Wealth Formula by Buck Joffrey

If you can’t explain it, you don’t understand it. Remember that the next time you look across the table at a financial advisor type and feel confused. Ask yourself if you could explain what you were just told to someone else with some level of confidence. If not, start asking questions because the advisor will not expect you to! You see, this is a set-up—a financial ambush so to speak that high paid professionals get caught up in all the time. Let’s say you are a hotshot surgeon coming out of residency and you just signed a contract that’s going to pay you $500K per year. You know nothing about about investing, taxes, or asset protection and suddenly, you have a bunch of new “best friends” who want to help you invest that money and do your taxes. The money manager starts talking about all these buckets and different kinds of risk and yield. He seems to know what he’s talking about but you don’t really get it. Even though you don’t know how those different buckets produce the returns the way the guy said they would, you figure he knows what he’s talking about. After all, he manages money for all the other guys in the practice.  Instead of asking a lot of questions that might sound dumb, you decide to just to trust him and give him all your money. After all, like you, he is a “specialist”. Let him do his job! Now, as a Wealth Formula Podcast listener this scenario may sound ridiculous to you, but I can guarantee it happens every year when surgical residents graduate and start making money.  Even surgeons with massive egos are fooled into thinking that personal finance is too complicated for them and should be handled by a professional. After all, we have all been brainwashed into believing that by Wall Street. They want you to be afraid. They want you to think that what they do is so complex that you would be down-right irresponsible to take things into your own hands. It’s actually a brilliant marketing play if you think about it. The idea is to weaponize complexity to generate fear. The highly educated, highly paid professional falls for it all the time! Do me a favor, next time you are in a situation like this with a money manager, tax professional or asset protection attorney, start asking them all the questions you can think of even if they seem stupid. After all, if they can’t explain it, they either don’t understand it or they are simply trying to make you feel dumb. None of this stuff is over your head. Furthermore, if you think you are too busy to learn about your own financial matters, you will pay a steep price that you won’t discover until the end of your career when you look at your bank accounts and start wondering why you don’t have more money. I see this all the time with doctors and other highly specialized professionals and its sad—people making hundreds of thousands of dollars per year for decades and winding up with less than a million bucks to retire! I am sympathetic though. The fear of complexity is powerful. I have to admit that I have followed the lead blindly into some things as well. A few years ago, I signed up for a foreign asset protection trust because it seemed like a good idea—and for me it was.  The problem was that I didn’t really understand the strategy very well. But the guy who recommended it to me seemed like he knew what he was talking about and was very confident that it was the right thing for me. And to be clear, he is a smart guy. But I always left meetings with him a little confused and frankly embarrassed to ask any more questions. I figured he knew what he was talking about and that he was taking care of me. When it comes to asset protection, that’s pretty dangerous. After all, when push comes to shove, you have to know exactly what your situation is. There is no time to be confused in a knife fight! For better or for worse, I was in some asset protection knife fights over the past year after a business failure. Everything turned out ok but I found significant flaws in the way I was set up. It’s never a good idea to stress test your protective mechanisms in real time but that’s what I did. Since then, I have been on a mission to really understand asset protection at a higher level. I told my CPA Tom Wheelwright what I was trying to do and he recommended I speak with Doug Lodmell—my guest on this week’s Wealth Formula Podcast. Doug is unique in that he is brilliant, practical and a great communicator. If you want to start understanding this stuff and protecting your assets in a practical manner, don’t miss this interview. Born in Geneva, Switzerland, attorney Douglass S. Lodmell has excellent knowledge and the highest level of experience in estate planning, taxation and strategic asset protection for domestic and international clients. In addition to a Juris Doctorate from Cardozo School of Law, Douglass has a Bachelor of Science degree in finance as well as an advance law degree (LL.M.) in taxation from NYU School of Law. He has authored numerous articles for professional journals as well as a popular book about the explosion of lawsuits in America called The Lawsuit Lottery: The Hijacking of Justice in America. Doug’s extensive experience in asset protection make him a frequent guest speaker at medical, and professional conferences and seminars throughout the country, as well as teaching concepts of asset protection to other attorneys at continuing legal education seminars throughout the country. Shownotes: Doug’s background What is Asset Protection? Different levels of Asset Protection Finding legitimate means of Equity Stripping lodmell.com (602) 230-2014

Let me tell you about another one of my failures. A few years ago, I was listening to a well known podcast and I heard about this concept of turning single family houses into elderly care facilities.  The idea sounded pretty compelling so I decided to go to the “course” in Phoenix. In fact, I went out there with another entrepreneur buddy of mine. In short, we both got sold on the concept (and I mean sold). The next thing you know, we were dropping five figures on a coaching/mentorship program.  Have you ever bought something like this? I bet you have if you think about it. Good marketers know that people respond to fear and greed and this one had elements of both.  Now I am not saying that this program that I signed up for was worthless. I did learn a lot and I believe that had things gone another way, I could have had a successful small business on my hands. However, a lot of things got in the way. First of all, I bought a house that was clearly zoned for such conversion, but it was clear that the neighbors were not going to have it. But wait..if you are zoned properly, shouldn’t you be able to do whatever you want to do? Not really—that’s where the theoretical and the real world of local real estate politics collide. In short, the neighbors were making me jump through all sorts of hoops that they knew would be time consuming and expensive. The proposed traffic feasibility study alone would have cost me tens of thousand of dollars. In the end, I asked my business attorney if the neighbors could really stop me and he said, “no, but they can make you wish you had never started”.  Now understand that while all this was going on, I was making a lot of money doing things that were not nearly as hard. Had I known what kind of effort would go into this, I would have never started. So, I decided to just sell the house. A couple of weeks after listing the house, my broker called me up and let me know that he had taken a potential buyer to the property and that a pipe had burst. There was water everywhere and he could already smell the mold. Fortunately, I had insurance and it covered me for just about everything. We got permits and the contractor started to work. But things were going unusually slowly. A year later, the contractor had made very little progress other than to tear the thing apart. It started getting ridiculous. There was all sort of excuses for delays that made absolutely no sense. Eventually, the contractor confessed that he had taken the money and bought a couple of other houses to flip. The problem was, he couldn’t sell the houses that he rehabbed! Can you believe that? He then agreed to return the money to avoid litigation…until he spoke with an attorney. Then he denied ever saying he used up the funds to buy other houses. The next thing you know we were off to the legal races. If you want to know how this thing ended ask me next time you see me. But suffice it to say, this did not end up the way I wanted it to. When all was said and done, I was down over $250K with nothing to show for it. Now, I don’t blame my coach/mentor for this. The service provided was reasonable and had circumstances been different, I might have had a profitable little business. But there was a valuable lesson there. No matter how you cut it, what I was embarking on was an extremely high risk endeavor. I was doing something that really had not been done before in the Chicago suburbs. It involved significant investment into real estate and there were an enormous number of moving parts—many of which were out of my control. For a guy with some highly profitable businesses at the time, did it make sense for me to take this on? In retrospect the answer was clearly no. Even had things turned out ok, the reward simply was not high enough for the risk involved. Understand that I am a serial entrepreneur. I have successfully started multiple businesses with seven and eight figure yearly revenues. But I have also failed on some. That’s why, when it comes to my entrepreneurial activity, I never accept investor money. I am willing to take a lot of risk on my own dime but I’m leaving you out!  So, losing money in that venture was not that big of a deal to me. I’ve lost a lot more than that with other efforts. But what bothered me about this one was that the upside was so limited. Why did I think it was worth it? Well, I think I had mistook a business start up for a real estate investment. When you hear about 30 percent cash on cash projects, that sounds pretty good to a real estate investor but it’s not that big of a deal for a business start up. You should expect that kind of return from buying an established business. But for a start-up??? No. That’s enough. For reference, my successful startups have had returns in the 400-500 percent range and have been incredibly scalable. That makes up for the big losers. The best case scenario for this start-up was 30 percent cash on cash, lack of scalability, and a ton of work and responsibility (it’s a big deal taking care of the elderly!) Bottom line, I chalk this experience up as a mistake. Now, don’t get me wrong. I know there have been people doing this successfully but those who are doing it well are not treating this as a passive endeavor and, in my view, could be making a lot more money doing other things with the same level of effort. That’s my opinion based on my experience. However, others have had other experiences and are doing quite well with this. I find that those most successful in this arena are those who really care about what they are doing and don’t see it through the lens of pure profit. Loe Hornbuckle is one of those guys. If you want to explore senior living as something you want to get exposure to, you will want to listen to this week’s Wealth Formula Podcast. I didn’t hold back. I asked Loe hard questions and he did a very good job of answering them. Loe is the founder and CEO of Sage Oak Assisted Living in Dallas, Texas. Family-owned and operated, Sage Oak was founded to fill a need in personal home care for seniors. Our homes are located in some of the best residential neighborhoods in central Dallas, allowing residents to feel like they are at home, especially when compared with some of the larger facilities, which to many residents can feel more like a hospital or an institution. Shownotes: Loe talks about how he got interested in Assisted Living Assisted living facilities as a service business with a real estate component Scalability of assisted living facilites What is Boutique Assisted Living? The pitfalls of single family homes converted to assisted living facilities Loe’s future projects thesageoak.com loe@thesageoak.com

We recently had a Wealth Formula Network call in which we talked about an offering some members were participating in that I didn’t care for as much. One thing to remember is that smart people can disagree about things without anyone necessarily being wrong. I pointed out some things I avoid when I invest and the topic seemed to garner a lot of interest. So, I decided to share some of the lessons I have learned over the years. After all, the best way to become a good investor is through age and experience. The problem is that age and experience are hard to teach. When I did my first face lift, I thought I was good. But looking back after doing 500, I definitely was not. I had the basics down and got lucky with my results, but it was no where near mastery. When you are a young Turk plowing ahead full of energy, you look at guys a few years older and wonder why they are so cautious until, one day, you learn for yourself—the hard way. When you make a mistake that matters it will stick for ever. The good news is that while mistakes are critical to learning, they don’t always have to be your mistakes. But in order to learn from others mistakes, you have to be humble and receptive. So, let me give you a few investing pearls that have come along with my graying hair. 1) When it comes to investing, it’s not just about the numbers. It is also an over-simplication to say to “invest with people that you know, like and trust.” Of course I truly believe that is a requirement. The problem is that I know, like and trust a lot of people with whom I would never trust my money. Would you trust your grandmother to choose where to invest your life savings? Look for people who you know, like and trust, then judge their competence by looking at what they have already achieved. A track record is important and really is the report card that you need to look at. Don’t be part of someone’s resume building exercise or someone’s multimillion dollar lesson if possible. If someone has a full time job as a software engineer and trying to get you to invest in their $20 million dollar real estate acquisition so they can work toward quitting their job, politely decline and say you might be interested in 5-10 years. 2) Avoid “good from far but far from good investments”. Every species has some kind of physical attribute that make it more likely to reproduce. Think of the peacock with colorful patterned plumage fanned out for display purposes to attract a mate. Investments have similar qualities that are irresistible to investors and deal sponsors know it. Cash-on-cash is probably one of the most attractive features to the novice investor because, on the surface, high cash on cash numbers can be pretty seductive. Everyone loves the idea of replacing their income with passive cash flow asap. Let me ask you this—would you rather get 25 percent cash on cash or 7 percent cash on cash? 25 of course, right? Well, what if the 25 percent depreciated down to zero in 4 years while the 7 percent cash-on-cash investment increased in value by 100 percent?  All investment proformas must be considered holistically. As investors, we should be looking at the profit we make from our investments rather than being content with monthly checks that represent our own money being given back to us in small increments. I would suggest looking at investments in terms of annualized returns or internal rate of return instead. In the process of making this calculation, you will need to get an idea of how the investment will be exited. In some cases, you may discover that there is NO EXIT! No exit is not a good thing—tough to get a return of any kind on that. 3) Risk should be factored into your expected return as well. Many of the real estate deals we see in investor club project an annualized return of 18-20 percent—approximately doubling your money every 5 years. That’s pretty good right? I think it is. After all, we typically deal with tried and true multifamily real estate. If an apartment building has been around since 1980 in a nice market, that’s essentially a highly stable business that’s been around for 40 years.  The risk of this business is significantly less than a start-up business that lives only in the imagination of the entrepreneur. Real estate investors really get messed up on this one. Established real estate is pretty low risk in competent hands. That’s why we are happy getting 8-10 percent cash on cash or 18-20 percent IRR. Those are great numbers for real estate. But the level of risk for a small start-up is significantly higher. If you buy a small business from a mom and pop, you are going to pay 2-3X profit. That means that you should expect 30-50 percent cash on cash on that business. Why so much higher than real estate? Risk! Now, I see people advertising investments in start-ups with returns projected at 8-10 percent. Does that make sense to you? Maybe it does to you, but not to me. Higher risk should mean higher reward. Make sure you don’t compare your rock solid multifamily real estate to a simple sparkle in an entrepreneur’s eye. There may be value in the start-up, but make sure your return prices in the risk you are taking. 4) Boring is good. The vast majority of my money goes to real estate or Wealth Formula Banking. Why?…because they are relatively boring. I like multifamily real estate because people have to live somewhere. I like some other classes of real estate too but I really like sticking to “roof over your head” kind of real estate. I like Wealth Formula Banking because of its track record dating back to before the civil war and the ability to use mass, velocity and leverage to amplify my real estate investments by investing my money in two places at the same time. I’m fortunate in that I make enough money to afford investing in some higher risk stuff too. I have my asymmetric risk allocation as well—up to 10 percent in any given year. I call this my Maserati money. This money is what I use to take some big risks that could either go to zero or 10X. For me, it’s cryptocurrency. This kind of investing is really fun but don’t do it if you don’t have the money to lose. I still drive my 2007 Toyota instead of a Maserati or Ferrari because those types of things are guaranteed to lose me money the second I drive them off the lot (if they are new). I take that money and use it to invest in high risk, high reward stuff. The bottom line is that unless you know what you are doing and have some money to lose, don’t chase shiny objects. Some things sound good but, when you get into the weeds, they are nothing but fool’s gold. Boring is GOOD! 5) It’s not what you make but what you keep. Going back to real estate, I like the fact that real estate tends to appreciate over time rather then depreciate to nothing (please don’t invest in things that depreciate to nothing!) Nevertheless, in the eyes of the IRS, real estate does depreciate and we often leverage it significantly with mortgage interest that is also deductible as a business expense. Therefore, if you get 8-10 percent cash on cash, you typically don’t pay any taxes on it. In fact, depreciation might exceed your income by so much that you can use those losses against other passive income (we see this with bonus depreciation all the time!) Conversely, if you invest in debt and get 10 percent cash on cash but have to pay ordinary income taxes on it, how much are you actually keeping? Is the risk and lack of appreciation of fixed, high risk debt commensurate with the return you are getting after taxes? It may not be when you crunch the numbers. Anyway, I could keep going—in Wealth Formula Network we recently talked about the classic great deal that is highly dependent on one guy—that’s another recipe for disaster. There are lots of patterns of bad investments that you recognize after you’ve been around the block a few times—sort of like PTSD. In fact, I would go as far as to say that the key to becoming a good investor is to quickly identify the bad ones so you can spend time diving deeper on the rest. The good news is that most deals out there are not that great so you should be able to spend an increasing amount of time on good ones as you get better weeding the bad ones out quickly. Anyway, those are just a few pearls. I could go on for a lot longer but I’m sure what I have presented is more than enough for one sitting. That said, when you are ready for more investment advice, make sure to listen to this week’s Wealth Formula Podcast that is focused on investing in those high risk, high reward start-up businesses. Damion Lupo literally wrote a book on this which he calls Unicornomics and you are going to hear all about it on this week’s episode.  Damion Lupo American Sensei. Yokido Founder. 5th Degree Black Belt. Financial Mentor to Transformation Nation. Best selling author in personal finance. Rewriting the rules and plan for retirement. Shownotes: What is a unicorn and what was the inspiration behind the book Unicornomics Centaurs versus leeches The China 1% idiot statement How to find “Unicorns” Damion talks about eQRP QRPbook.com

Debt is like a lethal weapon. It can be used for good and it can be used for greed. It can be used to create wealth and it can be used to destroy it. In short, debt is nothing more than a tool. The problem is that a fool with a tool is still a fool. Debt gets a bad name because of this. But the reality is that, in skilled hands, debt can be used to create unlimited wealth. In Investor Club, we use debt to create the extraordinary strategy of infinite returns. We also use it in Wealth Formula Banking and Velocity Plus. Debt is the weapon of the wealthy. Unfortunately, it is also the opioid of the poor who often use it to pay their bills. In situations like that, debt can be downright deadly. That said, like a loaded gun with good intentions, sometimes debt can explode at unexpected times and create unexpected casualties. That’s why it is always important to respect it and fear it… just a little bit—like driving a motorcycle. If you don’t, it will take you out in a flash. Many smart entrepreneurs have experienced this first hand and gone through the painful process of dealing with the repercussion of good debt gone bad. Jorge Newbery is one of those guys. He is a serial entrepreneur and, using debt, was worth millions of dollars as a real estate entrepreneur. Then it suddenly went south—literally an act of nature took down his empire. A lesser entrepreneur would have been wiped out for good. Not Jorge. Not only did he overcome the debt, but he built an entire career based on it. And he’s got fantastic insight on how to deal with it now. Debt is a big part of getting rich. Learning about it is a key to becoming wealthy. That’s why you should listen to this interview with Jorge Newbery now. Jorge P. Newbery Is On A Mission To Help Americans Crushed By Unaffordable Debts. He is Founder and CEO of Debt Cleanse Group Legal Services, a nationwide legal plan to help consumers and small businesses get out of debt without filing bankruptcy. He is also Chairman of American Homeowner Preservation LLC and AHP Servicing LLC, which crowdfund the purchase of nonperforming mortgages from banks at big discounts, then share the discounts with struggling homeowners. He is also a non-attorney Partner in Activist Legal LLP, a law firm in Washington, D.C.  A 2004 natural disaster triggered the financial collapse of Newbery’s former business, leaving him with $26 million in debts he could not pay. Newbery rebuilt himself through AHP, sharing what he learned from his challenges to help families at risk of foreclosure stay in their homes. In 2018, he founded Debt Cleanse Group Legal Services to assist consumers and small business owners settle all types of debts at big discounts – and not pay some at all, He is also a Board Member of the Group Legal Services Association.  He authored Burn Zones: Playing Life’s Bad Hands; Debt Cleanse: How To Settle Your Unaffordable Debts For Pennies On The Dollar (And Not Pay Some At All); and Stories of the Indebted. Shownotes: How Jorge got into the Debt Industry Creditor errors that led to getting a 5.6 million dollar debt extinguished What is bankruptcy? Why filing bankruptcy may not be the best solution for a failing business Jorge talks about “Good Debt” Debt Cleanse: How To Settle Your Unaffordable Debts For Pennies On The Dollar (And Not Pay Some At All) debtcleanse.com

I am a lousy trader. I’ve said it before and I fully recognize this fact. That’s why, I try very hard to stay focussed on investing rather than trading. Nevertheless, I still get trapped in behaviors that I invariably regret. For example, you may know that I am a believer in bitcoin. I truly believe this will be one of the best investments of my lifetime over the course of the next few years. That’s why when it dropped to $3100, I should’ve bought some more. But, I didn’t because I got greedy. I figured it might drop even more so I waited. The end result was that by the time I bought more, it had actually doubled in price. Now, over the long run I still think that’s not a bad price at all. Especially considering I believe that we will see $100,000 bitcoin within the next couple of years. However, I was kicking myself because I was timing something instead of just recognizing that it was a good time to buy. In the heat of the moment, it’s hard to remember Warren Buffett’s wisdom. Here’s a good quote for you. “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” The point is recognize when you have a good opportunity and can buy a quality asset at a fair price and just do it! Now some of you may disagree with me that bitcoin is a “quality“ asset. We can agree to disagree. However, let’s focus on that principal with another example. One of my friends is a famous home designer and is particularly well known amongst Hollywood celebrities. He told me about a house he once put on sale in Los Angeles. At the time, it was the most expensive house per square foot in all of Los Angeles. He had a very motivated buyer who happened to be the daughter of a well-known tech billionaire. My friend said that dad had three questions before he bought the house for his daughter. 1) Was the house in a desirable area? 2) Did the house have a great views? 3) Was the house built well? The broker assured him that all three answers were a resounding yes. The billionaire went on and bought that house for his daughter at full price. And, that house which was the most expensive house per square foot in LA at the time (in 2007), sold for a significant profit only 10 years later even after the housing correction. The moral of the story?—most of the time when we think we are saving money, we really aren’t. It may be more expensive to buy a higher quality asset or an asset that is in a higher quality area. However, over the long run, you will come out ahead. Think of it this way. Ikea furniture is not going to appreciate. So, if you can afford it, buy something that might appreciate so that, someday, you have something of greater value. This is the kind of perspective you get over time. That’s why it’s a good idea to listen to people of been around for a while. Tyler Jenks is one of those guys. He’s been in the financial industry since 1971. That’s before I was even born! Tyler can speak on a broad base of financial topics with perspective that is both unusual and multidimensional. From the S&P 500 to gold and even to bitcoin, Tyler is a wealth of knowledge as you will see on this week’s Wealth Formula Podcast.  Tyler Jenks has spent his entire professional career studying financial markets and investments. Mr. Jenks is currently President and Chief Investment Officer of Lucid Investment Strategies, previously a division of Dumont and Blake. Mr. Jenks served for ten years as President and Chief Investment Officer of Amivest Capital Management/NFB Asset Builder, North Fork Bank’s investment advisory division. Mr. Jenks served as Senior Portfolio Manager upon joining Amivest Capital Management in 1991, and was named Amivest’s Chief Investment Officer in 1998 when North Fork Bank acquired the firm. After graduating with a degree in International Relations from Principia College in 1971, Mr. Jenks spent four years as an officer in the United States Coast Guard. While stationed in Hawaii, Mr. Jenks received his M.B.A. from the University of Hawaii. Immediately following his military service, Mr. Jenks joined a major Wall Street firm and has spent the last 42 years as a student of markets and investments. During his career, Tyler has had the opportunity to work with some of the most accomplished chief investment officers, portfolio managers, fundamental and technical analysts, market timers, theoreticians and academicians in the business. Mr. Jenks’ broad overview of world economics and investment trends is not simply theoretical. He has managed hundreds of millions of dollars for institutions, charities, pension funds and individuals and has done so very effectively for over 42 years. Mr. Jenks loves to share his experience and investment acumen through classes, seminars and the financial media. He expresses challenging and complex concepts in a remarkably simple and down-to-earth style. Before joining Amivest Capital Management in 1991, Mr. Jenks founded Boston-based Kanon Bloch Carre & Co., Inc. and was Director of Research and Chairman of the investment committee from 1985 to 1991, where he was responsible for the design, development and implementation of mutual fund evaluation techniques. From 1975 to 1986, Mr. Jenks was extensively involved in portfolio management, investment research and trading system design and assessment at Dean Witter, Loeb Rhodes Hornblower and Shearson/American Express. Shownotes: General state of the markets The Debt Problem The case for a ten million dollar Bitcoin Bitcoin in the next decade lucidinvestmentstrategies.com

You might remember me talking about a part of the brain called the prefrontal cortex (remember I spent some time in the brain surgery business). The prefrontal cortex is the CEO of the brain. It’s the part that’s really good about making good decisions. For example, if you see a teenager doing something very dangerous and potentially lethal, it may be due to a poorly developed prefrontal cortex. And, if you think to yourself, “I would have done the same thing when I was 16. What was I thinking?”, the answer is likely that your prefrontal cortex has since become more mature. In fact, the prefrontal cortex seems to continue maturing until your late 30s and early 40s. The scientist in me wonders why that might be and I have come up with an evolutionary theory. You see, when you are younger, you need to be fit and take some chances to survive. A young caveman would need to hunt and not be afraid to chase down a wild boar that could, in fact, be a danger to him. Wisdom, on the other hand, may lead him to back down for fear of injury and to starve to death instead. But, physical prowess begins to decline for humans beginning at around age 30. Just look at NFL running backs—seems to be the magic number. In evolutionary terms, by the time you are in your mid-30s, you are pretty much useless. You’ve reproduced and you are not as fast as the twenty year olds. The rest of the tribe is not going to find much value in you. You are simply a waste of resources. That is, unless you have something else you can offer the tribe that younger people can not offer like say…wisdom. Recall that living well into your seventh century and beyond is a relatively modern phenomenon. Even in the United States, someone born in the 1880s might expect to live to 40. That was old back then. So, perhaps the maturing of the prefrontal cortex in the third and forth decades of life coincides with the slowing of the rest of the body and provides a reason for the young hunters in the pack to keep you around instead of pushing you down a river in a canoe with your arms wrapped behind your back. Anyway, it’s just my theory. But I must say that my prefrontal cortex really took off since I hit my late 30s and I feel like I am becoming smarter every day—even if my body seems to be headed the other way. It’s strange to think of myself a decade ago. I was a completely different person and definitely not as smart as I am now. How I would have loved to ask “Buck Today” a few questions back then—even though I was probably too stubborn and dumb to listen anyway.  It would have been nice to have me around. Speaking of “Ask Buck”, that’s the show for this week on Wealth Formula Podcast. Hopefully you get something out of it—at least enough to keep me in the tribe instead of sending me down that river.

Back in 2014, two of my medical businesses were KILLING it. I was making money hand over fist. Unfortunately, however, I made a mistake that many entrepreneurs make. Instead of taking money off the table and putting most of it into stable assets, I decided to dump the majority of it back into the business to grow even bigger. In fact, I went on a national campaign opening offices across the country all on my own dime. I figured if I could crush it in Chicago then it would be a cinch for me to do the same in middle-markets across the country. I was fueled by people around me telling me that it was the right thing to do which emboldened me even more. Unfortunately, I was wrong. As good as I am as an entrepreneur seeing opportunities at a high level, I didn’t know what I didn’t know about being a multi-state operator. I didn’t have a sense for the staff I would need, the time it would take to turn profitable, or the marketing capital I would need to put on the line for a successful campaign. I learned a lot from that failed national campaign and lost a lot of money. In hindsight, the smart thing for me to do back then was to milk these high performance businesses for all the profit and buy as much real estate as I could. Had I done that, I would have been millions of dollars ahead of where I am today. You see, there were lots of opportunities in real estate in 2014 that were ripe for the taking. Luckily my friend Rick, who is a mortgage broker in Chicago, sent me a couple of apartment buildings that he thought I should buy and, fortunately, I took his advice.  While I lost millions of dollars in that failed national expansion of 2014-2015, those buildings I bought ended up being a gold mine. In 2018, I sold them for 500% and 600% returns. It was a good chunk of money. It was still not even close to the losses I incurred on the failed business venture, but it showed me the power of staying disciplined and not getting greedy like I did. At the time, buying those buildings didn’t seem particularly exciting. I knew that real estate is where I wanted to invest, but it was a lot more fun making money rather than investing it. Now I understand the power of investing and I also understand the power of boring. What do I mean, boring? I mean that when you find something that works or an operator that you like, you don’t have to keep playing the field. There is nothing sexy about multifamily real estate or self storage facilities, but they make for great investments. If you are a passive investor that has found a group or two that you like, you don’t have to go find another group to “diversify”. I can tell you from experience as an investor, boring works. On the other hand, there is no reason not to take a little money to play with on high risk high reward endeavors. If you want to grow your business, do it. But don’t put every penny you have into it and create a single point failure scenario for yourself. As you might know, my hobby these days is cryptocurrency. Of course that’s where I use money that I would otherwise blow on a Maserati or vintage sports car. Maybe I’ll get lucky and 100X on my portfolio…you never know. However, most of my money is still going into real estate with the same old operators. Speaking of topics that might not seem sexy, this week’s podcast is an interview I did with the founder of Harvest Returns. Investing in agriculture may not sound exciting, but people do need to eat and, as far as I can tell, that’s not going to change anytime soon. That alone should get you to listen to this week’s Wealth Formula Podcast. As a career naval officer, Chris Rawley traveled the world. Over the course of visiting dozens of war-torn and poverty stricken countries, he began to appreciate the importance of farming to every single person on earth. As a professional investor, he decided to invest in a farm, but discovered that these types of investments were inaccessible to the average person. He created Harvest Returns in 2016 to democratize investments in agriculture. Rawley has held corporate management roles in Jones Lang LaSalle, Electronic Data Systems, L-3 Communications, and served as a defense consultant at Special Operations Command headquarters with Blackbird Technologies.  He has invested in real estate and income-producing agriculture for nearly two decades. Chris has been an angel investor in early stage agriculture and food companies, including the Indian agriculture FINTECH company Jai Kisan. He serves on the advisory board of the AGTECH start-up AgroFides. As a Captain in the United States Navy Reserve, Rawley is Chief of Staff for the Naval Reserve Surface Forces, helping to oversee 3,800 sailors supporting fleet units around the world. During his 26 year military career, Rawley has filled a variety of leadership positions in naval, expeditionary, and joint special operations units afloat and ashore. He has deployed to Afghanistan, Iraq, throughout Africa, the Middle East, and Western Pacific.  Rawley has a degree from Texas A&M University, earned an MBA at George Washington University, and is a graduate of the U.S. Naval War College.   Shownotes: Chris Rawley’s background Agriculture and Crowdfunding Operators for Harvest Returns How Harvest Returns mitigates overseas risks The Harvest Returns platform Expected yields Why Agriculture? HarvestReturns.com

Lately, I’ve been getting a lot of questions from investors on how to choose investments—particularly private placements that are readily available to accredited investors. First, let me be clear that there is no magic solution to getting all of your investment picks right. In fact, if you invest long enough, something will go wrong. Next, nothing I say should be construed as investment advice. All I can do is to share my experience. Experience is the way I have learned the most. I started looking into private placements about 7-8 years ago. My primary focus was something I felt like I knew a little bit about—real estate. But from there I had no roadmap to follow. Where do you start when you are new at this stuff? Well, unfortunately I started with google and ended up finding a guy who is a bit of a charlatan in the space. I spoke to him and he suggested that maybe I join his team given my real estate experience. That sounded like a great idea. Essentially, I would get to participate in the limited partner side and the general partner side and leverage that part as well. And, I reasoned, I would learn something about being a fund manager in the process. So, I signed up. Every week there was a team call and this guy would lead it. You see, I was not the only one he thought was special and worth bringing on to his exclusive team. There were a lot of us special people. We came from different backgrounds but we all had one thing in common—we all had a circle of friends/community that had money. In my case, I was tagged as a guy who could bring money in for doctors. Ok. So, that in and of itself is not a bad thing. In fact, if you can bring people to great opportunities and get some additional benefit for yourself, that’s great. You are solving a problem and helping others in the process. Now…here was the unfavorable part of this fund. On these team meetings it was very clear that this self proclaimed “hedge fund manager” had very little interest in making investors money at all. Every conversation was about the fees we could charge (which he kept for himself) and the need for us partners to bring in more money. He urged me countless times to put together a group of doctors for him to speak with and even to get my father involved. Luckily, I didn’t. It was pretty clear to me that this guy was a shyster and that I should distance myself from him as soon as possible. In the end, the money I invested was lost. For the last 6-7 years I have been receiving a K1 with no income. Meanwhile, I know the guy made a ton of money up front and doesn’t really care about losing investor money in the least. So, what mistake did I make here? Well, I looked him up on google and he was a guy who made the podcast rounds and even spoke at events. He was a great salesman. I mistook that for someone who was a good fiduciary for my money. You think that is an uncommon mistake? Think again. While a number of these individuals that are prominent on social media and on the podcasting circle are not crooked, they have not really proven anything to you other than that they are good at getting your attention. So, if not google then where do you start? Well, in this age of the internet and social media, I actually rely on something a lot more mundane—positive feedback from previous investors who I know like and trust. The real estate operator that I work with the most did not find me nor did I find them on the internet. I found them through people in our investor club that told me about their experience and the kinds of returns they were seeing. That’s what got me initially interested. Next, I did some good old fashioned reconnaissance. I talked to several different people on their team, tracked the ongoing sentiment of known investors of theirs, and made a trip out to walk properties with them and meet them in person. Finally, I got a stellar reference from someone within the same field with tremendous integrity. With that kind of social due diligence, I felt very comfortable moving forward and looking at the numbers and track record closely. Notice how the numbers came at the end and not the beginning.  Anyone can make an investment look good on paper. In fact, I can honestly say that the glossier and fancier the offering memorandum, the less I trust it. I want to know the people and know the numbers…in that order. Of course not everyone has the time to do vetting like that and that’s why a group like our accredited investor club provides a useful team approach to utilize collective wisdom. At the end of the day, it’s not all that easy to find good operators. That’s why I don’t work with more than a handful of them. After all, the wealthiest people in the world get there through specialization and focus, not by chasing the next shiny object. Just look at Warren Buffet. My guest on this week’s Wealth Formula Podcast today can attest to what I’m saying. He’s been around some of the wealthiest Americans in the country and has learned the secret sauce behind their success and the way they think. His name is Richard Wilson and he is the founder of Family Office Club. If you want to learn to think like the rich, you are not going to want to miss this show! Richard C. Wilson helps $100M+ net worth families create and manage their single family offices and currently manages 14 clients including mandates with three billionaire families and as the CEO of a $500M+ single family office and Head of Direct Investments for another with $200M+ in assets. The Wilson Holding Company is also the exclusive wine importer and a wine brand representative for Hofkellerei des Fursten Von Liechtenstein, the 600 year old vineyard owned by the princely family of Liechtenstein. Richard is author of the #1 bestselling book in the family office industry, The Single Family Office: Creating, Operating, and Managing the Investments of a Single Family Office and a book called How to Start a Family Office: Blueprints for Setting Up Your Single Family Office. Richard has his undergraduate degree from Oregon State University, his M.B.A. from University of Portland, and has studied master’s level psychology through Harvard’s ALM program while previously residing in Boston. Richard currently resides 10 minutes from downtown Miami on the island of Key Biscayne, Florida with his wife and three daughters. Shownotes: The most common sources of the wealth The Centimillionaire’s mindset The two types of family offices Why do you need a Family Office? How Centimillionaires invest their money Family Office Podcast familyoffices.com capitalraising.com Centimillionaires.com

When I first described by “work” to my CPA, Tom Wheelwright, he said, “So you are an entrepreneur who just happens to be a surgeon”. I hadn’t thought about it that way, but I guess that’s what I am.  Now listen, I don’t take the label “entrepreneur” necessarily as a complement. It’s more of an affliction than anything else. If you are an entrepreneur, you know what I am talking about. We can be a real pain in the ass for our significant others with all of our bright ideas and, often, our miserable failures. I often wish I had a personality that allowed me to simply be content doing the same thing for twenty years as a high paid employee and just enjoy my life. But…it’s just not in my DNA. What is an an entrepreneur anyway? Of course we tend to think of entrepreneurs as people who start businesses, and by definition, that’s true. But more than that, however, entrepreneurship is the love (maybe even the addiction) to solving inefficiencies or problems. If you can find a problem that is not being adequately addressed, you have a business opportunity. And for us entrepreneurs, discovering that opportunity is a rush. That said, everyone has a million dollar idea but only entrepreneurs are the ones foolish enough to act on it. To be clear, my entrepreneurial life has little to do with what I talk about on Wealth Formula Podcast. Wealth Formula is about investing the money you earn. You may earn your money by working a high paid job like a doctor or lawyer. I make mine by owning businesses. My businesses buy my real estate (I heard Robert Kiyosaki say that once). Wealth Formula has, however, turned into a business and the problem it addresses is the lack of financial education people have along with the minimal exposure to investments outside of the Wall Street paradigm. Admittedly I did not start my podcast with any idea that it would turn into a business, but because I was addressing a problem many people have, it became one. When it comes to investing our money, there are also a lot of inefficiencies in the system and problems that need to be solved. For example, how do you invest in 10 real estate opportunities through private placements when you have $100K per year to invest and each deal has a $50K minimum. That’s the problem that TribeVest takes on head first and I think the concept is simple but brilliant. If you are an active investor and are trying to figure out how to get exposure to more investments with finite resources, you are going to want to listen to this week’s episode of Wealth Formula Podcast. TribeVest was born around a kitchen table with a group of brothers who dreamed of owning a vacation home. Travis, one of the brothers, wanted to offer a platform that gave roadmaps for other tribes to achieve their dream investment, just like him and his brothers. He experienced first hand the power of an investment tribe. Shownotes: The origins of TribeVest How does TribeVest work? The 29-point tribal line survey TribeVest Founders Club https://tribevest.com Travis@TribeVest.com

It’s funny how long lasting paradigms perpetuate without question for centuries without being questioned. It used to be in most places, specific religions were mandated by the government to its people and heretics were persecuted. Of course that still exists in many parts of the world but the point is that a large part of the world does not see that as simply status quo anymore. If you live in the United States, for example, you would likely feel very uncomfortable with the idea that government chose your place of worship, what you ate or drank, and what you wore. Why is that? The answer to that, again, is that we tend to let outdated paradigms perpetuate without questioning them. They become part of conventional collective reality that few even think about questioning. Then, one day there is an awakening. The separation of church and state was one of those awakenings that has occurred gradually over time. Similarly, while this may sound like a bit of a leap, I believe that bitcoin represents the first modern step in separating money from state. I have been watching and studying this space closely and I have come to the conclusion that bitcoin is real and it’s not going anywhere. And when you look around and see the infrastructure that is being built around bitcoin at the institutional level, that belief is no longer outlandish. A lot of smart money believes it’s here for the long term as well. I’m talking about university endowments and even some pension plans. Bitcoin is not a fad. It’s a movement that is unstoppable. It doesn’t matter what the price of bitcoin is today. Its value is in what it’s going to do to the world tomorrow and, in that sense, is grossly undervalued. In my opinion, you will regret it if you don’t take time to understand bitcoin and its implications now. For that reason, I have invited a former Wall Street guy turned bitcoin purist for an interview on Wealth Formula Podcast today. His name is Tone Vays and you are going to want to listen to this week’s show so you can start the process of learning what will, in our lifetimes, become a new reality in our economy.  Tone Vays Tone has worked on Wall Street for almost 10 years starting as a Risk Analyst at Bear Stearns and later becoming a VP at JP Morgan Chase in the aftermath of the 2008 financial crisis. His expertise is in Economic Trends, Trading and Risk Analysis. Ever since getting involved in the Crypto Currency ecosystem in early 2013, he has been very active in spreading the relevance and importance of this technology as it helps promote economic freedom. Tone has been featured in several Documentaries like Magic Money & Bitcoin – Beyond the Bubble. Tone is now an independent content creator at ToneVays.com and on his YouTube Channel focused on sound economics & finance. Tone holds a Masters Degree in Financial Engineering from Florida State University along with Bachelor Degrees in Mathematics and Geology.  Show Notes: TONE’S BACKGROUND IN FINDING OUT ABOUT BITCOIN WHAT MADE BITCOIN SO UNIQUE IS BITCOIN MONEY OR A STORE OF VALUE IN WHAT MARKETS SHOULD THE BLOCK CHAIN TECHNOLOGY BE USED WHAT IS BITCOINS “BOTTOM” TONE’S PREDICTION FOR BITCOIN WHEN SHOULD YOU BUY BITCOIN TONEVAYS.COM https://www.youtube.com/channel/UCbiWJYRg8luWHnmNkJRZEnw