Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features. Indexing Insights: Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving product type, item type, and gender ledger. This evolution underscores Amazon's commitment to refining its categorisation to improve product discoverability and relevance. The Importance of Relevancy: As the conversation unfolds, Colin emphasises that relevancy and conversion rates are pivotal in achieving better rankings. He shares groundbreaking tactics, including leveraging Amazon's AI for semantic matching, which allows products to rank for related keywords without explicit indexing. Keyword Linking Mastery: Colin unveils his advanced keyword linking strategy, distinguishing between browse keywords and purchase keywords. By identifying and exploiting the intricacies of keyword relevancy and conversion metrics, Colin outlines how to optimise PPC campaigns and achieve significant ranking improvements. The discussion further delves into the use of bigrams and trigrams in creating a scoring system that enhances keyword relevancy and ranking potential. This sophisticated approach enables sellers to strategically position their products in highly competitive niches. Sunsetting of Q&A and its Implications: Highlighting an imminent shift in Amazon's platform, Colin predicts the phasing out of the Q&A feature. He advises sellers to capitalise on the current functionalities to enhance product visibility and keyword relevancy, underscoring the dynamic nature of Amazon's algorithm and the need for sellers to stay informed and adaptable. Summary: This episode is a treasure trove of strategies for sellers looking to navigate Amazon's complex algorithm. From the nuances of indexing and the power of keyword linking to adapting to platform changes, Colin Raja and Danny McMillan offer invaluable insights into achieving eCommerce success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!" Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable."

Unlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community. Strategic Highlights and Expert Insights: Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets, such as China, to avoid potential geopolitical and supply chain disruptions. Leveraging AI and Technology: The conversation shifts to the utilization of AI, with Kevin sharing his approach to employing AI for analysis and brainstorming rather than content creation. He underscores the role of AI in enhancing operational efficiency and sparking creativity in product development and marketing strategies. Navigating Changes in Amazon's Ranking Algorithm: Kevin predicts significant changes in Amazon's ranking algorithm, urging sellers and tool developers like Helium 10 and Jungle Scout to adapt. He forecasts a shift towards AI-driven search mechanisms, which will transform traditional SEO practices and keyword optimization on Amazon. The Power of Imagery and AI in E-Commerce: Kevin discusses the increasing importance of images in e-commerce, suggesting that AI's role in analyzing and interpreting product images will play a pivotal role in search relevance and customer engagement. This segment highlights the need for high-quality, contextually appropriate images to enhance product visibility and appeal. Building a Robust Brand Presence Beyond Amazon: The dialogue encourages sellers to explore platforms like TikTok and to cultivate a brand presence across multiple channels. Kevin stresses the importance of building a direct relationship with customers through effective use of social media, newsletters, and other digital marketing tools. Embracing Change and Preparing for the Future: Throughout the episode, Kevin and Danny McMillan discuss the necessity for sellers to stay agile, embrace new technologies, and prepare for the inevitable shifts in consumer behavior and platform algorithms. The focus is on building a sustainable brand that can thrive amidst the fast-paced changes in the e-commerce ecosystem. Summary and Takeaways: This episode of Seller Sessions with Kevin King is a treasure trove of insights for e-commerce sellers aiming to stay ahead in 2024. From strategic product sourcing to the adept use of AI and the importance of multi-channel branding, Kevin offers a roadmap for success in an increasingly competitive online marketplace. Listeners are encouraged to embrace change, leverage technology, and focus on building meaningful connections with their customers to achieve long-term success. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly. Only a tiny fraction of eligible businesses utilize GBP effectively. Utilizing GBP for Brand Visibility: Businesses can geo-target regions, cities, or even countries. Instant indexing on Google when using GBP. Key strategy: Regularly update GBP with relevant information and promotions. Integration with Other Google Services: GBP integrates seamlessly with Google Analytics, offering detailed insights. Utilizing Google Sheets for daily updates can significantly boost SEO rankings. Encouraging user reviews through GBP can enhance credibility and visibility. Maximizing the Impact of GBP: Consistent updates are crucial; a stagnant profile is ineffective. Use of Google Sheets for dynamic content changes. Incorporating various types of content (images, offers, events) for engagement. The Importance of Reviews and User-Generated Content: Aim for at least 20-25 reviews for credibility. Encourage user-generated content for authenticity and engagement. Utilize contests and promotions to generate interest and participation. Leveraging GBP for E-commerce: Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify. Use GBP for promoting specific products, offers, and events. Strategic Updates and Content Posting: Regular updates are essential; however, avoid over-posting to maintain authenticity. Balance between informative posts and promotional content. Event-Based Marketing Through GBP: Creating events on GBP can drive more traffic and engagement. Use events for product launches, special promotions, and seasonal sales. Real-world Examples and Success Stories: Farrar shares examples of businesses that have significantly benefited from using GBP strategically. Tips for Effective GBP Management: Ensure all relevant fields are filled with updated information. Regularly update hours, especially during holidays, to avoid showing as closed. Summary and Round-Up Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing. Conversion Rate Optimization: The New Frontier The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC. Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market. Personal Identity in Business Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure. Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status. Looking Ahead: 2024 and Beyond Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape. Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life. Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being. Summary/Round-Up Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience. Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations. Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements. Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

Advanced Level Landing Page Optimization (Walkthrough) for 2024 In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page, essential design strategies, and the critical nuances that distinguish high-converting pages in 2024. The Anatomy of a Landing Page Essential Elements: Headline: This is your primary attention grabber. It should be compelling and succinct, clearly stating what you offer. Sub-headline: It supports and expands on the headline, adding more context or details. Single Call to Action/Form: A clear, focused action for users is crucial. This could be a sign-up form, download button, sales inquiry, or product purchase. Conversion Button Colour: The button should stand out, unique and distinct, not replicated elsewhere on your site. Minimize Distractions: The page should be free of unnecessary navigational elements, except for a back button, to keep the user focused on the conversion goal. User Eye Movement: Understanding that users typically scan from left to right in a zigzag pattern is essential. Positioning conversion elements, like forms or buttons, is often more effective on the right-hand side to align with this natural eye movement. Design and Copywriting Strategies: Experiment with Layouts and Copy: Using a mix of paragraphs and bullet points can make the information more digestible. Capturing Zigzag Eye Movement: Align content to match the typical scanning patterns observed in heat maps. Adhere to the 10 Second Rule: Engage users within the first 10 seconds, including page load time, to prevent them from leaving the site. Example - Amazon's Product Detail Page (PDP): Amazon's PDP showcases effective button placement and color, aligning with typical user eye movement patterns. While it deviates from the single conversion goal norm, Amazon successfully employs multiple conversion opportunities, though this strategy may not suit all brands. Not All Landing Pages are Created Equal Long landing pages with flashy, hypnotic text might work for certain products like diet pills, but this approach can be detrimental for premium brands like Apple. Good design equates to trust. Lean copy, high-quality images, and concise language are generally more effective. For more technical products, a combination of video and copy with specialized language may be necessary. The "Keep It Stupid Simple" (KISS) principle often applies here. Issues with Mobile Mobile optimization is challenging due to limited screen space. The message and design must work together to create a better user experience. This means being concise and ensuring that the design is mobile-friendly. Check out the Seller Sessions Youtube Channel to follow along. Key Questions for Landing Page Strategy Target Audience: Are they warm, hot, or cold customers? Variations Needed: How many versions of a landing page are required, and for whom? Testing Long and Short Forms: Determining the effectiveness of each in engaging different audience segments. Targeting Example For Seller Sessions Live Landing Page For paid ads targeting ages 30-55 on desktops, this approach considers that the core audience is likely to engage more deeply with content on a larger screen, especially for higher-priced items. The convenience of switching between tabs for additional research is crucial, less so on mobile. However, a separate mobile campaign can be developed later, targeting users by device. Conversely, for those entrenched in the Amazon FBA community, landing pages are constructed with an inherent warmth, considering the audience's familiarity with the brand and speakers. For email campaigns, mobile optimization is crucial as the platform on which customers open emails is less predictable. Subscribers have already shown interest, so the approach is tailored accordingly. Leveraging Technology for Optimization Browser compatibility is a significant factor in conversion rates. Tools like Browser Stack, which costs about $60 per month, are invaluable. They allow you to test every browser and operating system configuration, identify bugs, and ensure compatibility. The tool’s page tester provides screen grabs across browsers, helping to quickly identify and address issues, a common use for this technology. Conclusion Don’t let your landing page be a leaky bucket and waste precious time and ad dollars on lazy quick pages, the wins are in the details and the payoff is higher conversion rates. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, Zignify and Ecomcy. Cheers Danny P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

Amazon’s AI Listing Writer with Brandon Young Reconciliation Score Amazon uses a reconciliation score on listings to determine which changes to a listing are accepted. This score works like a pyramid, with different levels of authority. Hierarchy: At the bottom are individual sellers, moving up through professional, gold, platinum, and higher levels including seller support, brand registry, data augmenters, retail, G fix, and FC at the top. Functionality The entity with the highest reconciliation score on an attribute level (not listing level) gets its changes accepted. If Amazon changes the title, for instance, it doesn't affect the bullet points unless Amazon also has a higher reconciliation score for bullet points. Seller Strategies: If Amazon changes a listing, and a seller wants to revert or modify it, they need to have a higher reconciliation score. This often involves interacting with the brand registry and sometimes escalating cases to regain control over listing attributes or deleting and rebooting with flat files. AI Listing Writer Amazon's Use of AI and GPT: Amazon employs AI and GPT like algorithms to rewrite listings, aiming to improve titles or listings. However, there are unintended consequences, such as inadequate keyword research and indexing, which can hurt seller rankings. Seller's Use of AI Tools: Brandon Young discusses how they use AI (like GPT) to write listings, but also emphasizes the need for manual intervention. The AI helps in creating listings that sound good, but it often misses including critical keywords for indexing and ranking. Balance Between AI and Manual Work: While AI tools can do a significant portion of the listing creation, sellers must review and adjust the content to ensure it includes all relevant keywords and complies with Amazon's best practices for listing optimization. Strategies for Amazon Sellers Importance of Brand Registry: Having brand registry is crucial as it provides more control over listings and helps in regaining authority from Amazon when it changes listing details. Keyword Research and Semantic Matching: Deep keyword research and understanding semantic matching are vital. It's not just about having relevant keywords but also about understanding how customers search and the different ways products can be indexed. This episode provides valuable insights for Amazon sellers, especially regarding navigating the challenges posed by Amazon's AI-driven listing changes and maintaining control over their product listings. It also underscores the importance of a balanced approach, combining AI tools with manual oversight for optimal listing creation and maintenance.

Mina Elias, an Amazon DSP expert, unpacks the platform's capabilities. He discusses targeting individual customers, varied ad placements, and advanced funnel strategies for brands. The podcast gives insights into maximizing the impact of DSP through precise audience selection and extensive reach.

Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search Matching System Danny McMillan expands on this by discussing the evolution of Amazon's search matching system. He explains that Amazon initially used a lexical matching system where single words were indexed. Over time, this evolved into semantic matching, which considers the context of the words, and further advanced with the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT enhances the understanding of language, allowing for more human-like interpretations of search queries. Concerns About Ads in Amazon Search Results Despite these advancements, Danny points out a significant concern: the search results pages on Amazon are increasingly populated with ads. This heavy ad presence pushes down organic search results, potentially conflicting with Amazon's goal of delivering the most relevant search results. Danny questions whether there might be a shift in focus to increase relevance in search results around ads, as Amazon's primary goal is to ensure a great search experience, regardless of whether they come from organic search results or paid ads. Speculations on the Future of Amazon's Search Relevance He also speculates about the future of Amazon's approach to handling the balance between ad-driven and organically relevant search results. He acknowledges that while there are certain limitations on what keywords can be targeted in ads, the control largely lies with advertisers who are paying for ad placements. This creates a dynamic where the relevance of search results could be at odds with paid ads in terms of overall relevance. Danny suggests that this might lead to customer frustration if they don't receive the level of relevant search results and ponders how Amazon will address this issue going forward… If indeed they will, as this is a massive profit center for them. Key Topics Discussed: The Future of PPC on Amazon: Elizabeth shares her thoughts on where PPC is heading in the coming years, including the impact of new tools and features. Challenges and Opportunities with Amazon Ads: Discussion on the complexities and potential of Amazon's advertising platform, including the importance of data access and budget rules. Amazon's Algorithm Evolution: Danny and Elizabeth discuss the progression from lexical to semantic matching and the introduction of BERT, exploring its impact on search results and PPC. Relevance in Amazon Listings: A deep dive into the importance of relevance in product listings and how Amazon's algorithm interprets this. AI's Role in Enhancing User Experience: The conversation turns to how AI is influencing shopping experiences on Amazon, with a focus on listing optimization and the potential future shifts in strategy. Optimising Product Images: Insights on the significance of correctly categorising product images for better alignment with Amazon's search algorithm (image attributes). Recommended Resources: Junglr Website: Explore the services offered by Elizabeth's Amazon ad agency. Elizabeth Greene on LinkedIn: Follow Elizabeth for more insights into Amazon advertising. Conclusion: This episode of Seller Sessions with Elizabeth Greene offers valuable insights into the current trends and future directions of Amazon's advertising landscape. Whether you're a new seller or looking to scale your existing business, understanding these dynamics is crucial for success on the platform.  

Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale Targeted traffic is key - non-targeted traffic with low relevance won't convert Align traffic growth with conversion rate to balance advertising costs Use Product Opportunity Explorer to optimize listings and identify customer preferences Add virtual bundles, A+ content, comparison charts to increase conversion Leverage promotions for at-risk customers and cart abandoners Optimize organic rankings with external traffic and targeted PPC Analyze category insights and keyword research to scale PPC efficiently Optimizing Listings for Conversion Mansour shares various tips for optimizing Amazon product listings: Use the Product Opportunity Explorer to identify key purchase drivers, customer insights and topics from reviews to inform listing optimization. Add these details throughout the listing - title, bullets, images etc. Assess Listing Quality score using Helium10 to evaluate areas for improvement. Create virtual bundles to cross-sell products, take up competitor space and increase order value. Ensure bundles receive positive reviews. Feature Brand Story to share your brand narrative visually with lifestyle imagery. Upgrade to premium A+ content for additional features like video and quizzes. Add comparison charts in A+ to showcase products. Use coupon codes - even on non-promotional products - to trigger increased conversion via badges. Ensure codes don't stack negatively. Driving Targeted Traffic When scaling advertising, Mansour emphasizes monitoring conversion rates and being disciplined with budgets to maintain profitability. He outlines a few key traffic driving tactics: Leverage the new Customer Loyalty analytics for tailored promotions - target customers in various tiers or those who recently abandoned cart. Create Amazon Posts to garner impressions and potential sales from seasonal or evergreen lifestyle content. Balance paid and organic traffic growth to efficiently improve organic rankings long-term. Avoid saturating search with irrelevant gift traffic that won't convert. Follow niche trends in Product Opportunity Explorer and adjust budgets seasonally to match market demand rather than goal-setting in isolation. Compare category insights for market share benchmarking. Conduct thorough keyword research combining Product Opportunity Explorer parent categories, Brand Analytics search data and performance metrics like click share % to identify the optimal search terms to target. Mansour reminds us not all keywords are equal and many low commercial intent keywords that drive mainly browsing aren't worth aggressive paid targeting.

A9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents. Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner workings of Amazon search. He’s compiled and working through 1234 scientific papers and has written at depth on subjects sellers may find confusing or conflicting when trying to rank higher. Understanding Product Photos and How Attributes Really Work How Amazon Protects Answers to Product Questions Using Similar Products The Real Reason Why A10 is a Myth Improving Seasonal Relevance and Ranking on Amazon Search This scientific grounding informs the A9 Bot's capabilities for listing optimisation tied to ranking factors. Danny emphasises digesting this background will prove useful for sellers aiming to "level up" their Amazon search education. Introducing Key Match Types: Lexical vs. Semantic vs. BERT Contextual As Danny shifts into demonstrating the tool itself, he starts by outlining three key match types critical to understand: Lexical Matching Semantic Matching BERT Contextual Matching While lexical matching should remain core to any keyword targeting strategy, Danny urges sellers not to limit themselves to only indexing keywords. The semantic and BERT matches within A9 paint a fuller picture of what customers may search for — and how listings can evolve to reach more searchers. Seeing the A9 Bot in Action: Listing Rewrites To illustrate the bot's capabilities, Danny provides a demo using a beard oil product as an example. He prompts the bot to rewrite the listing bullets targeting first lexical matches, then semantic matches, and finally keyword matches informed by BERT's contextual analysis. The output shows clear differences highlighting how each match type shapes results. The lexical rewrite sticks closest to exact keyword matches in the original beard oil listing. Meanwhile the semantic match incorporates more contextual phrases that extend meaning like beard grooming and shaping tools. Finally, the BERT rewrite recognises entities and relationships to recommend additional keywords around skin conditioning, packaging format, and product feel during application. This small demo begins to showcase how tapping scientific advances in language AI can assist sellers in reaching more customers. While their manual testing and listing quality control remains imperative, leveraging innovations like BERT as an input can spur new optimisation ideas. Key Takeaways and Parting Thoughts In concluding his A9 Bot intro, Danny shares a few final recommendations: Use provided prompts to experiment rewriting your own listings with lexical, semantic, and BERT matches Check his site’s “A9 Algorithm” section for articles dispelling myths plus evolving science around ranking factors Recognise sellers optimise for conversion while Amazon algorithms focus on customer experience first Avoid overstuffing listings with keywords without considering user experience With innovations in contextual language understanding racing ahead, Danny emphasises sellers must stay on the pulse of Amazon advancements to remain competitive in organic search. Tools like the A9 Bot point to a future where semantic search capabilities will only grow more advanced. Though testing and high-quality listings remain essential, embracing these new frontiers in AI can help uncover more opportunities. Link to A9 Bot: https://sellersessions.com/a9-bot/ Prompts For A9 Bot Examples (adjust accordingly to your requirements): I am launching a beard oil product. Can you generate a list of 10 search queries that would represent lexical matching. Then explain what this match type is and how it impacts ranking 1.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent semantic matching. Then explain what this match type is and how it impacts ranking 2.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent BERT matching.Then explain what this match time is and how it impacts ranking 3.Take this title and rewrite it based on Lexical, Semantic and Bert matching “Beard Oil Conditioner Sandalwood Scent (Large 2 Oz) - Natural Organic Formula with Tea Tree, Argan and Jojoba Oils for Men - Promotes Growth, Softens, & Hydrates - Striking Viking “ and use all of the knowledge base for other factors that could improve conversion and Click through rate then summarise and explain why to you did them? 4.Take these bullet points and rewrite it based on Lexical, Semantic and Bert matching “ • Invigorate Your Senses - Our beard oil for men is non-greasy and made with nothing but pure all natural ingredients, leaving your beard looking and smelling its best Softens and Conditions - Our beard oil conditioner is made with high quality ingredients to help tame your beard, while also making it thicker, fuller and softer. Striking Viking beard grooming products for men will give you the confidence to conquer the world! Healthy Beard Growth - Our beard conditioning oil promotes growth by effectively restoring the natural moisture to the root of your beard leaving you with thick luscious hair Goodbye Itch and Dandruff - No more rough, scratchy beard from now on because we use only the finest ingredients, so our beard softening oil is lighter and easier to absorb. Just a few drops will keep your beard deeply nourished and looking well maintained throughout the year! Try It Risk Free - Try our collection of beard care oils today, all designed to help your beard look and feel great 5.Write a unique and compelling product description for the above bullet points and title, including tips on how to use it and how it can improve {the pain your product solves}.