

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 22, 2024 • 23min
Exploring India's Hidden Gems with Vandana Vijay | Vandana Vijay, Founder and CEO, Offbeat Tracks
Join us as we delve into the inspiring journey of Vandana Vijay, the founder and CEO of Offbeat Tracks, a platform revolutionizing travel experiences in India. From her childhood in a defense family to her passion for exploration, Vandana shares how her experiences shaped the inception of Offbeat Tracks. Discover the essence of her company's mission, which focuses on preserving indigenous knowledge and traditions while offering unique and immersive travel experiences. Learn about the role of experiential travel in fostering cultural understanding and the exciting destinations and adventures that Offbeat Tracks has in store for travelers. Get ready to embark on a journey of discovery and connection with India's rich heritage and hidden gems.
00:33- About Vandana Vijay
Vandana is the founder and chief executive officer of Offbeat Tracks.
She is a TEDx speaker, an Ex-Facebook Employee, and an All India UPSC CDS First Rank holder.

May 22, 2024 • 25min
Crafting Success in Screens and Sweetness | Yusuf S Galabhaiwala, Director, Operations, Galalite Projection Screens; Founder, Honey All Day
Delve into the inspiring journey of Yusuf S Galabhaiwala, Director of Ops at Galalite Projection Screens and Founder of Honey All Day. From the inception of GalaLite in 1959 by his grandfather to modern innovations in screen technology, Yusuf shares insights into the evolution of the business. Learn how Galalite transitioned from cotton to cutting-edge materials, embracing automation and R&D. Explore the motivation behind the launch of Lumina Screens for home theaters. Additionally, discover the origin story of Honey All Day, born out of a quest to promote natural honey consumption in India. Gain valuable lessons on entrepreneurship, including the importance of implementing systems for business freedom. Join us as we unravel the multi-faceted journey of Yusuf S Galabhaiwala in this captivating discussion.
00:36- About Yusuf S Galabhaiwala
Yusuf is the director of operations of Galalite projection screens.
He is also the founder of Honey All Day.

May 21, 2024 • 23min
Navigating Project Management, Service Delivery, Operations, and Consulting | Chaniel Ramos, ICT Leader in Project Mgmt, Service Delivery, Ops and Consulting
In this insightful article, delve into the expertise and experiences of Chaniel Ramos, a distinguished ICT leader based in Brisbane, Australia. With a career spanning over 20 years, Ramos offers valuable insights into the realms of project management, service delivery, operations, and consulting within the ever-evolving landscape of information and communication technology. From his humble beginnings as a programmer to his current role as a consultant, Ramos shares his journey, strategies, and leadership philosophies, emphasizing the importance of trust, empowerment, and accountability in building high-performing teams. Gain valuable knowledge on risk management, stakeholder engagement, and adapting leadership styles across diverse cultures and geographical landscapes. Explore Ramos's perspectives on the pivotal role of ICT in addressing global challenges such as sustainability and accessibility, along with his foresight on emerging technology trends like quantum computing, augmented reality, virtual reality, and blockchain. Prepare to be inspired and informed as Ramos provides actionable insights for ICT professionals to navigate and thrive in the dynamic digital era.
00:38- About Chaniel Ramos
Chaniel is an ICT leader with over 20 years of experience in project management, service delivery, operations, and consulting.
He is passionate about developing leaders and high-performing self-managing teams.

May 21, 2024 • 18min
Explore the Intersection of Storytelling, Empathy, and Consumer Behavior | Peter Spear, Owner, Spear, An experience research company for brand builders
In a riveting conversation on The Brand Called You podcast, Peter Spear, owner of Spear, an experience research company, delves into the nuances of brand listening and its pivotal role in understanding consumer behavior. From his journey into consumer anthropology to embracing digital tools in the digital age, Spear shares profound insights on the evolving landscape of qualitative research. He emphasizes the importance of cultural context in brand research and highlights the transformative power of storytelling in building brand identity. Drawing from his experiences in Nepal and India, Spear discusses how travel fosters empathy and enriches professional perspectives. With a focus on discovery research, he advocates for startups to invest early in understanding their consumers. Join the conversation to unravel the secrets of effective brand research and storytelling from a seasoned marketing guru.
00:34- About Peter Spear
Peter is the owner of Spear an experience research company for brand builders.
He's an ethnographer and a brand consultant.

May 20, 2024 • 27min
Empowering Young Minds: Andy Liles Coaching Journey and Impact | Andy Liles, Coach and Founder, Andy Liles Coaching
Explore the enlightening journey of Andy Liles, a dedicated coach and founder of Andy Liles Coaching, as he shares insights into his inspiring work with young people. From his formative experiences at a summer camp for children with learning challenges to his passion for helping youth build confidence and resilience, Andy discusses the pivotal role coaching plays in navigating the complexities of adolescence. Learn about the misconceptions surrounding coaching, the importance of goal-setting and resilience-building, and strategies for supporting mental health in today's youth. Discover how Andy empowers young individuals to overcome uncertainties, embrace their unique paths, and thrive in a rapidly changing world.
00:35- About Andy Liles
Andy Liles is a coach and a founder of his firm Andy Liles Coaching.
He has focused on helping young people achieve empowerment and positive well-being, by coaching them to build confidence in who they are and have the resilience to thrive.

May 20, 2024 • 24min
Unlocking the Secrets of Digital Marketing | Shubham Singhal, Co-Founder & CEO, Dot Media, a Digital Marketing Company
In this insightful article, delve into the fascinating journey and experiences of Shubham Singhal, Co-Founder & CEO of Dot Media, a prominent digital marketing company based in Mumbai, India. From the challenges of starting a venture during the lockdown to navigating the diverse landscape of influencer marketing, Shubham shares valuable insights and strategies for brands looking to make an impact in the digital realm. Explore the role of technology, data analytics, and storytelling in shaping effective marketing campaigns, and gain valuable foresight into the future trends that will shape the industry. Whether you're a seasoned marketer or a budding entrepreneur, there's plenty to learn from Shubham's expertise and vision for the future of digital marketing.
00:52- About Shubham Singhal
Shubham is the co-founder and chief executive officer of Dot Media, a digital marketing company.
He has worked with over 2000+ Artists, Creators & Actors across all genres.

May 18, 2024 • 31min
Shankar Maruwada on Revolutionizing Education: A People-Centric Approach | Shankar Maruwada, Co-Founder and CEO, EkStep Foundation.mp4
In a compelling interview with Shankar Maruwada, the Co-Founder and CEO of EkStep Foundation, shares insights into his journey from corporate success to philanthropy. Learn how EkStep Foundation is leveraging technology and partnerships to reach 200 million children in India by 2020, focusing on equitable and people-centric solutions. Discover the importance of data analytics, innovation, and maintaining a mission-driven approach in tackling educational challenges across diverse states and languages. Gain valuable advice for aspiring social entrepreneurs looking to make a meaningful impact in the education sector.
00:38- About Shankar Maruwada
Shankar Maruwada is the co-founder and chief executive officer of EkStep Foundation.
He pioneered data analytics in India through Marketics, a company he co-founded.
He is an investor in startups and a mentor to entrepreneurs.

May 18, 2024 • 59min
Integral Investing and Harnessing Technology to Address Global Challenges | Dr Mariana Bozesan, Founder and Managing Partner, AQAL Group.mp4
In this insightful conversation, Dr Mariana Bozesan, a renowned AI pioneer, successful entrepreneur, and architect of integral investing, shares her remarkable journey from overcoming poverty in communist Romania to becoming a prominent figure in the world of technology and sustainability. Drawing from her diverse background and expertise, Dr Bozesan offers a holistic perspective on harnessing exponential technologies like AI, quantum computing, and semiconductors to address humanity's grand challenges, particularly climate change. With a deep understanding of consciousness and the need for a global mindset, she advocates for an integral approach that combines profit and prosperity, aligning economic growth with planetary boundaries. Her award-winning book, "Integral Investing: From Profit to Prosperity," serves as a roadmap for investors, entrepreneurs, and leaders to create a sustainable future through innovative solutions and conscious collaboration.
00:09- About Dr Mariana Bozesan
Dr Mariana Bozesan is a polymath and AI pioneer with a remarkable background.
She is a successful entrepreneur and architect of integral investing.
Her transformational thinking and award-winning work have had a very impactful global influence throughout her impactful career.

May 17, 2024 • 52min
Transforming Healthcare with Data Interoperability and AI | Dr Tim Pletcher, CEO, Velatura Public Benefit Corporation and the Interoperability Institute
In this insightful conversation, Dr Tim Pletcher, a prominent figure in health information technology, shares his remarkable journey and vision for transforming healthcare through data interoperability and AI. From his early experiences that shaped his passion for healthcare to his groundbreaking work in building regional health information exchanges and fostering data sharing, Dr Pletcher offers a wealth of knowledge and practical insights. He delves into the challenges and opportunities of leveraging data analytics and AI in healthcare, the role of incentives and collaboration, and the potential impact on patient care and cost reduction. With a unique perspective spanning engineering, informatics, and healthcare administration, Dr Pletcher provides a comprehensive outlook on the future of healthcare in the digital age.
00:08- About Dr Tim Pletcher
Dr Tim Pletcher has an amazing background and is definitely a prominent figure in health information technology.
He’s been in digital transformation and data analytics for a long time.
He is doing incredible work in shared services, and particularly in health.

May 17, 2024 • 29min
From Opera to Cooking: Karin Luiten's Inspiring Transition to Becoming a Culinary Sensation | Karin Luiten, Cookbook Author; Food Writer
In this episode of The Brand Called You, Karin Luiten, a celebrated cookbook author and food writer, shares her remarkable journey from working in the opera to pursuing her passion for cooking. With over 20 cookbooks to her name and a mission to inspire people to cook with fresh ingredients, Karin discusses her love for French cuisine, her advocacy against processed foods, and her dedication to making cooking accessible to everyone. Tune in to hear her insights on the joy of cooking and her commitment to helping people enjoy food again!
00:36- About Karin Luiten
Karin Luiten is a full-time culinary journalist. She’s one of the national Dutch newspapers.
Since 2005, she has been a full-time author of cookbooks with over 20 books to her name, and over 2,50,000 copies sold.
She is one of the very first social media cooks, educated in Amsterdam translations of French and Spanish, and also started her job working for the Dutch opera.