
The Extraordinary Business Book Club
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Latest episodes

Aug 19, 2019 • 41min
Episode 179 - Creative Thinking with Chris Griffiths
'Today, if you always do what you've always done, even if you do it faster, you're going to get left way behind... it's not knowledge that's power and it's not even the use of knowledge that's power: it's the creation of new knowledge that actually leads to something different.' As children we are naturally, unselfconsciously creative, but by the time we start work most of us have put ourselves into a box and find it almost impossible to think outside it. Chris Griffiths, founder of OpenGenius, is on a mission to help us rediscover our innovation mojo. The Creative Thinking Handbook is part of that mission, setting out a process ('innovation isn't an event, it's a process and any process needs structure'). But in this conversation Chris reveals the creative process behind the writing of that book - we discuss the interplay of writing and visualisation, the mechanics of collaboration, and the role of technology, from paper and post-its to mind-mapping software. A brilliantly practical and thoughtful discussion about thinking, writing and creating something new and worthwhile.

Aug 12, 2019 • 36min
Episode 178 - Believe Build Become with Debbie Wosskow and Anna Jones
'We wanted to create a monster global sisterhood of amazing women who have each other's backs.' Old Boys' Networks have been the invisible scaffolding on which high-flying men have build their careers for centuries. Debbie Wossock and Anna Jones - high-flyers themselves as both executives and entrepreneurs - decided it was time that women had an equivalent space and support network. The result was AllBright, a women's support and success network, and the first women-only private members' club in London. But to reach as many women as possible with their empowering message they did the only sensible thing: they wrote a book. In this conversation they reveal how their writing collaboration reflected their core values - mutual respect, optimism, humour, and gin.

Aug 5, 2019 • 36min
Episode 177 - Powered by Change with Jonathan MacDonald
Jonathan MacDonald is extraordinary in many ways: a victim of bullying as a child who grew up to practise 'radical forgiveness', the youngest ever Chairman of the British Music Industries Association, the current British heavyweight jiu-jitsu champion.... Oh yes, and an advisor, award-winning, best-selling author and keynote speaker. How? Find out here. We talk about diversity, change, structuring and writing a book, metaphor and coin-flipping - to name just a few - and he makes an incredibly generous offer to Extraordinary Business Book Club listeners which you'd be a fool to pass up. Get the kettle on and get ready for some top quality brainfood.

Jul 29, 2019 • 33min
Episode 176 - Future Fit with Andrea Clarke
'The discovery process is everything. It's the whole project.' Andrea Clarke describes the three months she spent writing her book as being in 'a pure content vortex... I felt like I was on a natural high.' Discover why, and maybe catch some of her energy and enthusiasm to reignite your own writing mojo, in this fascinating conversation. As well as talking about the skills that make humans 'future fit' for work, we also touch on the power of audio and the need to 'get over yourself' if you don't like the sound of your voice, the importance of having a 3-dimensional network, and why it's sometimes better NOT to ask for feedback.

Jul 22, 2019 • 35min
Episode 175 - Plain Speaking with Charlie Corbett
'We've got more ways to communicate with one another than in any time in human history, and yet we've completely forgotten how to communicate with one another, or at least how to communicate in a meaningful way.' Charlie Corbett is starting a revolution. He wants to end corporate-speak and the lazy thinking behind it. Instead, he calls us to think hard and speak plainly as communicators, and challenge meaningless jargon and obfuscation as listeners. The same goes for writing a book, and he has great advice on how to get over yourself and get started. Brilliant, bracing listening.

Jul 15, 2019 • 35min
Episode 174 - Work Fuel with Colette Heneghan
'If you ask people do they have a plan for the week, do they know where they need to be, do they know the clients that they'll be meeting, they've prepared for that... Then you say, "What are you going to have for lunch?" And they go, "What?"' Most of us know exactly what we should be eating, few of us are actually eating it. Too often we fuel our working day with a quick-fix mix of carbs and caffeine, without realising the price we're paying in fatigue, poor decision-making and low productivity. When Productivity Ninja Graham Allcott starting working with wellbeing expert Colette Heneghan, he was astonished at the impact on his energy and output. Together they're written the book for everyone who wants to give themselves an unfair advantage at work. In this episode we talk about things-on-toast, finding the gap, writing with a co-author, and beating the blank page.

Jul 8, 2019 • 32min
Episode 173 - The book of the future with Tom Cheesewright
The young Tom Cheesewright found his purpose in life when his mother bought him a copy of the 1979 Usborne Book of the Future. Now he's an Applied Futurist, focusing not on teleportation or interstellar travel but on identifying what is going to take an organisation out at the knees in five years' time. He discovered that the best way to do that was to create a narrative of the future: 'We've got to be able to tell stories when we're trying to compel change.' (Which is why his book High Frequency Change: Why We Feel Like Change Happens Faster Now and What to Do About It is so readable.) He also discovered that writing a book isn't like writing a paper, it requires a different approach to structure, and he shares how he overcame that challenge. Pure gold.

Jul 1, 2019 • 34min
Episode 172 - Writing and creativity with Harriet Kelsall
You might not think of yourself as 'a creative', but if you're an entrepreneur or a business book author that's exactly what you are, insists award-winning jeweller Harriet Kelsall: you're creating something that didn't exist before you imagined it. And as she discovered the hard way, that means finding your own way to do what you do: "What I need to do is what I do, not what everyone else does. That's the thing that's going to work." The need to find your own way becomes even more acute when, like Harriet, you face a challenge like dyslexia. This is a deep dive into practical creativity as brilliant and as packed with gems as Harriet's own bespoke jewellery.

Jun 24, 2019 • 35min
Episode 171 - Writing and AI with Chris Duffey
What if you had some help writing your book: a collaborator to transcribe your ideas, do the grunt work of researching huge amounts of material, bounce ideas off, give editorial feedback and even provide their own contributions in the form of a dialogue? And what if that collaborator was available without pay 24/7, had no ego or hangups, and demanded no intellectual property rights? Sounds too good to be true, right? Meet Aimé, or to give her her full name, AI + Me. When Chris Duffey decided to write a book on AI, he quickly realised that it made sense to develop an AI co-author to help him write a better book, more quickly. And that's the premise of Superhuman Innovation: with AI support, humans can be and do so much more. A fascinating conversation about humans, machine, and the nature of writing with one of the world's most prominent creative technologists.

Jun 17, 2019 • 32min
Episode 170 - The Best Bits
A few of the stand-out moments from the last few Extraordinary Business Book Club episodes - this week we're asking.... why? Why write a book, when it's so damn hard? Here's why. Mark Burns on the stones in the reader's shoe Bec Evans on treating your book as a prototype Fiona Murden on keeping it real in a self-development book David Grayson on building a collaborative vision for a book Whitney Vosburgh on the big picture and remote collaboration Della Hudson on writing as a thinking tool Neil Mullarkey on using the principles of improv to get started.