

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Oct 25, 2025 • 28min
Unlock the Power of Teams | Peter Cauwelier, PhD, Founder, TEAM.AS.ONE
Join Peter Cauwelier on The Brand Called You, founder of TEAM.AS.ONE, about unlocking the untapped potential of teams. Discover how psychological safety drives performance, engagement, and innovation, and learn practical tools to elevate your team.00:33- About Peter CauwelierPeter is the founder of TEAM.AS.ONE, which is an independent consulting keynote speaking and facilitation business. He created the Team Psychological Safety Certified Practitioner Program.

Oct 25, 2025 • 40min
Leadership That Cares | Lt Col Oakland McCulloch, Your Leadership Legacy
Retired Lieutenant Colonel Oakland McCulloch shares his journey from small-town roots to West Point, the Army, and beyond—revealing how selfless service, discipline, and team culture define true leadership.00:09- About Lt Col Oakland McCullochRetired Lieutenant Colonel Oakland McCulloch is the author of the 2021 release, Your Leadership Legacy: Becoming the Leader You Were Meant to Be.Oak is also an internationally recognized speaker who gives talks on leadership and success.

Oct 24, 2025 • 35min
A Journey of True Impact | Ignacio Edenburg, CEO, Edenburg Hospitality
Ignacio Edenburg’s life spans continents, cultures, and challenges—from his family’s escape during war to building businesses, raising a family, and leading with heart. Today, while battling myelofibrosis, he’s championing bone marrow awareness to save lives. His story is about resilience, love, and legacy.00:14- About Ignacio EdenburgIgnacio is the CEO of Edenburg Hospitality.

Oct 24, 2025 • 53min
Vijay Karia, Co-Founder & CEO of OptiCloud: Harnessing AI for Sustainable Digital Transformation
In this inspiring episode of TBCY, host Stephen Ibaraki sits down with Vijay Karia, co-founder and CEO of OptiCloud, award-winning AI and climate tech entrepreneur, and passionate advocate for Indigenous rights. Vijay shares his remarkable life story—from his multicultural upbringing and early exposure to global inequities, to his professional tennis career, and his pioneering journey in technology, private equity, and cloud sustainability.Learn how Vijay’s unique background shaped his mission to combat digital waste and drive sustainable transformation through AI. Discover how OptiCloud is revolutionizing cloud management by eliminating invisible digital waste, slashing energy consumption, and reinvesting in vulnerable communities and rainforests. Vijay also shares actionable advice for businesses to optimize their cloud usage for both profit and planet, insights from working with tech giants like Amazon, Microsoft, and Google, and an exclusive look at upcoming international climate events.

Oct 23, 2025 • 55min
Chris Wake, Founding Partner of Atypical Ventures: Investing in the Frontier
Welcome to TBCY! In this episode, host Stephen Ibaraki interviews Chris Wake, Founding Partner of Atypical Ventures. Chris shares his fascinating journey from his childhood curiosity and adoptive experience, to building and investing in groundbreaking frontier technologies. Discover how pivotal moments shaped his career, why he’s passionate about “plausible science fiction,” and how Atypical Ventures is fueling innovation in fields like synthetic biology, lunar data centers, nuclear isotopes, and critical infrastructure.Learn about the mindset of an “engineer with empathy,” the future of investing at the boundary of atoms, bits and cells, and why Chris believes real change comes from supporting outliers and overlooked research. Whether you’re a founder, investor, or curious mind, this episode is packed with insights into shaping the world’s future through radical innovation.

Oct 23, 2025 • 25min
Hussein Hallak, Author & Entrepreneur: Mastering Uncertainty and the Dark Art of Life Mastery
Welcome to another inspiring episode of TBCY (The Brand Called You)! In this candid conversation, host Ashutosh Garg sits down with Hussein Hallak—entrepreneur, author of "The Dark Art of Life Mastery," and CEO of Next Decentral. Hussein shares powerful insights from his journey from Syria to Vancouver, building over 20 startups, and embracing uncertainty as a source of strength.Discover why Hussein believes “control is a lie,” how failure has shaped his philosophy, and why he urges us to choose our purpose instead of endlessly searching for it. Whether you’re an entrepreneur, creative, or aspiring to live a more intentional life, this episode is packed with wisdom on risk, resilience, success, and living with joy.👉 Tune in as Hussein and Ashutosh explore:Lessons learned from Syria and adapting to new beginningsThe illusions we live by and the reality of uncertaintyLessons from failure and the adventure of entrepreneurshipStrategies to stop second-guessing yourself and making empowered choicesThe difference between success and purposeDiscovering joy and meaning in the chaos of life

Oct 22, 2025 • 27min
Stephanie Ng, Founder & CEO of Body Banter: Breaking Boundaries in Mental Health & Body Image Advocacy
In this inspiring episode of "The Brand Called You," host Ashutosh Garg sits down with Stephanie Ng, Founder and CEO of Body Banter and author of "Big Bites Break Boundaries."Stephanie opens up about her deeply personal journey with an eating disorder, the cultural stigmas surrounding mental health in Hong Kong and across Asia, and how storytelling can inspire change. She reveals the challenges and rewards of writing her memoir, the spark behind founding Body Banter, and the powerful impact of lived experience in breaking down mental health stigma.Stephanie also shares unique insights into generational differences in discussing body image, how schools and communities can do more to support youth, and the international collaborations that are shaping body image conversations around the world. This episode is a must-listen for anyone passionate about mental health, youth advocacy, and real stories of resilience.

Oct 22, 2025 • 21min
Reinventing Discovery, Globally | Terence Mak, CEO, IsWhere.com
From programming at 16 to building IsWhere.com, Terence’s journey is one of grit, vision, and global impact. Discover how this platform is transforming local businesses and tourism boards into storytellers, making them visible in a digital-first world.00:33- About Terence MakTerence is the CEO of IsWhere.com which is the location marketing platform helping to connect businesses to consumers.

Oct 21, 2025 • 25min
From Homeless to Hero: Rewriting the Rules | Tommy Kilpatrick, Author 'Forgive and Forget How to Nuke Your Credit Card Debt'
Discover Tommy Kilpatrick’s extraordinary journey—from choosing homelessness in America to empowering farmers in the Philippines, building sustainable communities, and challenging the traditional credit card system. An inspiring story of faith, courage, and unconventional wisdom.00:42- About Tommy KilpatrickTommy is a retired American living in the Philippines, teaching farmers how to build dome structures with bamboo vertical gardening and to open free, self managed healthcare clinics. He's also an author of a book titled Forgive and Forget How to Nuke Your Credit Card Debt

Oct 21, 2025 • 27min
From Screen to Page: Crafting Chandelier | Ben Hawken, Author, 'Chandelier'
Dive into an inspiring conversation with Ben Hawken on The Brand Called You, exploring his transition from video storytelling to writing his debut novel Chandelier. Discover insights on creativity, discipline, authentic dialogue, and blending science, espionage, and childhood innocence.00:34- About Ben HawkenBen is the author of a book titled Chandelier.


