

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jul 13, 2023 • 24min
Importance of Effective Communication | Mary Devereux | Senior Advisor, SEC Newgate, Greater China
There has been an increasing emphasis on the importance of communication for organizational success. But what does effective communication entail? How can one become a better communicator? How have communication technologies evolved over the years? We have all your answers covered in our discussion with communication champion, Mary Devereux. Tune in now to learn the tips and tricks to become an effective communicator.
[00:34] - About Mary Devereux
Mary is the Senior Advisor of SEC, Newgate Greater China.
She is a communications champion.
Mary is the co-author of a book titled, “Public Relations in Asia Pacific.”

Jul 13, 2023 • 27min
What is The Core of Engineering? | Guru Madhavan | Norman R Augustine Sr. Scholar & Sr. Director of Programs, US National Academy of Engineering
In India, the youth is pushed to pursue engineering without really understanding the power of impact it has on society. Often considered as boring, when looked deeply, it showcases the wonders it has done and can do. In today’s episode, we discuss the complexities of collaboration in engineering when driving changes and the core purpose that the field offers.
[00:34] - About Guru Madhavan
Guru is the Norman R Augustine Senior Scholar and Senior Director of Programs at the U.S National Academy of Engineering.
He has contributed to the research and development of cardiac surgical catheters for ablation therapy and neuromuscular stimulators for improving blood circulation.
He has served as a vice president of IEEE USA and was a founding member of the Global young Academy.
Guru has been named as a distinguished young Scientist by the World Economic Forum and has been awarded, felicitated and recognized several times.

Jul 12, 2023 • 27min
Elevating Careers through Strategic Recruitment | Taranum Khan, Consultant, Career - Education – Recruitment
Get ready to be inspired by the incredible journey of Taranum Khan, a Consultant specializing in careers, education, and recruitment. From a small town in Jammu to the bustling city of Toronto, Taranum's story is a testament to determination and embracing opportunities. As we dive into her experiences and explore today's job market, we'll discover the keys to success in a changing world, including the growing gig economy. Join us as we unravel the story of this visionary and learn valuable insights for navigating your own career path.
00:33- About Taranum Khan
Taranum is a Consultant for Career, Education, and Recruitment.
She is an advocate for diversity, equity, and inclusion.
She is an author.

Jul 12, 2023 • 31min
From Monetizing Pixels to Saving the Planet | Kevin Kyer, CEO and Co-founder, Pyrpose
Get ready to embark on an inspiring journey with Kevin Kyer, the CEO and Co-founder of Pyrpose, as he shares his fascinating insights on leadership, purpose-driven entrepreneurship, and the power of combining profit with positive impact. Join us as we dive into Kevin's remarkable career trajectory and discover how he's shaping the world of digital marketplaces while fighting the climate crisis.
00:43- About Kevin Kyer
Kevin Kyer is the CEO and co-founder of Pyrpose.
Prior to that, 15 different experiences including Yahoo.
Kevin has spent his career building digital marketplaces across the globe and got into climate 10 years ago.
He is educated, born in the US, and lives in Geneva, Switzerland.

Jul 12, 2023 • 28min
Brand storytelling is something you eat, leave & brief your brain | Ho Wei Siong | Co-founder | Animagine Pte Ltd | Founder | Nplify io |
Wei Siong has 20 years of experience as a lead campaign strategist for national-level brand and marketing campaigns. Born in the Web 1.0 era and established his career in the Web 2.0 era, he now focuses on developing Web 3.0 content and solutions to help businesses amplify their brand engagement with communities.
00:35: About Ho Wei Siong and his journey.
Ho Wei Siong has more than 17 years of experience in the creative and interactive media industry as a lead campaign strategist for national-level campaigns.
Born in the Web 1.0 era and established his career in Web 2.0.
He is focusing on Web 3.0 brand development through NFT with in-real-life utility starting with their in-house character brand with more than 300,000 fans.

Jul 11, 2023 • 26min
An Alignment Strategist | Zora Artis | Founder | Artis Advisory | Co-founder | The Alignment People |
Zora Artis is Australia’s leading Alignment Strategist and has worked with executives, leaders, and boards for over 3 decades to ensure their organisation's structure, leadership, communication, people, brand, and most importantly culture, work together to support their strategy and purpose.
00:33: About Zora Artis and her journey.
Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people and brands to drive performance.
She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors.

Jul 11, 2023 • 28min
Importance of Creative Thinking in Business | Camila Kaul | Founder, Just a Squiggle, a business creativity coaching company
Our brain’s creative juices are almost always working. But how often do we harness the power of these? Especially, when well-settled in our business, we tend to ignore these thoughts and enjoy being in the comfort zone. But with the current dynamic business environment, it is critical to constantly experiment with creativity for better systems, to increase demand and eventually profits of your business. In this episode, we discuss the importance of this creativity and how to harness its fruits.
[00:37] - About Camila Kaul
Camila is the founder of Just a Squiggle, which is a business creativity coaching company.
She is dedicated to helping organizations transform the way they approach problems, come up with new ideas and make better decisions.
Camila has previously worked with Google and is an international speaker, a social advocate, a creative thinker, a goodness seeker, a proud mom, a Latin ex leader and a digital marketing expert.

Jul 11, 2023 • 26min
What Goes Into Coaching the CEOs? | David Noble | CEO Coach, Strategist, Author
Being a CEO gives you immense power to run an organisation. However, it also comes with humongous responsibility. The stress of this huge duty often surpasses freedom and power. CEOs are often lonely as they are the sole decision makers with hardly a confidant to discuss their problems and dilemmas. Coaching becomes crucial to be able to sharpen the decision making skills and strive for a balance in life while ensuring growth for an organisation. In today’s episode, we discuss the importance of coaching the CEOs.
[00:40] - About David Noble
David is CEO coach and a strategist
He has been named by thinker's 50 as one of the world's top coaches, for his earlier work with Tower Brook Capital Partners, Oliver Wyman and AT Kearney and Morgan, Stanley, and RBC.
He is an author of a book titled, “Real Time Leadership.”

Jul 10, 2023 • 25min
Igniting Brand Brilliance: Unleashing Marketing Magic | Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle, India
Step into the vibrant world of marketing magic as we unravel the secrets of building irresistible brands with a true visionary. Today, we are privileged to be in the company of Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, India. With his captivating journey and a treasure trove of marketing wisdom, Gunjan takes us on a thrilling ride through the captivating realm of brand creation and sustainability.
00:33- About Gunjan Khetan
Gunjan Khetan is the Chief Marketing Officer of Perfetti Van Melle, India.
He is a strong believer in the spirit of entrepreneurship and has mentored startups.

Jul 10, 2023 • 24min
Cracking the Code of Guilt-Free Junk Food | Bhuman Dani, Founder & CEO, WickedGud
In a world where indulging in guilty pleasures often comes at the expense of our well-being, one audacious entrepreneur is challenging the status quo. Meet Bhuman Dani, the visionary mind behind WickedGud, a culinary crusader on a mission to transform our favorite junk foods into guilt-free, mouthwatering feasts. In a society where fast food reigns supreme and nutritional compromise seems inevitable, Dani's innovative startup dares to ask, "Why can't we have our noodle and eat it too?"
00:30- About Bhuman Dani
Bhuman Dani is the Founder and Chief Executive Officer of WickedGud.
He was earlier with BCG (Boston Consulting Group).


