The Luxury Item with Scott Kerr

Scott Kerr is joined by Didier Guillon, President and Artistic Director of the Valmont Group and Sophie Guillon, CEO of the Valmont Group. The husband and wife team lead the Swiss luxury beauty brand Valmont, whose roots date back to 1905 and has a strong celebrity following. Sophie and Didier discuss acquiring the cellular cosmetics company more than 30 years ago and driving growth through its four business pillars. They also talk about why art is core to Valmont's brand DNA, the advanced science behind its cosmetic products, opening luxury residences in Europe for valued clients, the importance of Valmont's global art foundation, how they're attracting younger customers, and why Valmont is thriving in China. Plus: Breaking into the U.S. with a new luxury spa at the Carlyle Hotel in New York City Featuring: Didier and Sophie Guillon of the Valmont Group (lamaisonvalmont.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Chloe Mendel, co-founder and creative director at sustainable luxury faux-fur brand Maison Atia to discuss reinventing the market before the luxury giants started dropping animal fur. The emerging designer talks about how the first collection came together, channeling design inspiration from 1970s chic, winning the attention of Kate Moss, Gigi Hadid and other style icons, training in the atelier of her father, Gilles Mendel of J. Mendel fame, and why she favors the direct-to-consumer model. Plus: The brand's close partnership with animal charity PAWS Chicago Featuring: Chloe Mendel, Co-Founder and Creative Director at Maison Atia (maisonatia.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr is joined by Andrew Haarsager, head of Cartier's Retail Innovation Lab, to discuss how it designs and tests new forms of retail experiences for the French luxury jeweler and watchmaker, both in and beyond the boutique. Andrew also talks about Cartier's approach to the role of retail in this new world, creating an in-store vitrine to display holograms of select high jewelry pieces, working with Cartier's internal 'Liaison' program for sales associates, why heritage brands must learn to speak in new ways to younger consumers, and why Cartier is not jumping so quickly into the avatar economy. Plus: What the luxury boutique will look like in 10 years Featuring: Andrew Haarsager, Head of Retail Innovation Lab at Cartier (cartier.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

The Luxury Item podcast returns for Season 5 on Tuesday, November 30, 2021. The Luxury Item is a podcast about the business of luxury and the people and companies that are shaping the future of the luxury industry. Host Scott Kerr interviews industry leaders from across the luxury sector who share crucial knowledge on exactly how they’re sharpening operations to meet a changed sales picture and strengthening customer experiences in the new luxury landscape. Subscribe on Apple Podcasts, Spotify, Google Podcasts, or wherever you prefer to get your podcasts. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Scott Kerr sits down with Falguni Desai, chief executive officer of the luxury men’s grooming brand The Art of Shaving to discuss how it's navigating the many challenges in the razor industry. Falguni also talks about how its founders elevated shaving to a luxury experience, shifting from a mall-centric to online sales strategy, winning over beard-loving Millennials, and new creations from its GilletteLabs innovation division. Plus: What's next for the men's grooming industry. Featuring: Falguni Desai, Chief Executive Officer at The Art of Shaving (theartofshaving.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr talks with Nick English, who co-founded the British luxury watch company Bremont along with his brother Giles. Nick discusses how they were inspired to launch Bremont by their late father and mutual passion for aviation. He also talks about the enormous task of building a luxury watch brand, bringing watchmaking back to the United Kingdom, winning over young watch buyers, its collaborations with Jaguar and the British military, and the importance of the new watchmaking facility ('The Wing') in breathing some life back into British manufacturing. Plus: Why Bremont will never make a connected watch Featuring: Nick English, Co-Founder of Bremont Watch Company (bremont.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Yves Saint Laurent Beauty U.S. General Manager Laetitia Raoust talks with Scott Kerr about shifting beauty customer habits, online sales strategies and key brand initiatives. Laetitia dives into the importance of Gen Z customers to YSL Beauty and how it's courting them with the launch of its NU collection of makeup-skincare hybrid products. She also discusses how YSL Beauty is using influencers and social media to win over younger audiences, the halo effect of the Yves Saint Laurent brand legacy, the evolving definition of what luxury means in beauty, exploring new tech platforms for the brand, sustainability initiatives, and the strategy behind its buzz-worthy pop-up shops. Plus: Why YSL Beauty is obsessed with "consumer-centricity." Featuring: Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S. (yslbeauty.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com Don't forget to subscribe, rate, and review!

Scott Kerr sits down with Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram to discuss the transformation of luxury shopping and the social media platform's investment in tools that are helping customers shop and brands sell. Morin talks about launching Facebook's luxury division six years ago and what it was like changing perspectives of luxury clients on the power of social media. She also shares key insights from a recent Facebook luxury shopping study and what it means for marketers. The study highlights exploring new tech solutions like AR/VR and live streaming, social media's role in the luxury shopping journey, developing consumer-centric omnichannel strategies, and building a feeling of belonging with customers. Morin provides numerous examples of luxury brands who are already capitalizing on these trends. Plus: The four things Morin is most excited about for the luxury category Featuring: Morin Oluwole, Director - Global Head of Luxury at Facebook/Instagram Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Don't forget to subscribe, rate, and review! Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Scott Kerr talks with Maria von Scheel-Plessen, Global Head of Media and Advertising at the German luxury brand Montblanc about the industry's accelerated digital transformation and her responsibilities overseeing media and advertising strategy across all online and offline channels for the the luxury maison. Maria discusses some luxury customer insights and personas that surfaced during the pandemic, why she's excited about new technologies like predictive buying technology and attribution modeling tools, how the company approaches the Chinese market, the role influencers in the marketing mix, and why she wants higher brand safety and ad viewability standards adopted across the industry. Plus: Why luxury brands need to hire more data scientists and engineers. Featuring: Maria von Scheel-Plessen, Global Head of Media and Advertising at Montblanc (montblanc.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Don't forget to subscribe, rate, and review! Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

Scott Kerr is joined by world renowned Michelin-starred chef and restaurateur Daniel Boulud and Sebastien Silvestri, CEO of The Dinex Group, the restaurant group of Daniel Boulud. Joining as CEO right before the pandemic, Silvestri discusses how the group's flexibility, creativity and determined grit enabled them to navigate through the pandemic while ensuring its well-known quality and service wasn't diminished. He also talks about how more diners are treating themselves to pricier dishes and why Daniel is an inspirational leader. Daniel Boulud talks about the optimistic move of opening three restaurants amid the pandemic, rethinking his business model in order to "sustain business and bring also back our staff," the importance of giving back to the community, and the opening of his highly anticipated restaurant Le Pavillon in Midtown Manhattan. Plus: Daniel Boulud talks about the future of fine dining Featuring: Daniel Boulud, Chef and Restauranteur and Sebastien Silvestri, CEO of The Dinex Group (danielboulud.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com