

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Feb 23, 2024 • 49min
Pioneering Tech Innovation at the Crossroads of Engineering and Entrepreneurship | Joanne Wong | Chair, IEEE Entrepreneurship; General Partner of REDDS Capital
Meet Joanne Wong, a seasoned leader with a rich background in technology, engineering, and entrepreneurship. As a key figure in the Institute of Electrical and Electronics Engineers (IEEE) and the Chair of its Entrepreneurship program, she is actively shaping the future of tech startups globally. Join us as we delve into Joanne's insights on addressing challenges, fostering collaboration, and driving hard tech initiatives for a sustainable and tech-forward world.
[00:10] - About Joanne Wong
Joanne is the General Partner at REDDS Capital, a VC firm investing in global early-stage IT startups.
She is the Chair of IEEE (Institute of Electrical and Electronics Engineers).
She has worked with IBM, HP, SAP, and Cisco in multiple technical and strategic investment positions.

Feb 22, 2024 • 28min
Corporate Strategy for Progress and Performance | Prof Jens F Meyer, Adjunct Professor, INSEAD; Programme Director & Designer
In this episode of the Brand Called You, Prof Jens F Meyer, a professor at INSEAD with deep expertise in corporate strategy, draws on decades of research and advisory experience across industries and geographies to discuss rethinking competition, avoiding leadership pitfalls like the “stupid busy,” and pushing strategy into new, uncontested spaces. He explores how strategy must move from chasing performance towards enabling progress, the need for experimentation, and leveraging data analytics and AI. Jens provides perspectives on divergence across world regions in business models and the impacts of public policy frictions.
About Prof Jens F Meyer
Jens is a professor and lecturer.
He's a programme director and a designer.
He's also an adjunct professor at INSEAD.

Feb 22, 2024 • 25min
Blurring Boundaries with Tech | Giovanna D’Esposito, Sr Portfolio Director, Whysol Investments; Fmr GM, Uber, Southern Europe
In this episode of The Brand Called You, accomplished tech executive Giovanna D’Esposito shares her dynamic journey across engineering, consulting, and digital leadership roles. Giovanna discusses the blurring boundaries between tech and other industries, with technology increasingly embedded across sectors. Giovanna provides insights on mobility and technology opportunities like shared transport, autonomous vehicles, logistics automation and using AI for safety, efficiency and security. She also talks about regenerative medicine and efficient natural resource utilization exciting future trends, urging continued investment there.
00:36- About Giovanna D’Esposito
Giovanna D’Esposito is a Senior Portfolio Director at Whysol Investments.
She is also the former General Manager of Uber, Southern Europe.
Giovanna is also a seasoned senior executive with over 30 years of experience and a member of the YPO.

Feb 21, 2024 • 24min
Crafting Conscious Leaders Through Tresonance and Mindful Coaching | Vinit Taneja | Frientor, Executive Coach, Facilitator, Assessor and Trainer
In the dynamic realm of leadership, Vinit Taneja emerges as a seasoned guide, blending the principles of Tresonance, mindfulness, and conscious business. With a diverse professional journey, from multinational corporations to founding Tresonance Consulting, Taneja brings a unique perspective to coaching. Let's delve into his transformative coaching philosophy, exploring how he intertwines empathy, spirituality, and practical business acumen to shape leaders and organisations for holistic success.
[00:30] - About Vinit Taneja
Vinit, in his own words, is a Frientor.
He is an Executive Coach, a Facilitator, Assessor and Trainer.
He has worked with Johnson and Johnson, Gillette and Bharti Airtel.

Feb 21, 2024 • 25min
Antarctica's Frozen Realm: Leading with Empathy, Advocating Sustainability | Ram Prasad Lal | Antarctic Expedition Leader, India Meteorological Department, Ministry of Earth Sciences, GOI
In the frosty reaches of Antarctica, where the harsh climate and isolation create a unique crucible for exploration and research, Ram Prasad Lal stands as a seasoned leader with a remarkable journey. As the Antarctic Expedition Leader at the India Meteorological Department, Mr. Lal has not only weathered extreme conditions but has also played a pivotal role in advancing scientific understanding in this remote region. Join us as we delve into the life, challenges, and insights of Ram Prasad Lal, a leader whose expeditions transcend the frozen landscapes of Antarctica to offer lessons for all.
[00:34] - About Ram Prasad Lal
Ram is the Antarctic Expedition Leader at the India Meteorological Department, Ministry of Earth Sciences, Government of India.
He is a retired Scientist-E, Finance Officer and the Director, Budget and Planning.

Feb 20, 2024 • 25min
Innovation, and Training in Bridging Mental Health Gaps | Priti Sridhar, CEO, Mariwala Health Initiative
In this episode of The Brand Called You, Priti Sridhar delves into her journey from finance to mental health advocacy. She discusses key initiatives, challenges, and successes in the realm of mental health. From dismantling misconceptions to addressing the impact of the COVID-19 pandemic on marginalised communities, Priti shares valuable insights into MHI's innovative projects and its transformative role in enhancing mental health services.
00:30 - About Priti Sridhar
Priti Sridhar is the Chief Executive Officer of the Mariwala Health Initiative.
She spearheads the advocacy initiatives, where she leads the work on suicide prevention and workplace mental health.
She's on the advisory board for the global Mental Health Action Network.

Feb 20, 2024 • 24min
Cross-Cultural Partnerships in International Development | Andrea Nelson Trice, PhD, President, Catalyst Research LLC; Author
Join Andrea Nelson Trice, PhD, as she delves into the complexities of creating successful partnerships across cultures in the realm of international development. From navigating power dynamics to emphasising the importance of cultural sensitivity, Andrea shares her wealth of experience and research findings. Discover key strategies for fostering effective collaborations and gain valuable insights into the emerging trends shaping the future of social enterprises and nonprofit organisations.
[00:33] - About Andrea Nelson Trice
Andrea Nelson Trice is the President of Catalyst Research LLC.
She's a Senior Associate at the National Institute For Social Impact and an affiliate faculty member of the Regis University.
Her latest book is ‘Strong Together: Building Partnerships across Cultures in an Age of Distrust’.

Feb 19, 2024 • 59min
Navigating Physics, Biotech, and EdTech for Social Change | Komal Kaul | Co-Founder, Isotonik Solutions; Founder, Sam India Project
In a remarkable life filled with curiosity and contrarian perspectives, Komal Kaul has navigated through diverse dimensions, leaving an indelible mark in fields ranging from physics to biotechnology, education, and impactful social initiatives. A true innovator and philanthropist, her journey unfolds through inflection points, groundbreaking projects, and a commitment to making a positive impact on individuals and communities. Explore the extraordinary trajectory of Komal's career, from academic pursuits to pioneering advancements in biotechnology, contributing to education, and founding transformative edtech solutions for adult learners.
[00:34] - About Komal Kaul
Komal is the Co-Founder of Isotonic Solutions.
She is the Founder of the social program, Sam India Project.
She is the Chair of the People Action Network within YPO.

Feb 19, 2024 • 27min
Leadership Well-being in Focus | Dr. Theresa Larson | Founder, Movement Rx
Delve into the intricate relationship between leadership and well-being with Dr. Theresa Larson, a former Marine Corps officer turned wellness advocate. This insightful conversation navigates through her transformative journey—from military service to founding Movement RX and her current focus on leadership training. Uncover the challenges and triumphs at the crossroads of leadership and well-being as Dr. Larson shares profound insights. Gain a visionary perspective on fostering balanced and thriving leadership within our dynamic corporate landscape.
[00:34] - About Dr. Theresa Larson
Dr. Larson is the Founder of Movement RX.
She has been recognised and felicitated several times.

Feb 17, 2024 • 24min
Unlocking Sustainable Transformation | Prof Paolo Taticchi, Prof Strategy & Sustainability, Univ College London School of Management
Join Professor Paolo Taticchi as he delves into the evolving landscape of sustainability, the integration of ESG factors, and the imperative of designing cities for a resilient and vibrant future. Professor Taticchi shares insights drawn from his extensive experience, offering a unique perspective on the symbiotic relationship between sustainable practices and competitive advantage in businesses and cities alike.
00:36- About Prof Paolo Taticchi
Prof Paolo Taticchi is a professor of strategy and sustainability at the University College of London School of Management.
In addition to his academic and advisory work, he is also an entrepreneur, having co-founded four firms in the fields of engineering technology and consultancy.
He has been chosen as one of the world's top 40 Business School professors under the age of 40.


