
Who's Saving the Planet?
Discover how the minds, methods and money that fueled the explosion of innovation and disruption in silicon valley are working to build the technology, products and companies that will save the planet. Hosts: Lex Kiefhaber and Tony Noto. Music: Bill Gagliardi.
Latest episodes

Jun 27, 2023 • 1h 6min
Micro Grid Solutions: Powering the Future of Distributed Energy
Tim Hade is the COO and Co-Founder of Scale Microgrid Solutions. He founded Scale Microgrid Solutions to build distributed energy systems for businesses and electric vehicle transit fleets throughout the country. Before joining the cleantech industry, Tim served on Active Duty as an officer in the United States Air Force. His time in the military taught him how to achieve an objective, but when he became a civilian he found it virtually impossible to get the government to do anything about climate change.
Tim believes that the public sector is broken when it comes to climate change. He stresses we need to hold our leaders accountable for the dire future we are leaving to our children while also getting to work and taking matters into our own hands to create change.

Jun 20, 2023 • 50min
KATLA: Creating the Future of Fashion Out of Seaweed and NFTs
The fashion industry is incredibly wasteful. Of the 100 billion garments manufactured in the world every year over 50 billion end up in landfill within 12 months.
Inspired by Iceland, where beauty and sustainability go hand in hand, Katla.com is an eco-friendly fashion brand built on the core values of respect for people, animals and the environment. KATLA is pioneering a regenerative fashion business model and recognizes that the needs of the world today demand that we strive further and put in more than we take out. It is not enough to simply limit our impact on the environment; rather, we need to also put our efforts into regeneration. Katla has a range of items made of seaweed blends that have been sustainably harvested in Iceland in the area surrounding Sleepy Islands.
Listeners of Who's Saving the Planet can get an exclusive $100 Credit by entering the code planet100 at checkout.
Seaweed regeneration is a key tool to solving the climate crisis as seaweed is an effective tool for carbon sequestration. More than land forest, seaweed is in fact up to 20x more effective at carbon sequestration. KATLA has set up an experimental hatchery in the Sleepy Islands for the development of best practices for seaweed cultivation in Iceland.
Katla works with leading fabric suppliers to develop vegan fabrics with minimal environmental impact. Katla uses small production runs and on-demand manufacturing to minimize wasted inventory.
Katla is pioneering advances in Web 3 including the delivery of NFTs directly through clothing. Katla recently launched a series of NFTs, the Wonderful Beings, in collaboration with Icelandic artist Hendrikka Waage. A portion of the sales will go towards ocean regeneration.
Aslaug Magnusdottir, Founder & CEO Katla
Aslaug Magnusdottir is the Founder and CEO of Katla, a DTC, sustainable fashion brand that applies zero waste manufacturing practices. Aslaug is the Co-Founder and former CEO of luxury e-commerce site Moda Operandi. Previously, she launched TSM Capital, a retail and fashion investment company she co-founded with industry legend Marvin Traub. She served as a senior executive at Gilt Groupe, overseeing merchandising. Previously, Magnusdottir served as an Engagement Manager at McKinsey & Co and as a corporate attorney at Deloitte. A Fulbright Scholar, Magnusdottir holds an MBA from Harvard Business School, an LL.M from Duke University School of Law and an undergraduate degree in Law from the University of Iceland. She is a Forbes contributor on sustainable fashion.
Website: www.katla.com
Instagram: @katlaforce
Aslaug Magnusdottir
Listener $100 credit is code planet100 for use at check out at www.katla.com

Jun 13, 2023 • 56min
Gaeastar: Creating a New Coffee Cup... Out of Dirt
We throw away 50,000,000,000, that's fifty BILLION, single use coffee cups each year, in the US alone. While most of these are made out of paper they include a plastic liner which makes them very tricky, if impossible, to recycle. Sanjeev Mankotia is on a mission to create a better coffee cup, one you can recycle yourself, just by smashing it on the ground.
The idea for Gaeastar arose when Sanjeev was visiting family in India. There he was re-introduced the millennia old practice of building a cup out of clay. Local vendors would go the river bed in the morning, form their cups out of mud, then sell their wares to clients who would smash the cups on the ground after they'd finished their drink. Simple, elegant, and entirely environmentally sound.
Using 3D printing and robotics automation Sanjeev is adopting that tradition to a western market. He envisions a world where every coffee shop has their own 3D printing machine on the counter, building coffee cups to order, personalized with your name and smash-ready when you're done with your morning brew.
Check out more at www.gaeastar.com.
Thanks for listening, you can always email us with thoughts, guest suggestions and feedback at hello@whossavingtheplanet.com

Apr 26, 2023 • 49min
Climate Culture on Tap: How Carbon Neutral Club is Climatizing the Workplace
It all started with a pizza box.
Jack Bruner, co-founder and CEO of Carbon Neutral Club, is a reformed consultant, some of our favorite people here at WSTP. After cutting his teeth building vast and complex solutions for the corporate 100's of the world, he wanted to create a company that imbued his values, not just got the job done. Thus was born Carbon Neutral Club, the one-stop solution for building a workplace culture which revolves around education about and action toward a more sustainable future.

Apr 11, 2023 • 50min
The Optimistic Entrepreneur: Brooke Bowlin on Sustainability, Social Media and Meaningful Success
When you’re faced with a giant systemic machine that looks like it’s really never going to change, adopting some sort of nihilistic view isn’t uncommon.
Brooke Bowlin’s giant machine is the Fast Fashion industry, which (for the record) creates more carbon emissions than the global shipping and aviation industries combined.
What makes Brooke’s situation unique is that despite facing down this giant for the last four years, she hasn’t succumbed to some doomsday-style climate nihilism.And that’s what makes her so uncommon.
Brooke Bowlin is a ray of sunshine when she enters a room. Or at least when she logs onto a zoom call.
-She’s an artist, entrepreneur, content creator and sustainable fast fashion advocate.
-In the past, she was the owner of Thrift 251, a thrift store aimed at reducing clothing waste.
-Today, she is the voice of “Secondhand Sustainability,” a popular cross-platform media project for conscious fashion. It currently has over 18K+ followers on instagram, and she’s even planning a podcast for it.
Over the past three years, Brooke has cultivated a strong following of young adults eager to change the usually wasteful model that is the modern fashion industry.
Brooke's Book Recs: -
Hope in the Dark by Rebecca Solnit
All We Can Save by Ayana Elizabeth Johnson & Katharine Wilkinson
Parable of the Sower by Octavia Butler (mentioned)
Consumed by Aja Barber
Follow her on Instagram: @Secondhand.Sustainability
Her Website Nuance Required
And Newsletter: Nuance Required Newsletter

Mar 14, 2023 • 51min
A Yarn from the Sea: How Keel Labs is Turning Seaweed into Clothes
Riddle me this: What if all of our clothes were made from seaweed?
This week we sit down with two phenomenal women who are changing the fashion industry from the inside out. Keel Labs was founded by fashion industry alumni Tessa Callaghan and Aleksandra Gosiewski. They’re two business partners who met at the Fashion Institute of Technology in New York and founded Keel Labs to create ocean based solutions, including their flagship product which is a kelp based yarn.
Here's a breakdown of some of the highlights:
EPISODE HIGHLIGHTS
(00:00:00) - Intro
(00:03:34) - United By Zero
(00:04:09) - Interview
(00:05:05) - What is Keel Labs?
(00:13:44) - Changing existing systems to be plant-based
(00:20:24) - Market challenges for seaweed-derived yarns
(00:26:52) - Changing systems from the inside the fashion industry
(00:42:34) - Dealing with doubts about how much you’re helping
(00:44:33) - Advice to your younger self
(00:50:11) - Credits
And, we'd love to thank our sponsor, and our adored sister organization, United by Zero!

Jan 25, 2023 • 38min
Moving Forward with PlanetFWD
Let’s say you’re a big company. You’ve been making all these commitments recently at press conferences to get “carbon neutral”.” it’s been great for publicity, but now you’re worried because you have to actually follow through on them. You look through your contacts and you’re coming up short. Who do you call? Who can help your company actually go carbon-neutral?
Julia Collins. That's who. Julia is the CEO of PlanetFWD, a company that bills itself as a brand’s “ultimate climate ally.” PlanetFWD specializes in reducing emissions for companies that have made these promises and works with them to become carbon-neutral and (with a little magic) get brands on the path to becoming net zero. Not bad for someone in an industry expected to be worth $30-40 billion in 2030.
Julia is also the founder of Moonshot Snacks, the world’s first climate-friendly, truly carbon neutral snack brand. She’s a start-up entrepreneur, mother and a fantastic optimist who believes that everyone can do something today to fight climate change.
—--
SHOW HIGHLIGHTS
[00:03:33] - How do you raise children when you own a company?
[00:08:47] - What is PlanetFWD?
[00:09:58] - How did PlanetFWD start?
[00:11:14] - Creating Moonshot: the world’s first climate-friendly snack brand
[00:17:12] - How do you get big companies to change?
[00:24:21] - The Cartographer’s Paradox
[00:28:21] - What can we do to save the planet?
[00:33:24] - If you could go back to the beginning, what would you change?
[00:37:16] - Credits
—--
Our host, Lex, also runs an eco-friendly fashion company called United By Zero. You can find out more about it at www.unitedbyzero.com.

Jan 12, 2023 • 46min
How Patch is Building the Future of Unified Climate Action
Brennan Spellacy, a co-founder of the innovative startup Patch, discusses revolutionizing corporate climate neutrality. He explains how their platform bridges the gap between lofty sustainability pledges and tangible actions. The conversation dives into the complexities of carbon markets, the role of blockchain technology, and the challenges of carbon accounting. Brennan emphasizes the significance of transparency in sustainability claims and shares insights on their impressive $55 million funding milestone. He also highlights the power of collective action in driving climate solutions.

Nov 18, 2022 • 40min
Arrival Navigates Headwinds in the EV Market
Prior to becoming the President and Chief Strategy Officer of Arrival, Avinash Rugoobur, led General Motor's billion dollar acquisition of autonomous driving company Cruise. Understanding frontier technology in the world of automotive advancement is squarely in his wheelhouse, which is why it created quite a stir when he left Cruise in 2020 for the startup electric bus company, Arrival.
Since he joined, they've been on a roller coaster of valuations and product launches. In 2021 Arrival went public through a SPAC, listing at a $13 billion valuation. Today the valuation is less than down 97%, to under $300 million. But, where there's a will there's a way, and Avinash is in it for the long term. We touch on the future of the electric vehicle industry, the need for innovation on a scale to equal the threat of climate change, and not the least, what working in a chocolate factor can teach you about running an billion dollar car manufacturer.
Note: This interview was recorded in May of 2022.

Jul 5, 2022 • 38min
How To Turn Your Credit Card Into a Force for Climate Prosperity
As with most things magically, Joro was once an excel spreadsheet. Sanchali Pal was concerned with her personal carbon footprint when she was in undergrad at Princeton, so did as anyone would: she started tabulating the specific carbon weights of all of her choices on what became a massive excel sheet. After Harvard Business School, Ms. Pal was ready to turn this hobby into a force for empowering every consumer with better information about- and the means to offset- their personal consumption choices.
Joro was founded in 2019 backed by one of (if not the) world's most preeminent venture capital firms, Sequoia. The app connects with a consumer's credit card to track and analyze spending habits, proving automated insight into what our most carbon intensive activities are, how to curb those habits, and opportunities to offset the carbon we consume in our daily lives.
More broadly, Sanchali's mission goes to the heart of consumer behavior, and human nature. How can we make it so simple to save our planet, that not doing so is actually less convenient?