Firing The Man

THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.

Episodes

Mentioned books

Feb 7, 2023 • 21min

Interview with Reggie Young a 7-Figure eCommerce entrepreneur and Exit Planning Advisor

Jan 10, 2023 • 45min

Interview with Ryan Flannagan – Founder & CEO at Nuanced Media, Growth Driven Advertising Expert, Author

Jan 3, 2023 • 40min

Interview with Jacob Erdei - Entrepreneur and Google Ads Expert

Dec 27, 2022 • 30min

2022 Year-end Review of Our eCommerce Businesses

Dec 20, 2022 • 43min

Product Research, Filing a Patent, and Going from Corporate Accountant to Full-Time eCommerce Entrepreneur with Marc Sauer

In this episode we dive deep into Product Research, Filing a Patent, and Going from Corporate Accountant to Full-Time eCommerce Entrepreneur with Marc Sauer.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Dec 13, 2022 • 48min

Price Testing for Increased Profits on Amazon with Hai Mag, Co-Founder of Eva.Guru

Hai Mag is the co-founder and CEO of Eva.Guru. Eva.Guru provides an AI-powered Repricing / Restocking / Reimbursement Platform for Amazon Sellers. Before co-founding Eva.Guru, Hai was involved in several entrepreneurial ventures in the eCommerce space including as a Tech Investor for Einstein Ventures Advisor for Algopix, as well as spending 15 years in the consulting space for companies like Oracle, IBM, and Accenture. In this episode, Hai talks about price testing in Amazon and everything you need to know to not only increase profitability but also manage your time efficiently as a seller through Eva.Guru.[00:01 - 04:34] Opening SegmentHai Mag shares his story and how they founded Eva by focusing on what value they can add to the brands on AmazonThe correlation between advertising, inventory and pricing [04:35 - 22:36] What You Need to Know About Price Testing Why price testing is important for private label brandsMany times people don’t know what the right price for the product is anymore because of inflationNot only does it help with testing for better profit but prices need to adapt to variables and ever-changing demandsThe psychology of pricing heavily affects conversionChecking the price changes is usually done manually by business owners which is time-consuming but Eva is a great automated help providing real-time dataHai Mag explains the mechanics behind Eva’s repricing and profitability featureHe recommends these options and features in the price testing: Sellers must know what is their accurate profit so they could enter the cost information The system does the rest using inventory and velocity-based pricingWant some Amazon refunds? Check out GETIDAPromo code: FTM400[22:37 - 42:11] Helping Business Owners through Eva.GuruEva looks at the conversion rate but the most important parameter is the velocityData should rely not only on the historical but real-time to determine the best resultCoupon codes don’t help conversion ratesApart from dynamic pricing, Haig and his team are looking at dynamic discountEva can find the price within a couple of days for new sellers given that enough data is availableKen and David saw an increase in their profitability within 14 days of using the software[42:12 - 46:22] Closing SegmentThe Fire RoundQuotes: “Almost every single Cost parameter, and the consumer expectations, everything is like volatile, everything is dynamic. So there is absolutely no reason left like to keep the price even for a month in a static way, on Amazon.” - Hai MagConnect with Hai MagWebsite: www.eva.guruLinkedIn: https://www.linkedin.com/in/growthjedi Send us a voice message and let us know how we can help you fire the man! Facebook, YouTube, Instagram Resources MentionedGETIDACapital in the Twenty-First CenturyEmail us at support@firingtReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Dec 6, 2022 • 53min

Practical Legal Hygiene for an Amazon Seller with attorney Paul Rafelson

Paul Rafelson is an eCommerce law expert and was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform. He is a Founding Partner at Rafelson Shick, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In 2021, they facilitated 60+ online business exits realizing over $238M for their clients.Paul is also the Founder of Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers as an Executive Director. OMG has played a major role in offsetting Amazon's growing political influence.In this episode, Paul talks about the common tax and legal issues encountered by Amazon sellers and how to protect yourself as a seller.[00:01 - 11:27] Opening SegmentPaul shares his story of paying his student loans from selling on e-commerce to being the founder of Rafelson ShickThe Global Small Business Phenomenon and how this led Paul to a career in helping e-commerce sellers[11:28 - 28:18 ] The Legal Trends You Need to Know About as an Online Seller About California Proposition 65It becomes increasingly favorable to foreign sellers as more rules are placed on American sellersDon’t use Amazon’s brand registry tool to knock off sellers from your listingFind out how you can get a professional law firm for E-commerce small businesses for as low as $9 by going to www.sellerbasics.comWant some Amazon refunds? Check out GETIDAPromo code: FTM400[28:19 - 45:38] Amazon Nexus: What It Is Meant to BeThe Commerce Clause in the constitution explainedEvery state has its own interpretation of NexusIt is Amazon's responsibility as a taxpayer to remit taxes under what's called a Marketplace Facilitator Amazon takes care of the tax remittance for its sellersFor any concerns about constitutional law, it is important that you exhibit common sense and seek guidance from legal experts[45:39 - 51:07] Closing SegmentThe Fire RoundCheck out Paul’s favorite book!Connect with Paul! (Links below)Quote/s:“If we're not in the forefront of the legislation of what is, you know, what is it is allowed, then it's going to affect what Amazon is going to affect the seller code of conduct.” - Paul Rafelson “The more rules and regulations that Congress in the States put on the American sellers, all they're doing is giving an advantage to the foreign-based sellers.” - Paul Rafelson Connect with Paul Rafelson Website: www.sellerbasics.com / https://ecomattorneys.com LinkedIn: https://www.linkedin.com/in/paul-rafelson-9082527 Send us a voice message and let us know how we can help you fire the man! Facebook, YouTube, Instagram Resources MentionedGETIDAMalcolm GladwellReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

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