golf SMARTER

440: CEO Terry Koehler has gone from being the Marketing Director for the Ben Hogan Company to starting and manufacturing his own line of state of the art wedges at Eidolon and now SCORGolf. This week, Terry announces that Perry Ellis company, the parent of Ben Hogan has entered into a licensing agreement with Eidolon to re-introduce the Ben Hogan line of irons coinciding with the 60th anniversary of the first Ben Hogan irons from the fall of 1954. Terry is a lifelong Ben Hogan devotee and in addition to moving the Ben Hogan brand back to it’s original home in Ft Worth, TX, they announced that a completely redesigned line of Ben Hogan irons will be introduced in 2015. In the Members Only part2 of our conversation, Terry answers listener questions on short game improvement and how to select the right wedge for your game. When you purchase from SCORGolf, use the checkout code “GSMember” and receive 15% off your entire order.This episode is brought to you by Harry's! For guys like us who want a great shave experience for a fraction of what we’re paying now, go to Harrys.com. And get $5 off your first purchase by entering the code GOLFSMARTER when you check out.If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

438 & 439: Tony Manzoni, one of the most sought after coaches on the GolfSmarter podcast shares his life long pursuit of Ben Hogan’s golf swing secret. Years ago Tony received a letter written in Hogan’s hand that explains his secret to becoming a great ball striker. Since then Tony has taught thousands of students and has coached the College Of The Desert golf team to 27 consecutive Conference Championships. Tony has taken his learnings and has written about it in The Lost Fundamental. It's now a book and DVD, but only available in our Golfers'Mart at GolfSmarter.com. This is the complete hour long conversation that also covers a detailed discussion on the short game swing and how it differs than the full swing that is discussed in The Lost Fundamental. This week we also have an additional bonus for Golf Smarter Members. In this blog post, there's a GREAT green side chipping video tip from Tony that is only found on The Lost Fundamental DVD.If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

436-37: Robert Trent Jones Sr. is regarded as the most historically significant golf architect of the 20th century. The fabric of golf in America - possibly the world - is embodied in the extraordinary career of Robert Trent Jones in golf course design. In this abbreviated conversation with New York Times bestselling author and internationally distinguished historian James R. Hansen, Hansen shares the compelling life story of the man who designed or redesigned a staggering 400+ courses spread over 43 U.S. states and 27 other nations, including instantly recognizable names as Spyglass Hill in California, and Ballybunion (New Course) in Ireland. James R. Hansen is a Professor of History at Auburn University in Alabama, a lifelong golfer, and his first book in 2005 "First Man" is the only authorized biography of astronaut Neil Armstrong.The book is available in hardcopy or ebook versions in our Golfers’Mart book section at GolfSmarter.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

434-35: Jim Waldron of Balance Point Golf Schools returns for a 90 minute conversation on putting. What it takes to improve, what to practice to achieve lower scores, the mental side of putting, and more.Links to items discussed during the interview: • Balance Point Golf Schools Training Manuals (mention "GolfSmarter" at checkout for 10% discount) http://balancepointgolf.com/index.php/pro-shop • iPing putting iPhone app http://www.ping.com/fitting/iping.aspx • Dave Stockton's Putt to Win: Secrets to Mastering the Other Game of Golf http://smarterpodcasts.com/golfsmarter/golfersmart/featured-books/This episode is brought to you by Harrys.com. Harry’s! For guys like us who want a great shave experience for a fraction of what we’re paying now. Get $5 off your first purchase by entering the code GOLFSMARTER when you check out. http://Harrys.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

433: OK, now that we know what Golfmetrics is and how it's used on the Tour, what about us?! This is part2 of our conversation with Mark Broadie; Carson Family Professor of Business at Columbia Business School and creator of Golfmetrics, commonly referred to on televised PGA Tour events as Strokes Gained Putting or Driving. In this segment we dig into how this objective analysis of scoring data can help us lower our scores in recreational and club tournament rounds.E-book and hardcopy versions of “Every Shot Counts. Using the Revolutionary Strokes-Gained Approach to Improve Your Golf Performance and Strategy” is available in our Golfers’Mart at GolfSmarter.comhttp://EveryShotCounts.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

432fMO: What does it take to drop 10 strokes from your score? Traditional stats -- fairways/greens/putts per round -- don't answer these questions. Golfmetrics do! This is part 1 of our two-part interview with creator Columbia University Business School Professor Mark Broadie on his eye-opening new book "Every Shot Counts: Using the Revolutionary Strokes-Gained Approach to Improve Your Golf Performance and Strategy." Using the strokes gained approach that Broadie helped develop for the PGA Tour, you can learn how to save strokes by making better decisions on the course. The book "Every Shot Counts" is available in the book section of our Golfers'mart. http://EveryShotCounts.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

430-431: Dave Stockton has won 5 Majors on the PGA and Champions Tour. He was also the winning Captain of the 1991 Ryder Cup team. He's one of the Pro Tour’s hottest coaches working with Rory McIlroy, Phil Mickleson and Annika Sorenstam. Dave's got amazing experience and insights, but doesn't focus on golf mechanics. How you use your mind during a round is his forte, and we discuss specifics on pre-shot routine, and strategy to become a MUCH better player. All three of Dave Stockton's books are available in the book section of our Golfers'Mart. This is the complete interview. Instead of breaking it into 2 episodes, I'm experimenting with providing Members with the full show all at once. This means that there will not be a Members Only episode next week. If you'd prefer new content each week and like hearing interviews in 2 parts, then we'll continue. Please provide your feedback on this format.Again, there will not be a Members Only episode next week.If you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

429: In the last episode, we stumped Richard Todd on a few details of specific rules. In part 2 we get the correct explanation and discuss other rules that are broken regularly because we don’t know the exact USGA wording or ruling. Unlike the painfully dry legalese of the USGA's Rules of Golf, Richard's book takes you on a round with a typical foursome as they encounter...and break.. the rules. The book is available in our Golfers’Mart. I’m giving it out to my traveling golf buddies this year to end any and all disputes.In addition to being a lifelong golfer, Richard’s also a longtime Golf Smarter Member. http://TheGolfRules.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

428: Richard Todd was trained on the rules of golf by the USGA and the PGA. His new book "The Golf Rules: Stroke Play - Learn The Rules of Golf By Watching Others Break Them" is an entertaining little book that presents the rules of golf in a funny, short story format. Unlike the painfully dry legalese of the USGA's Rules of Golf, Richard's book takes you on a round with a typical foursome as they encounter...and break.. the rules. In addition to being a lifelong golfer, he's also a longtime Golf Smarter Member. http://TheGolfRules.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com

427: In this week’s Members Only episode, David MacKenzie returns to go into more depth on visualization, how to practice the Mental Game, course management, and his 9 shot drill for the practice range.Golf State Of Mind is designed to help eliminate mental mistakes and improve your mental approach. MacKenzie feels that making small changes to your mental approach can result in at least 5-7 shots better per round. http://GolfStateOfMind.comIf you have a question about whether or not Fred is using any of the methods, equipment or apps we’ve discussed, or if you’d like to share a comment about what you’ve heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com