

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jan 18, 2024 • 32min
From PR Maven to Broadcasting Luminary | Freda Liu | Broadcast Journalist, Speaker, Adjunct Professor
In this engaging conversation on “The Brand Called You”, we delve into the remarkable journey and wisdom of Freda Liu, a renowned broadcast journalist, author, and mentor. Having conducted over 10,000 interviews with global thought leaders, Freda shares invaluable insights and experiences, offering a unique perspective on success, learning, and the evolving landscape of personal and professional growth.
[00:37] - About Freda Liu
Freda is a global speaker, author, broadcast journalist, moderator and trainer.
She has written several books and has done interviews with several thought leaders. to date with well-thought leaders across the globe.
Freda has been recognised and felicitated several times. In this engaging conversation on “The Brand Called You”, we delve into the remarkable journey and wisdom of Freda Liu, a renowned broadcast journalist, author, and mentor. Having conducted over 10,000 interviews with global thought leaders, Freda shares invaluable insights and experiences, offering a unique perspective on success, learning, and the evolving landscape of personal and professional growth.
[00:37] - About Freda Liu
Freda is a global speaker, author, broadcast journalist, moderator and trainer.
She has written several books and has done interviews with several thought leaders. to date with well-thought leaders across the globe.
Freda has been recognised and felicitated several times.

Jan 18, 2024 • 24min
Investing in ASEAN's Future | Trent Eddy, Co-Founder and Director, Emerging Markets Investment Advisers, Frontier ASEAN
In this episode of The Brand Called You, Trent Eddy, a private equity investor in frontier ASEAN markets, discusses opportunities there. He explores unique options in Frontier ASEAN. Trent emphasizes the growing blend of impact investing and commercial returns. He provides examples of exit strategies, including sales to various buyers. Trent advocates visiting frontier markets to see investability and dispel misperceptions. Overall, he shares insights on ASEAN frontier private equity.
About Trent Eddy
Trent is the Co-Founder and Director at frontier-ASEAN private equity fund manager, Emerging Markets Investment Advisers.
Before this Trent worked at companies like Bain & Company and Myanmar Private Equity & Venture Capital Association (MPEVCA).
He completed his MSc, Econometrics & Mathematical Economics from the London School of Economics and Political Science (LSE).

Jan 18, 2024 • 25min
The Blueprint for Future Leadership and Team Excellence | Jakob Bovin | Co-Founder, LEADING2RESULTS, Executive Coach, Consultant
In today's ever-changing leadership landscape, adaptability, empathy, and a holistic mindset are the cornerstones of success. Jakob Bovin, an accomplished Executive Coach and Consultant shares invaluable insights into this evolving sphere, drawing from a career spanning diverse industries and continents. Join us as we explore the dynamic evolution of leadership guided by Jakob Bovin's extensive experience and forward-looking perspectives.
[00:34] - About Jakob Bovin
Jakob is a Co-Founder of LEADING2RESULTS.
He is an Executive Coach and a Consultant.

Jan 17, 2024 • 26min
Emotional Intelligence in Leadership | Radhika Bhalla, Organizational Psychologist
In this episode of The Brand Called You, Radhika Bhalla, an organisational psychologist, discusses the uniqueness of individuals and the importance of understanding people. She emphasizes not getting boxed into stereotypes, focusing on your aspirations, and bringing your distinct talents to leadership roles. Bhalla also highlights the need for emotional intelligence in regulating yourself in fast-paced environments and leading with empathy.
About Radhika Bhalla
Radhika is an Organisational Psychologist.
With 14 years of experience in HR consulting, she is the Principal Consultant at Quadrangle Consulting Services.
She has worked with companies like Eli Lilly, Cognizant Technologies, MAX BUPA, Aditya Birla Group and L&T.

Jan 16, 2024 • 56min
Power of Diversity and Resilience in Shaping Success | James Benedict | Chairman, Goddess Gaia Ventures; Co-founder, BeDoWin360 Capital
In an enlightening episode of “The Brand Called You”, we delve into a dialogue with James Benedict. The power of diversity and resilience takes centre stage. The conversation, steeped in experience and insights across industries, reveals the transformative impact of embracing diverse perspectives and fostering resilience in a rapidly evolving world. Join this illuminating discussion to uncover the keys to success in an interconnected and diverse landscape.
[00:34] - About James Benedict
James Benedict is a seasoned professional known for his extensive experience across various fields, including finance, entrepreneurship, and impact investing.
His background spans roles in Japan's Ministry of Finance.
He is the Co-Founder of BeDoWin360 Capital.
Beyond finance, James is also involved with impact organisations, such as Maverick Collective and Young Audiences Charter School in New Orleans.

Jan 16, 2024 • 24min
From Rock Bottom to Resilience | Joe Rivera | Resilience Keynote Speaker and Resilience Coach
In this inspiring episode with Joe Rivera, a Resilience Keynote Speaker and Coach, we learn about his transformative journey from financial success to the depths of substance abuse and eventual recovery. His story is a testament to the power of resilience, spirituality, and personal growth in navigating life's challenges and finding purpose. Join us as we unravel Joe's inspiring narrative of redemption and empowerment.
[00:34] - About Joe Rivera
Joe is a resilience keynote speaker and a resilience coach.
He went from having his dream job as a stockbroker to spiralling down a path of substance abuse, resulting in the loss of everything he held dear.

Jan 15, 2024 • 20min
Ancient Wisdom for Modern Health | Simon Becker, Director, Chiway Academy; Practitioner of Chinese Medicine
In this episode of The Brand Called You, Simon Becker, a TCM practitioner, author and the Director of Chiway Academy, dives deep into the ancient wisdom of Traditional Chinese Medicine. He explores how TCM views the body and mind as one, emphasising balance and holistic healing. Simon sheds light on the effectiveness of acupuncture for various ailments, from pain management to cancer support, and advocates for integrating TCM with Western medicine for optimal health.
About Simon Becker
Simon Becker is the Director of Chiway Academy.
Simon is a practitioner and teacher of acupuncture and Chinese medicine.
He's the author of several books and papers.

Jan 15, 2024 • 22min
Empowering Women in STEM | Dr. Sangeeta Aditya, Owner, Novo Connect and Novo Analytics; President, GWASE
In this episode of The Brand Called You, let’s dive into the world of MedTech innovation as Dr. Aditya shares insights into her journey from being a scientist to a MedTech entrepreneur. Discover the challenges faced and overcome, the impact of mentorship, and the groundbreaking projects focusing on women's health. Learn about Novo Connect, Dr. Aditya's entrepreneurial platform supporting women in STEM, and her vision for cross-border collaborations in the ever-evolving field of medical technology.
[00:43] - About Dr. Sangeeta Aditya
Sangeeta is the president of GWASE.
She's the owner of Novo Connect and Novo Analytics.
She is a MedTech Innovator, a mentor and an entrepreneur.
Sangeeta is building an entrepreneurial platform for women in STEM. And she’s a mentor of change at the Niti Aayog.

Jan 13, 2024 • 23min
The Road to Midlife Vitality | Stephanie Shaw | President, Leigh & Ollie LLC; Nutrition Strategist, Speaker, Podcast Host
Navigating midlife poses unique health challenges, particularly for women. Hormonal shifts, lifestyle adjustments, and emotional well-being play pivotal roles during this phase. Understanding these dynamics is crucial to thriving in this chapter of life. Expertise in this domain is exemplified by individuals like Stephanie Shaw, a distinguished nutrition strategist and speaker. Through her insights, Shaw sheds light on debunking misconceptions, addressing hormonal changes, and empowering women to embrace holistic well-being in midlife.
[00:37] - About Stephanie Shaw
Stephanie is a nutrition strategist.
She is a speaker and a podcast host.

Jan 13, 2024 • 24min
Navigating the Skies of Technology Leadership | Jörg Ewald | CEO, Board Member, Volirium (formerly Flytec), Zürich
In this episode of "The Brand Called You”, Jörg Ewald, the Chief Executive Officer and Board Member of Volirium opens up about leadership lessons, and his perspective on the ever-evolving landscape of technology. He delves into the essential skills for effective technology leadership, the delicate balance between perfection and innovation, strategies for managing distributed teams, and his foresight on the future of technology. Join us as we unravel the insights and wisdom shared by this accomplished professional in the world of technology and leadership.
[00:34] - About Jörg Ewald
Jörg is the Chief Executive Officer and the Board Member of Volirium.
He is an interim CTO of Clyde Mobility.


