First Principles

Karthik Jayaraman, co-founder and MD of WayCool Foods, shares his unique approach to building an agri-tech startup. He discusses the challenges of extending availability of Indian apples, the trade-off between efficiency and responsiveness in supply chains, and the importance of accurate inventory measurement in the food industry. He also explores his methods of learning as a CEO and the similarities between parenting and being a CEO.

Guests discuss motivation, perseverance, and finding the right opportunity. Deep Kalra shares insights on surviving as a travel business and listing on NASDAQ. Discussions include B2B opportunities, shifting mindsets, and productizing homes. Experiences of multiple acquisitions and prioritizing strengths are shared. The unique approach of Indigo Alliance Airlines is highlighted. Embracing constraints, quantifying timelines, and finding talented people are also covered.

If you started listening to First Principles—The Ken's fortnightly leadership podcast—in 2023, then today's special episode might be something you'll love. We went back to guests from episodes 6 to 10 from 2022 and created a supercut episode highlighting some of the most interesting bits from conversations with these accomplished leaders.We'd urge you to listen to the full episodes, but this is a great place to start if you've been meaning to check out our older episodes but haven't gotten around to it.We begin with Harshil Mathur, the co-founder and CEO of Razorpay—a fintech giant offering loans, payroll services, and even bank accounts.Harshil talks about his journey into entrepreneurship, how Razorpay develops products, the importance of deliberately driving company culture, and much more. Episode 6: Razorpay CEO Harshil Mathur talks about deliberate culture, building to a need, and the principles of product developmentNext, we have Vineeta Singh, the co-founder and CEO of SUGAR Cosmetics—one of India's most popular and fastest-growing cosmetics brands.Vineeta talks about overcoming stereotypes as a female founder, the importance of passion when selecting your workplace, and why hustle, hunger, humour, and humility are key pillars of SUGAR's culture. Episode 7: Vineeta Singh of SUGAR Cosmetics talks about building products, educating consumers, and focusing on the long termAnd then, we have Amrish Rau, the CEO of Pine Labs—the payments solution provider whose point-of-sale terminals are visible in most Indian shops and stores.In 2016, Citrus Pay, an online payments provider Amrish co-founded, was acquired by rival PayU for $130 million in cash. It was one of the most significant acquisitions back then. But Amrish says it is also one of his biggest regrets. As a first-time founder, he decided to sell his company too quickly. Amrish tells us why.Episode 8: Amrish Rau of Pine Labs talks about the differences between being a founder and CEONext, we have Amit Agarwal, the co-founder and CEO of NoBroker—the 8-year-old Bengaluru-headquartered real estate platform that wants to disrupt the very concept of brokerage fees.Amit speaks about entering management consulting as a young MBA because it paid the most, starting a business that almost no investor wanted to fund, convincing notoriously value-minded Indians to pay a subscription fee before finding a rental apartment, and running a frugal organisation with a cockroach mentality.Episode 9: Amit Agarwal of NoBroker talks about his single-minded mission to disrupt brokerage, building a cockroach company, and why his office address is a secretAnd finally, we have Tarun Mehta, the co-founder and CEO of Ather Energy—India's best-known electric scooter maker. Tarun speaks about his journey to convince investors of his vision, doing hard things that defied common sense, building an organisation over decades, and why it takes at least three years to make a true impact at work.Episode 10: Tarun Mehta of Ather Energy talks about doing hard things, going down multi-year rabbit holes, building companies over 30-40 years, and being chief storytellerThe Ken is India's first subscriber-only business journalism platform. Check out our deeply reported long-form stories, insightful newsletters, original podcasts, and much more here: https://the-ken.com/?utm_source=website&utm_medium=podcasts&utm_campaign=podcast_ep One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

We don’t have a new First Principles episode this week, but we do have something special for you.If you’ve enjoyed this podcast, you’ve already built a curiosity for mental models that force you to look at the world differently. To break down complex problems from the ground up. To analyse and synthesise.This, precisely, is also what the First Principles newsletter is about.Each Sunday, this newsletter will bring fresh insights into how accomplished founders, leaders, and changemakers apply First Principles thinking to see the world differently and remake it in their vision.If you’re a free or paying subscriber of The Ken, you’ll find this newsletter in your inbox already.But if not, please click here, sign up for free on our website, and you'll receive the newsletter in your inbox for free: https://the-ken.com/?utm_source=website&utm_medium=podcasts&utm_campaign=podcast_ep One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.