Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

If you’re like most entrepreneurs, you probably hate accounting. The information your bookkeepers and accountants bring isn’t at all understandable or helpful, and you know you’re not getting the information you need to run your business. You’re stressed, fed up, and even embarrassed about the state of your books. But you don’t know how to make things better. One thing is certain: you can’t afford to spend time learning accounting—nor would you want to. I'm talking with Spencer Sheinin, founder and CEO of Shift Financial Insights (and rare breed of BOTH accountant and entrepreneur) who's here to tell you that you don't have to be an accountant to understand your financials.   In his new book, Entreprenumbers Spencer lays out the surprisingly simple path to financial clarity, and how to turn your financial weaknesses into power by learning how to effectively direct your accounting team.   How? By getting entrepreneurs the information they need, when they need it, and most importantly, in an intuitive, simple-to-use format.   Here is what you will learn!  How to Understand the Major Financial Issues In Your Business. How to Prioritize the Top 3 Financial Issues Facing Your Business How to Finally Feel Empowered with Your Accounting Practices, and more. And don’t worry—it isn’t an accounting lesson!   https://serviceemperor.com Service Business Mastery Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Service Business Mastery Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Carlos Reyes about his life, and how he started All In Nation. They also speak about how and why Carlos started 27 businesses with 9 of them generating over 7 figures each year. Connect with Carlos on Instagram @carlosreyes   https://allinnation.com https://ServiceEmperor.com   Service Business Mastery Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Chuck about deciding which HR company we should use depending on the size of our business. Which types of companies should be looking into an HR company?   Brand new company 20-50 employee company Business owners who are planning to exit the business https://whitewaterconsulting.net/SBM Https://ServiceEmperor.com   Service Business Mastery Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Chris Yano from Ryno Strategic Solutions! Chris is one of the OG's (original gangster for those less hip in the new slangs...lol) of internet marketing for the skilled trades. He started working on Search Engine Optimization or SEO back in 2004, and he really stayed focused on the digital side of things the entire time.  Chris has also been honored with developing a relationship with Gary Vaynerchuk, and he drops some pure gold that he has learned while being mentored by Gary Vee! In today's episode, Tersh and Chris talk about 10 reasons that it is in your best interest to use a digital marketing agency that is solely focused on home service businesses when it comes to digital marketing. Tersh is quick to put Chris on the hot seat and ask the really hard questions surrounding how we should be holding our agency accountable.   Our Deep Dive~ What have you learned while being mentored by Gary Vee? Is SEO dead? If so, what is next? If not, what should we be doing when it comes to SEO? Tell me more about GMB or Google My Business... Should we be on TikTok? Voice search...is it here yet? ...you'll have to listen to the rest of the episode for these juicy details!  How long does it take your website to go from brand new to killing it in my area?! RESOURCES Reach out to Chris Yano & his team via email at info@rynoss.com  Learn more about Tersh by visiting https://serviceemperor.com  https://Siteliner.com Visit this site to scan your website to show you any errors you may have, and it will show you if you have any content that is copied from your other pages!  Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/servicebusinessmastery/ to get this free share that I (Tersh) stand behind 100%! "If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations." Thank you for listening to another episode of the Service Business Mastery Podcast! Learn more about Tersh at https://serviceemperor.com    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Go here and read as you listen!! Our guest today is Brian Gregory, CEO, and Founder of ADMANITY.com. If you’ve ever wished that a professional ad agency would coach you about your brand but found out you couldn’t afford it, you’re going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market - WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don’t know how...and today he’s going to reveal exactly how you can do it!  Brian Gregory is the Founder and CEO of ADMANITY.com and the creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business - in any niche. The 5-minute, simple ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company’s emotional archetype and then identify the advertising strategies, tactics, formulas - even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol and its testing platform, he has written over 2,000 pages of ADMANITY® curriculum and training materials as well as being the author of the book Sheep Don’t Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker. Connect with Brain on LinkedIn.  Connect with Tersh on social @tershblissett Service Business Mastery Podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Today's episode is with Frank Forte. We talk about what it takes to lead and grow a high-performance team! Frank began learning about high performing teams while serving in the Navy on nuclear-powered submarines during the Cold War. There he experienced the effectiveness of high performing teams and some of the leadership principles that help build them. Today, Frank speaks, coaches, and consults for individuals and companies on how to affect change using lean-agile thinking. Frank is a Certified Executive Coach who holds a BSCIS and has done graduate work in Software Engineering. He has been part of 6 startups in various industries and phases of funding. Frank’s new book: A.G.I.L.E. Thinking Demystified - Mindset over Mechanics, is due to be released soon. The word agile has moved far beyond its original meaning in helping to transform large organizations. We now know that agile is used as a tool to accelerate an organization’s ability to adapt and thrive in a world of accelerating change. This book provides the missing link of how to shift mindsets and how to enable teams to work effectively. The framework of the book will help grow a new way of thinking and is anchored in: Adaptability Growth Improvement Leadership Experience A.G.I.L.E. will challenge everything you think you know about leading and working in large organizations. Embrace this challenge and the opportunities to improve because this is the only way to fully realize A.G.I.L.E and experience the benefits. https://www.forteleadertech.com/ Service Business Mastery Podcast Learn more about Tersh   Check out our show on the Podbean app on your phone!!  Here is a link to our show inside of Podbean...don't forget to subscribe!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

This episode is a re-release from a past episode with Adam Lean. Adam is my bookkeeper and people are constantly asking me about bookkeeping and accounting, so I thought it best that I release this episode! Keep in mind, I sound like a baby podcaster and gave out the wrong email address (it redirects) but the content is still golden!  Adam Lean knows what he was meant to do. After graduating from college, he became an accountant, but quickly realized it was not his calling. He started an eCommerce store, and things started out great. But before long, something felt off. Sales were up, his business seemed to be growing, but his profits just weren’t telling the same story. Even as an accountant, he couldn’t figure out why. Like many business owners, Adam was wearing ALL the hats in his business and struggled to devote the necessary time/energy to take a closer look at what was working, what wasn’t working, and what he should be doing to boost the financial health of his company. So Adam set out to find out exactly what he should be focusing on. And from this quest, Adam started the CFO Project. Today, Adam and his team of “Chief Financial Officers” work with business owners who are struggling to make the right decisions to yield profit. Together, they plot out a roadmap to guide each client (and each client’s business) to become more profitable and have more cash flow, allowing those business owners to finally take control of their business and finances. They’re not like most business coaches, consultants, or gurus. They’re more like financial business coaches that focus on RESULTS. To Adam, results mean more profit & more cash flow for a business. https://thecfoproject.com/sbm/ https://serviceemperor.com @tershblissett on social media.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

Tersh talks with Diane Gardner about how important it is to really learn your numbers, and how so few service businesses know their numbers! Diane is certified in Profit First and she shares that insight with us on today's episode.  Learn where you could profit more by taking Diane's short Profit Meter Quiz here https://profitcoach4you.com/master Speaker, Author, EA, CTC (Certified Tax Coach), and Mastery Level Profit First Professional, Diane is committed to helping Service Business owners maximize profits and minimize taxes through her “Path to Increased Profitability” program and through her tax planning services. Utilizing the Profit First principles, Diane gives service business owners tools to uncover the profit leaks in their business so owners can have a better cash flow, less stress, and be more empowered while making more money. Learn more about Tersh by visiting https://serviceemperor.com Connect on social media @tershblissett    --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support

On today's show, Tersh has the honor of speaking with Danielle Putnum of The New Flat Rate & the past president of Women in HVAC/R. We talk about navigating the trades as a female and some of the things they offer ladies who are interested in joining the trades.  Plus we did a bonus deep dive into business processes, and Danielle has a special gift for you! Reach out to her via email and request your copy of her 7 Page Hiring Package! Her email is Danielle@menupricing.com  Connect with her team by visiting https://thenewflatrate.com/ Learn more about Tersh by visiting https://serviceemperor.com and connect with Tersh on social media @tershblissett  --- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support