All Business with Jeffrey Hayzlett

Getting your message out there and staying authentic are important at any time, but especially now.Brands across all industries are changing their messaging – giving the people what they want. You’ve seen the TV commercials pushing social responsibility in order to adapt to the current situation; however, some did it quicker while others lingered and scrambled to catch up.Today’s first guest, Tom Edwards, Technology Evangelist at BlackFin360 and CMO for Tripleclix explains why it’s important for brands to get engaged at a time like this, and the connection between behavior, marketing, and authenticity. Jeffrey and Tom also talk about video games, how tech is changing our lives, and how it could change our environment (not birds and trees) in the not so distant future.   Podcasting is a great way to get your message out there and few people know more about podcasting than Chris Krimitsos, founder of Cutting Edge Events. He runs PodFest, one of the country’s largest podcasting conventions. Like many businesses, Chris is pivoting from in-person to online events, while also trying to experiment with the online format. Jeffrey and Chris get into what it takes to start a podcast, why now is a good time to do so, and the biggest mistake podcasters make. Connect with Tom: https://www.linkedin.com/in/tedwards/ Connect with Chris: https://podfestexpo.com/ C-Suite Supplies: https://c-suitesupplies.com/ C-Suite Loans: https://www.c-suiteloans.com/ Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840   Learn more about your ad choices. Visit megaphone.fm/adchoices

CChange is in the air.Today’s first guest is Mary Lue Peck, CEO of the National Speakers Association (NSA). Her job is to build, maintain, and grow the professional speaking community as well as be receptive to change – leading with yes. NSA is changing its business model to be adaptable for the world we now live in. Mary Lue says we need to think of all big events, virtual and in person as more than an 8-hour daily lecture series. Despite admitting they have fallen behind attracting more Millennials and Gen Z’ers, they’re changing that to entice younger professionals interested in pursuing a speaking career. Speaking of the next generation, today’s second guest has some advice for them: “sit down, shut up and listen up.” Dr. Jeffrey Magee is not only a professional speaker himself, but a best-selling author, trainer, and publisher of Professional Performance Magazine. You better get comfortable for this interview because Dr. Magee talks fast and gives a lot of key insights. He says that following your passion won’t lead to success, that leaders can be developed, and that you need to truly understand the six hats a leader needs to wear to be successful. C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

You never stop learning and today’s guests are proof of that adage.Bob Pizzini is a decorated naval officer who used to dismantle bombs throughout his 26 year career. Now, he’s a business owner and CEO of iFly Virginia Beach -- an indoor skydiving franchise, and helps train the next generation of leaders as CEO of Elevate Your Leadership. Bob says it’s important that everyone on your team is aware of their level of responsibility and where they fit into the success of the operation. This doesn’t mean that leaders shouldn’t stop learning, Bob calls leadership a “perishable” skill. In fact, find out what skills Bob says all leaders should constantly brush up on. Can you tell when you’re being lied to? Our second guest does. Traci Brown is a fraud-busting, body language expert who made a living interpreting the body language of criminals and politicians (and sometimes, they’re one in the same). While Traci doesn’t give away all her tools of the trade, she does lend us all some insight into how to spot a liar (HINT: you need to know which questions to ask). She also gives you a time-tested technique used by the best interrogators in the business to find out if a story is true. Traci also leaves us with a prediction about a very prominent politician.C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we “look behind the curtain” of the C-Suite Network and TallGrass Public Relations with Jeffrey’s business partner, Karl Post.Jeffrey and Karl go way back, and their first meeting got off to a rocky start. While things have obviously changed throughout the years, both men admit they still don’t always get along, but that’s a good thing. Each of their strengths play well with their overall business dynamic. They covered the origins of the C-Suite Network and how harnessing that power lead them to their latest business ventures, C-Suite Loans and C-Suite Supplies.C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

COVID-19 is making business chaotic and you should embrace it according to today’s guest.Bob Miglani, loves chaos so much he named his company, Embrace the Chaos. During the interview, Bob and Jeffrey talk about the four forces of chaos, staying grounded and a valuable business lesson you can learn from ice cream. He also says while you can’t control the chaos, you can control yourself and your creative response to what’s going on around you. Times like these are ripe for experimentation. Don’t settle on Plan A and Plan B, have multiple plan A’s and be ready to use them.Contact Bob: http://www.embracethechaos.com C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Business moves fast, but sometimes it slows down just enough to give you those “aha” moments you need to move ahead.Today’s first guest, Hall of Fame Speaker and best-selling author, Scott McKain, uses his signature stories to entertain audiences around the world. In today’s business world, being good isn’t enough – you have to be persuasive, tell those signature stories where audiences can see themselves in them, and rise to iconic levels. Those stories have real resonance and traction. Jeffrey and Scott talk about their decades-long friendship and how content is the common link to connecting with audiences, whether in-person or virtually. Cash may be king, but everyone pays with plastic. From credit to debit, swiping a card is how business is done. While businesses of all sizes clamor for cash, it’s time to really look at what your company might be paying to process all those credit card transactions. Ben Levitan co-founder and partner of Delta Payment Systems can help you save thousands. Delta operates as a co-op that uses its collective power to help you drive down the cost of each swipe. Learn why you’re paying too much, especially if you use some of the more popular payment systems and how you might even get money back.Contact Scott: https://scottmckain.com/Contact Delta Payment Systems: https://mydeltaps.com/C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

In business real success happens when you go against the grain. Both of our guests today on All Business saw the opportunities where others didn’t – and they reaped the benefits.Agriculture is more than an idyllic vision of a green farm field. The industry itself isn’t the most environmentally friendly and has been impacted by a number of factors outside their control. Our first guest Andy Lefkowitz, Chairman and CEO of Locus Fermentation Solutions, a company that uses probiotics to help farmers grow crops. Locus is not just focused on farming, but in developing cleaner ways of getting oil out of the ground. Jeffrey and Andy talk about the benefits of going natural and going back to basics.The second half of the show Linda Popky, President of Leverage2Market Associates, joins Jeffrey to talk about finding opportunities during the pandemic. Both Jeffrey and Linda agree now is the time to run into the fire, not sit on the sidelines, and now is the time to rise above the noise. While there may be more outlets than ever to get your message out, the basics of marketing are as old as time. Linda and Jeffrey also talk about the importance of writing a book, how to do it and how to use it strategically to build your brand.Connect with Andy: https://locusfs.com/Connect with Linda: https://www.leverage2market.com/C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on All Business with Jeffrey Hayzlett, we have two guests in different industries who are using the current climate of disruption for good.Jeffrey’s first guest is futurist Daniel Burrus. He has built his business on disruption; in fact, he’s been working with companies across several industries since the pandemic started, telling them now is the time to hit the transform button. Digital Disruption isn’t taking a vacation during the pandemic and neither should your business. Daniel says the future is a “both/and” proposition not “either/or.” It’s time to look at the trends and move with them.In the second part of the show, Becky Blue joins Jeffrey. She owns two wineries in the Napa Valley and weight loss franchises, Profile by Sanford, in the Nashville, TN area, among others. Becky talks about how one of her businesses uses the F.O.R.D. acronym to keep in touch with clients during the pandemic and why staying in touch with clients is key during this time. Even though COVID-19 is a trying time, this is a perfect time to communicate your value to your customers.Connect with Daniel and get a free book (pay for shipping): https://www.anticipatoryorganization.com/ao-book-newConnect with Handwritten Wines and Jessup Cellars:https://handwrittenwines.com/https://jessupcellars.com/C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you’re working from home or gearing up to get back in the office, today’s episode of “All Business with Jeffrey Hayzlett” is all about getting your team on the same page.We start with Meerah Rajavel the Chief Information Officer of Citrix. While the world shifted to a remote workforce nearly overnight, her team started working out the logistics a long time before the pandemic, the time-table just accelerated. The situation forced her team to get creative, fast; and also, some unexpected challenges. Meerah shared her four C’s of remote working and Jeffrey added a fifth C to the list. Clint Padgett started the second half of the show talking about two other Cs, conversation vs. communication. Clint is the CEO of Project Success Inc., a company that advises teams on effective project management. He says communications could be anything -- a text, zoom chat or e-mail, but conversation happens face-to-face allowing for follow-up questions, and creating clarity for everyone involved. They also talked about the worry curve and how you can avoid it on your next project.Connect with Meerah: https://www.linkedin.com/in/meerah-rajavel/ Connect with Clint: https://projectsuccess.com/ C-Suite Supplies: https://c-suitesupplies.com/ C-Suite Loans: https://www.c-suiteloans.com/ Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

AB 228 Live! The Wide World of (Net)work with Keith Ferrazzi and Paul Van DeventerWe’re getting America back to work this week and both of these guests are taking roads to get there.Keith Ferrazzi began redefining work since college and later became one of the youngest CMOs in Fortune 500 history. Now as the Founder and Chairman of Ferrazzi Greenlight, he helps teams work better together. The COVID-19 pandemic is teaching businesses of all types, in real time, how to be adaptable. Keith says now is the time for your company to “find its north star” and point towards the future. There are eight areas you need consider as you reboot to the new world of work and Keith covers most of them during this conversation.Trade shows, expos, and conferences are at the heart of most companies’ business. Sales and connections made during these events are the lifeblood to many industries. Paul Van Deventer knows this first-hand, he is the President and CEO of Meeting Planners International (MPI), a group supporting the event industry. With the pandemic canceling big events all over the world, will the events industry look different when we re-open? Paul, says yes, but your favorite trade show isn’t moving entirely online. Hear why Paul says the event industry is still relevant and how planners are finding ways to enhance, not replace, the in-person experience.Connect with Keith: https://www.virtualteamswin.com/Connect with Paul: https://www.mpi.org/C-Suite Supplies: https://c-suitesupplies.com/C-Suite Loans: https://www.c-suiteloans.com/Become a member of the C-Suite Network: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices