

Founder Thesis
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Dickens said, it was the best of the times, it was the worst of the times. The words have never been truer. Best because there’s never been a better time to be an entrepreneur. Worst because the clutter is mind-numbing. Founder Thesis breaks through the noise to bring you stories of success & failure, grit & struggle, bouquets & brickbats from some of the most brilliant entrepreneurs in India.
Episodes
Mentioned books

Nov 1, 2023 • 31min
Once tickled, twice 'Oloid' Part 2 | Mohit Garg @ Mindtickle & Oloid
Oloid is changing the game in building security. They’re revolutionizing workplace access, bidding farewell to traditional methods like pin-pads, badges, and fingerprint readers by offering a seamless single sign-on solution. Mohit shares his journey of tackling the physical access challenge in building security.For more such interesting founder journeys, subscribe to our newsletter founderthesis.comRead more about Oloid:-1.This SaaS startup is modernising access control by integrating physical and digital identities2.Oloid Closes $12M Series A Funding to Scale World’s First Software-Based Physical Access Technology

Nov 1, 2023 • 42min
Once tickled, twice 'Oloid' Part 1 | Mohit Garg @ Mindtickle & Oloid
From Pune to Unicorn status, Mindtickle's incredible journey is a must-listen. Mindtickle was founded in Pune in 2012 by a group of initially business-clueless engineers. Discover how they achieved product-market fit and successfully scaled to become a unicorn in the US enterprise SaaS market, recounted by Mohit.For more such interesting founder journeys, subscribe to our newsletter founderthesis.comRead more about Mindtickle:-1. Mindtickle Enters Unicorn Club With SoftBank-Led $100 Mn Series E2.SaaS Unicorn Mindtickle Acquires US-Based Enable Us To Empower Salespersons

Oct 30, 2023 • 1h 4min
The ministry of hypercasual gaming | Afsar Ahmad @ Gameberry Labs
Delve into the fascinating world of mobile gaming with Afsar- he talks about their journey from a bootstrapped Indian startup to becoming a global gaming powerhouse. He shares insights into their unique approach to success, highlighting how they managed to build a massive gaming empire without relying on external capital.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about gameberry labs:-1.Rolling it right: How Gameberry Labs built a profitable international gaming business2.India’s mobile ludo games find enthusiasts across the world3.Ludo Star is down and people are feeling 'lifeless' without it4.Groww may pip Zerodha in active user count; ETSA 2023 winner Gameberry Labs on its bootstrap journey

Oct 27, 2023 • 1h 20min
The digital brain for green energy projects | Puneet Jaggi @ Prescinto
If the term climate warrior could be used to describe a startup founder, then Puneet Jaggi would be the perfect candidate for the title. Prescinto is an enterprise SaaS startup building the smart operating system for green energy projects. Puneet shares his phenomenal vision towards climate change and Prescinto’s achievements so far.For much such interesting founder journeys, subscribe to our newsletter at www.founderthesis.comRead more about Prescinto:-1.PV magazine speaks to Puneet Singh Jaggi, co-founder and director of Prescinto Technologies2. Radiance Renewables Picks Prescinto To Monitor Its Solar Assets3.Prescinto enters European market with AI-powered PV efficiency software in Greece

Oct 18, 2023 • 1h 25min
Building the asset-light hospital chain | Himesh Joshi @ Ayu Health
Ayu Health is on a mission to fundamentally disrupt the patient experience at hospitals by using transparency and tech. Himesh shares his journey as a first-time founder, what he learnt from it, and how he changed his approach to shaping Ayu Health.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about Ayu Health:-1.Upgrading hospitals: how this healthtech startup is preparing healthcare facilities for the post-pandemic world2.Making affordable healthcare a reality for the middle-income group3.Pandemic highlighted gaps in healthcare infra in India: Himesh Joshi, CEO & Co-Founder, Ayu Health Hospitals4.Private healthcare suffers trust issues in India, we want to change that: Himesh Joshi, CEO, Ayu Health5.After selling their previous startup to Quikr, Zefo founders are building an OYO for hospitals

Oct 13, 2023 • 1h 24min
Helping retailers scale customer loyalty Part 2 | Aneesh Reddy @ Capillary Technologies
Aneesh Reddy is a rare founder who dedicated 15 years to building his startup, Capillary. With determination and some naivety, they bootstrapped Capillary and even secured funding a few years later. But the roller coaster ride was just beginning, filled with lessons from overfunding mistakes and the challenges posed by the pandemic.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about Capillary Tech:-1.What Aneesh Reddy is getting right about Capillary Technologies' push in the US2.How customer engagement company capillary rejigged business to prepare for IPO3.The amazing success story of an Indian garage start-up

Oct 13, 2023 • 1h 8min
Helping retailers scale customer loyalty Part 1 | Aneesh Reddy @ Capillary Technologies
Aneesh Reddy is a rare founder who dedicated 15 years to building his startup, Capillary. With determination and some naivety, they bootstrapped Capillary and even secured funding a few years later. But the roller coaster ride was just beginning, filled with lessons from overfunding mistakes and the challenges posed by the pandemic.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about Capillary Tech:-1.What Aneesh Reddy is getting right about Capillary Technologies' push in the US2.How customer engagement company capillary rejigged business to prepare for IPO3.The amazing success story of an Indian garage start-up

Oct 9, 2023 • 58min
Building the SUV of scooters | Aravind Mani @ River
River is pioneering a scooter for entrepreneurs, giving them utility and lifestyle benefits in a single machine. Aravind shares his approach towards building a startup frugally and decodes their path to becoming a 100-million-dollar business.For more such interesting founder journeys, subscribe to our newsletter www.founderthesis.comRead more about River:-1.River Indie first ride review — A ‘Surprising’ UV of scooters2.Meet River Indie: The SUV of scooters with a price tag of Rs 1.25 lakh3.Two-wheeler EV Manufacturer River Bags $15 Mn Funding From Al Futtaim Group, Others

Oct 5, 2023 • 1h 10min
Fello's blueprint for gamifying GenZ savings - Manish Maryada
How did Manish Maryada turn Fello into India’s go-to gamified savings app for Gen-Z—blending digital gold and P2P lending with prize-linked rewards? In this episode, we unpack the product, growth loops, and the future of fintech in India.Fello is reimagining how young Indians save and invest—turning habit formation into a game. In this candid conversation with Akshay Datt, Manish Maryada (YC W22) breaks down Fello’s mission, how prize-linked savings drive frequency, why digital gold (Augmont) and P2P lending (Lendbox) anchor early portfolios, and how the team scaled to hundreds of thousands of users without cashback gimmicks. We discuss cohort wins and misses, retaining first-time savers, the funding-winter playbook, and how Fello navigates policy gray zones around gaming, GST, and digital gold. Expect contrarian takes on growth vs. trust, rails vs. UX, and what’s next for Gen-Z finance. If you’re a founder, operator, or investor tracking fintech disruption and distribution in India, this one’s a masterclass in product-led growth and regulatory literacy.• How Manish built Fello’s prize-linked savings engine for Gen-Z • Lessons from scaling fintech in India’s funding winter • Fello’s growth levers: digital gold, P2P, and habit loops • Macro shifts: GST, gaming policy, and the future of digital gold • Founder insights on competition, unit economics, and trustSubscribe to the Founder Thesis Podcast Follow Akshay Datt on LinkedIn for exclusive content Visit founderthesis.com for more founder stories00:00 - Manish Maryada’s Journey & Fello Origin 04:12 - Gamified Savings: Prize-Linked Model 10:40 - Digital Gold via Augmont: Trust & Safety 18:05 - P2P Lending with Lendbox: Returns & Risk 26:18 - Growth Without Cashbacks: 750K Users 36:42 - Funding Winter: Fintech Survival Playbook 48:10 - Regulatory Landscape: GST, Gaming, Gold 57:55 - What’s Next for Fello & Gen-Z FinanceManish Maryada, Fello, Fello app, Fello India, gamified savings, prize-linked savings India, digital gold India, Augmont, P2P lending India, Lendbox, YC W22, Gen-Z investors India, savings app India, fintech startups India, funding winter India, fintech regulation India, GST online gaming, digital gold regulation India, product-led growth, Akshay Datt, Founder Thesis Podcast

Oct 4, 2023 • 1h 15min
Building a fast fashion brand from India | Shivani Poddar @ FabAlley
Immerse yourself in the decade-long journey of building a large D2C fashion business, starting from an era when fundraising was next to impossible and founders literally had to survive each day with nothing but their grit and hustle. Learn about what makes a D2C fashion business scale up from Shivani.Read the text version of the episode here.Read more about FabAlley:-1.From western wear to wedding luxe, how Shivani Poddar built a large D2C brand2.VC-Backed FabAlley’s Co-Founder Shivani Poddar On Growth Plan, Offline Biz And More3.FabAlley: Life In The Fab Lane4.Tanvi Malik & Shivani Poddar: Fashionably Forward5.How FabAlley’s expansion plans and strategies are making a mark in the apparel sector


