

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jul 24, 2025 • 27min
Redefining Leadership With Purpose | Fran Benjamin, Managing Partner and Principal Consultant, Good Works Consulting
In this episode of The Brand Called You, Fran Benjamin, Managing Partner at Good Works Consulting, shares a remarkable journey from aspiring actor to corporate leader, and now a champion for human-centered leadership, transformation, and equity. Discover how identity, storytelling, and inclusion shape modern leadership ecosystems.00:35- About Fran BenjaminFran is the managing partner and principal consultant of Good Works Consulting.

Jul 23, 2025 • 26min
Rest: Leadership’s Hidden Power | Dr Erin Wilson, Co-Author, 'Strategic Rest in Leadership'
Discover how Dr. Erin Wilson champions strategic rest as essential for leaders to stay creative, clear, and resilient. Learn how intentional pauses—not just breaks—help build thriving teams and sustainable success.00:40- About Dr Erin WilsonErin is the CEO and principal consultant from Design Ideal Consulting.She's the co-author of a book titled Strategic Rest in Leadership.

Jul 22, 2025 • 27min
Unconditional Power: Mastering Honest Communication & Leadership with Steven Gaffney, Bestselling Author & Change Management Expert
In this insightful episode of The Brand Called You (TBCY), hosts Ashutosh Garg and Steven Gaffney dive deep into the themes from Steven’s bestselling book, Unconditional Power. Steven, an esteemed expert in honest communication and high-performing teams, shares lessons from his professional journey, personal resilience, and the art of transforming challenges into fuel for success. Here’s a breakdown of key questions and takeaways, complete with important timestamps:

Jul 21, 2025 • 24min
Revolutionizing Eye Care: Prof. Sunil Shah, Consultant Ophthalmic Surgeon at Midland Eye, on Innovations in Ophthalmology
Welcome to another captivating episode of "The Brand Called You" (TBCY), where host Ashutosh Garg sits down with Professor Sunil Shah, a renowned Consultant Ophthalmic Surgeon at Midland Eye Hospital and Professor at Aston University, Birmingham. Prof. Shah is an innovator in eye surgery, having developed the LASIK technique and performed the first such procedure in Britain. This episode is packed with insights about eye health, technological advancements, surgical innovations, and global impact in ophthalmology.Below, you’ll find key discussion points, structured with important timestamps and questions for easy navigation.

Jul 19, 2025 • 26min
Mastering Authentic Connections | Lirone Glikman, Global Expert and Speaker on Business Relationships
Discover how Lirone Glikman, global networking expert and author of The Super Connector’s Playbook: How to Achieve Your Goals Through Authentic Business Relationships, helps professionals build authentic relationships and powerful personal brands that drive results worldwide.00:37- About Lirone GlikmanLirone is a global expert and speaker on business relationships and personal branding. She's the founder of The Human Factor, and she's the author of a book titled The Super Connector’s Playbook: How to Achieve Your Goals Through Authentic Business Relationships.

Jul 18, 2025 • 28min
Angel Investing, Reimagined | Sushanto Mitra, Founder and CEO, Lead Invest (Formerly Lead Angels)
In this episode of The Brand Called You, Sushanto Mitra—founder of Lead Invest—to unpack his journey, lessons on angel investing, and how he’s making private equity accessible to India’s middle class.00:32- About Sushanto MitraSushanto is the founder and CEO of Lead Invest, which was earlier called Lead Angels.He's also the co-author of a book titled Funding Your Startup and Other Nightmares.

Jul 17, 2025 • 21min
AI Revolutionizes RFP Success | Mark Shriner, CEO & Co-Founder, Breeze Docs; Author, 'The Inside Game’
Discover how Mark Shriner, CEO of Breeze Docs, is transforming small and mid-sized businesses with AI-driven RFP solutions—saving time, boosting wins, and reshaping sales processes.00:35- About Mark ShrinerMark is the CEO and co-founder of Breeze Docs. He's the author of a book titled The Inside Game: How to Become a Top Performing Salesperson and Enjoy Every Step of the Way.

Jul 16, 2025 • 32min
Forwardism: Shaping Tomorrow, Today | Adjiedj Bakas, Author, #Forwardism
In this engaging episode of The Brand Called You, Ashutosh Garg speaks with Adjiedj Bakas—trend watcher, author, and visionary—about Forwardism, a blueprint for the future that empowers the Global South, explores AI, smart migration, and the multipolar world order.00:39- About Adjiedj BakasAdjiedj is the author of a book titled #Forwardism.He is a trend watcher, an author, a TV personality and a speaker.He has been considered to be exciting on Esta, inspirational on BBC and provocative on TV2 Newscast.

Jul 15, 2025 • 37min
Exploring Science, Trading, and Bridge with Mike Lipkin – Academic, Consultant, and Champion Player
Welcome to another inspiring episode of The Brand Called You! In this episode, host Frits Bussemaker sits down with Mike Lipkin—a truly multifaceted personality: part-time academic, part-time consultant, and part-time bridge teacher. Mike shares his fascinating journey from graduating early at MIT, exploring both mathematics and chemistry, pivoting into academia, and ultimately finding his way onto Wall Street as a senior trader.But how does a passion for bridge—a game he learned as a child from his mother—intersect with the world of finance? Mike discusses the serendipitous moment when his love for this strategic game opened doors on Wall Street, and how the skills required for competitive bridge actually parallel those needed for high-stakes trading. We also dive into what makes great teaching, his adventures in writing, and the importance of pursuing intellectually satisfying work over mere financial goals.🎯 Whether you’re curious about trading, academia, or want to up your bridge game, Mike’s story is packed with insights into pursuing multiple passions, embracing serendipity, and finding unexpected connections between seemingly unrelated worlds.

Jul 14, 2025 • 30min
Vance Morris: From Disney Leadership to Customer Retention Strategist – Secrets to Unforgettable Service
In this insightful episode of "The Brand Called You," host Ashutosh Garg (mistakenly credited as Sandeep Tyagi but hosting as Ashutosh) sits down with Vance Morris, an accomplished customer retention strategist, entrepreneur, and former Disney leader. Vance shares his fascinating journey from working as a birth control factory security guard, to an impactful decade at Disney, and ultimately to building his portfolio of successful home service businesses. He opens up about the systems that have fueled his freedom, Disney’s philosophy on customer happiness, and practical steps any business can take to create wow-worthy customer experiences. Below, we’ve broken down key moments and lessons in this episode.


