The Extraordinary Business Book Club

'A book is a job title that stays with you for life. I will forever be author of The Solutionists... This is your long tail. This is how you remain having influence in the world over time.' If you ever feel like the problems of the world are overwhelming and that you are powerless against the injustice, apathy, greed and prejudice out there, this is the conversation you need to listen to. Solitaire Townsend is a solutionist par excellence, and she empowers other people to become solutionists too, no matter how insignificant they think their own actions might be.  And part of having an impact on the world, it turns out, is stepping up to write a book that will exponentially increase your influence. Don't get angry: get writing. 

Publishing as an industry has more than its fair share of extraordinary people, but there are few to rival Richard Charkin. Over his 50-year career he's worked in almost every area of publishing from children's book to scientific journals, and has not just witnessed but been instrumental in steering the industry from its gentleman's club background to the hi-tech, diverse, commercially competitive sector it is today.  But after decades of senior leadership in major publishing houses, he's just taken on his greatest challenges: launching a start-up publishing company and writing a book himself. I asked him how that's going, and why he decided against an index...   

'I thought I was sitting down to write a book. I was not sitting down to write a book. I was sitting down to create idea stewardship. And that's a much bigger exercise.' Melissa Romo is passionate about the opportunity that remote working presents - inclusion, access to talent, quality of life, etc etc. But as a remote worker herself, as well as the leader of a distributed team, she also knows it's not all 'roses and tulips'. Missing from all the discussion of remote work she was hearing was the emotional fallout she recognized in herself and others: guilt, paranoia, loneliness depression and boredom. If we don't solve for those, all the fancy collaboration systems in the world won't help us do our best work and be our best selves.  The result is Your Resource is Human, a deeply researched and highly practical handbook for making remote work work at the relational level. In this conversation, she tells me what it took, and what it means, to shape and share those ideas. 

Really recognize who your audience is... [and] parcel up the pieces, the topics, the themes according to their needs. Not according to what I know, but what they need to know.' Susan Doering's career progression mirrored that of many women: a successful early career, derailed by childcare commitments and domestic expectations, followed by a period of 'happenstance' - doing jobs as she was asked, discovering her own skills, and starting to build her confidence and qualifications along the way, until she'd created a place in the world where she could excel and where she loved what she was doing.  And then she wrote the book she wished she'd had herself, to help other women achieve the same.  Along the way she discovered how to shift away from academic writing, how to structure ideas, and how to learn to love the long, long process of marketing a book... 

'I have worked with a coach in the past who used to tell me things that have been very helpful, like it is your responsibility to the book to try and communicate its concepts out there, if you believe it is that helpful, you need to be sharing it with people. These are the things that I repeat to myself every day as I prepare to post one thing on Instagram.' Writing a book means marketing a book, and marketing a book means becoming visible as an author. And that isn't always easy, even when you have a huge following.  Eloise Skinner knows what it takes to write books (But Are You Alive? is her third), but she also knows that the writing alone isn't enough. To share her hard-won insights into what gives life meaning, which she's discovered through an extraordinary professional and personal life - including her work as a lawyer, as a psychotherapist and existential therapist and her time in an urban monastic community - she had to get comfortable being uncomfortable. In this thoughtful conversation, she tells me what that involves, and how she gets over herself to get her message out there. 

'A lot of writers tend to shy away from the gritty parts of [entrepreneurship], the pain parts, the price part. I thought, Why not, I'm going to go for it. So I did.' If you're an entrepreneur, you'll know about the price that you pay each day to sustain your enterprise: sometimes gladly, sometimes reluctantly, sometimes without even realising it. And you'll also know about the pain that's often involved. But did you realize that there are different types of pain, and that they demand different things of you?  In this deeply personal and practical conversation, Steven Adjei offers a thoughtful way of assessing and responding to these various different kinds of entrepreneurial pain. We also discuss the too-often unheard lessons from African entrepreneurs, how to enrich the prose of a business book with poetry and music, and the vital importance of balancing compassion and competence.   

When you run a small business - especially a retail business - it can feel very much as if a tiger has not just come to tea, but moved in. It's always hungry, often unpredictable, and it makes you feel a little, well, nervous.  Luckily, Catherine Erdly is an expert in taming tigers, and in this week's conversation she shares with me some of the ways in which she helps small retail businesses do the same (and why that matters for everyone).  We also talk about why the tiger is such a powerful metaphor, and how to write about difficult topics in an accessible way.  It's GRRRRREAT!

In a world where so many opt to lean back - to disengage, scroll the feed, consume and comment rather than create, plug into the playlist rather than connect - here's a rousing call to lean in to the work that matters. As a colleague, a leader, a writer and a reader, what does it mean to lean in, and how do we keep ourselves from leaning in so far that we end up falling over? Hear from:  Professor Lucy Easthope on leaning in to disaster and difficult feelings Dr Deb Mashek on real engagement and connection in relationships Danni Haughan on connection and purpose in podcasting Liam Black on not leaning in so hard that you fall over Catherine Baker on sustainable performance as a leader Sarah Stein Lubrano on writing as a process of engagement with ideas Tim Clark on writing more purposefully  Beth Stallwood on finding the people and the strategies to help you lean in more effectively An unmissable, unforgettable best bits episode. 

'You need a higher level of challenge and truth telling if you have set the bar high for yourself and your organization.' Liam Black has become known as the 'gloves-off mentor' for his no-nonsense, straight-talking way of supporting social entrepreneurs and purpose-driven leaders. When the work you do matters so much to people's lives, it can be hard to see situations objectively, or to keep any kind of work/life balance.  But capturing that voice in a book isn't easy. In this characteristically direct conversation, Liam shares the awfulness of writing - those wet Wednesday afternoons when the words die on the page - and the joy when the magic happens, the vulnerability of putting your book out into the world and the way it creates new connections when it's there.  Probably the most truthful conversation about writing you'll hear all week. 

'We've all been missing a trick, because sport has been showing us day in, day out, not just how to improve, perform and achieve, but how to do so on a sustained basis, in a way that ensures that we can consistently deliver results when it matters.' Catherine Baker qualified as a tennis coach before she qualified as a lawyer, and throughout her career has been fascinated by the interconnectedness of sporting and professional excellence. In her new book Staying the Distance, though, she argues that by drawing lessons for business only from the high performance we see, we're missing out on the reality that underpins that performance: what elite athletes do when noone's watching, the routines and rest that allow them to sustain that performance.  It turns out this is also true for writing...