The Brand Called You

In The Idea Space, Clement Decrop delves deep into the concept of "mind over matter," offering a fresh perspective on consciousness and reality. He challenges traditional beliefs by exploring how our mental framework shapes our experience of the world. Through mindful awareness and the awakening of the non-self, Decrop reveals that our perception is not fixed but malleable, shaped by the very thoughts we hold. His insights provide a transformative guide to understanding and mastering the power of the mind. [00:33] - About Clement Decrop Clement is the Founder of The Idea Space.  He is the author of a book titled, “The Idea Space - The Science of Awakening Your Non-Self.

In this episode of "The Brand Called You," we have with us Mike Critelli, co-founder and CEO of MoveFlux Corporation and former CEO of Pitney Bowes. With a multifaceted background as an attorney, entrepreneur, and film producer, Mike shares insights on empowering individuals to enhance their health and well-being. Drawing on his journey, he discusses the importance of leadership, the value of resourcefulness, and the power of belief in achieving peak performance. Through his film "From the Rough," he highlights the themes of diversity and self-empowerment, illustrating how foundational values shape success in both personal and professional realms. [00:40] - About Mike Critelli Mike is a Co-Founder and Chief Executive Officer of MoveFlux Corporation. He is a retired Chief Executive Officer from Pitney Bowes.  He is an entrepreneur, a healthcare consultant, a feature film producer, and a speaker.

Shellye Archambeau, former CEO of MetricStream and Fortune 500 board member, shares her inspiring journey from a young girl facing adversity to a successful business leader. She discusses key lessons from her book "Unapologetically Ambitious," emphasizing the importance of intentional career planning, building diverse networks, and advocating for oneself in the workplace. Archambeau provides valuable insights on overcoming challenges, setting goals, and creating success on one's own terms. 00:37- About Shellye Archambeau Shellye is a Fortune 500 board member.  She's a former CEO of Metric Stream, an advisor, and an author.  She's the author of a book titled, Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.  She's been recognized, awarded, and felicitated several times.

In this insightful episode of "The Brand Called You," Eelco H. Dykstra, Chairperson of the 20 20 Vision Program and DIEM Network shares his journey from emergency medicine to tackling global crises, discussing his unique meta approach, the concept of pracademia, and the significant impact of the Daily Impact Emergency Management Program. Learn about the challenges of fragmentation and lack of impact, and how integrating academic and practical insights can drive meaningful change in emergency management. 00:34- About Eelco H. Dykstra Eelco is the chairperson of the 20/20 Vision Program and the DIEM Network.  He specializes in the Design, monitoring & evaluation (D, M&E) of resilience and emergency programs and projects.

Discover how Kristi Jenkins, a managing broker specializing in luxury and waterfront properties, transformed her real estate career by focusing on building lasting relationships and leveraging social media. Learn about her innovative strategies for client loyalty, her approach to social media marketing for professionals over 40, and how she uses storytelling to create meaningful connections in the real estate world. 00:35- About Kristi Jenkins Kristi is a real estate managing broker and specializes in luxury and waterfront properties throughout the Greater East Side and Seattle area. She has nearly 2 decades of experience buying and selling homes in the greater Eastside and Seattle areas.

Integrating well-being into your core business strategy is essential for fostering a productive and engaged workforce. Ana Smith, Chief Learning & Wellbeing Officer and author of "Change Your Mindset, Change Your Life," emphasises that well-being extends beyond perks—it’s fundamental for long-term productivity and employee satisfaction. Embracing feedback, overcoming resistance to change, and embedding well-being into the organisational fabric are crucial steps. Discover how adopting these strategies can enhance employee engagement, reduce turnover, and drive overall success. [00:39] - About Ana Smith   Ana is a Chief Learning and Well-Being Officer.  She is the author of a book titled, “Change Your Mindset, Change Your Life.”  Suzie has recently launched her innovative human systems practitioner program.

Ernie Harker, the Billion Dollar Branding Guy and author of Your Brand Sucks, shares his unique insights into building a brand that truly resonates. From uncovering your brand’s spark to leveraging generative AI, Ernie’s strategies are game-changing for businesses of any size. Whether you're a solopreneur or a growing company, learn how to authentically engage your audience, stand out in the market, and create lasting impact. Discover the secrets behind Ernie’s 4-step FIRE branding method and find out why authentic branding is the key to long-term success. 00:37- About Ernie Harker Ernie is the Billion Dollar Branding guy.  He's the author of a book titled Your Brand Sucks. He's a keynote speaker, an entrepreneur, a C store marketing specialist, a branding expert, a Gen AI wizard, and a loyalty strategist. 

In today's rapidly evolving business landscape, data-driven models have become essential for staying competitive. However, building and scaling these models comes with unique challenges. From fostering a culture of data-driven decision-making to ensuring the ethical use of AI, leaders must navigate numerous complexities. Sayandeb Banerjee, CEO of MathCo, highlights the importance of experimentation and addressing short-term goals without compromising long-term strategies. By integrating AI and predictive analytics thoughtfully, businesses can unlock meaningful insights while overcoming the operational and ethical hurdles that often arise. [00:37] - About Sayandeb Banerjee Sayandeb is the CEO and Co-founder of MathCo. He has been listed amongst the top 20 CEOs of data science service providers in 2023.

Kalpana Shah, a trailblazer in the actuarial world, shares her incredible journey from humble beginnings to becoming the Board Chair at the Institute of Actuaries. With decades of experience in risk management, she discusses the evolving insurance landscape, the impact of technology, and how actuaries can lead in an age of innovation. Kalpana's insights on leadership, resilience, and breaking barriers offer inspiration for professionals across industries. 00:36- About Kalpana Shah Kalpana is a Board Chair.  She's a portfolio non-executive Director and Immediate Past President and founder of the IFoA board at the Institute and Faculty of Actuaries.  She has received numerous accolades from the Institute of Directors, the Financial Times, Cranfield University, insurance and Insider, and the Brahma magazine.

In this episode, Dr. Nguyen Phuong Mai, Associate Professor at Amsterdam School of International Business, delves into the profound impact of neuroscience on cross-cultural management. She explains how biases shape communication and business across diverse cultures, offering fresh insights into leadership and inclusion. Learn how our brains process culture, fear, and belonging, and how we can override unconscious biases to build more inclusive environments. 00:37- About Dr. Mai Nguyen Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands She's the author of a book titled Cross Cultural Management: With Insights from Brain Science.