Social Science Bites

How hard do we fight against information that runs counter to what we already think? While quantifying that may be difficult, Alex Edmans notes that the part of the brain that activates when something contradictory is encountered in the amygdala - "that is the fight-or-flight part of the brain, which lights up when you are attacked by a tiger. This is why confirmation can be so strong, it's so hardwired within us, we see evidence we don't like as being like attacked by a tiger." In this Social Science Bites podcast, Edmans, a professor of finance at London Business School and author of the just-released May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It, reviews the persistence of confirmation bias -- even among professors of finance. "So, what is confirmation bias?" he asks host David Edmonds. "This is the temptation to accept something uncritically because we'd like it to be true. On the flip side, to reject a study, even if it's really careful, because we don't like the conclusions." Edmans made his professional name studying social responsibility in corporations; his 2020 book Grow the Pie: How Great Companies Deliver Both Purpose and Profit was a Financial Times Book of the Year. Yet he himself encountered the temptation to both quickly embrace findings, even flimsy ones, that support our thesis and to reject or even tear apart research, even robust results, that doesn't. While that might seem like an obviously critical thinking pitfall, surely knowing that it's likely makes it easier to avoid. You might think so, but not necessarily. "So smart people can find things to nitpick with, even if the study is completely watertight," Edmans details. "But then the same critical thinking facilities are suddenly switched off when they see something they like. So intelligence is, unfortunately, something deployed only selectively." Meanwhile, he views the glut of information and the accompanying glut of polarization as only making confirmation bias more prevalent, and not less. Edmans, a fellow of the Academy of Social Sciences and former Fulbright Scholar, was previously a tenured professor at the Wharton Business School and an investment banker at Morgan Stanley. He has spoken to policymakers at the World Economic Forum and UK Parliament, and given the TED talk "What to Trust in a Post-Truth World." He was named Professor of the Year by Poets & Quants in 2021.

Consider some of the conflicts bubbling or boiling in the world today, and then plot where education – both schooling and less formal means of learning – fits in. Is it a victim, suffering from the conflict or perhaps a target of violence or repression? Maybe you see it as complicit in the violence, a perpetrator, so to speak. Or perhaps you see it as a liberator, offering a way out a system that is unjust in your opinion. Or just maybe, its role is as a peacebuilder. Those scenarios are the framework in which Tejendra Pherali, a professor of education, conflict and peace at University College London, researches the intersection of education and conflict. In this Social Science Bites podcast, Pherali discusses the various roles education takes in a world of violence. "We tend to think about education as teaching and learning in mathematics and so forth," he tells interviewer David Edmonds. "But numeracy and literacy are always about something, so when we talk about the content, then we begin to talk about power, who decides what content is relevant and important, and for what purpose?" Pherali walks us through various cases outlining the above from locales as varied as Gaza, Northern Ireland and his native Nepal, and while seeing education as a perpetrator might seem a sad job, his overall work endorses the value and need for education in peace and in war. He closes with a nod to the real heroes of education in these scenarios. "No matter where you go to, teachers are the most inspirational actors in educational systems. Yet, when we talk about education in conflict and crisis, teachers are not prioritized. Their issues, their lack of incentives, their lack of career progression, their stability in their lives, all of those issues do not feature as the important priorities in these programs. This is my conviction that if we really want to mitigate the adverse effects of conflict and crisis on education of millions of children, we need to invest in teachers." A fellow of the Academy of Social Sciences and of the Higher Education Academy, he is a co-research director of Education Research in Conflict and Crisis and chair of the British Association for International and Comparative Education.

Safiya Noble, author and scholar, discusses how search engines reveal the biases of their programmers. She exposes the appalling material highlighted by search engines and offers recommendations for improvement. The podcast covers biased search results, the presence of stereotypes, the need for disambiguation, and the potential changes to Google's algorithm to tackle biases.

Most of us recognize the presence of ritual, whether in a religious observance, an athlete's weird pre-competition tics, or even the cadence of our own morning ablutions. In general, most of these rituals are seen as harmless and probably a little unnecessary (or even silly). But according to cognitive anthropologist Dimitris Xygalatas, ritual often serves a positive purpose for individuals – synchronizing them with their communities or relieving their stress. In this Social Science Bites podcast, Xygalatas defines for host David Edmonds what his research considers ritual, citing two important characteristics of ritual: causal opacity (such as rain dances not actually creating precipitation) and that the ritual matters, often greatly, to the participants. What isn't ritual, he notes, is habit – although habits can veer into ritual/ "Utilitarian actions can become ritualized," Xygalatas says, "and to that extent, they can be considered as rituals. So .. because I am a very avid consumer of coffee, when I get up in the morning, I always have to make a cup of coffee – [and] it always has to be in the same cup." Xygalatas then describes fieldwork he's done on "high-intensity" rituals, ranging from firewalking in Spain or an "excruciating" annual religious procession in Mauritius. These efforts – part ethnography and part lab experiment – have given him unique insight into the results of jointly experienced ritual, much of which he detailed in his recent book, Ritual: How Seemingly Senseless Acts Make Life Worth Living. (In a blurb, Jane Goodall wrote the book shows "how and why our most irrational behaviors are a key driver of our success.") An associate professor in anthropology and psychological sciences at the University of Connecticut – where he heads the Experimental Anthropology Lab – Xygalatas also discusses the transdisciplinary scope of his work. This reflects his own roots in both anthropology and religious studies (he is a past president of the International Association for the Cognitive and Evolutionary Sciences of Religion).

At the end of every interview that host David Edmonds conducts for the Social Science Bites podcast, he poses the same question: Whose work most influenced you? Those exchanges don't appear in the regular podcast; we save them up and present them as quick-fire montages that in turn create a fascinating mosaic of the breadth and variety of the social and behavioral science enterprise itself. In this, the fifth such montage, we offer the latest collection. Again, a wide spectrum of influences reveals itself, including nods to non-social-science figures like philosopher Derek Parfit and primatologist Jane Goodall, historical heavyweights like Adam Smith and the couple Sidney and Beatrice Webb, and two past guests on Social Science Bites itself, Nobel Prize laureates Angus Deaton and Daniel Kahneman.

Is giving to a charitable cause essentially equivalent to any other economic decision made by a human being, bounded by the same rational and irrational inputs as any other expenditure? Based on research by psychologist Deborah Small and others working in the area of philanthropy and altruism, the answer is a resounding no. In this Social Science Bites podcast, Small, the Adrian C. Israel Professor of Marketing at Yale University, details some of the thought processes and outcomes that research provides about charitable giving. For example, she tells interviewer David Edmonds, that putting a face to the need – such as a specific hungry child or struggling parent – tends to be more successful at producing giving than does a statistic revealing that tens of thousands of children or mothers are similarly suffering. This "identifiable victim effect," as the phenomenon is dubbed, means that benefits of charity may be inequitably distributed and thus do less to provide succor than intended. "[T]he kind of paradox here," Small explains, "is that we end up in many cases concentrating resources on one person or on certain causes that happened to be well represented by a single identifiable victim, when we could ultimately do a lot more good, or save a lot more lives, help a lot more people, if – psychologically -- we were more motivated to care for 'statistical' victims." That particular effect is one of several Small discusses in the conversation. Another is the "drop in the bucket effect," in which the magnitude of a problem makes individuals throw up their arms and not contribute rather than do even a small part toward remedying it. Another phenomenon is the "braggarts dilemma," in which giving is perceived as a good thing, but the person who notes their giving is seen as less admirable than the person whose gift is made without fanfare. And yet, the fact that someone goes public about their good deed can influence others to join in. "[O]ne of the big lessons in marketing," Small details, "is that word of mouth is really powerful. So, it's much more effective if I tell you about a product that I really like than if the company tells you about the product, right? You trust me; I'm like you. And that's a very effective form of persuasion, and it works for charities, too." Small joined the Yale School of Management in 2022, moving from the University of Pennsylvania's Wharton School, where she had been the Laura and John J. Pomerantz Professor of Marketing since 2015. In 2018, she was a fellow of the American Psychological Society and a Marketing Science Institute Scholar.

Psychologist Hal Hershfield discusses the ability to mentally time travel and its impact on decision-making. He explores the significance of connecting with our future selves, the different perceptions of the future among individuals, milestone birthdays, and the exploration of long-term decision making and personal identity.

Melissa Kearney discusses the long-term benefits of growing up in a two-parent household, the decline in marriage rates in the United States, the impact of non-marriage on children and society, policy proposals for reversing the declining marriage trend, and the cultural war among social scientists regarding the significance of the family.

While it seems intuitively obvious that good management is important to the success of an organization, perhaps that obvious point needs some evidence given how so many institutions seem to muddle through regardless. Enter Raffaela Sadun, the Charles E. Wilson Professor of Business Administration at Harvard Business School and co-leader of the Digital Reskilling Lab there. Working through several managerial mega-projects she co-founded, Sadun can both identify traits of successful management and even put a quantitative value to what good management can bring to a firm (spoiler alert – as Sadun will explain, it's a big number). In this Social Science Bites podcast, Sadun discusses her research findings with host David Edmonds, who open his inquiry with a very basic question: What, exactly, do we mean by 'management'? "It's a complicated answer," Sadun replies. "I think that management is the consistent application of processes that relate to both the operations of the organization as well as the management of human resources. And at the end of the day, management is not that difficult. It's being able to implement these processes and update them and sort of adapt them to the context of the organization." In a practical sense, that involves things like monitoring workers, solving problems and coordinating disparate activities, activities that ultimately require someone "to be in charge." But not just anyone, Sadun details, and not just someone who happens to be higher up. "The most effective managers are the ones that are able to empower and get information and reliable information from their team, which is fundamentally a bottom-up approach rather than a top-down approach." If that sounds a little different from the adversarial relationship many expect between workers and managers, well, good management is a little different, she continues. "I can see how you can think of this as being a trade-off (profit versus well-being of workers), but if you look at the type of practices that we measure, as I said, they're not exploitations, but they are ways to get people engaged and empowered to sort of participate into the work. It's always possible that there are organizations that push so much on one side of the equation that make people very unhappy. In my experience, these type of situations are not sustainable." Good people – the ones employers prize -- won't put up with too much garbage. "Talented people are attracted--to the extent that they want to work for somebody else—they're attracted to places where their life is not miserable." Sadun came to her conclusions through projects like the World Management Survey, which she co-founded two decades ago. "We spoke with more than 20,000 managers to date—around 35 countries, [and ..] collected typically [by] talking with middle managers." Other big projects include the Executive Time Use Study, and MOPS-H, the first large-scale management survey in hospitals and one conducted in partnership with the US Census Bureau. In her native Italy, Sadun was an economic adviser to the Italian government in the early 2020s, earning the highest honor possible from the government, the Grande Ufficiale dell'Ordine "Al Merito della Repubblica Italiana." In the United States, serves as director of the National Bureau of Economic Research Working Group in Organizational Economics, and is faculty co-chair of the Harvard Project on the Workforce.