
Beyond The Buy
The Beyond The Buy podcast connects listeners with industry experts, leaders, and founders, for a full immersion in the world of eCommerce and retail, technology, innovation and sustainability. In each episode, we explore and analyze the latest trends and cutting-edge technologies, candidly discussing challenges, failures, and opportunities. No sugarcoating here—we tackle the real hurdles and take a real look into what it takes to grow a business from a single sale to a gazillion, both offline and online.
Latest episodes

Jul 1, 2024 • 34min
Mastering Corporate Strategy in The Consumer Goods Industry
In this episode, we explore innovation approaches and corporate strategy in the consumer products industry with Mark Osborn, a long-time technology executive focused on strategy and innovation initiatives for Consumer Industries, and former VP of Strategy & Innovation at SAP. Join us as we delve into Osborn’s career journey from marketing to strategy, as well as discuss insights into industry-specific frameworks such as startup-corporate partnerships and the strategy-first approach in corporations and enterprises.
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Beyond The Buy podcast connects listeners with industry experts, leaders, and founders, for a full immersion in the world of eCommerce, retail, technology, and sustainability. We brings you up close with the visionary founders and industry leaders behind some of the fastest-growing eCommerce and retail brands.
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ReturnGO is a cutting-edge post-purchase platform for eCommerce stores that simplifies workflows while boosting revenue and sustainability.

Jun 24, 2024 • 28min
The Rise of Web3 eCommerce
In this engaging conversation, Meir (Iri) Zohar, the experienced Founder & CEO of Bring, discusses the transformative potential of Web3 technologies in eCommerce. He explores the advantages of integrating crypto solutions, highlighting innovative cashback programs that reward consumers with crypto instead of traditional discounts. The discussion also dives into digital wallets, the importance of educating newcomers, and how retailers can leverage their own tokens to create a more engaging shopping experience. Insights on the evolving landscape of crypto in retail are a must-listen!

Jun 17, 2024 • 29min
Redefining Retail Models
In this episode, we explore innovative retail models and how retail brands can engage consumers in a transformative urban living experience with Yael Shemer, Co-founder and CCO of TULU.
Join us as we dive into everything from micro-retail and on-demand rental services to enabling a circular economy model, creating a sustainable future in the retail and eCommerce space, and reducing product returns.
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TULU provides on-demand access to the day-to-day things residents want and need, from home essentials to printers and scooters — and beyond.
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The Beyond The Buy podcast connects listeners with industry experts, leaders, and founders, for a full immersion in the world of eCommerce, retail, technology, and sustainability. We brings you up close with the visionary founders and industry leaders behind some of the fastest-growing eCommerce and retail brands.
Join us on future episodes, as we dive deep into the tech tools that stores rely on to produce amazing products, connect them with shoppers, process orders, handle returns, manage supply chains, and so much more.
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ReturnGO Is a leading sustainable post-purchase solution for eCommerce stores, automating everything from order tracking to returns all in one place. With advanced automation capabilities at its core, enabling businesses to tailor their return process to handle any scenario, no matter how complex.

Jun 13, 2024 • 9min
Intro Episode: The History of Retail & eCommerce
Welcome to our first episode!
Join us as we explore the origin of retail and eCommerce, discuss the current state of the market, and share key growth drivers, challenges and emerging opportunities. This is just a sneak peak of to what's to come in future episodes of Beyond The Buy.
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The Beyond The Buy podcast connects listeners with industry experts, leaders, and founders, for a full immersion in the world of eCommerce, retail, technology, and sustainability.
In each episode, we explore and analyze the latest trends and cutting-edge technologies, candidly discussing challenges, failures, and opportunities. We tackle the real hurdles and take a real look into what it takes to grow a business from a single sale to a gazillion.
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ReturnGO is a cutting-edge post-purchase platform for eCommerce stores, trusted by over 3000+ retailers globally, leveraging automation and data to empower eCommerce merchants with self-service returns that build loyalty, reduce waste, and boost revenue.