The Brand Called You

Who doesn’t know the importance of a brand in business? But, how often do we give thought to personal branding? A concept that might sound strange is of high value, especially in times, when everyone strives to have a meaningful work life. A personal brand, like a company's brand, is an ongoing and never-ending process. One has to consciously put efforts into developing and maintaining one. But what does that mean? How to start? How to maintain it? We have all your questions answered with a personal brand coach today. Marina Byezhanova Marina is the co-founder of Brand of a Leader which is a personal branding agency. She's an entrepreneur, a global speaker, and a university instructor. She's a member of EO which is an Entrepreneurs Organization.

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Laura Perkes, Founder of PR with Perkes; PR Strategist and Brand Storyteller talks to us about PR. About Laura Perkes Laura Perkes is the Founder of PR with Perkes. She's a PR Strategist and a Brand Storyteller. B2C CEOs who are innovative and disruptive don't follow the rules; they rewrite them, thriving on creativity and thinking outside the box. Your mission and your purpose are strong drivers for the growth of your business, yet you're not effectively utilizing the power of PR to share your message with a wider audience, to connect with and engage with your ideal customers and drive traffic to your website.

A discussion on the emancipation and development of Dalits in India is legitimate within the modern historical canon as also in the ongoing political and economic reforms. The situation of Dalits and their voice for betterment needs to be heeded considering the teeming numbers of oppressed – the Dalits, who are perpetual victims of marginalization and socio-economic exclusion. Ashok Bharti, Chairman, National Conference of Dalit Organisations takes about the inclusion of Dalits. About Ashok Bharti Ashok Bharti is the Chairman of the National Conference of Dalit Organisations. He is the former chair of the board of the international commission for Dalit rights in the US.

The term “futurist” most commonly refers to people who attempt to understand the future (sometimes called trend analysis) such as authors, consultants, thinkers, organizational leaders, and others who engage in interdisciplinary and systems thinking to advise private and public organizations. Today we have Diana Wu David, Author, Educator, and Founder, of Future Proof Lab. About Diana Wu David Diana is an Author, Educator, and Founder of Future Proof Lab. She's a CEO and a board whisperer. She's the author of the best-selling book Future Proof: Reinventing Work in an Age of Acceleration.

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Brooke Wade, President, of Wade Capital Corporation to talk about his experience of starting a business. About Brooke Wade Brooke Wade is the President of Wade Capital Corporation, a private investment company active in private equity, oil and gas, real estate, and industrial businesses. From 1994 to 2005, Brooke was the Co-Founder, Chairman, and Chief Executive Officer of Acetex Corporation, a publicly-traded chemical company specializing in acetyls, specialty polymers, and films.

We are living in the digital age. Almost all our activities are digital. Many of us don't even remember the last time we used a pen and paper. This episode is about the benefits and the challenges that people face in this digital age and how we can live in this digital world without facing any problems. About Subbu Subramanian Subbu Subramanian is the Senior Vice President and Chief Information Officer at Anchor Packaging. He has been a global CIO and a transformation leader. He has led various IT teams across various geographies. Created value through digital transformation, improved business performance, cost savings & technology innovation.

Music is a form of art. When different kinds of sounds are put together or mixed together to form a new sound that is pleasing to human beings, it is called music. Music is derived from the Greek word Mousike, which means the art of muses. Muses included the goddess of music, poetry, art, and dance in Ancient Greece. Chen Zhangyi talks to us about the importance of music. About Chen Zhangyi The music of Chen Zhangyi has been described by Straits Times as “a breath of fresh air on our musical landscape” and BBC Radio 3 as “music from a voice of the future.” Nature is often a source of inspiration in Zhangyi's music. The musical representation of Singaporean culture is another recurring theme within Zhangyi's music.

Urban farming has been around for decades. Now, it's becoming more popular as people are realizing the need to reduce food miles and the environmental impact of raising animals, and the use of fertilizers and pesticides. While it sounds great in theory, the reality of farming in urban areas is not as easy. As this episode will show, you will find there are a number of challenges faced by urban farmers. Arpit Maheshwari, Founder Jeevantika, an IIT grad turned Natural Farmer talks to us about regenerative farming in depth. About Arpit Maheshwari My primary focus right now is Sustainable living & Environment Education. An IITian turned natural farmer, I work on practical solutions to our current climate crises.

Martin Luther has said, “If you want to change the world, pick up your pen and write.” If not directly changing the world, one can surely do it by changing one's own life. We know the power of putting thoughts on paper through writing. And, who doesn’t love their favorite authors who have the power to transport us to a different world? These writers enter our hearts as they relate with us through their stories. It is reading such relatable books that help us develop ideas, inculcate healthy changes, or just feel the emotions we want to feel. About Eric Tinsay Valles Eric is the Director of the Poetry Festival in Singapore. Eric Tinsay Valles has published two poetry collections, A World in Transit (2011) and After the Fall: dirges among ruins (2014), for which he was shortlisted for the Singapore Literature Prize. He has co-edited six anthologies, Get Lucky (2015), Sg Poems 2015-2016 (2016), Anima Methodi (2018), The Nature of Poetry (2019), and The Atelier of Healing (2021), and A Given Grace (2021). In 2013, he won the Goh Sin Tub Creative Writing Competition Prize. He writes about the migrant experience and personal trauma with humor and empathy.

Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow further to where we want to reach. It starts with the right mindset and thoughts, and today we have a pioneer of branding to talk about its importance, enabling us to become leaders in life. Tune in to listen to this enriching conversation. About Brandon Ball Brandon Ball is a founding partner at Starch Creative, full-service retail and experiential design agency focused on delivering culturally resonant experiences to brand loyalists. Guided by an inherent entrepreneurial drive, he focuses on creating great work by cultivating an inspired and fearless team. In just six years, he has grown the agency from a team of two with a single office to an enterprise with two offices, being listed among Adweek’s Fastest Growing Agencies.