The Luxury Item with Scott Kerr

Cleo Anderson, founder and CEO of award-winning luxury PR agency The Anderson Media Group, talks with The Luxury Item's Scott Kerr about the state of the public relations business; how her law and French degrees helped get her company off the ground; changes in the business over the last 10 years and how she's been advising clients during the pandemic. Anderson also talks about the agency's new innovative services to assist cash-strapped clients, getting clients' products into Oscars gift bags, and working with Tyra Banks on new projects. Plus: Luxury travel trends for 2021 Featuring: Cleo Anderson, Founder and CEO of The Anderson Media Group Host: Scott Kerr (@scott_kerr), Founder & President of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting builds go-to brands that adds value to people's lives. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Patrick Knowles, one of the world's leading luxury yacht designers, talks with Scott Kerr about what the ultra-wealthy are dreaming up for their vessels as the pandemic has brought about a spike in yacht sales. Patrick discusses why billionaires are buying bigger boats, how the pre-pandemic in-person design process has shifted to video and yielding more "concise" results, and why wealthy Millennials have a "disposable luxury" mindset when designing their yachts. Plus: Knowles shares why he hasn't been asked to design yachts with Amazon Alexa built into them. Featuring: Patrick Knowles, Founder of Patrick Knowles Designs Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that builds and reimagines brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Annie Wang, vice president, head of marketing at Artnet talks with Scott Kerr about why the art world has been stubbornly slow to embrace the digital realm and why its forced shift online by the pandemic could be permanent. Wang also discusses how artists are successfully using D2C strategies to sell their work through social platforms like Instagram and the surprising affinity of high net worth Millennials to the art market. Plus: Wang explains why female artists remain at a severe disadvantage in the commercial market. Featuring: Annie Wang, Vice President, Head of Marketing at Artnet Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Ryan Serhant, real estate industry mogul and star of Bravo TV's two-time Emmy-nominated 'Million Dollar Listing New York' talks with Scott Kerr about the launch of his new real estate brokerage SERHANT and how it will disrupt the traditional model. Serhant discusses how their digital and social set-up put them in a better position to sell during quarantine, and why New York City real estate will rebound in 2021 for a good "seven to ten year run." He also talks about using data and predictive analytics to sell smarter. Plus: Serhant on what luxury brand can learn from him, and how a kid watching one of his YouTube videos led to a $10 million sale. Featuring: Ryan Serhant, Founder & CEO of SERHANT. (IG @raynserhant) Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Top-ranked luxury sector analyst and author Erwan Rambourg talks with The Luxury Item's Scott Kerr about his new book “Future Luxe: What's Ahead for the Business of Luxury", and trends that will reshape luxury over the next decade. Rambourg discusses how evidence of "survival spending" is helping fuel luxury's rebound and why women's influence on luxury spending and representation on company boards will continue to intensify. He predicts a new era of M&A frenzy of big luxury players gobbling up vulnerable family-owned brands, and consumers reallocating traditional luxury goods spending into new premium realms like health, leisure, travel, and even cannabis. Plus: Rambourg weighs in on the possible outcomes and implications of the ongoing LVMH / Tiffany deal saga. Featuring: Erwan Rambourg, Luxury analyst and author of “Future Luxe: What's Ahead for the Business of Luxury” Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury industry's retreat from tailored menswear back to streetwear due to the pandemic, the history of luxury's love affair with street fashion, and how the Highsnobiety business model and content have evolved since it launched in 2005 as a niche sneaker blog. Plus: Why achieving cultural credibility is a must for today's young luxury consumers Featuring: Jeff Carvalho, Co-Founder of Highsnobiety Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Belvedere Vodka President & CEO Rodney Williams talks with The Luxury Item's Scott Kerr about how the pandemic has impacted Belvedere's business, emerging drinking culture trends, shifting customer attitudes & behaviors, and the recent launch of Belvedere's "Made With Nature" sustainability platform. Williams also discusses the home mixologist movement, how the Belvedere positions itself in a crowded vodka market, its collaboration with Janelle Monáe, and the company's commitment to diversity and inclusion. Plus: Mr. Williams settles the score on which country really invented vodka. Featuring: Rodney Williams, President & CEO of Belvedere Vodka Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

On this special bonus episode, Scott Kerr is revisited by Mickey Alam Khan, founder & editor-in-chief of Luxury Daily. They discuss how luxury brands can successfully respond to industry changes after the Covid-19 contraction and recalibrate their business. Mr. Alam Khan shares his thoughts on what brands will emerge intact from the pandemic purgatory, and why coming out of the crisis luxury brands will have to expand their value prop and revisit their business models. He also skeptical of the big luxury players joining Amazon's new luxury brand platform. Plus: Is this the end of Fashion Week as we know it? Khan weighs in. Featuring: Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Former Rebecca Minkoff chief brand officer and strategy executive Ana Andjelic talks with Scott Kerr about her new book "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands." Andjelic discusses the modern aspiration economy and how it's no longer about striving to accumulate lavish brands and experiences— status symbols are now anchored in taste, aesthetic, innovation, communities, design, environmentalism and social influence. She also talks about how brands that want to play in the modern aspirational economy should focus less on positioning and more on their identity and creativity. Plus: How IKEA's collaboration with Kanye (that never happened) is part of a bigger trend that Andjelic calls the "DJ model" of growth. Featuring: Ana Andjelic, Strategy Executive. Forbes CMO Next. Author of "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands" Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Nathan Lump, Vice President of Customer Marketing at Expedia talks with Scott Kerr about the turbulent times in the travel industry, and what's ahead for luxury travel once borders open restrictions are lifted, and a vaccine is developed. The pandemic has created major business challenges for the Expedia Group and Lump discusses some of the company's recent strategic moves to improve its operation, including revamping hot vacation rental site Vrbo. Plus: What wealthy consumers will have on their travel itinerary in a post-COVID world, whether they'll return to commercial aviation, and if Zoom has killed business travel for good. Also, has the desire for a "contactless" travel experience replaced a "seamless" one? Featuring: Nathan Lump, Vice President of Customer Marketing at Expedia Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Facebook: @TheLuxuryItemPodcast Email: scott@silvertoneconsulting.com