

Million Dollar Electrician - Sale to Scale For Home Service Pros
Clay Neumeyer
Accelerate your electrical service business to six-figure months and seven-figure success in record time. Hosted by Clay Neumeyer and Joseph Lucanie, this podcast breaks down the proven frameworks, sales systems, and high-performance strategies used by top electricians and service teams, worldwide.Each episode delivers real-world scripts, elite communication tools, option-building tactics, and premium homeowner experience frameworks that help contractors grow fast, close confidently, and dominate their market ethically.If you're ready to shorten the path to consistent $100K+ Service months, build a recognizable premium brand, and step into the next level of leadership and income, this is the place. Plug in, level up, and get ready to scale with speed.
Episodes
Mentioned books

Sep 20, 2023 • 29min
Ep 160 - The Price Is Too High! Objection Live Training!
Have you ever wondered why some salespersons can effortlessly communicate value, while others struggle? And why are some customers willing to pay more for a product, simply because they perceive it to be of higher value? We tackle these fascinating questions head on in our latest podcast episode, drawing upon personal experiences to illustrate our points. Our discussion starts with an intriguing story about a placebo wine test, which serves as a springboard to explore the complex concept of perceived value. By providing your customers with multiple choices, you can foster a perception of value that transcends mere price tags. However, to do this effectively, you need to master the art of communicating value with confidence and compassion.As we progress through the episode, we delve deeper into the challenges of price objections in sales. We discuss the importance of post-call evaluations and the role of fact-driven solutions in overcoming these objections. We bring in the example of a licensed electrician, illustrating how professional expertise contributes to perceived value. It's not just about doing the job, but doing it right - and understanding the potential consequences of a cavalier approach. We emphasize the need for a robust exchange of value and explore the concept of 'Service Oblactical', offering premium services that may cost more but guarantee quality and peace of mind.Finally, we venture into the nuts and bolts of improving sales techniques. We share insights into the psychology behind customer interactions, highlighting the importance of mental endurance, assertiveness, and compassion. From controlling your tone to recording yourself for self-evaluation, we provide actionable tips to enhance your sales skills. We believe that a successful sale is not merely about exchanging goods or services for money, but about creating and communicating value. Join us in this insightful journey, get a fresh perspective on sales, and transform your approach to selling.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecrets And see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 19, 2023 • 31min
Ep 159 - Obliterate Objections BEFORE They Happen
Are you tired of feeling underprepared when it comes to sales and handling objections? We're Clay and Joe, and we're here to help you turn that around with insights from our own customer service escapades. We've weathered it all - from the eyeglasses fiasco to heated Monopoly nights, and we're bringing those stories to the table to highlight the power of effective customer service training. Together, let’s carve out a path to better rapport building and a robust foundation that can weather any objection. Our conversation doesn't stop there. We delve into the nuances of crafting a compelling value proposition to your customers and ensuring your pricing reflects that value. We'll also talk about the significance of fostering a culture of open feedback within your team, and the role of risk-taking in your growth story. Remember, to deliver the best to your customers, you've got to believe in the value of your own services first. So, join us and our engaging Electricpreneur Secrets Facebook group members, as we navigate these essential topics and more, offering you practical advice and insights to elevate your entrepreneurial journey.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 18, 2023 • 21min
Ep 158 - Electrician Getting Beat Down on the Bottom Price
Are you tired of constantly having your price beaten down? This episode is a masterclass in sales and pricing strategies for electricians, with a focus on crafting the perfect offer that screams value. We tackle tough questions - why should clients pay more for your service, and how can you justify your rates? Our discussion unravels the importance of standing out from the competition and not just being another vendor who gets overlooked due to price.Ever heard the phrase 'you are the average of the five people you spend most of your time with'? We dissect how this concept can influence your business perspective and discuss strategies to protect yourself from uncertainty and surpass price objections. We dive deep into the concept of 'before, during, and after value' to help you build a solid trust with your team and clients. More importantly, we share how delivering a consistent, stellar customer experience can give you the edge in the highly competitive electrical services market. So gear up and join us for this illuminating episode packed with practical advice and insights.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 15, 2023 • 25min
EP 157 - The Power Behind the Brand: Exploring Generator Options
Imagine this: You're an electrician, knee-deep in the chaos of the Fly Day hustle. It's a rough lifestyle, but you've made it work. Now, you're ready for the next phase - building a successful electrical business. Welcome back to the Electric Pernur Secrets podcast! This episode is all about celebrating our triumphs and growth since our recent relaunch. We've come a long way in nine months, and we couldn't have done it without you, our loyal listeners. We're also thrilled to reintroduce our Bronze Package, a toolkit designed for DIY electricians like you - complete with a guide on how to construct a prosperous venture.We've spent countless hours with generator brands Kohler, Generac, and Champion. After much exploration, we've discovered that Kohler is king in our books. Remember Hurricane Sandy? That storm led to a significant demand for generators and put these brands to the test. Generac's mobile link system faced some issues, which led us to become a Champion dealer. We'll share how we used potent marketing strategies to attract customers and why we believe Kohler stands out among the rest.Automatic or portable generator? That's the million-dollar question. We have built a winning strategy to convince portable customers over automatic ones every time. We've even designed an anti-theft anchoring system to safeguard your portable generators. But, don't write off automatic generators just yet. We're about to unravel how to customize them to cater to your customer needs. Join us as we share the secrets to mastering sales, delivering exceptional electrical service, and building a thriving business in the electrician's world.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 14, 2023 • 24min
Ep 156 - Advanced Generator Options To Sell More
What if you could tap into a niche that could skyrocket your sales as an electrician? Today, we're pulling back the curtain on the lucrative world of generator services. Fasten your seat belts as we navigate through the nuances of generator work, revealing how it can be an enormous game-changer for your business. Take it from our client, Alan, who had zero experience with generators yet managed to excel in this realm, thanks to the experienced guidance offered by Joe and Clay of Electric Prenu Secrets.But wait, there's more! We're not just stopping at sharing Alan's success story. We're also spilling the beans on how to optimize the use of portable generators to provide outstanding and convenient service to your customers. We deconstruct the art of evaluating customer needs and delivering solutions that go beyond what they expect - from the generator's inlet location to the type of unit and fuel options. We even have a few tricks up our sleeve to make the process easier for your customers. So, buckle up for an episode that's bursting with insider tips and insights on how you can make the most out of the generator niche!Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 13, 2023 • 24min
Episode 155 - How do Generators Stand Out From Other Niches
How do you build a solid foundation in the electrical services industry whilst facing adversity and competition? Brace yourselves as we dive deep into the world of electrical services, where we unravel the secret to mastering sales, the art of simplifying pricing, and delivering top-notch service. We dissect the potential of providing unmatched customer service even in challenging circumstances like losing our sight, and the magical formula to establishing a repetitive system that can be applied across franchises. The adventure doesn't end there. We tackle the dilemma of competing with free services and the resistance that comes with offering EV chargers' maintenance packages. But fear not, we've got your back with our insight into investing in niche services like generators and how understanding one system can equip you with the knowledge to conquer most generating systems. We underline the urgency of taking immediate action to start reaping rewards. Our conversation is a treasure trove filled with golden nuggets of actionable insights, personal experiences, and a rich understanding of the electrical services industry. Get ready to unlock these gems.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 12, 2023 • 32min
Ep 154 - How Generators Solve Your First Floor Problems
Ready to transform your electrical business by debunking myths and leveraging the power of generators? We promise a riveting conversation that will infuse your enterprise with fresh insights and manic momentum. In today's episode, we're illuminating the landscape of sales, marketing, and offers, interpreting the intriguing correlations between Maslow's hierarchy of needs and Michael McAllowitt's profit-first principle, and shedding light on the concept of shock in electrical business through a fun pool analogy. What if we told you that generators are the hidden key to your business success? Hold on to your hard hats as we reveal how you can create unique service packages revolving around the mighty generator - think maintenance, landscaping, painting, waxing, cleaning, and even winterization! We also delve into how to foster strong, lasting customer relationships, which are the lifeblood of sustained profitability, and effectively utilize the generator to achieve this. Plus, we're sharing valuable insights on leveraging your expertise to offer differentiated levels of service and understanding the client journey for repeat transactions. To conclude this power-packed session, we’ll be discussing the fascinating topic of AI vs Human Interaction and its role in maximizing your services, and why local climate considerations during generator installations are a must. Let's explore together how adding various services to your unique packages can enhance your customers' value and blow up your sales and profit margins. As we reflect on over 300+ podcasts aimed at empowering electricians, we look forward to continuing this electrifying journey with you! So, plug in, power up and prepare to light up your entrepreneurial path like never before.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 11, 2023 • 30min
Ep 153 - Why Generators Are The MOST Profitable Electrician Niche
Are generators unprofitable in the electrician trade, or are you just not utilizing them effectively? That's what we're here to explore with Joseph Lucani, a generator specialist who's going to change your mind about this profitable niche. Joseph sheds light on how generators are not just installation tools, as many wrongly believe, but relationship tools that can establish long-term service connections with your clients. This episode will teach you all about the benefits of a multi-year maintenance agreement and how it can boost customer loyalty, making clients think twice before shopping elsewhere. Switching gears, we also delve into the experiences of working with diverse generator brands with Joseph sharing his first-hand experience as a Champion Dealer, and how this venture opened doors into the profitable portable generator niche. Who knew variety could be so fruitful? We'll talk about how offering a variety of services can meet all of your customer's needs, subsequently cutting down on marketing expenses, and enhancing your profitability. Lastly, we'll discuss the priceless value of customer feedback, both the good and the bad, and how it can be a tool to improve your service and boost your business. So, whether you're a seasoned electrician or a newbie to the trade, this episode is going to flip the script on everything you thought you knew about generators. Tune in now!Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 8, 2023 • 29min
Ep 152 - This Isn’t Extra, It’s Premium!
Are we reaching the limits of artificial intelligence or just scratching the surface? This episode takes you on a thoughtful exploration of the role of AI, especially in education. We discuss the potential promise of AI tutors while acknowledging the reality of their limitations. There's a deep dive into the complexity of programming AI within our comfort zones and the conundrum this presents when we need to step outside them. Despite the allure of technology, we make a case for the irreplaceable human intuition and creativity.Becoming an acclaimed electrician doesn't just stop at fixing wires; it's about bridging the chasm between professionalism and authenticity. We'll guide you on how to achieve this delicate balance, particularly when communicating with clients. Learn to decode the language of your clients, and enhance communication using body language, tonality, and pauses. We also share the secret weapon of memberships in mitigating slow seasons and striking the perfect work-life harmony.Lastly, we zoom into a niche yet promising field - electrical printing. We'll help you navigate the intricacies of proactive business management, from filling schedules to grabbing hold of industry opportunities. We'll tell you why striking a balance between professionalism and authenticity is crucial and how follow-ups with clients can amplify your impact threefold. So buckle up, and let's journey together towards achieving the coveted premium service status in the electrician world.Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com

Sep 7, 2023 • 21min
Episode 151 - Proactive Vs Reactive & the 5 P’s
Ready to transform your mindset and skyrocket your electrical service business to the next level? Brace yourself for an electrifying discussion on shifting from a reactive to a proactive approach. We shed light on the immense power of positivity, faith, and vision in shaping your professional journey. Plus, we'll debunk the myth of the 'slow season,' showing you how to leverage it to your advantage through strategic process development and customer relationship-building.In the second half of the discussion, we dive right into the nuts and bolts of proactive business scaling. Discover how the right resources and systematic processes can help you evolve from a hands-on technician to a results-driven business executive. We'll unmask the pitfalls of a reactive mindset that could leave your business on the brink of shutdown or staff loss. To top it all off, we highlight the importance of goal-oriented focus and actions. This is your chance to soak up valuable insights on how to grow and sustain your electrical service business proactively. Don't let this opportunity pass you by!Join us LIVE 5 days a week on the Facebook Community page:https://www.facebook.com/groups/electricpreneursecretsAnd see us and our stories and wins at:https://www.serviceloopelectrical.com


