Wealth Formula by Buck Joffrey

If you listen to Wealth Formula Podcast, there is a good chance you listen to other shows with similar themes and opinions. In my niche, the one on-going theme is that the zombie-apocalypse is just around the corner. The zombie apocalypse is of course another financial meltdown reminiscent of 2008 or worse. And to be fair, it could be on its way. The problem is that people started saying that almost as soon as the last recovery began. A decade later, a lot of people have made a lot of money by not sitting on the sidelines.  I have been guilty of this a little by myself to be honest. I have been concerned about the economy for the last couple of years and I still am. But, we also have to understand that we cannot predict the future. The next recession may very well happen next month but it may not be that big of a deal at all. On the other hand, it could be that avalanche that the likes of Jim Richards have been predicting for years. So what do you do? Well, first, you’ve got to listen to people outside of your own circles a little bit. This real asset investing community that listens to podcasts is a relatively small ecosystem and sometimes it’s like living in an echo chamber. Everyone seems to be saying the same thing. In fact, when I met Robert Kiyosaki in April of 2017 on the Real Estate Guys Summit at Sea, I asked him what he thought of what all the speakers were saying. He told me that it worried him a little bit. When I asked him why he said it was because everyone seemed to agree too much.  He said, “It makes me wonder what I’m missing”.  This a real phenomenon that we all should check ourselves on—including me. Tribes tend to congregate around a core set of belief systems which may become so pervasive that opinion or belief can be misconstrued as reality. In other words, make sure that you get your information from multiple sources. Listen to people with whom you disagree and try to articulate why you disagree with them.  People who have taken a Chicken Little approach to investing over the past 5 years look pretty foolish right now. That’s fine if you really did your research. But if you did so because you follow only one doomsday economist then you’ve got to start branching out. One economist who I have been following is someone you might wish to add to your repertoire. He is actually considered a mainstream voice in the financial world and one that I consider to be one of the more balanced. His name is Doug Duncan and he is the chief economist at Fannie Mae. In this week’s Wealth Formula Podcast, Mr. Duncan will tell us how he sees the rest of 2018 and beyond. Make sure to tune in! Douglas G. Duncan is Fannie Mae’s senior vice president and chief economist. He is responsible for providing all forecasts and analyses on the economy, housing, and mortgage markets for Fannie Mae. Duncan also oversees corporate strategy and is responsible for strategic research regarding external factors and their potential impact on the company and the housing industry. He serves as the Chair of the Fannie Mae Corporate House Price Forecast Working Group.   Shownotes: [00:07] Introduction [08:44] Buck introduces Douglas Duncan [10:14] Is our economy still sluggish? [13:20] Exception to the market cycle [15:57] The zombie apocalypse of our economy [21:17] From the eyes of the armchair economist [23:51] How does Douglas see the effects of a downturn based on where the current housing market [32:10] Cryptocurrency [38:52] Learn more about the economy from Douglas Duncan Fanniemae.com [40:47] Outro

Robert Kiyosaki told me that Rich Dad Poor Dad was written to be a promotional piece for his Cash Flow board game. He really did not write it with the intent of making money on the book itself. Well, that little promotional piece ended up being the number one best selling financial book of all time—not bad!  Countless people that I know have been touched by Rich Dad Poor Dad and credit it with transforming their lives including me. Yet Robert describes the work as an “accounting book”. And if you go back and read it, it is! Assets, liabilities, and cash flow. That’s what the book is all about. The genius of Robert Kiyosaki is that he is able to explain accounting to the masses in a way that makes sense and is entertaining.You see, accounting isn’t that sexy but it is important. In fact, I believe that everyone should be required to take an accounting class in high school.  Why? Because accounting is the basis of business and it also should be the basis of personal finance. Everyone should see their own personal finances as a business. You have money going in, you have money going out and what you have left is profit. Your personal financial statement should be viewed no differently than financial statements viewed by a business owner. You want to add assets and reduce liabilities and you want to make sure you have adequate cash flow. Makes sense right? If you do that, you might actually start behaving differently. Let me give you an example. I have a friend here in Santa Barbara who is a famous house designer and real estate investor. I went to his new house a few weeks ago and it was full of very expensive furniture. He also collects vintage cars like old Ferraris. Now you might think that all of this stuff is a waste of money. But…he actually buys these things because he wants to put them on his personal financial statements as assets. Think about it. If you buy a brand new Maserati today it will cost you over a hundred thousand dollars and start depreciating the minute you drive it off the lot. My friend, on the other hand, bought his vintage Ferrari for 75K several years ago and now it’s worth 400K. He could have gotten brand new furniture but he chose antiques that look great AND appreciate in value. Talk about a guy who understands accounting. Even his toys are real appreciating assets! He sort of got me thinking about buying that 1960s Porsche 356 that I’ve always loved. Anyway, it’s just another way to view the world and one that is really quite valuable. Accounting is fundamental to financial literacy. My guest on Wealth Formula Podcast this week understands this well. His name is David Norris and he’s a doctor with an MBA who has made it his mission to teach others financial literacy. Make sure to listen to the show! David Norris attended college but didn’t take any business classes. Instead, he focused on the science classes he thought he needed for medical school. Then, when he was in medical school, he would ask about the business aspects of healthcare and was told he would learn about that in residency. During his residency, the business of medicine was never brought up, and when he asked about it, he was told he would figure it out after he graduated. He suspected he was told these things because his attendings and professors might not know the answers. Then he entered private practice where he was handed income statements and balances. Numbers were tossed at him, and others assumed he knew what was going on. At first, he didn’t really grasp what the reports were telling him. He tried to fake it, but his conscience got a hold of him. He was responsible for the income of over seventy families. He needed to accept that responsibility and do his best to serve them. So he went back to school. This time it was to raise his business intelligence by earning an MBA.   Shownotes: [00:07] Introduction [10:03] Buck introduces David Norris [10:37] David’s story [13:04] Help will always be given to those who ask for it [23:54] Investing requires basic financial literacy [25:59] Stay away from what complexity [27:54] David’s book and course http://davidnorrismdmba.com/book/ https://learn.davidnorrismdmba.com/courses/financial-health. [30:29] Learn to negotiate with David http://davidnorrismdmba.com/work-with-me/speaking/ [36:55] Outro

Why is it easier for the rich to get richer? Why is it that the “first million” is the hardest? Well, there’s lots of reasons for that and I go through them in some detail in Your Roadmap to Real Wealth. But one very important reason that the rich get richer is because they have more money to invest. I know what you’re thinking right now, “Wow, Buck, you are a genius!” Ok it sounds really simple. I get it. But my point is this. If you make more money, you will be able to allocate a higher percentage of your income towards investments rather than paying your bills. Right? If you make $50K per year or less in San Francisco, as I did a surgical resident, there’s no money left to invest. On the other hand, if you make a few million dollars per year, covering your expenses shouldn’t be that hard. Most of that cash can be used to create more wealth. You can use that money to buy things like real estate, businesses, precious metals, even life settlements. And, because you can spare to lose a few bucks, you can also allocate some money towards investments that might be highly speculative. Speculation is not a four letter word if you do it in a calculated way. I don’t consider my speculative investments gambling at all. I consider them asymmetric risk investments. In other words, the upside is several orders of magnitude higher than the downside—even if the downside means losing your entire investment. For me, this is “Maserati money”. I can either buy a Maserati and guarantee that I will never see that cash again, or I can take a shot down the field that has a chance to create transformational wealth. What is transformational money? Well, add a zero to your current net worth. Unless you are starting out as a billionaire, that number will transform your life. Rich people do that all the time. I’ve talked about this before but the Winklevoss twins (the ones who sued Mark Zuckerberg) did this by buying a big chunk of bitcoin before most people did a few years ago that took them from the ranks of mere eight to nine figure mortals to the billionaire boys club! What if you could go from six to seven figures or seven to eight? Would that change your life? Adding a zero would change mine for sure It might even be enough for me to give up my Toyota for a Maserati or a classic Ferrari. My problem is that I am cheap. A lot of people who make a lot less than me drive expensive cars. I’d just rather make more money. So, what is my asymmetric trade these days? If you listen to me regularly, you know that I am a cryptocurrency enthusiast. I am now allocating a full 10 percent of my investable assets into distributed ledger technology. Why? Because I truly believe that this may be the biggest opportunity to create transformational wealth that I will ever see in my lifetime. I have been obsessed with what’s going on in this world for over a year now and have already made some extreme profits. You may also know that I have my own cryptocurrency fund which I believe is positioned very well to benefit from the trillions of dollars about to hit this market. Now, if you are brand new to cryptocurrency, it might be a good idea for you to listen to my introductory podcasts on this topic with Palm Beach Confidential editor, Teeka Tiwari. I interviewed him in episodes 86 and 104 of Wealth Formula Podcast. Today, I am going to introduce you to a project that I represents the future of distributed ledger technology. I have been following Swirlds Hashgraph since I first learned about cryptocurrency. A friend of mine, who is an insider in this world, tipped me off to the project. Since then, I have studied it and followed its progress closely. Hashgraph is the next generation of distributed ledger technology. It solves all the problems of blockchain projects such as bitcoin and ethereum. For that reason, many have referred to hashgraph as “the bitcoin killer.” The reason is that the technology is so good that it serves as an existential threat to blockchain ledgers such as bitcoin and ethereum. Now here’s the good news. It’s not too late to invest in this project! In fact the hashgraph public ledger and token, hedera, will not be circulating until later this year. You are WAY ahead of the game. And while this should not be construed as investment advice, I would highly suggest you pay careful attention to my guest on Wealth Formula podcast this week as I interview Mance Harmon, cofounder and CEO of Swirld’s Hashgraph. Mance Harmon is an experienced technology executive and entrepreneur with more than 20 years of strategic leadership experience in multi-national corporations, government agencies and high-tech startups, and is Co-founder and CEO of Swirlds Inc. Prior experience includes serving as the Head of Architecture and Labs at Ping Identity, Founder / CEO of two tech startups, the senior executive for product security at a $1.7B revenue organization, Program Manager for a very-large scale software program for the Missile Defense Agency, the Course Director for Cybersecurity at US Air Force Academy, and research scientist in Machine Learning at Wright Laboratory. Mance received a MS in Computer Science from the University of Massachusetts, and a BS in Computer Science from Mississippi State University. Shownotes: [00:07] Introduction [13:40] Buck introduces Mance Harmon [14:16] Mance’s life before cryptocurrency [18:27] How Distributed Ledger Technology will change the world [23:27] Limitations of the current blockchain [27:08] Performance of Hedera hashgraph [31:25] Applications made possible by Hedera [36:05] What does hashgraph stand with/against the current blockchain [41:10] The difference between private and public distributed ledgers [48:20] The reason why hashgraph is patented [54:12] The Hedera Council [57:02] Timeline of Hedera [59:12] Find out more about Hedera Hashgraph Hashgraph.com Hederahashgraph.com Telegram: Hedera Hashgraph Chat Medium: Hedera Hashgraph [01:01:42] Outro

Some times when I go back and listen to my podcasts from when I first started this show, I think to myself, “This guy is clueless.” Of course I wasn’t clueless. I still knew more than most about investing but man have I evolved.  The key to that evolution has been my ability to not be dogmatic about anything.  That’s tough—especially in the investing world. The paper people think that real estate investors got it all wrong and real estate investors think paper is for idiots. I used to believe that permanent life insurance was one of the worst investments you can make. Why?…because some other doctors told me that.  And while the policies they were looking at were likely not good investments, I had no idea that products and strategies like Wealth Formula Banking™ or Velocity Plus™ existed until I got to know some people who had a lot more money than those doctors. Never take financial advice from people who make less money than you do! People have a nasty habit of picking “camps” and defending them even if it is not in their best interest to do so. Just look at modern politics. I am a libertarian who believes in small government and lower taxes for small business. Therefore, I tend to vote conservative (although I have my limits when it comes to character).  On the other hand, why are people in the working class voting for conservative candidates against their own economic interests?  It’s not smart to be close minded and argue against things you don’t understand. At least try to understand them first! That’s why I asked this week’s guest on Wealth Formula Podcast, Andy Tanner to be on the show. Andy is one of Robert Kiyosaki’s Rich Dad Advisors and happens to be an expert on investing in paper assets.  It sounds almost paradoxical to use the name “Kiyosaki” and paper assets on the same page without some sort of expletive doesn’t it? Well, if you listen to this podcast, it will make sense why Andy is a Rich Dad advisor. He may be an equity market guy, but he’s all about cash flow. You’re going to love this show and, if you already have money in the stock market, this show is mandatory listening. Check it out! With a long time passion for Teaching, Investing, Entrepreneurship, and Self Development, Andy has devoted his career to training and inspiring motivated people all over the world. Andy’s passion for helping investors and entrepreneurs shows through in everything he does: The Cash Flow Academy Show podcast, regular investing update videos and commentary, interviews with top experts, and focused training programs. The goal with The Cash Flow Academy is to make everything fun, simple, and real. Cash Covered Puts Explained by Andy Tanner https://youtu.be/NNoHQenIeEU Shownotes: [00:07] Intro [08:45] Andy Tanner’s story [11:42] 401Kaos [17:37] How does wall street mess with your retirement funds [26:58] Andy’s approach to the stock market [39:39] What is a good percentage of yield [44:25] Learn more about Andy cashflowacademy.com [49:40] Outro

I am proud to say that I have overcome a major handicap to become a successful entrepreneur. It took me 33 years to figure out how to get past this obstacle… but I did it. I’m proud of that fact because very few people with this fate in life become successful business people and even fewer become successful investors. What was this handicap you ask? Well, you see…I was born an A student. I got good grades in high school and college and graduated at the top of my medical school class. I even got into one of the best neurosurgical training programs in the world. Did you know that more people become professional athletes every year than neurosurgeons? Yes indeed. I reveled in my academic success. I pumped out scholarly papers and book chapters like there was no tomorrow. In fact, I remember telling my dad that I was published in a journal called Neurosurgery two months in a row. You know what he said? “Congratulations. How much do they pay your for that anyway?” Silly dad, I thought. He just doesn’t get it. He’s too busy being a slum lord to understand my world. What I’m doing is important. It’s meaningful. It’s not just about the money. I thrived on academic achievement and being recognized as smart and important. It was my currency. And for those who are good at school and who constantly get positive feedback, it’s addictive. The accolades create a feedback loop. With every accomplishment, award, or title there is a dopamine hit that makes it harder and harder to ever get outside of your own world. That’s why I call being an A student a handicap to becoming an entrepreneur. A students don’t get to experience failure. In fact, they become so accustomed to success in school that they are often unable to function without someone telling them what to do. And the idea of going into free fall as an entrepreneur terrifies them. Think of the smartest people in high school—did any of them become entrepreneurs? Probably not. Most entrepreneurs come from the school hard knocks. Life doesn’t hand them an easy out and most of them weren’t particularly good students. They had to wing it and develop the ability to improvise and deal with failure. That quality also happens to be the hallmark of the successful entrepreneur. That describes my guest on Wealth Formula Podcast today. Kevin Bupp went from a middle class family and little aptitude for school to starting multiple successful businesses including a highly successful venture into the mobile home park world. Listen to his story on this week’s Wealth Formula Podcast! Kevin Bupp has been an entrepreneur all his life. He completed a degree in business at a small community college in PA, but eventually decided to focus all of his energy on real estate. This turned out to be a good move, because for more than thirteen years Kevin has been investing and consulting with tremendous results, having personally completed in excess of $40 million in real estate transactions. Currently, Kevin is a candidate for CCIM, the highest commercial real estate designation around. Shownotes: [00:07] Intro [06:21] Buck introduces Kevin Bupp [07:47] Kevin’s story [14:59] The magnetic field of real estate [24:08] Kevin’s mobile home parks [29:50] Contraction in this business now [33:04] Sunrise Capital sunrisecapitalinvestors.com [35:21] Kevin’s podcast Real Estate Investing For Cash Flow The Mobile Home Park Investing Podcast [37:37] Depreciation of mobile home parks [40:45] Outro  

It’s actually not that hard to make money. Yes… I said that. And, I mean it. You see, everywhere I turn, I see opportunity. Why am I seeing things that others aren’t? Well, I think it’s because I’m not looking the same place that most people are. You see, there is a herd mentality amongst investors. We see what others are doing and we want to do the same. The problem is that when a lot of people are doing the same thing, it brings about competition and there is nothing that can kill a profit margin like competition. I learned this from the business world. My first business was a cosmetic surgery practice in Chicago. There is a cosmetic surgeon on every block in Chicago. It’s glamorous and every surgeon wants to be famous and on TV. Luckily, I didn’t care to be famous. I just wanted to make money. So, I focused on building my brand rather than my fame and that made it so I could scale past the other “famous doctors” pretty quickly. That said, if I had to do it again, I would not pick cosmetic surgery as a business. A friend of mine was telling me about his father-in-law who created an empire in the janitorial services industry. My friend asked him how he did it and his father-in-law said it was easy because “No one else was interested in the business of cleaning of shit”. The businesses I started since that initial cosmetic business have been much easier to profit in because they are not glamorous. I have realized that the less glamorous the business, the easier to profit. The same could be said about investing. It’s very hard to invest in apartment buildings right now because everyone wants to be an apartment investor. That’s why it took me over a year to get behind a deal to present to investor club. On the other hand, no one seems to be rushing towards raw land. Yet, my guest on this week’s Wealth Formula Podcast appears to be crushing it in this unusual part of the investing world. But I’m not surprised. If you figure out how to catch fish where non one else goes fishing, you’re bound to come out a winner. That’s pretty much what Mark Podolsky did with raw land and we will hear exactly how on this week’s Wealth Formula Podcast. Mark J. Podolsky (AKA The Land Geek) is widely considered the Country’s most trusted and foremost authority on buying and selling raw, undeveloped land within the United States. He has been actively investing in Real Estate and Raw Land since 2001, and has completed over 5,000 unique transactions. Mark’s company, Frontier Equity Properties, LLC, is an A+ rated BBB real estate company. To learn more about Mark, please visit thelandgeek.com. Shownotes: [00:07] Introduction [10:10] Buck introduces Mark Podolsky [10:52] Mark’s background [13:57] Raw landing investing – how does it work? [20:32] Purposes of buying raw land [22:35] Websites to buy land Landsofamerica.com Landandfarm.com landmodo.com Landflip.com landhub.com [29:32] Learn how to start this business https://www.thelandgeek.com/ Email support@thelandgeek.com with the subject line “Wealth Formula” and receive Passive Income Launch Kit (Originally priced at $97) for free [34:18] Mark Podolsky’s podcast: The Art of Passive Income [35:44] Outro

We are living in a world that is technologically transforming at light speed and distributed ledger technology is on the cusp of that metamorphosis. Most people think of distributed ledger technology in terms of bitcoin—but bitcoin only scratches the surface of what will be the most important technological advancement since the internet. That is the reason that when my cryptocurrency portfolio dropped in value by over 50 percent, I just bought more. And now, I believe we are on the precipice of the next big move upward in this market.  Behind the scenes, the big money knows this. Despite Jamie Dimon’s commentary and the big banks’ resistance to the movement, smart money is moving in for the kill. Institutional investors like Black Rock, Wellington Capital and billionaires like George Soros have taken note. And when they finally make their move, it will happen quickly and explosively and extraordinary amounts of wealth will be created. I truly believe this. The question is, what are you going to do? If you want to sit on the sidelines because of the speculative nature of the investment, I don’t blame you. On the other hand, if there was ever a time to consider skipping the new BMW and buying some cryptocurrency instead, it might be now. If you want an introduction to distributed ledger technology, a good place to start would be episode 86 of Wealth Formula Podcast when I first interviewed Teeka Tiwari of the Palm Beach Confidential Newsletter. Lots has changed since then but I had the good fortune to speak to him again recently to catch up on what’s going on in the crypto world. What you will find is that If you have a fear of missing out on the opportunity of a lifetime, it may be warranted. Listen to the interview now! Mr. Teeka Tiwari is a Editor at Palm Beach Research Group LLC. He is responsible for the firm’s flagship service, The Palm Beach Letter and small-cap and cryptocurrency advisory, Palm Beach Confidential. Earlier, Mr. Tiwari served as a Co-Editor and was also an Editor for Jump Point Trader and Mega Trends Investing at the firm. Previously, he was a hedge fund manager and launched a hedge fund. Prior to this, Mr. Tiwari was a Vice President, youngest in history, at Shearson Lehman. At the age of 18, he was the youngest employee at Lehman Brothers. Mr. Tiwari has been a regular contributor to the FOX Business Network and has appeared on FOX News Channel, CNBC, ABC’s Nightline, The Daily Show with Jon Stewart, and international television networks. Shownotes: [00:07] Introduction [06:18] Buck introduces Teeka Tiwari [08:00] What happened to the crypto market?! [10:34] Why is the market so volatile? [14:43] What’s in store for us in the next few years? [18:21] Bitcoin dominance? [23:43] Distributed ledger technology is here to stay [27:45] How does regulation affects the crypto market? [33:20] Where does Bitcoin end up at the end of 2018? In 5 years? [41:00] Get in touch with Teeka Joinbigt.com [42:44] Outro

I know I’m always ranting and raving about the evils of Wealth Advisors but the reality is that I have learned a great deal from some of them. You see, there is a difference between Wealth Advisors who work for you and those that live OFF of you. There is also a big difference between Wealth Advisors who actually work with WEALTHY people compared to those who work with your typical professional who is just trying to do the right thing and work with a “professional”. In fact, those advisors who work with the ultra wealthy are often the ones who know some of the best kept “secrets” of the ultra wealthy. We can learn a lot from them. My friend Jim Dew is one of those guys and offers some nice little “behind the veil” tips and tricks on this week’s Wealth Formula Podcast. Make sure to tune in! Jim Dew’s affinity for investing and financial matters began in college when he majored in mathematics. Jim brought his love of finances to his career as a Certified Financial Planner®. In the past, he has been a compliance officer and regional manager for a national financial services company. His experience supervising financial planners motivated him to start his own independent firm in order to provide unbiased, objective advice. Jim has been quoted in several national and local publications including: The Wall Street Journal, Kiplinger’s Personal Finance Magazine, Consumer Reports Money Adviser, The Arizona Republic, The Scottsdale Tribune, The Business Journal, Financial Advisor, Investment Advisor, Arizona Business, Mutual Funds Magazine, and Consumer Reports. Shownotes: [00:07] Introduction [05:40] Buck introduces Jim Dew [08:05] Fiduciary VS traditional [11:03] Influences on Jim [15:45] Jim’s ninja strategies [20:25] The Augusta Rule [26:24] Captive Insurance [32:30] Jim’s typical client [35:27] Learn more about Jim Email jim@dewwealth.com [36:56] Outro

When I was a kid, $20 dollars seemed like A LOT of money. When I was a surgical resident making less than $50,000 per year in San Francisco, making $300,000 like my professors sounded like A LOT of money. Since embarking on my entrepreneurial and professional investing journey, I have had $300,000 MONTHS on multiple occasions. But making $10 million dollars in one year still sounds like A LOT of money. I have had the good fortune of being able to break through these kinds of mental barriers multiple times in my life to get to the next level. Hopefully, someday soon I will look back on the days when making over $10 million dollars in a single year and having a nine figure net worth seemed like a lot of money. Does that seem realistic? It does to me. Why? Because all of the barriers that we have in our lives are self-inflicted. We create our own boundaries. They don’t really exist. Recognizing that is critically important if you want to continue to develop not only financially, but as a person. The other day I was trying to think of what my biggest fear in life is. It’s not death and it’s not dying broke. My biggest fear in life is hitting a plateau and not growing any more. It’s an easy trap to fall into isn’t it? Let’s say you are like me and one day you decided you wanted to be a surgeon. You were on a mission. You went to college. You worked hard and good grades and test scores. Then you studied your butt off for years and finally became that person you aspired to be. But 5 years into your “dream”, you started wondering to yourself, “is this it?” It seemed so much more exciting and glamorous as a dream than it does reality. Now it seems like—a job! Suddenly, that thrill of being a fancy surgeon has warn off and you didn’t really think of anything past that point in your life. Even worse, now you have created a world for yourself that is highly dependent on your “high salary” and you feel like you don’t have any options anymore. You are shackled to the golden handcuffs. Others can’t understand why you, with your fancy titles, your fancy house, and your BMW, don’t seem particularly happy. But.. I understand your discontent. You see, I believe that there is really only two states of being—growth or death. If you are not growing as a person…if you are not constantly learning and developing as a human being, you are pretty much already dead in the figurative sense. To me, to be such a metaphorical zombie, is the worst that could happen. How do you prevent that from happening to you? Well, my guest on Wealth Formula Podcast today, Michael Bernoff is an expert on exactly these types of things. So, if you don’t want to be a zombie, make sure to tune in to the show! Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising. Shownotes: [00:07] Introduction [08:59] Buck introduces Michael Bernoff [10:42] Michael’s story [13:18] There has to be more in life [24:28] Convince yourself to get out of your comfort zone/ the golden handcuff [28:42] A different kind of wealth [32:16] How to be happy with where you are at [36:30] Lean more about Michael Michaelbernoff.com michaelbernoff.com/wealthformulapodcast [38:40] Outro Wealthformularoadmap.com

One of the reasons I don’t like investing in the New York Stock Exchange is that by the time a stock become publicly traded, most of the upside is already gone. Let’s take Square, Inc. for example. This is the mobile payments firm with that software that allows pretty much anyone to take credit card payments. Nice idea…sure and I don’t doubt that this company has a bright future. But when you look at the stock, it’s price to earnings ratio is over 1000. So what does that mean? Well, say you have a small business that makes about 500K profits per year. You decide you want to sell your business. At P/E ration of 1000, that would mean the value of your business based on your profit would be $500,000,000. Yes—a half billion dollars! Are you really going to buy a company valued like that? Well, that’s the kind of stuff people buy in the stock market routinely. Private companies don’t typically have those crazy valuations. For private companies, valuations are typically made by appraisals not by irrational exuberance. That’s why the ultra wealthy who often are able to invest in these companies before their initial public offering often make a killing. The problem is that most of us don’t have a couple extra million to play around with to speculate a little bit even on late stage private companies that are about to go public. But what if you could invest $25K into Lyft (uber’s major competitor) before it goes public. Would you do it? It might make sense. The problem is that, until recently, it was impossible for accredited investors who are not worth several million dollars to participate in this world. That is until recently. I just discovered a way for high paid professionals to play in the world that used to be reserved for the billionaire boys club. It’s through a business called equityzen and this week’s Wealth Formula Podcast feature’s its CEO and founder, Atish Davda. Check it out! Buck P.S. If you really want to start investing like the wealthy, check out Your Roadmap to Real Wealth (Wealthformularoadmap.com).    Atish was VP Product at Ampush, a big-data advertising technology firm. He launched SF-based Ampush’s New York office as first engineer and successfully procured the coveted Facebook Preferred Marketing Developer membership. Atish began his career as a financial engineer at AQR Capital. He serves as an Executive Board Member for PennPAC (Penn Pro-bono Alumni Consulting), a nonprofit that helps other nonprofits thrive. When not at the office, Atish can be found playing tennis and traveling. Shownotes: [00:07] Introduction [09:07] Buck Introduces Atish Davda [09:37] Why did Equityzen begin? [11:22] How does a typical company goes from being private to public? [15:13] How does Equityzen work? [22:21] Buying and selling on Equityzen [31:45] What kind of return can you expect? [36:18] Potential changes to the accredited investor laws [39:23] The impact of cryptocurrency [42:19] Equityzen.com [44:11] Outro