99% Invisible

Dive into the often-overlooked world of high-end perfume, where scent intertwines with history and personal identity. Hear contrasting views during a conversation at Sephora that elevate the artistry of fragrance. Discover the sophisticated process of crafting perfumes, blending natural and synthetic elements to evoke emotions. Unpack the cultural significance of smell and how it shapes our memories, while critiquing traditional gender norms surrounding fragrances. This journey through scent invites a fresh appreciation for the olfactory art.

Explore the captivating journey of Dapper Dan, who transformed from street hustler to influential fashion icon, redefining high-end streetwear. Delve into the allure of luxury branding and the paradox of Veblen goods, where high prices elevate desirability. Discover the struggles small designers face against trademark infringement from larger brands, highlighting the emotional toll of design theft. Finally, enjoy a humorous travel mishap in Italy that blends chaos with life lessons, showcasing the ups and downs of adventure.

Explore the unexpected role of miniature fashion dolls in post-WWII France, where they symbolized hope amid devastation. Delve into the haunting history behind these dolls, tied to the Nazi occupation and cultural revival. Follow an art historian's journey of discovery at a quirky museum, unveiling the transformative power of art. Unpack the evolution of French high fashion, detailing the shift from exclusive couture to accessible designs, and reflect on the struggles and glamor within the fashion world.

Yijin Lin, a doctoral student under Erin Westgate, explores the intriguing landscape of boredom during the COVID-19 quarantine. She discusses how the pandemic has disrupted traditional research, yet provided a unique opportunity to study boredom's psychological complexities. The conversation dives into people's extreme reactions to boredom, its cultural nuances, and its impact on mental health. Additionally, insights on navigating family life amidst public health challenges offer a relatable angle, as Lin sheds light on social dynamics in these unprecedented times.

Avery Trufelman is a reporter known for her insight into architectural narratives, particularly with Boston City Hall's controversial brutalist design. Alexandra Lange, a design critic at Curbed, discusses the groundbreaking work of Michael Sorkin, who revolutionized architectural criticism by intertwining the built environment with social issues. They explore the ongoing debate around brutalism, the evolving perceptions of concrete, and Sorkin's influential contributions that challenge how we think about architecture and its impact on urban life.

Rebecca Kanthor, a Shanghai-based reporter with 17 years of experience in China, and Christos Linteres, a medical anthropologist, dive into the cultural significance of masks. They discuss how mask-wearing is a normal part of life in Asia, contrasting it with the U.S. perspective. The conversation also explores the historical context of masks during epidemics, including the pivotal role of Dr. Wu Lian De. Additionally, they highlight how manufacturers rapidly pivoted to produce essential medical supplies during the pandemic.

Jen Loving, CEO of Destination Home, discusses the urgent needs of the homeless population in Santa Clara County during the COVID-19 pandemic. Kenneth Morrison, a modern European history professor, provides insights into the historical use of hotels as shelters during crises. They delve into California's Project Room Key, highlighting challenges and community efforts to repurpose hotels for the homeless. The conversation uncovers systemic failures in addressing homelessness and the pandemic's exacerbating effects on vulnerable populations.

Stephanie Joyce, a sharp contributor known for her investigative storytelling, dives into the fascinating history of toilet paper and its surprising marketing evolution. She discusses the chaos and panic behind recent shortages, illustrating how dependence on this seemingly essential item isn't as ingrained as we think. Joyce also highlights alternatives to toilet paper globally, and the daunting challenges flushable wipes pose to wastewater systems. This enlightening conversation rethinks personal hygiene and the quirks of toilet culture with humor and insight.

Jody Avirgan, a seasoned producer known for his work with ESPN's 30 for 30, teams up with Nicole Hemmer, a political historian at Columbia University. They delve into the political upheaval of 1968, explore the lasting impact of pandemics on governance, and the hidden health challenges faced by leaders during crises. The duo highlights key historical milestones, drawing connections to today's political climate, while emphasizing the importance of understanding history to navigate current events. Their engaging discussions are sure to pique your interest!

John Mooallem, author of 'This is Chance!', shares the gripping tale of Jeannie Chance, a courageous radio reporter during the catastrophic 1964 Anchorage earthquake. He reveals how Chance's powerful voice united a fractured community amid chaos. The podcast dives into themes of resilience, the importance of preserving historical narratives, and the deep emotional ties that connect us through shared adversity. Mooallem also highlights how Chance's legacy continues to inspire and calls listeners to appreciate the lessons learned from such crises.