs in one basket is a recipe for disaster.
Think of it this way: If you lose your job, and it’s your only source of income, you’re in a vulnerable position. But if you have multiple streams of income—whether it’s from side gigs, investments in real estate, or even owning a small business—you have a safety net. You have options. And that’s what true financial security is all about—having options. Going outside of the comfort zone of your job is not risky. Not doing so is the bigger risk.
I want you to start thinking of yourself as the CEO of your own life. Just like a company needs to diversify its revenue streams, manage its risks, and always be aware of its financial health, so do you. You need to treat your finances like a business.
What does that mean? It means you need to mitigate your risks. Don’t rely on one source of income. Constantly be aware of the “icebergs” that could derail you. Are you too dependent on your job? Are you prepared for an economic downturn? Are you aware of the blind spots in your financial planning?
Blind spots. We all have them. But the key is to identify them before they become problems. In your financial life, a blind spot could be an over-reliance on a single income source. It could be a lack of emergency savings. It could be not investing in assets that grow over time.
The good news is, once you’re aware of your blind spots, you can do something about them. You can start diversifying your income, investing in cash-flowing assets and build a financial plan that’s robust and resilient.
Now, let’s talk about how to actually do this. How do you diversify your income streams? Here are a few strategies that can get you started.
First, side gigs. Start small. Maybe it’s freelancing, consulting, or even an online business. The key is to start generating income outside of your job. At one point in my life, Wealth Formula was a hobby. It is now my primary business.
Second, consider business acquisition or franchises. This can be a great way to create an additional income stream that’s independent of your job.
Finally, investing in cash-flowing assets. Real estate is one of my favorites. VRBO’s are a particularly good option for W2 wage earners because you can literally use depreciation to offset your W2 income if you follow the rules set forth by the IRS. But whatever you choose, the goal is to have multiple streams of income that aren’t tied to your day job.
Financial freedom isn’t about having a high-paying job. It’s about having control over your financial future. It’s about having options. It’s about not being at the mercy of your employer’s decisions.
Remember, your job is just one part of your financial portfolio. Don’t let it be the only part. Start thinking like a business owner, diversify your income, and protect yourself from the icebergs that you can’t see. That’s the real path to financial security and freedom.
My guest this week on Wealth Formula Podcast has a similar philosophy and serves as a good reminder of what’s at stake.
10:09 Warnings of the Current Geopolitical Climate
13:58 Lessons from the IRS
16:02 Combating the Golden Handcuffs
17:56 Side Hustles for Security
25:20 The Cashflow Quadrant
30:15 Tax Implications of the Election

Aug 23, 2024 • 11min
The Science of Habit Formation
Buck discusses the science of habit formation, specifically focusing on exercise. He explains the habit loop, which consists of a cue, routine, and payoff, and how habits are engineered through repetition and reward. Buck emphasizes the role of dopamine in motivating and craving habits and highlights the importance of consistency and creating a consistent environment. He provides practical tips for creating the habit of exercise, such as starting small, stacking habits, making it fun, leveraging social support, setting goals, tracking progress, and preparing for setbacks.

4 snips
Aug 21, 2024 • 28min
455: The Wealth Accelerator
Rod Zabriskie joins the show to discuss the Wealth Accelerator program, which aims to help individuals amplify their returns and accelerate their wealth accumulation. The program involves leveraging life insurance policies to build cash value and generate tax-free income in retirement. The program has been stress-tested against different market conditions and has shown promising results.

Aug 18, 2024 • 32min
454: Covid Supply Chain Issues Should Not Have Been a Surprise
The COVID-19 pandemic exposed long-standing vulnerabilities in the global supply chain. It highlighted how monopolistic practices and just-in-time manufacturing left small businesses struggling against larger corporations. Systemic issues led to widespread shortages and inflated prices. Experts discuss the impact of panic buying and the urgent need for localized production. Additionally, they explore how future trade policies may reshape economic dynamics and emphasize the importance of fostering competition to build a more resilient supply chain.

Aug 16, 2024 • 11min
Finding Joy in Adversity
Discover how to view life's challenges as temporary hurdles that foster personal growth. Learn practical tips for reframing problems and nurturing meaningful relationships. Embrace the power of gratitude and mindfulness to cultivate a positive mindset. Find out how letting go of emotional burdens can lead to living in the moment and achieving joy, even during tough times.

Aug 14, 2024 • 32min
453: News of the Week 08/14/24
Recent trends in financial markets unveil the complexities of the Yen carry trade and its effects on tech stocks. Insights on the Consumer Price Index highlight housing costs and potential reactions from the Federal Reserve. The discussion then pivots to zero-cost premium financing for wealth transfer, offering strategic estate planning tips for high-net-worth individuals. Experts emphasize innovative strategies to navigate shifting estate tax laws while minimizing tax burdens. It’s a deep dive into financial maneuvering in a fluctuating economic landscape.

Aug 12, 2024 • 33min
452: Urgent Information for Real Estate Investors!
Campbell Harvey, a leading economist renowned for his work on the inverted yield curve, brings urgent insights for real estate investors. He discusses alarming inflation trends, particularly the misleading shelter costs in the Consumer Price Index. Harvey emphasizes the Federal Reserve’s slow reaction to inflation and predicts rate cuts that could benefit real estate investments. He also highlights the importance of understanding emerging economic indicators, urging investors to act swiftly for optimal returns amidst expected changes.

Aug 9, 2024 • 6min
Harnessing the Pain-Pleasure Principle for Motivation
Dive into the fascinating dynamics of the pain-pleasure principle and its impact on our decisions. Explore how this biological instinct shapes our actions and can often fuel procrastination. Discover practical strategies to rewire your motivations, transforming negative habits into positive ones. Learn techniques for awareness and visualization to enhance your drive and foster personal growth. It's an engaging journey into self-improvement and human psychology.
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