Punk CX: Customer Experience Insights with Adrian Swinscoe

Today’s interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale, a brand strategy, design and experience firm. They also define themselves as a simplicity company and help brands deliver simpler experiences to their customers. Brian joins me today to talk about simplicity and the performance of brands that have simplicity at their heart, how that relates to both customer and employee experience and what they are learning from their research about what we should be doing to improve both customer and employee experience. This interview follows on from my recent interview – 140 leaders share the lessons they learned during the pandemic – Interview with Joseph Michelli – and is number 367 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant. Joseph joins me today to talk about his new book: Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges, why he wrote the book, what can we learn from all of the leaders he talked to and what leaders should be doing going forward, particularly when it comes to improving the customer, employee and leader experience. This interview follows on from my recent interview – How can you relate to B2B customers when they more ‘hidden’ from you than before? – Interview with Jeroen Corthout of Salesflare – and is number 366 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Jeroen Corthout who is the co-founder and CEO of Salesflare, an intelligent CRM that has been built specifically for smaller businesses selling B2B. It is most popular with agencies and fast growing startup companies. Jeroen joins me today to talk about the problems that sales people have with CRM systems and what he is seeing in the service and experience market and what sales people should be doing to develop better relationships with their customers. This interview follows on from my recent interview – What if customers want more than excellent service? – Interview with Steven Van Belleghem – and is number 365 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Steven Van Belleghem who is an international keynote speaker, entrepreneur and best-selling author. Steven joins me today to talk about his new book: The Offer You Can't Refuse: What If Customers Want More Than Excellent Service? , the core premise, what the future looks like, what we can learn from it and how it can help us deliver better service and experience outcomes. This interview follows on from my recent interview – Customer experience doesn’t stop – Interview with Richie Manu – and is number 364 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Richie Manu, who is Programme Director (Culture & Enterprise) at University of the Arts London, a multi-award-winning lecturer, a designer, creative consultant and author. Richie joins me today to talk about how the student and educator experience has changed over the last few months, what customer experience means to him and design-led, creative businesses and art entrepreneurs and what the future of experience looks like from his perspective. This interview follows on from my recent interview – Proactive support is the holy grail of customer support – Interview with Paul Adams of Intercom – and is number 363 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Paul Adams who is the SVP of Product at Intercom, which helps brands build their customer relationships through conversational, messenger-based experiences across the customer journey. Paul joins me today to talk about putting proactive support back on the agenda, what proactive support means for support teams, what’s stopping support teams getting started and the future of service and experience amongst a few other things. This interview follows on from my recent interview – The difference and relationship between emotion, empathy and emotional intelligence in customer experience – Interview with Sandra Thompson – and is number 362 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today’s interview is with Sandra Thompson, a published consultant, lecturer, course leader and trainer in the field of customer experience, emotional intelligence and, more recently, remote work. Sandra joins me today to discuss emotion, empathy and emotional intelligence in customer experience, the need for and value of empathy, the difference and relationship between emotion, empathy and emotional intelligence, why empathy and emotional intelligence is needed now more than ever, the role of technology and culture in all of that and if there is any downsides to all of this. This interview follows on from my recent interview – Language is the most basic form of personalisation and it plays a huge role in a customer’s experience – Interview with Allison McDougall of Amplexor – and is number 361 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month. Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

Today’s interview is with Allison McDougall who is the SVP of Global Revenue at Amplexor, a leading digital solution provider offering global compliance, digital experience and content solutions. Allison joins me today to talk about language, culture and what it takes to deliver a great customer experience when operating across borders or across multiple languages and cultures. This interview follows on from my recent interview – Our leadership impact is really about how we show up and who we are – Interview with Anese Cavanaugh – and is number 360 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month. Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

Today’s interview is with Anese Cavanaugh, creator of the IEP Method® (Intentional Energetic Presence®), an advisor and thinking partner to leaders and organizations around the world, a keynote speaker, and author of the books Contagious Culture and Contagious You. She joins me today to talk about showing up, leadership, the IEP Method, what we can learn from it and how it can help us deliver better service and experience outcomes. This interview follows on from my recent interview – Why we are building the Women In CX community – Interview with Clare Muscutt – and is number 359 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month. Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.

Today’s interview is with Clare Muscutt who is recognised as one of the most prominent and valued millennial voices in CX, an international consultant, keynote speaker and soon to be the author of the book ‘How to be Awesome at CX’’. She is also the leader of the Women in the CX community and host of the podcast ‘Inspiring Women in CX.’ She joins me today to talk about her Women in CX community, how it came about, why it is need and how to get involved. This interview follows on from my recent interview – Customer success (CS) = Customer experience (CX) + Customer outcomes (CO) – Interview with Nick Mehta of Gainsight – and is number 358 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month. Join Pega for a series of free online events focused on shaping the future of business and designing today's tech to solve for tomorrow's challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You'll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.