
The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
Latest episodes

Apr 4, 2025 • 41min
EP 577: Smarter, Faster, & Safer Frozen Fulfillment with ColdTrack
Broadcasting from inside ColdTrack's Edison, NJ, freezer, this episode of The New Warehouse Podcast dives into the intricate details of cold chain fulfillment. Chilling with Kevin is Luke Vaccaro, Chief Operating Officer of ColdTrack. ColdTrack provides cold chain fulfillment specializing in direct-to-consumer (DTC) frozen and refrigerated shipping. If you've ever wondered how frozen food shows up perfectly packed on your doorstep, this episode delivers the answers.Learn more about Collision Awareness here. Get your free ID Label sample right here. Lift smarter with TAWI Follow us on LinkedIn and YouTube.Support the show

Apr 2, 2025 • 18min
EP 576: Sientis is Reinventing Inventory Accuracy with Drones
Inventory accuracy can make or break warehouse efficiency, customer satisfaction, and overall operational performance. In this episode of The New Warehouse Podcast, we speak with Jim Mass, Rajiv J Gandhi, and Mouhyemen Khan from Sientis, a Nokia venture, about their Autonomous Inventory Monitoring Service (AIMS), recently rebranded to Sientis. Sientis leverages drone technology to streamline warehouse operations, significantly improving inventory accuracy, efficiency, and ROI. By deploying drones with advanced AI and computer vision, Sientis addresses the tedious and error-prone nature of traditional manual counting methods, transforming inventory control into a seamless, highly accurate digital experience.Learn more about Collision Awareness here. Follow us on LinkedIn and YouTube.Support the show

Mar 31, 2025 • 33min
EP 575: Fulfillment Operations Excellence at Scale with Dr. Squatch
In this episode of The New Warehouse Podcast, host Kevin Lawton speaks with Andrew Sutton, Senior Director of Fulfillment Operations at Dr. Squatch; the popular men’s personal care brand. Known for its witty marketing and commitment to natural ingredients, Dr. Squatch has exploded in popularity across direct-to-consumer (D2C) and retail channels. Andrew shares how his career evolved from a seasonal customer service rep to leading fulfillment strategy at one of the fastest-growing brands in the men’s care space. Dr. Squatch’s bold marketing approach—featuring memorable campaigns with Mike Tyson and Sydney Sweeney—has helped fuel its rapid rise and strong brand recognition. This conversation dives into the decisions behind outsourcing fulfillment, navigating rapid growth, and why Dr. Squatch has built an internal fulfillment team despite not operating its own warehouses.Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 27, 2025 • 33min
Sustainability in the Warehouse Industry: Strategies and Challenges
In this episode of The New Warehouse Podcast, host Kevin speaks with Allison Meyers, Director of Marketing and Communications at Fives Intralogistics, and Brian Keiger, Chief Commercial Officer at ConveyCo Technologies, about sustainability in the warehouse industry. Representing the Conveyor Sortation Solutions Group and the Mobile Automation Group of MHI respectively, Allison and Brian discuss the challenges organizations face in implementing sustainable practices. They explore how companies can begin their sustainability journeys, the importance of leadership buy-in, and the benefits of measuring progress through KPIs. The conversation highlights the collaborative efforts required to achieve sustainability goals and the long-term business value of such initiatives.Learn more about the Mobile Automation Group here: https://www.mhi.org/magLearn more about Convery Sortation Solutions Group here: https://www.mhi.org/cssLearn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 26, 2025 • 34min
EP 574: Building a Thriving Supply Chain Community for Operational Excellence
Welcome to this episode of The New Warehouse Podcast featuring Charles Cushing, Founder of StartOps, a specialized community for supply chain, CX, and finance operators at omnichannel brands. In this conversation, Charles shares how his past experiences managing operations at a fast-growing e-commerce startup led him to build a network to provide operators with critical peer-to-peer insights. StartOps addresses common issues in operations, from vendor selection to career development, by connecting professionals in a curated, referral-based environment. As we move through 2025, Charles reveals what's top of mind for operators and how community-driven support and technology insights are shaping the future of operations.Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 24, 2025 • 35min
EP 573: Master Data in Warehouse Automation with KNAPP’s Marinus Bouwman
In this episode of The New Warehouse Podcast, Kevin welcomes Marinus Bouwman, Product Manager and Business Development Lead at KNAPP, to discuss the role of master data in warehouse automation. KNAPP, a global leader in intelligent automation solutions, has pioneered advancements in data-driven automation for industries like food retail, healthcare, and general logistics.Tune in to hear Bouwman share insights into how high-quality data fuels automation, why master data often gets overlooked, and how KNAPP’s software solutions address these challenges. Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 19, 2025 • 33min
EP 572: How Surgere and Trane Technologies are Advancing Supply Chain Visibility
In this episode of The New Warehouse Podcast, Kevin sits down with Bill Wappler, CEO of Surgere, and Dave Russler Senior Manager at Trane Technologies to discuss how their partnership is transforming supply chain visibility. Surgere, an IOT technology company, and Trane Technologies, a global leader in climate solutions, have come together to tackle one of the biggest challenges in logistics—knowing exactly where products and components are at any given moment. Their collaboration improves efficiency, reduces errors, enhances tracking, and paves the way for AI-driven solutions.Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 17, 2025 • 30min
EP 571:Rethinking Retail Return Logistics with Fillogic and Loop Returns
The world of logistics is changing fast, and nowhere is that more evident than in retail return logistics. In this episode of The New Warehouse Podcast, Kevin sits down with Bill Thayer, Founder and CEO of Fillogic, and Chris Long, SVP of Technology at Loop Returns, live from Manifest 2025. They discuss how their companies are reshaping the returns process, making it more efficient, sustainable, and cost-effective.Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show

Mar 15, 2025 • 1h 9min
The Evolution of PR & Marketing in Material Handling
It's no secret that the material handling world has evolved dramatically in the last few years. With more technology than ever before being utilized in the material handling space the way to create awareness around what is happening has changed as well.In this originally live podcast Kevin was joined by Ashton Maxfield, President & Founder of Master Plan Communications, to discuss how PR and marketing have evolved along with the material handling industry.Ashton saw the evolution coming and decided to apply what he had learned in other industries to the material handling industry and has worked with companies like Big Joe and Nucor Warehouse Systems to help get their message out.If you're curious how to get your message out whether you are a start up in the space, PR or marketing professional or an already established company looking to evolve this is the session for you.We'll also dive into how to maximize your ProMat and tradeshow presence.Learn more about Master Plan Communications here. Learn more about Collision Awareness here. Get your free ID Label sample right here. Lift smarter with TAWI Follow us on LinkedIn and YouTube.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the show

Mar 12, 2025 • 37min
EP 570: Inside Zebra and Körber’s Partnership for Smarter Warehouse Technology
In this episode of The New Warehouse Podcast, Kevin sits down with Andre Luecht, Global Strategy Lead at Zebra Technologies; Mark Delaney, Mobility Solutions Leader at Körber Supply Chain; and Mark Butler, Global Partner Management Manager at Zebra Technologies. Zebra, known for its barcode printers and scanners, has expanded significantly, incorporating AI, RFID, robotics, and machine vision technologies. Körber, recognized for its comprehensive warehouse management (WMS), order management (OMS), and now transportation management systems (TMS), tackles complex supply chain challenges for global enterprises. Together, Zebra and Körber leverage strategic collaboration to digitize warehouse operations, enhancing data capture and process optimization to meet growing market expectations for speed, efficiency, and accuracy.Learn more about Collision Awareness here. Get your free ID Label sample right here. Follow us on LinkedIn and YouTube.Support the show