

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Aug 4, 2023 • 24min
Impact-Driven Tutoring and Educational Equity | Sona Shah | CEO & Founder, My Private Professor
Education forms the root of the world’s progress, and it is crucial to ensure educational equity. It emphasizes fairness and justice in education, aiming to eliminate disparities and provide an equal educational experience for all students. In today’s episode, we discuss the role that “My Private Professor” is playing in ensuring educational equity.[00:40] - About Sona Shah Sona is the Chief Executive Officer and Founder of My Private Professor. She serves on several non-profit boards. She has been recognized and felicitated several times.

Aug 3, 2023 • 27min
Understanding the PEO Industry | Nicolas Bivero | CEO & Co-Founder, Penbrothers
The Professional Employer Organization (PEO) industry has emerged as a critical solution for businesses seeking to streamline their human resources operations and access top talent across the globe. As companies increasingly look for cost-effective and efficient ways to manage their workforce, PEOs have become invaluable partners in providing comprehensive HR services, including recruitment, payroll, benefits administration, and compliance management. Tune in now to learn more about the working and challenges of the PEO industry.
[00:40] - About Nicolas Bivero
Nicolas is the Chief Executive Officer and Co-Founder of Penbrothers.
He is a fellow member of the YPO.

Aug 3, 2023 • 31min
Indic Scriptures & Leadership | Dr. Prasad Kaipa | Board Member, Thought Leader and Author
Modern leadership lessons can be derived from various sources, including Indic scriptures. While ancient texts may not explicitly discuss contemporary leadership practices, they contain timeless wisdom and principles that can be applied to leadership in any era. In today’s episode, we discuss unique cultural, social, and economic factors that influence innovation and leadership, and how they can be harnessed to drive change.
[00:40] - About Dr. Prasad Kaipa
Dr. Prasad is a board member and a thought leader.
He is an innovation advisor and a CEO coach.
Dr. Prasad is the co-author of a book titled, “From Smart to Wise.”
He is also an author of an e-book, “Discontinuous Learning: Igniting Genius Within by Aligning Self-Work and Family.”

Aug 2, 2023 • 28min
Building a City for the People, one Initiative at a Time | Mark Funkhouser, Fmr Mayor, Kansas City, Missouri, USA; President, Funkhouser & Associates
Technology has been changing very rapidly, and we are not really able to keep up with its pace. The local governments have always been reluctant to adapt to new technology but the pandemic has forced all of us to try to make the best use of the available technology. Development in technology is also increasing the requirement for skilled people to make the best use of it. Today we have with us Mark to give us some insights.
About Mark Funkhouser
He is the President of Funkhouser & Associates.
He is the former mayor of Kansas City, Missouri.
He is also a Municipal Finance Expert.
He is very passionate about helping others.

Aug 2, 2023 • 27min
How we can use Generative AI to improve Learning? | Conor Grennan, Dean of Students, MBA program, New York University's Stern School of Business
MBA has become more and more popular. MBA programs now have to focus more on practical learning rather than sticking to traditional teaching patterns. AI is coming out to be one of the major factors in the development of future MBA programs. Specifically, Generative AI is looking very promising as it helps create characters and scenarios that enhance the experiential learning of the students. Today we have Conor with us to tell us more about this.
00:33- About Conor Grennan
He is the Dean of students of the MBA program at New York University’s Stern School of Business.
He leads the GenerativeAI@Stern a no-tech initiative aimed at fostering generative AI fluency among NYU Stern students, faculty, and administration.
He is the author of the book “Little Princes: One Man's Promise to Bring Home the Lost Children of Nepal”.
He likes to travel which is how he ended up in Nepal.

Aug 1, 2023 • 27min
Fighting Gender Biases In The Air | Mandy Hickson | Former RAF Fast Jet Pilot, Bestselling Author and Keynote Speaker
Watching the Top Gun series has made us all crave to enjoy the thrill of accomplishing a mission up in the air. In today’s episode, we have with us a former fast jet pilot, Mandy Hickson. Join Mandy Hickson as she shares her remarkable journey and the valuable leadership lessons she learned as an RAF fast jet pilot. Gain insights into her experiences, challenges, and triumphs both in the air and in life beyond the military.
[00:34] - About Mandy Hickson
Mandy is a former RAF fast jet pilot.
She is an author of a book titled, “An Officer and Not A Gentleman.”.
Mandy is also a keynote speaker.

Aug 1, 2023 • 31min
From Trauma to Triumph - A Journey of Healing from Stress, Anxiety, and PTSD | Mark Paasman | Expert in Stress, Anxiety, and PTSD (Post-Traumatic Stress Disorder
In today’s episode, a renowned stress, anxiety, and PTSD expert Mark Paasman shares his remarkable journey of overcoming personal trauma and dedicating his life to helping others. He delves into his experiences as a former soldier, his battle with chronic pain and addiction, and the transformative methods he developed to find healing and reclaim his life. With his profound knowledge and expertise, Mark sheds light on the misconceptions surrounding stress, anxiety, and PTSD, while offering valuable self-help strategies and highlighting the long-term impact of chronic stress on our physical and mental well-being.
[00:36] - About Mark Paasman
Mark is an expert in the field of stress, anxiety, and PTSD (post-traumatic stress disorder).
He is a former soldier who has made it his life's mission to help others.

Jul 31, 2023 • 31min
Creating a balanced world by Empowering Women Entrepreneurs | Supria Dhanda, Founder & CEO, BAGGGEL Foundation
People talk a lot about feminism and equality but the percentage of women entrepreneurs is still less than 15%. Also, women entrepreneurs are not as recognized as their male counterparts. Women are believed to be suited for certain jobs only. There are a lot of stereotypes about what women can do and what they cannot. We have to have an open mind and move forward while making better partnerships if we want a balanced world. Today we have with us Supria to tell us how she is helping women entrepreneurs become leaders in their companies.
About Supria Dhanda
She is the Founder & CEO of the BAGGGEL Foundation.
She is very passionate about helping women entrepreneurs.
She is the co-author of a book titled “Wiley Innovation Black Book Enterprise 4.0”.
She is known for her executive leadership roles in different businesses.

Jul 31, 2023 • 24min
How can companies implement loyalty programs in their Marketing? | Ajay Row, Founder & Chairman, Customer Capital
Marketing has become more important in today’s age of business as the market is becoming more and more competitive. Implementing loyalty programs is one of the marketing tactics that is being used by companies to create lasting customer relations. A lot of the time companies mistake loyalty programs for discounting schemes which tend to overlook the purpose of these programs. Today we have with us Ajay to tell us in detail about loyalty programs.
About Ajay Row
He is the Founder and Chairman of Customer Capital.
He has launched loyalty programs for a lot of companies.
He has spent 11 years working on CRM projects globally.
He also founded a company named Litmus World.

Jul 30, 2023 • 27min
The Art of Corporate Gifting: Unlocking the Power of Thoughtful Gestures | Srikanth Acharya | CEO and Founder, OffiNeeds.com
In today's competitive business landscape, forging meaningful relationships with clients, partners, and employees has become more important than ever. One powerful way to cultivate and nurture these connections is through the art of corporate gifting. In this episode, we delve into the fascinating world of the corporate gifting industry. Join us as we uncover the intricacies and nuances involved in selecting the perfect gifts that resonate with recipients and convey the right message.
[00:35] - About Srikanth Acharya
Srikanth is the chief executive officer and founder of OffiiNeeds.com, which is a leading Indian corporate gifting and custom merchandise company.
He started his career as an engineer with Infosys.


