By focusing on the audience funnel, owner and publisher Tom Lappas was able to generate 9,000 email subscribers and generated $34,000 at the Henrico Citizen.Lappas recently wrote a piece for Better News on how other news organizations can grow reader revenue and expand their email subscribers by focusing on the audience funnel. Lappas discusses that with host Michael O’Connell on this week’s Better News podcast. Read the full study.The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast, sign up for the weekly IAJ newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elizabeth Shimek of the Campaign Legal Center explains how a law that 72 percent of Arizona voters voted for in 2022 brings transparency to the campaign finance process.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Drew Lindsay, a senior writer at The Chronicle of Philanthropy, leads The Commons, a new vertical focusing on the issue of polarization along the lines of political ideology, gender, income, race, geography, culture, and religion.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Executive Director Wesley Wright discusses the ReNews Project, which funds and/or provides professional assistance to revive dormant student newspapers at Historically Black Colleges and Universities and at Hispanic-Serving Institutions.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Maya Chupkov, media and democracy program manager at California Common Cause, discusses a recently passed resolution requiring government offices in San Francisco to spend at least half of their advertising and outreach budgets on community and ethnic media outlets.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jane Ferguson might have dreamed of working for the BBC or CNN as a young reporter, but she encourages young journalists to think beyond the headlines to find the places where their work can be “additive.” A foreign correspondent for PBS NewsHour and a contributor to the New Yorker, Ferguson was recently named the inaugural winner of the Neal Conan Prize for Excellence in Journalism and last year published a memoir about her career.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Online News Association recently launched a new AI in Journalism Initiative to provide tools and practical training for journalists looking to incorporate artificial intelligence into their reporting. Meghan Murphy, ONA’s director of programs, and Hanaa Rifaey, ONA's head of strategic partnerships, share the details with It's All Journalism host Michael O'Connell.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Galen Stocking, a senior computational social scientist, discusses a new Pew Research Center study that examines the role guest interviews play in the 451 most listened-to podcasts.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Gene Sonn and Derrick Cain discuss the Philadelphia Journalism Collaborative, Resolve Philly's latest effort in solutions-oriented journalism and community engagement.Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Margot Susca, American University’s first professor of journalism, accountability and democracy, discusses her new book, “Hedged: How Private Investment Funds Help to Destroy America’s Newsrooms."Visit the It's All Journalism website to find out how to subscribe to our podcast and weekly email newsletter. Learn more about your ad choices. Visit podcastchoices.com/adchoices