The Behavioral Economics in Marketing's Podcast

John Nash, the mathematician who coined the concept of Nash Equilibrium, discusses how it represents a state where no player has an incentive to change their strategy. The podcast explores the applications of Nash Equilibrium in real-life situations, including network security, auction bidding, political campaigns, and social media strategies.

Delve into the psychological intricacies of the 4Ps of marketing - Product, Price, Place, and Promotion. Explore decision-making biases, pricing illusions, and strategic promotional maneuvers. Tap into behavioral economics to shape your marketing mix and influence consumer choices. Understand the intersection of psychology and decision-making in economics. Unveil the limitations of traditional economics in understanding real-world consumer behavior.

Announcement for the launch of a new season exploring pricing, time discounting, product satisfaction, influence of place and social proof, and the paradox of choice and promotion in marketing and human behavior.

Welcome to a special episode dedicated to the art of perspective—a lens through which we interpret the world around us. In this brief but impactful journey, we'll delve into the intricacies of how our viewpoints shape our understanding of situations. Drawing inspiration from the fascinating realm of behavioral economics, we'll explore key concepts that challenge the norm and prompt us to reconsider the familiar. Get ready to elevate your awareness as we unravel the mysteries of perspective in this uniquely insightful episode. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

🎙️ **Get ready for a mind-bending journey! Season 8 of our Behavioral Economics in Marketing podcast, hosted by Sandra Thomas-Comenole, is launching on February 1! 🚀 Join us as we unravel the fascinating interplay between consumer behavior and the marketing universe. 🕵️‍♂️ This season, we're putting the spotlight on the cornerstone of marketing—the mysterious 4Ps. 🌟 Explore the intricate psychology behind Product, Price, Place, and Promotion, delving into decision-making biases, pricing illusions, and strategic promotional maneuvers. 🧠💡 It's not just marketing theory; it's a captivating exploration into the minds of consumers and the art of influencing their choices. 🚀 Fasten your seatbelts for a season brimming with eye-opening insights, where behavioral economics converges with the essence of marketing strategy. Don't miss the launch on February 1! #MarketingInsights #BehavioralEconomics #PodcastLaunch #MarketingStrategy #Season8Countdown 🎙️🚀

Welcome to this special New Year's episode of the Behavioral Economics in Marketing podcast, where we embark on a unique exploration at the crossroads of personal and professional growth through the lens of game theory. In this episode, we draw inspiration from the historical narrative of the conquistador Hernan Cortes, examining how his strategic decisions align with game theory concepts. As we delve into the tale of burning ships and unwavering commitment, we uncover valuable insights applicable to our own resolutions, both personal and professional. Join us on this journey as we unravel the game theory principles behind Cortes' conquest and discover how they can shape our strategies for growth in the coming year. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Gamification offers entrepreneurs a powerful tool to connect with customers and engage employees in the dynamic world of business. Applying behavioral economics principles can enhance marketing campaigns and drive brand success. Harness the power of gamification for business success by enhancing employee engagement, motivation, and productivity, and utilizing gamification in marketing campaigns to encourage customer feedback and foster community building.

Welcome to a special Christmas episode of the Behavioral Economics in Marketing podcast, where tinsel meets tactics, and the holiday spirit intersects with the science of consumer behavior. In the intricate dance of marketing, clarity reigns supreme. Just as in the world of dating, where miscommunication can derail connections, this special episode of the Behavioral Economics in Marketing podcast has spotlighted the stumbling blocks to avoid. Whether it's inconsistent messaging, neglecting personalization, lacking transparency, assuming prior knowledge, or dismissing responsiveness, each hurdle presents an opportunity to enhance clarity.  Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. 

The IKEA effect is a powerful psychological phenomenon that entrepreneurs can leverage to transform the product development process into an interactive and emotionally fulfilling journey. By empowering customers through co-creation, DIY experiences, and iterative design, entrepreneurs can strengthen the emotional connection between customers and their products. Engaging customers in the journey, storytelling, and community-building fosters brand loyalty and advocacy. As entrepreneurs embrace the IKEA effect in their product development strategies, they tap into the intrinsic motivations of customers, creating products that are not just possessions but cherished creations born out of collaboration and shared experiences. Season 7 - Behavioral Economics of Entrepreneurship In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. 

Learn how to overcome status quo bias on your entrepreneurial journey by challenging preconceived notions, embracing a growth mindset, and surrounding yourself with visionaries. Visualization and setting ambitious goals empower individuals to step out of their comfort zones and embark on a journey of entrepreneurship with confidence and resilience.