Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Stephen and I talk briefly about rebranding your business since this is something Stephen's company just experienced. We then talk about how to advertise and show up on the platforms listed below for free. Bing (Yes, this is still a search engine!) Facebook Google Yelp Reach out to Stephen via email at Stephen@witdelivers.com, Facebook group https://www.facebook.com/groups/HomeServiceMarketing and www.witdelivers.com Reach out to Tersh via email at Tersh@bluecollarroots.com, Facebook group " Service Business Mastery Podcast" and www.bluecollarroots.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

I am in the middle of trying to find a new company to take over my marketing, and I reached out to Marketing 360 after watching a few of their YouTube videos. You get to listen in on the conversation I had with the account manager who was lucky enough to give me a call! Let us know what you think about Marketing 360 and the things they have to offer. Matt from Marketing 360 answers the 6 questions/issues I listed below. Marketing is more than just a fancy website or landing page. Free CRM program to track your sales and growth. Should you use a landing page or have several pages on your website? Should you retarget? What should we stop doing during the busy season if we are too busy to advertise? Matt tells us about Top Rated Local...reputation management. Matt's Contact information- https://www.marketing360.com/cmc/?mc=matt_holzapfel --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

We oftentimes look to spend as much money as it takes to get a new client when often times it simply takes digging from within! Today's episode is about the things we can do to improve our marketing without spending a fortune. Our guest today is Matt Smith from Service Industry Marketer. His goal is to share with others how he created success within his service business. Below are 4 tips we talk about in today's episode: Providing better service than anyone else. Giver's Gain. Farming from within your business. Is print media back on the rise? If you would like to reach out to Matt, below are the best ways to reach out to him. www.serviceindustrymarketer.com www.instagram.com/serviceindustrymarketer/ www.youtube.com/serviceindustrycoach www.facebook.com/serviceindustrymarketer And if you would like to get in touch with Tersh, the links below are the best way to reach out to him! www.instagram.com/servicebusinessmastery/ https://www.youtube.com/channel/UC8Wgwjfr-TduZOY7cnKPhhg/featured www.bluecollarroots.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Today's episode is an update on how things are going with IceBound since Tersh & Brandon partnered up in January of this year. Tersh provides 4 tips that are helping him grow his business on his mission to a million dollars. Outsourcing employee hiring services to companies like BizPal. Using GrowMyHVAC.com for thorough but cost effective flat rate pricing. Ensuring you only keep honest team members...even if you have to hire from outside of your industry and train them. Hiring a marketing firm to help grow your brand. Please reach out to Tersh if you have any questions or recommendations Tersh@bluecollarroots.com Or on Facebook Tersh Blissett or the Service Business Mastery Podcast group. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Today's interview is with a business broker named Patrick Lange. Patrick is based out of Florida on the pan handle, but services all of the surrounding states. Listed below are a few of the tips we talk about- Why would someone sell their business? How far out should they start planning for the sale? What do the owners typically do once selling the business? How does the seller get paid? How does a broker value a company? What sort of tax liabilities are expected? Bonus! What is the benefit of acquisition of a company? Patrick Lange's phone number is 352-440-4604 https://www.linkedin.com/in/patrick-lange-businessbroker/ www.businessmodificationgroup.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

How to stay in business with the rise of internet sales of HVAC systems. We talk with Chris Rush of MyEZInstall.com about how to stay ahead of the crowd when it comes to internet sales of hvac systems. We often complain about companies selling systems on the internet, but now there is a way for us to still make our normal margins from these same customers. Follow this link to join Chris on a webinar to help get signed up with his company or to simply learn more about what he has to offer. https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=51394&LangLocaleID=1033&AffiliateData=Social --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

How do we know if a technician is worth the money they cost? How long do we wait before we track them? Ted Gravlin comes on the show and helps to explain the process of determining your fully loaded labor rate. Link to an online calculator to help you figure out your true labor burden. https://www.tsheets.com/resources/determine-the-true-cost-of-an-employee How much should I charge per hour? --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

We have all been frustrated with the amount of people who are looking for a job in the service industry. How can we target the ones who are unhappy with their current job? - Patrick Long with BizPAL talks about BizPAL and how the company came into being what it is today. - We discuss why someone would want to come work with IceBound, but the reasons they do not leave their current jobs. The average age of the techs in our industry is 46 years old. - Patrick explains the difference in hunting and fishing when it comes to looking for a new hire. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

● We went live with Service Titan. ○ We had a few hiccups, but they were addressed instantaneously and are smooth sailing now. ○ Any problems that we faced were taken care of by the team at Service Titan as soon as we reached out to them. Most of the issues had to do with us not understanding how the program worked. ● My family was able to meet Vice President Mike Pence on Saturday morning when he flew into Savannah to watch the St Patrick's day parade. ● I had several networking events throughout the week, and they all went smooth. ○ We are still getting a fair amount of work from the networking. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support