Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe | Customer Experience Strategy Expert
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Episodes
Mentioned books
Nov 26, 2019 • 48min
When it comes to B2B customer experience most firms still have a lot of work to do - Interview with Nick Hague of B2B International
When it comes to B2B customer experience most firms still have a lot of work to do - Interview with Nick Hague, Director and Chairman of B2B International, a leading global B2B market research and consulting specialist, and author of a couple of books. Nick joins me today to talk about his new book that he has co-authored with Paul Hague, his father: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX, how it came about and what we can learn from it.
Nov 26, 2019 • 33min
Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa
Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of a number of best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Story Driven: You don't need to compete when you know who you are, why stories and why now, a flavour of some of the stories in the book, why stories are so important and how to find your own story.
Nov 26, 2019 • 40min
Should you be considering using blockchain for your customer loyalty program? - Interview with Jessica Groopman and Jeremiah Owyang
Should you be considering using blockchain for your customer loyalty program? - Interview with Jessica Groopman and Jeremiah Owyang, industry analysts and founding partners at Kaleido Insights. They join me today to talk about blockchain, customer loyalty programmes and why and when you should consider learning more.
Nov 26, 2019 • 25min
Digital transformation and the pursuit of customer centricity: Lessons from the frontline - Interview with Martijn Gribnau of Genworth Financial
Digital transformation and the pursuit of customer centricity: Lessons from the frontline - Interview with Martijn Gribnau, Chief Transformation Officer, at Genworth Financial, an S&P 400 insurance company that is focused on providing long term care insurance, life insurance, annuity retirement solutions and more. I spoke to Martijn at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about digital transformation, the pursuit of simplicity, customer centricity and leadership behaviour.
Nov 26, 2019 • 31min
Getting help is often fraught with friction. It shouldn’t be - Interview with Tom Martin of Glance Networks
Getting help is often fraught with friction. It shouldn’t be - Interview with Tom Martin of Glance Networks, an enterprise software company that provides a "visual engagement platform" for their clients that combines cobrowse, agent video, and screen share into a tool for contact centre and customer support agents to help them interact with customers. Tom joins me today to talk about the challenge of providing tech support to your parents over the phone, how their technology works, the use case and why they chose to ask Forrester to evaluate the impact of the application of their technology.
Nov 26, 2019 • 24min
Relevance, personalization and what many firms are missing when it comes to GDPR - Interview with Rob Walker of Pega
Relevance, personalization and what many firms are missing when it comes to GDPR - Interview with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. I spoke to Rob at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about customer relevance, personalisation, artificial intelligence, GDPR and what firms should be focusing on in this era of constant change. This is the second of three interviews that I conducted at Pegaworld (like last year) so look out for the final one coming out in the next couple of weeks.
Nov 26, 2019 • 33min
The finish is just as important as the start of any experience - Interview with Pauline Wilson of Virgin Holidays
The finish is just as important as the start of any experience - Interview with Pauline Wilson, who is VP of Operations at Virgin Holidays. Pauline joins me today to talk about going undercover, better understanding their customers, their customer journey mapping initiative and the improvements that have sprung from that.
Nov 26, 2019 • 17min
Customer engagement, AI and GDPR Article 22 - Interview with Jeff Nicholson of Pega
Customer engagement, AI and GDPR Article 22 - Interview with Jeff Nicholson of Pega, Vice President, CRM Product Marketing at Pegasystems, a leading provider of software for customer engagement and operational excellence. I spoke to Jeff at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about GDPR, what it means, its impact and reach and what firms should be doing and keeping in mind in this new GDPR era. This is the third of three interviews that I conducted at Pegaworld.
Nov 26, 2019 • 40min
Delivering a personalized customer experience the Zappos Way - Interview with Alex Genov of Zappos
Delivering a personalized customer experience the Zappos Way - An interview with Alex Genov, Head of Customer Research for Zappos.com. I spoke to Alex when I was in Las Vegas in June and talked to him about Zappos, personalization, what many folks are getting wrong, what Zappos has learnt with their personalization efforts and where they are headed.
Nov 26, 2019 • 40min
Applying design thinking to culture change and employee experience - Interview with Karen Jaw-Madson
Applying design thinking to culture change and employee experience - Interview with Karen Jaw-Madson, Principal of Co.-Design of Work Experience and author of a new book: Culture Your Culture: Innovating Experiences @Work. Karen joins me today to talk about the book, applying design thinking to the culture change process, the DOWE framework and what leaders and organisations should be doing to create a more innovative culture at work.
