

The Promote Podcast
ten31 Media
Your Commercial Real Estate Insider guide. From profiles of the biggest dealmakers to skyline-shaping transactions, we bring you the deals, breakdowns and war stories that move the market — for insiders, by insiders. From bad-boy guarantees to CMBS tranche warfare to syndicator sins, we cover it all.
Each week, The Promote Podcast explores three of the most interesting and consequential stories in CRE, taking you well beyond the headlines and into the heart of the action. Hosted by the award-winning “Bard of CRE,” Hiten Samtani, founder of ten31 media and author of The Promote newsletter, along with no-BS institutional insider Will Krasne. Also check out our 3x/week newsletter for industry insiders at https://www.thepromote.com/
Each week, The Promote Podcast explores three of the most interesting and consequential stories in CRE, taking you well beyond the headlines and into the heart of the action. Hosted by the award-winning “Bard of CRE,” Hiten Samtani, founder of ten31 media and author of The Promote newsletter, along with no-BS institutional insider Will Krasne. Also check out our 3x/week newsletter for industry insiders at https://www.thepromote.com/
Episodes
Mentioned books

7 snips
Oct 29, 2025 • 31min
Fugazi First Positions & Cracking Billionaires' Row
Explosive mortgage fraud allegations shake two major regional banks, exposing vulnerabilities in the system. Meanwhile, Walmart embarks on an ambitious mall acquisition strategy, aiming to reshape retail experiences while sidestepping local opposition. On the skyscraper front, serious structural issues emerge at 432 Park Avenue, raising urgent questions about accountability in luxury condo development. The hosts delve into the intricate dynamics of financing, building supertalls, and the potential for regulatory changes to reshape the industry.

Oct 22, 2025 • 37min
The Skyscraper That Broke America
This week, we have a special episode diving deep into the skyscraper that encapsulates our political and financial age: 666 Fifth Avenue. Now known as 660 Fifth Avenue, this tower brings together a dizzying array of characters – from Jared and Charlie Kushner to the former finance minister of Qatar and an imprisoned Chinese mogul – and elements such as cocky scions, insane appraisals, overheated CMBS, hardball pref, media wars, White House wildcards, and so much more. We trace the history of the building from being Jared Kushner's splashy and later disastrous buy to the Brookfield bailout and ultimate redemption. Next, we look at a botched condo buyout in Miami and the opportunities and dangers of that playbook. And finally, we examine how Banco Santander is playing rough with borrowers it inherited from Signature Bank.Sponsor: This episode is sponsored by Bullpen, a talent shop solely dedicated to the commercial real estate industry. Bullpen can recruit trusted CRE pros at all levels, from analysts to C-suite, and can fill both fractional and full-time positions. The Promote listeners get $1,000 off their first search when you mention who sent you. Check out at bullpenre.com to get started.To advertise: Reach out to partnerships@thepromote.comFor feedback: Write us at podcast@thepromote.com and please rate us and write a review on Apple or Spotify.Promote Insider: Our premium tier for CRE insiders is now live. To lock in Founding Member rates, visit https://www.thepromote.com/upgradeFurther reading:Jared Kushner profile - NYMAgBehind the record deal for 666 Fifth Avenue - TRD Jared Kushner, a Trump In-Law and Adviser, Chases a Chinese Deal - NYTKushners, Trump In-Laws, Weigh $400 Million Deal With Chinese Firm - NYTCharlie Kushner, Unfiltered- TRDDeal Gives Kushners Cash Infusion on 666 Fifth Avenue - NYT660 Reasons to Smile - The PromoteBanco Down to Brawl - The PromoteFlorida Supreme Court denies rehearing in condo buyout case- TRD

Oct 15, 2025 • 31min
Fathers, Sons & Fast Fashion Tax Shields
Exploring the complexities of New York's office-to-residential conversions, hosts dive into the financial viability amidst current distress signals. They discuss how Amancio Ortega's purchases redefine market pricing, impacting various sectors. The conversation takes a sensational turn with the story of David Bren, examining his controversial fundraising and the challenges of leveraging family credibility in real estate. Insights on how tax incentives affect investment incentives add another layer to this intriguing discussion.

Oct 8, 2025 • 32min
SF Apartment Therapy & the Short King of Data Centers
This week, we discuss an intriguing deal in the data-center space – TeraWulf is raising $3B in debt to build data centers for Google, in an intertwined transaction that's becoming a prototype for getting these massive developments going. We dive into the maverick mogul behind Terawulf, Paul Prager, who's using his heft to turn Maryland's Eastern Shore into the new Hamptons. We then take stock of the carnage in San Francisco's multifamily market, where the biggest players are winning and losing thousands of units all at once – and leaving their lenders in the lurch. Finally, we explore why institutional investors are finding alpha between the low-thread-count sheets in the extended-stay space. Sponsor: This episode is sponsored by Bullpen, a talent shop solely dedicated to the commercial real estate industry. Bullpen can recruit trusted CRE pros at all levels, from analysts to C-suite, and can fill both fractional and full-time positions. Check them out at bullpenre.com to get started.To advertise: Reach out to partnerships@thepromote.com For feedback: Write us at podcast@thepromote.com and please rate us and write a review on Apple or Spotify.Promote Insider: Our premium tier for CRE insiders launches Oct. 15. To lock in Founding Member rates, visit https://www.thepromote.com/upgrade

Oct 1, 2025 • 34min
Brookfield's $10B YES! & RXR's OPM Masterclass
This week, we dive into Brookfield's $10B mega-acquisition of manufactured-home player YES! Communities, and how it's emblematic of the next frontier of institutional CRE investing – we chop it up on the liquid debt markets for affordable housing, putting money to work at scale and Stockbridge's FAT upcoming promote. We then examine RXR's OPM masterclass in Manhattan with Gemini, a $3.5B office vehicle that is making splashy buys and generating even splashier fees in the process. We then visit the modest environs of Wilmington, DE, where Buccini Pollin is in the midst of an intriguing office-resi bet.To advertise: Reach out to partnerships@thepromote.com For feedback: Write us at podcast@thepromote.com and please rate us and write a review on Apple or Spotify.Up your CRE game: Consider becoming a premium subscriber to The Promote to unlock access to expert CRE content. Founding memberships open now at https://www.thepromote.com/upgradeFurther reading:https://www.thepromote.com/p/rxr-s-feeapalooza-sobrato-s-sv-sizzle#rx-rs-feeapaloozaBrookfield in talks to buy US landlord from Singapore’s GIC in $10bn deal

Sep 25, 2025 • 32min
Sobrato's Silicon Sizzle & Macklowe Unfurled
This week, we take a closer look at one of the biggest winners from Nvidia's Silicon Valley real estate rampage: The Sobrato Organization amassed a 12M sf portfolio through a combination of guts, vision and HEAVY leverage, and are now reaping the rewards as Nvidia goes shopping. We then look at how some big players, including Toll Brothers, are bowing out of multifamily development, and explore who's stepping into the void. Finally, with his adventures on the high seas on pause, Harry Macklowe is back to adventuring on the Manhattan skyline: But who the hell wants to give the rapscallion developer the cash to do it? Sponsor: This episode is sponsored by Bullpen, a talent shop solely dedicated to the commercial real estate industry. Bullpen can recruit trusted CRE pros at all levels, from analysts to C-suite, and can fill both fractional and full-time positions. Check them out at bullpenre.com to get started.To advertise: Reach out to partnerships@thepromote.com For feedback: Write us at podcast@thepromote.com and please rate us and write a review on Apple or Spotify. Further reading:Carl Berg a Man on a Mission: https://www.bizjournals.com/sanjose/stories/2010/07/26/focus1.html?page=allJohn Sobrato Interview: https://www.nobhillgazette.com/people/the_interview/up-close-and-personal-with-john-sobrato/article_b517646f-dc65-5386-acb2-d3e456e4ee4e.htmlMacklowe vs. Macklowe: https://therealdeal.com/magazine/new-york-november-2017/macklowe-vs-macklowe/

Sep 17, 2025 • 32min
Ross takes his talents to [West Palm] Beach & Barnett Prefs Up
Like a lot of older guys, Steve Ross moved to Florida. Unlike them, however, the billionaire real estate developer didn't go there to retire, but instead to take on an even more audacious skyline-shaping challenge: West Palm Beach. This week, we trace Ross' whirlwind of big-ticket dealmaking down south that combines real estate, private equity, education, sport, and glamour – much to take away for the aspiring city shaper. We then look at Gary Barnett's latest financing coup: a $1.2B pref commitment for a range of development projects. And finally, we explore the legal challenge to the "nuclear" bill that killed off Texas' most controversial property-tax loophole: The Traveling HFCTo advertise: Reach out to partnerships@thepromote.com Further reading/listening:Can This Developer Make West Palm Beach Into the Hottest City in America?Goat Exits Stage South Billionaire Stephen Ross Believes in South Florida—and Is Spending Big to Transform It Gary Barnett: The Father of Billionaires' RowInside Gary Barnett's Deer Valley MasterclassBarnett Prefs UpThe Quiet Kings of CapitalTraveling HFCs: Backlash to the BacklashThe Mother of all Tax Loopholes

Sep 10, 2025 • 38min
Tupac vs Biggie, CRE Edition
Dive into the thrilling world of commercial real estate with tales from both coasts. Discover the high-stakes drama of a moonshot condo project in New York that led to bankruptcies. Meanwhile, in Beverly Hills, a star-studded cast aims to create a $5 billion hospitality hub. Get an inside look at cutting-edge financing strategies, the competitive nature of the market, and the unpredictable journey of property transformations. It's a captivating blend of ambition, missteps, and luxury in the world of real estate.

Sep 3, 2025 • 27min
Mormon Money & Cardone Waterfalls
Dive into the Mormon Church's savvy real estate strategies that built an impressive property portfolio. Discover Grant Cardone's ambitious plan to rescue a rental property with a Bitcoin twist. The conversation also highlights the tension between retail and institutional investors in real estate markets, showcasing the growing influence of individual investors. Plus, explore how the principles of tithing enhance the financial success of the Church's investment arm. It's a mix of finance, faith, and unexpected investment insights!

Aug 27, 2025 • 33min
Soho House Postgame And Billion-Dollar Capstacks
We break down the puzzling $2.7B take-private of Soho House – what do Apollo, MCR, Ron Burkle and Ashton Kutcher think they can pull off by revitalizing the famed member's club? The discussion touches on everything from select-service hotels to Tyler Morse's start as "Barry's guy" to the perils of the hospitality business. We then break down the capital stacks on two closely watched Manhattan megadeals: RXR's purchase of 590 Madison Avenue and Miki Naftali's ultra-luxury condo play at 800 Fifth Avenue. Finally, we explore Yieldstreet's latest debacle and ask: Is real estate crowdfunding doomed by design? Want to reach our audience of top CRE decision-makers? Reach out to partnerships@thepromote.com Further reading/listening:https://www.wsj.com/business/soho-house-members-club-nearing-a-deal-to-go-private-fcae011chttps://www.thepromote.com/p/postgame-manhattan-megabets-get-fundedhttps://therealdeal.com/new-york/2025/08/15/paramount-group-ceo-pushed-for-no-bid-contract/https://www.cnbc.com/2025/08/18/yieldstreet-real-estate-bets-customer-losses.htmlhttps://podcasts.apple.com/us/podcast/tariff-terror-%2411-000-psf-condos-starwoods-land-bets/id1801355295?i=1000703726323https://www.thepromote.com/p/no-yield-on-this-street-arbor-s-copper-coin#no-yield-on-this-street


